Sponsoring and partnerships

Lexus LBX completes its starring debut at the 80 Venice International Film FestivalThe breakthrough crossover shared the red carpet spotlight with great names from the cinema world during Lexus’ seventh consecutive year as Official Car of the …

Lexus fulfils its role as the Official Automotive Partner of the Venice International Film Festival – La Biennale di Venezia – for a seventh consecutive yearLexus electrified models bring leading stars to the red carpet for the opening night of the …

Lexus returns as the Official Car of the Venice International Film Festival – La Biennale di Venezia – for a seven consecutive year, reaffirming the brand’s strong bond with the world of cinemaThe all-new LBX compact crossover will figure …

The major multi-year partnership will see Lexus build out tournament partnerships in key markets, engaging premium fan demographics as Official Car across a portfolio of ATP Tour events. This is in addition to the recently announced partnership …

New installation by Suchi Reddy, ‘Shaped by Air,’ inspired by the Lexus Electrified SportNow on public view at Superstudio Più in Milan together with prototypes created by the four winners of the Lexus Design Award 2023Installation and Lexus Design …

Lexus rolls out next generation nanoe™ X[1] system across all line-ups; a technology created by PanasonicNano-sized water particle diffusion technology creates a cleaner, healthier in-car environmentInhibits viruses, bacteria, pollen, mould, and …

Lexus installation “Shaped by air” developed by artist and architect Suchi Reddy, founder of Reddymade Architecture and DesignInstallation displayed in Institute of Contemporary Art Miami’s sculpture garden until December 11thEthereal public …

adidas-developed custom wrap for the all-new Lexus RX creates an automotive extension of the “Wakanda Forever” capsule collectionadidas S.E.E.D. students reimagine the RX’s interior, taking inspiration from the Marvel Studios movie and with …

Lexus electrified the red-carpet last October, 26 for the most anticipated movie premiere of the year, Marvel Studios’ “Black Panther: Wakanda Forever.”The luxury car brand welcomed cast members, celebrities and VIP guests, who took photographs in …

Lexus returns to the 2022 Design Miami in partnership with architect and artist Suchi Reddy and the Institute of Contemporary Art (ICA) Miami. The “Shaped by air” installation to be installed in ICA Miami’s sculpture garden, highlighting Lexus and …

To join the ranks of the nation of Wakanda’s elite Dora Milaje warriors, one must possess extraordinary qualities – and their choice mode of transportation does too. Enter the all-new, all-electric RZ 450e, Lexus’ technologically advanced BEV that …

·       The British singer, songwriter and musician has been unveiled as the newest Lexus UX ambassador·       The campaign marks the launch of the new compact crossover UX, one of Lexus’ best-selling models in Europe·       Joy’s hit song “Feet …

Lexus marks a successful and exclusive partnership with luxury audio specialists Mark Levinson, delivering excellence in in-car systems for more than two decadesMark Levinson provides an insight into the detailed development process that produces …

Today Lexus unveiled its exhibit at the 2022 edition of Milan Design Week, showcasing the brand’s design philosophy and exemplifying Lexus’ commitment to sustainability.This year’s event, Lexus: Sparks of Tomorrow, presents a trio of design …

Richard Newman is the winner of the Lexus 2040:  the Soul of Future Premium design programme, with “ALTO,” his vision for a personal flying vehicle Culmination of a project presented by Lexus and the Royal College of Art in London for postgraduate …

Six finalists  students selected in the Soul of Future Premium a design programme presented by Lexus with the Royal College of Art (RCA), as part of a mentorship programme with Lexus’ international design chiefs Ian Cartabiano and Lance

Long-term Lexus collaboration with world champion air race pilot Yoshihide “Yoshi” Muroya enables exchange of automotive and aeronautical innovations. The unique partnership has already produced advances in aerodynamics and inspired a new rear …

Lexus commissions a new research and design program at London’s Royal College of Art, “Lexus 2040: The Soul of Future Premium”Postgraduate students at the RCA’s Intelligent Mobility Design Centre will explore how luxury transport might evolve to …

Lexus is Official Car of La Biennale di Venezia for fifth consecutive year. Lead role for all-new NX mid-size SUV. Celebrated actor/director Edoardo Leo will speak on the Lexus connection with the “seventh art”. Lexus supports “Poltrone Rosse” …

Collection featuring hoodie, T-shirt and hat with Champion sportswear as canvasAvailable for purchase on HBX.com as from August 16, 2021Driven by a shared dedication to pushing the boundaries of design and creativity, Lexus and American footwear …

The Lexus LC Convertible delivers a uniquely exhilarating driving experience that stimulates the senses. Perhaps therefore it was inevitable that Lionel Beccat, a Michelin-star chef who values the connection with nature in his cooking, was …

Shudu, the world’s first virtual supermodel, partner’s with Lexus to show off Ondrej Zunka’s futuristic virtual interior of the LF-Z Electrified ConceptLast month, Lexus launched the Virtual Interiors series, a collaboration with three luminary …

Designs imagined by footwear designer Salehe Bembury, artist Ondrej Zunka and fashion label Hender Scheme reflect on the automotive marque’s heritage and future To celebrate the world premiere of the LF-Z Electrified, a battery electric concept …

In coordination with Design Miami/, Freedom to Move is a conceptual design that explores a universal language of protection, reflecting on the desire for freedom and movement through craftsmanship, cultural cues, and a reflection on global

For the second consecutive year, THE LOFT by Brussels Airlines and Lexus at Brussels Airport has been named “Europe’s Leading Airport Lounge” at the annual World Travel Awards. The World Travel Awards celebrate organizations that are recognized …

Lexus global digital cookbook, Culinary Perspectives, Vol. 2: A Cross-Cultural Journey In Taste, is part of the “Lexus Creates” social media-driven program. Continuation of the series offers ten more delectable recipes created by chefs from …

Lexus UK has released a new film, The Power of Two, in which Seb Coe, President of World Athletics, meets Olympic hopeful Alex Haydock-Wilson, revealing what happens when the wisdom of experience meets the raw potential and promise of a new …

Lexus cars flee a fire-breathing dragon, pause on a tranquil seashore and escape from an exploding city in a series of artworks that celebrates the contemporary style and cultural heritage of Japanese manga illustration. The images, commissioned …

Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. Which made him the perfect host to collaborate with Lexus for a six-part podcast …

All the thrill of high-speed space exploration in Lexus’ new Zero Gravity concept design Karl Dujardin’s dream machine was the top pick from a series of lunar vehicle ideas from leading international designers and architects Design sketches …