Sponsoring and partnerships

BREATHE EASY, FEEL GREAT INSIDE YOUR LEXUS WITH nanoe™ X

12

December

2022

| 10:00 Europe/Amsterdam

Lexus rolls out next generation nanoe™ X[1] system across all line-ups; a technology created by PanasonicNano-sized water particle diffusion technology creates a cleaner, healthier in-car environmentInhibits viruses, bacteria, pollen, mould, and …

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LEXUS UNVEILS INSTALLATION BY SUCHI REDDY, SHAPED BY AIR, AT ICA MIAMI

30

November

2022

| 10:00 Europe/Amsterdam

Lexus installation “Shaped by air” developed by artist and architect Suchi Reddy, founder of Reddymade Architecture and DesignInstallation displayed in Institute of Contemporary Art Miami’s sculpture garden until December 11thEthereal public …

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LEXUS AND ADIDAS CUSTOMISE THE ALL-NEW RX TO CELEBRATE MARVEL STUDIOS’ “BLACK PANTHER: WAKANDA FOREVER”

23

November

2022

| 10:00 Europe/Amsterdam

adidas-developed custom wrap for the all-new Lexus RX creates an automotive extension of the “Wakanda Forever” capsule collectionadidas S.E.E.D. students reimagine the RX’s interior, taking inspiration from the Marvel Studios movie and with …

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LEXUS ELECTRIFIES THE RED CARPET AT MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’ PREMIERE

28

October

2022

| 12:51 Europe/Amsterdam

Lexus electrified the red-carpet last October, 26 for the most anticipated movie premiere of the year, Marvel Studios’ “Black Panther: Wakanda Forever.”The luxury car brand welcomed cast members, celebrities and VIP guests, who took photographs in …

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LEXUS PARTNERS WITH ICA MIAMI AND SUCHI REDDY FOR MIAMI ART & DESIGN WEEK 2022

26

October

2022

| 17:00 Europe/Amsterdam

Lexus returns to the 2022 Design Miami in partnership with architect and artist Suchi Reddy and the Institute of Contemporary Art (ICA) Miami. The “Shaped by air” installation to be installed in ICA Miami’s sculpture garden, highlighting Lexus and …

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ALL-NEW LEXUS RZ 450e ELECTRIFIES IN MARVEL STUDIOS’ “BLACK PANTHER: WAKANDA FOREVER” AD SPOTS

04

October

2022

| 12:07 Europe/Amsterdam

To join the ranks of the nation of Wakanda’s elite Dora Milaje warriors, one must possess extraordinary qualities – and their choice mode of transportation does too. Enter the all-new, all-electric RZ 450e, Lexus’ technologically advanced BEV that …

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TAKE A JOY-RIDE: LEXUS PARTNERS WITH MUSICIAN JOY CROOKES FOR ITS LATEST UX CAMPAIGN

26

September

2022

| 11:00 Europe/Amsterdam

·       The British singer, songwriter and musician has been unveiled as the newest Lexus UX ambassador·       The campaign marks the launch of the new compact crossover UX, one of Lexus’ best-selling models in Europe·       Joy’s hit song “Feet …

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LEXUS AND MARK LEVINSON CELEBRATE THEIR PARTNERSHIP IN AUDIO EXCELLENCE ON WORLD MUSIC DAY

21

June

2022

| 11:00 Europe/Amsterdam

Lexus marks a successful and exclusive partnership with luxury audio specialists Mark Levinson, delivering excellence in in-car systems for more than two decadesMark Levinson provides an insight into the detailed development process that produces …

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OPENING OF “LEXUS: SPARKS OF TOMORROW” AT THE 2022 MILAN DESIGN WEEK

06

June

2022

| 11:00 Europe/Amsterdam

Today Lexus unveiled its exhibit at the 2022 edition of Milan Design Week, showcasing the brand’s design philosophy and exemplifying Lexus’ commitment to sustainability.This year’s event, Lexus: Sparks of Tomorrow, presents a trio of design …

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FLYING “ALTO” DESIGN CONCEPT WINS THE LEXUS RCA MENTORSHIP PROGRAMME

18

March

2022

| 10:00 Europe/Amsterdam

Richard Newman is the winner of the Lexus 2040:  the Soul of Future Premium design programme, with “ALTO,” his vision for a personal flying vehicle Culmination of a project presented by Lexus and the Royal College of Art in London for postgraduate …

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FINALISTS SELECTED IN THE LEXUS SOUL OF FUTURE PREMIUM DESIGN PROGRAMME

22

February

2022

| 10:00 Europe/Amsterdam

Six finalists  students selected in the Soul of Future Premium a design programme presented by Lexus with the Royal College of Art (RCA), as part of a mentorship programme with Lexus’ international design chiefs Ian Cartabiano and Lance

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UNIQUE AERONAUTICAL PARTNERSHIP INSPIRED NEW REAR WING FOR LEXUS LC FLAGSHIP COUPE

07

February

2022

| 10:00 Europe/Amsterdam

Long-term Lexus collaboration with world champion air race pilot Yoshihide “Yoshi” Muroya enables exchange of automotive and aeronautical innovations. The unique partnership has already produced advances in aerodynamics and inspired a new rear …

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LEXUS PARTNERS WITH THE ROYAL COLLEGE OF ART TO DESIGN THE FUTURE OF LUXURY MOBILITY

29

September

2021

| 15:00 Europe/Amsterdam

Lexus commissions a new research and design program at London’s Royal College of Art, “Lexus 2040: The Soul of Future Premium”Postgraduate students at the RCA’s Intelligent Mobility Design Centre will explore how luxury transport might evolve to …

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LEXUS AMONG THE STARS AS CURTAIN RISES ON VENICE INTERNATIONAL FILM FESTIVAL

01

September

2021

| 20:00 Europe/Amsterdam

Lexus is Official Car of La Biennale di Venezia for fifth consecutive year. Lead role for all-new NX mid-size SUV. Celebrated actor/director Edoardo Leo will speak on the Lexus connection with the “seventh art”. Lexus supports “Poltrone Rosse” …

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LEXUS AND SALEHE BEMBURY LAUNCH EXCLUSIVE APPAREL COLLECTION

16

August

2021

| 21:00 Europe/Amsterdam

Collection featuring hoodie, T-shirt and hat with Champion sportswear as canvasAvailable for purchase on HBX.com as from August 16, 2021Driven by a shared dedication to pushing the boundaries of design and creativity, Lexus and American footwear …

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FOLLOW CHEF LIONEL BECCAT ON HIS CULINARY TRAVEL WITH THE LEXUS LC CONVERTIBLE

18

June

2021

| 10:00 Europe/Amsterdam

The Lexus LC Convertible delivers a uniquely exhilarating driving experience that stimulates the senses. Perhaps therefore it was inevitable that Lionel Beccat, a Michelin-star chef who values the connection with nature in his cooking, was …

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VIRTUAL SUPERMODEL BRINGS DIGITAL FASHION AESTHETIC TO LEXUS VIRTUAL INTERIOR

20

May

2021

| 10:00 Europe/Amsterdam

Shudu, the world’s first virtual supermodel, partner’s with Lexus to show off Ondrej Zunka’s futuristic virtual interior of the LF-Z Electrified ConceptLast month, Lexus launched the Virtual Interiors series, a collaboration with three luminary …

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ARTIST & DESIGNERS CREATE VIRTUAL INTERIORS FOR LEXUS LF-Z ELECTRIFIED

23

April

2021

| 10:00 Europe/Amsterdam

Designs imagined by footwear designer Salehe Bembury, artist Ondrej Zunka and fashion label Hender Scheme reflect on the automotive marque’s heritage and future To celebrate the world premiere of the LF-Z Electrified, a battery electric concept …

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LEXUS PRESENTS FREEDOM TO MOVE CONCEPTUAL DESIGN AT DESIGN MIAMI/

02

December

2020

| 16:01 Europe/Amsterdam

In coordination with Design Miami/, Freedom to Move is a conceptual design that explores a universal language of protection, reflecting on the desire for freedom and movement through craftsmanship, cultural cues, and a reflection on global

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THE LOFT by Brussels Airlines and Lexus at Brussels Airport named “Europe’s leading airline lounge 2020” for second consecutive time

02

November

2020

| 12:30 Europe/Amsterdam

For the second consecutive year, THE LOFT by Brussels Airlines and Lexus at Brussels Airport has been named “Europe’s Leading Airport Lounge” at the annual World Travel Awards. The World Travel Awards celebrate organizations that are recognized …

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LEXUS CREATES: CULINARY PERSPECTIVES, VOL. 2: A CROSS-CULTURAL JOURNEY IN TASTE

16

October

2020

| 12:01 Europe/Amsterdam

Lexus global digital cookbook, Culinary Perspectives, Vol. 2: A Cross-Cultural Journey In Taste, is part of the “Lexus Creates” social media-driven program. Continuation of the series offers ten more delectable recipes created by chefs from …

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LEXUS RELEASES NEW FILM, THE POWER OF TWO - A REMARKABLE JOURNEY FEATURING WORLD ATHLETICS PRESIDENT SEB COE

14

July

2020

| 12:30 Europe/Amsterdam

Lexus UK has released a new film, The Power of Two, in which Seb Coe, President of World Athletics, meets Olympic hopeful Alex Haydock-Wilson, revealing what happens when the wisdom of experience meets the raw potential and promise of a new …

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ARTISTS CAPTURE THE SPIRIT OF LEXUS IN ORIGINAL MANGA ARTWORKS

24

April

2020

| 12:04 Europe/Amsterdam

Lexus cars flee a fire-breathing dragon, pause on a tranquil seashore and escape from an exploding city in a series of artworks that celebrates the contemporary style and cultural heritage of Japanese manga illustration. The images, commissioned …

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“GO AND SEE”: MALCOLM GLADWELL AND LEXUS TEAM UP FOR EXCLUSIVE PODCAST SERIES

20

April

2020

| 12:29 Europe/Amsterdam

Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. Which made him the perfect host to collaborate with Lexus for a six-part podcast …

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LEXUS ZERO GRAVITY CONCEPT SHOOTS FOR THE MOON

23

January

2020

| 10:07 Europe/Amsterdam

All the thrill of high-speed space exploration in Lexus’ new Zero Gravity concept design Karl Dujardin’s dream machine was the top pick from a series of lunar vehicle ideas from leading international designers and architects Design sketches …

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LEXUS UX STARS ON THE RED CARPET OF THE VENICE FILM FESTIVAL

05

September

2019

| 15:07 Europe/Amsterdam

Lexus UX 250h self-charging hybrid, in its flaming red robe, officially kicked off the Festival, accompanying celebrities on the Red Carpet. For the third consecutive year, Lexus is a sponsor of the Venice International Film Festival – La …

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LEXUS IS THE OFFICIAL CAR OF THE 76TH VENICE INTERNATIONAL FILM FESTIVAL – LA BIENNALE DI VENEZIA

25

July

2019

| 12:01 Europe/Amsterdam

For the third consecutive year, Lexus is a sponsor of the Venice International Film Festival – La Biennale di Venezia Lexus UX Hybrid, the first full hybrid electric compact SUV in the premium segment, among the cars at the Biennale Cinema …

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LEXUS HELPS SAVE THE UNIVERSE IN SONY PICTURES’ MEN IN BLACK™: INTERNATIONAL

25

April

2019

| 15:00 Europe/Amsterdam

Lexus RC F sport coupe stars as you’ve never seen it before in the new feature film To complete their missions, the Men in Black need vehicles with the horsepower for high speed pursuits, the most advanced alien-fighting technology, and …

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LEXUS IS THE MAIN SPONSOR OF THE 75TH VENICE INTERNATIONAL FILM FESTIVAL

26

July

2018

| 13:56 Europe/Amsterdam

For the second consecutive year, Lexus is the Main Sponsor of the 75th Venice International Film Festival , which will take place at Venice Lido from August 29th to September 8th 2018. The Lexus ES 300h self-charging hybrid will make its Italian …

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UX ART SPACE BY LEXUS OPENS IN LISBON

02

July

2018

| 12:01 Europe/Amsterdam

Innovative pop-up gallery to celebrate the pre-launch of the Lexus UX crossover which will debut in Europe in early 2019 The UX Art Space by Lexus features a deconstruction / re-interpretation of the new Lexus crossover by emerging artists …

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