LEXUS LBX: THE NEW STAR OF THE 80TH VENICE INTERNATIONAL FILM FESTIVAL
- Lexus LBX completes its starring debut at the 80th Venice International Film Festival
- The breakthrough crossover shared the red carpet spotlight with great names from the cinema world during Lexus’ seventh consecutive year as Official Car of the festival
The 80th Venice International Film Festival – La Biennale di Venezia – reached its climax on Saturday with the traditional presentation of awards, including the coveted Golden Lion for best picture. While the festival celebrated leading cinematic achievement from around the world, Lexus was proud to have completed its duties as Official Car provider for a seventh consecutive year – a role that allowed it to present its own new “star,” the LBX.
This brand-new electrified “breakthrough crossover” shared the red carpet spotlight with some of the best-known names in world cinema. The famous faces included directors Yorgos Lanthimos – this year’s Golden Lion winner – Wes Anderson, Roman Coppola and Liliana Cavani, and actors Adam Driver, Caterina Murino – the “godmother” of this year’s festival – Bar Refaeli, Patrick Dempsey, Charlotte Rampling and Carla Bruni.
The LBX luxury compact SUV will open an important new market for the brand: designed for the European market, it presents a casually elegant style that will resonate with a younger customer base. It was joined in Vencie by a fleet of Lexus electrified models, including the RX turbocharged hybrid, NX plug-in hybrid and all-electric RZ, was on hand to carry VIP guests to and from screenings and events on the Venice Lido. These vehicles were joined by the all-new LM, Lexus’ new “luxury mover” people carrier that will be joining the European range later this year.
Paolo Moroni, Director of Lexus Italy, said: “We were honoured to have attended the festival for a seventh year. To make this unique occasion even more memorable, were able to contribute our own star, the new LBX, a car that’s designed for a new audience that values luxury, design and sustainability.”