30
November
2022
|
10:00
Europe/Amsterdam

LEXUS UNVEILS INSTALLATION BY SUCHI REDDY, SHAPED BY AIR, AT ICA MIAMI

ON VIEW IN ICA MIAMI’S SCULPTURE GARDEN, THE ETHEREAL PUBLIC INSTALLATION DRAWS INSPIRATION FROM THE CURVES AND CRAFTSMANSHIP OF THE LEXUS ELECTRIFIED SPORT

  • Lexus installation “Shaped by air” developed by artist and architect Suchi Reddy, founder of Reddymade Architecture and Design
  • Installation displayed in Institute of Contemporary Art Miami’s sculpture garden until December 11th
  • Ethereal public installation draws inspiration from the curves and craftsmanship of the Lexus Electrified Sport

Today, Lexus unveiled Shaped by Air at the Institute of Contemporary Art, Miami (ICA Miami), presenting a vision by acclaimed New York-based artist and architect Suchi Reddy, founder of Reddymade Architecture and Design, that draws inspiration from the Lexus Electrified Sport’s quality of being “shaped by air.” Reddy’s ethereal installation celebrates the collaborators’ shared commitment to human-centred, carbon-neutral, and impeccably crafted design. On view through December 11th, it envisions the vehicle as shaped by mist and light, draws upon the curves of the vehicle’s design, and incorporates foliage-inspired cutouts to suggest movement through nature.

Situated in the Sculpture Garden at ICA Miami, the site-specific installation features a to-scale interpretation of the Lexus Electrified Sport enveloped by cooling mist and warm light. To create the immersive and dynamic design, Reddy placed the vehicle on a platform among organic, leaflike shapes in a vibrant shade of green, subtly calling to mind the cutouts of Henri Matisse. These abstract, reflective forms sit in dialogue with neighbouring sculptures by Pedro Reyes and artist duo Allora & Calzadilla, and they also exist in harmony with the garden’s own greenery. Comprised in part of post-consumer materials, the sculpture’s steel and aluminium form includes mirrored side panels. As the mist clings to its metal body and conveys a sense of movement, the piece appears as if it is levitating. Its ever-changing nature is further illuminated in the daytime, as shadows cast unexpected patterns on the surrounding surfaces.

Reflecting Lexus’ commitment to omotenashi––a concept encompassing both hospitality and mindfulness––the Shaped by Air installation invites garden visitors to rest on benches made of eco-terrazzo. Their shape takes inspiration from the tail of the Electrified Sport vehicle, and they include wireless charging stations as well activated by a solar-charged battery. Reddy, whose design ethos has been described as a “form follows feeling” approach, has carefully calibrated the environment to be a welcoming, contemplative, and constantly evolving one.

“Lexus’ steadfast commitment to the arts and to excellence in craftsmanship has been an inspiring departure point for the installation. Shaped by Air animates the courtyard using mist, light, and metallic forms to create an ethereal installation that both reflects and is transformed by the natural elements of the sculpture garden, blurring the boundaries between art and design,” remarked Suchi Reddy

Since 2005, Lexus has been at the forefront of pioneering electrification in the luxury market. With the introduction of their next-generation Electrified Sport concept, Lexus continues to push the boundaries of technology and craft with an unwavering commitment to sustainability and a consideration for the evolving needs of transportation and lifestyles worldwide. Suchi’s public installation––the brand’s fifth immersive experience during Miami Art & Design Week––highlights the full potential of electrification and underscores Lexus’ vision for a future that is human-centred, carbon-neutral, and focused on craftsmanship and quality.

“We are thrilled to partner with the inimitable Suchi Reddy and see the Electrified Sport come to life through the lens of her human-centred approach to design,” said Brian Bolain, Lexus’ global head of marketing. “The Lexus Electrified Sport represents a visceral expression of a Lexus Electrified future. Suchi has brought that vision to life, using mist and light to give it movement, underscoring the exciting future of Lexus design and performance dynamics.”

“ICA Miami is committed to reducing our climate footprint by adapting best practices for sustainability. This includes implementing carbon offsets for major exhibitions and partnering with organizations that are working towards carbon neutrality. We are delighted to align with organizations equally committed to a carbon neutral future, Lexus and Reddymade, in providing a platform for innovative work by Suchi Reddy,” added Alex Gartenfeld, ICA Miami’s Artistic Director.

For more information about Suchi Reddy and Reddymade Architecture, please visit: https://rmdny.com/

For more information about the Institute of Contemporary Art, Miami, please visit: https://icamiami.org/