LEXUS PARTNERS WITH ICA MIAMI AND SUCHI REDDY FOR MIAMI ART & DESIGN WEEK 2022
- Lexus returns to the 2022 Design Miami in partnership with architect and artist Suchi Reddy and the Institute of Contemporary Art (ICA) Miami
- “Shaped by air” installation to be installed in ICA Miami’s sculpture garden
- Installation highlighting Lexus and Reddy’s commitment to sustainability, high-quality craftsmanship and human-centric design
Lexus announced a new partnership with the renowned Institute of Contemporary Art, Miami (ICA Miami) and acclaimed artist and architect Suchi Reddy, founder of Reddymade Architecture and Design, to present an installation in the museum’s Sculpture Garden from November 30 to December 4, 2022, in conjunction with Miami Art & Design Week.
The fifth immersive installation brought by Lexus at Miami during Art & Design Week, this year’s creation refers to the Electrified Sport, a next-generation Lexus research vehicle pushing the boundaries of technology and craft and highlighting the full potential of electrification.
Inspired by the idea of the Lexus Electrified Sport being “shaped by air,” Reddy’s installation — her first public project in Miami — celebrates the brand’s commitment to human-centred, carbon-neutral, and impeccably-crafted design. The installation will envision the vehicle as shaped by mist and light while illustrating its harmony with its environment.
“We are thrilled to enter this new partnership with ICA Miami and bring a public installation by Suchi Reddy to Miami. With its world-class reputation, ICA Miami is the perfect setting for this collaboration, and I look forward to experiencing how Suchi will illuminate our shared values of human-centric and future-focused design in her sculpture,” commented Brian Bolain, Lexus' global head of marketing. “The Lexus Electrified Sport propels Lexus into the future and this installation will embody that spirit from the perspective of an inspiring designer.”
“ICA Miami is committed to reducing our climate footprint by adapting best practices for sustainability. This includes implementing carbon offsets for major exhibitions and partnering with organizations that are working towards carbon neutrality. We are delighted to align with organizations equally committed to a carbon neutral future, Lexus and Reddy made, in providing a platform for innovative and sustainable work by Suchi Reddy,” said Alex Gartenfeld, ICA Miami’s Artistic Director.
Born in Chennai, India and based in New York, artist and architect Suchi Reddy has an award-winning design practice recognized globally for its human-centric approach to design. She founded Reddymade in 2002 to address the economic, social, environmental and cultural impacts of design on both the user and the planet. Neuroaesthetics, the study of how the brain responds to the design of one’s surroundings, guides her practice, and her design ethos, “form follows feeling,” demonstrates her conviction that good design, calibrated carefully to the human, positively influences wellbeing, creativity, and productivity. Her ICA Miami installation will respond formally to the elegant design of the Lexus Electrified Sport, instilling the environmental values shared between Reddy and Lexus.
“Lexus’ long commitment to the arts, to excellence in craftsmanship, and particularly their dedication to the Takumi masters on their team has been a great source of inspiration to me,” said Suchi Reddy in a statement. “Their environmental mission through electrification of the fleet reflects responsible leadership and I am honoured to interpret their ethos this year in our installation at the ICA in Miami during Art and Design Week. Our collaboration will blur the boundaries between art and design and continue their tradition of always being committed to the best idea.”
Throughout Miami Art & Design week, Lexus will also host Lexus Art Series: Art and Innovation talks with Whitewall, a program of intimate discussions and talks between Lexus ambassadors and industry leaders across the art and design worlds, returning for its seventh year. Additional information will be provided in November.
For more information about Suchi Reddy and Reddymade Architecture, please visit: https://rmdny.com/
For more information about the Institute of Contemporary Art, Miami, please visit: https://icamiami.org/