Launched in 1989, Lexus is a global luxury lifestyle brand offering a full range of premium vehicles, including the LS and ES sedans, the LC and RC F coupes, the UX crossover and the NX, RZ, RX, GX and LX SUVs.
Lexus aims to ‘make luxury personal’ through imaginative technology, meticulous craft, refined elegance, and omotenashi - the Japanese sense of heartfelt hospitality.
Having already sold more than 2.3 million self-charging hybrid, plug-in hybrid and all-electric vehicles worldwide, Lexus leads the electrification trend in the premium market. The Lexus Electrified vision targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment through electrification technologies. All new models are developed to deliver the Lexus Driving Signature, expressed by the “three Cs” of confidence, control and comfort in all driving situations.
In 2021, Lexus delivered about 760,000 vehicles in more than 90 markets around the world. In Europe, Lexus delivered 72,441 vehicles, consolidating a record share of 2.3% in the premium market.
Lexus aims to become a 100% BEV brand globally by 2035. In Europe, the brand aims to reach that target by 2030 already.