EUROPEAN REVEAL OF THE NEW LEXUS NX AT THE Nitto ATP FINALS
The new Lexus NX SUV to be presented at the international Nitto ATP Finals tournament in Turin in November, the climax to the men’s professional tennis season
European reveal taking place ahead of the new model’s market launch in spring 2027
Comprehensive changes include new hybrid and plug-in hybrid powertrains, revised styling and an all-new interior
Lexus is a Platinum Partner and Official Automotive Partner of the Nitto ATP Finals for a fourth consecutive year
Lexus will host the European reveal of its new NX SUV at the Nitto ATP Finals, the climax of the men’s professional tennis season, taking place in Turin, Italy, from 15-22 November.
It is a prestigious setting for the introduction of one of the most significant models in the Lexus range, appearing at the international tournament ahead of its showroom launch across Europe in the spring of next year.
The NX has been comprehensively updated, with new hybrid and plug-in-hybrid powertrains, revised exterior styling and an all-new interior. It is currently Lexus’ number two best seller in Europe after the LBX compact crossover, accounting for almost one third of the brand’s sales in 2025 and the first three quarters of this year.
Lexus is marking its fourth year as a Platinum Partner and Official Automotive Partner of the Nitto ATP Finals. This is in addition to its equivalent partner status to the ATP Tour since 2023 and its sponsorship of many high-profile ATP competitions and tournaments.
Lexus and tennis share a commitment to mastery, precision, passion and continuous improvement. In tennis, every point counts; with Lexus, every detail counts.