THE PERFECT MATCH: THE NEW LEXUS NX TO BE REVEALED AT THE NITTO ATP FINALS

Lexus NX ATP 2026

The new Lexus NX is enjoying a high-profile European reveal at the Nitto ATP Finals, taking place in Turin from 15 – 22 November. It is an appropriately prestigious setting for the latest evolution of a model that is long-established at the heart of the brand’s success in Europe, currently accounting for almost one third of its annual sales.

The occasion also reflects the excellent relationship Lexus has established with the ATP* at the highest level of international men’s tennis.

*Association of Tennis Professionals

Lexus and the ATP

Lexus has been a Platinum Partner and the Official Automotive Partner of the ATP Tour and the Nitto ATP Finals since 2023, an association that reflects their shared values of mastery, precision, passion and continuous improvement.

At the sporting pinnacle, performance is shaped point by point through preparation, control and obsessive attention to detail – qualities that Lexus applies rigorously to the development of its world-class products and customer service.

In tennis, every point counts; with the new NX, every detail counts.

The Nitto ATP Finals is thus the ideal setting for Lexus to present its new model, bringing together exceptional performance, human emotion and memorable experiences. The season-ending tournament features the year’s top eight singles players and doubles teams.

The new NX will be firmly in the spotlight, displayed for the first time on the tournament’s main court and also on show in the Fan Village on Piazzale Grande Torino, next to the Inalpi Arena, extending its visibility beyond the event to millions of fans worldwide.

Lexus is providing a fleet of its current hybrid, plug-in hybrid and battery electric vehicles to transport players, officials and VIP guests during the competition.

This year, Lexus also becomes the new Official Partner of the exclusive ATP No.1 Club, which celebrates all players who have reached World No. 1 in the PIF ATP Rankings.

Eno Polo, ATP CEO, said: “The Nitto ATP Finals is the pinnacle of our season and we’re proud to have Lexus alongside us in Turin. Our partnership is built around a shared commitment to excellence and creating outstanding experiences for fans. It’s great to see Lexus using the stage of the Finals to unveil the new NX in Europe and expanding its partnership through the ATP No. 1 Club, celebrating one of the greatest achievements in our sport. We’re excited to continue building the relationship and finding new ways to bring fans closer to the very best of tennis.”

Andre Schmidt, Head of Lexus Europe, said: “After signing the extension of our multi-year partnership with the ATP a year ago, we’re excited to be returning to Turin and the Nitto ATP Finals where we will unveil the new NX, a pivotal model in our growing range of prestigious electrified models, and keep the tournament mobile with our latest vehicles.”

“This thrilling climax to the tennis year provides a perfect arena in which we can display the qualities of our new SUV and demonstrate our commitment to delivering amazing experiences to our customers.”

The new NX’s European reveal comes ahead of its arrival in showrooms in spring 2027.

The new NX: sportier, contemporary looks

Lexus designers have taken the NX’s Vital x Tech theme and evolved it to give the SUV a sportier, elegant look outside and a comfortable and relaxing new interior.

The car has the same stylish silhouette but gains new elements that emphasise its wide and low proportions. At the front there is a new frameless spindle grille that blends seamlessly with the bodywork. It is flanked by new headlight units that feature “all-weather” lamps that combine an Adaptive High-beam System for optimum, adaptable night-time visibility, cornering lights and cleaners. There is also a new arrangement of daytime running lights and turn indicators arranged in double parallel bars.

The side view displays new sill mouldings and new-look multi-spoke alloy wheels with a smoked finish. At the rear, a new lighting design presents the tail and stop lights in a distinctive repeated L-motif.

The F SPORT models have added visual impact with a contrasting piano black finish for the roof rails, roof spoiler, lower bumper and sills. The F SPORT 20-inch wheels have a slim twin-spoke design, through which new bright red brake callipers are visible.

Open, minimalist Clean x Tech cabin design

The cabin benefits from significant changes, with inspiration taken from the new Lexus ES sedan and the upcoming TZ luxury SUV. An overall minimalist Clean x Tech approach sees the introduction of a sleek, horizontal instrument panel which aligns a 12.3-inch driver’s combimeter and 14-inch multimedia screen so the driver can view them with minimal head and eye movement.

The clean, uncluttered look is enhanced by Lexus’ Responsive Hidden Switches, provided for the first time with full functionality. An example of Lexus’ development of human-centred new technologies, these controls for functions such as the 360-degree Panoramic View Monitor and the automatic parking system are discreetly concealed within the dashboard until the driver’s or passenger’s hand approaches, when they illuminate and reveal themselves. They also confirm operation with physical feedback when touched.

The contemporary cabin also introduces distinctive new finishes, including Forged Bamboo, with natural variations that give each element an individual character.

Lexus Sensory Concierge: personalised luxury for every journey

The Lexus Sensory Concierge is featured on the NX for the first time in Europe, adding immersive, multi-sensory dimensions to every journey. Another human-centred innovation, the concierge synchronises cabin illumination, music, climate control, seat temperature and, for the first time, in-car fragrance.

Selected using the multimedia system, it offers three experience modes: Inspire, Radiance and Revitalise. These are amplified with further options for cabin illumination (with 50 different shade options) and dynamic colour patterns that change over time, displayed on the multimedia screen.

The different ambiences are further heightened by in-car fragrances, developed in collaboration with Givaudan, a world leader in fragrance, beauty, tastes and well-being. These are contained in three changeable cartridges housed in the glove box, connecting with the car’s ventilation system.

When climate control settings and music choices are included, the concierge provides unique experiences to suit any mood or journey in a perfect example of Lexus’ Omotenashi hospitality.

A choice of new-generation hybrid technologies

Lexus has applied its long-established world leadership in hybrid technology for the premium car market to equip the NX with next-generation powertrains – plug-in hybrid for the NX 450h+ and full hybrid for the NX 350h. This gives customers the choice of the ease and refinement of hybrid or the extended electric driving capability of the plug-in system.

Both powertrains meet the forthcoming Euro7 standard and are expected to achieve within the lowest CO₂ emissions in their class, combined with low fuel consumption and Lexus’ signature smooth, quiet and responsive performance.

The new plug-in hybrid system uses a higher-capacity battery (increased from 18 to 23 kWh) that raises overall power to 296 DIN hp**, enabling 0-100 km/h acceleration in 6.1 seconds. The NX 450h+ operates by default in electric mode, with an expected driving range of more than 100 km – ample distance to cover most users’ daily commuting journeys. When battery power is depleted, it switches seamlessly to fuel and emissions-efficient hybrid petrol-electric operation, unlike most competitors’ systems that revert solely to their internal combustion engine.

This is the first Lexus plug-in hybrid compatible with DC fast charging, with a 10-80% charge taking around 28 minutes. This makes it convenient to continue using the car as an EV when making longer journeys.

Lexus has reduced the weight of the NX 350h’s battery and the number of cells, but thanks to cooling adjustments to the system there is only a slight change in maximum power, which is now 190 DIN hp**.

The NX’s SUV practicality has been raised with all versions now capable of towing loads of up to 1,500 kg, 500 kg more than previously.

** Provisional value under development

The driving experience

The new NX strengthens the qualities of the Lexus Driving Experience – comfort, confidence and control at all times – with seamless coordination of the drive, braking and steering performance. The car’s poise and comfort levels for everyone on board have been raised by making the body more rigid and positioning heavy components lower and close to the centre of the vehicle.

The result is performance that is relaxed on the motorway, agile around town and confident on the open road. This reinforces the NX’s qualities as a car that makes a natural fit with each owner’s lifestyle with its responsiveness and ease of use.

The re-engineered NX was rigorously tested and tuned on-track at Lexus’ Shimoyama facility in Japan and, in a first for a Lexus road car, on the legendary Nürburgring race circuit and surrounding routes. Here, performance was honed specifically to suit European roads and customer tastes.

Special attention was paid to achieving the optimum driving position, with detailed adjustment of the seat position, steering wheel size and the layout of the brake and accelerator pedals. The steering has also been retuned for improved response and easier manoeuvring with light, linear feedback and a confidence-inspiring feel.

Lexus has implemented a series of measures to reduce noise and vibration, creating an even quieter and more refined cabin. They range from changing the shape of the engine block to introducing extra sound-absorbing material at key points around the car.

Body rigidity has been increased with changes to the frame, laser welding and high-strength adhesives, delivering a more comfortable ride, less road noise and more composed performance over rough surfaces. The bodywork has gained new aerodynamic details that contribute to a more stable and comfortable drive.

The all-wheel drive system, a standard feature of the NX 450h+ and an option for the NX 350h, has been revised so that it operates in a wider range of conditions, automatically providing secure, comfortable performance and power.

Fully digital, fully connected

The digital cockpit seamlessly coordinates a new 12.3-inch driver’s combimeter and, also new, a 14-inch multimedia display – the largest yet in an NX. The combimeter can be customised with different layouts and themes to suit the driver’s preferences.

Performance of the latest LexusConnect multimedia system is boosted by four times faster processing speed, eight times greater storage capacity and a 256 GB memory. It is operated via the ultra-slim display or voice control that responds to natural speech commands. Widgets and quick settings can be used to make frequently used functions easier to find.

One of the new cockpit’s principal features is navigation map mirroring in the combimeter, making directions easier to follow, with less driver distraction.

In the NX 450h+ the LexusConnect has an additional EV menu which provides streamlined access to charging information, battery status and configuration options.

Thanks to the multimedia system’s increased memory, a wider range of connected services are available using the LexusLink+ App. The standard services package includes driving analytics, “find my car” and cloud-based navigation. The remote services include climate control operation and door locking/unlocking, which respond much more quickly than the previous generation.

The new multimedia system also supports a new-generation Lexus Smart Digital Key + which can be integrated in the owner’s smartphone or smartwatch and allow access to the vehicle for up to seven users. A Connect & Drive bundle focuses on convenience, with smart navigation, delivered in partnership with TomTom. It also includes the Intelligent Voice Agent service that can respond to a much wider range of user requests, such as sports results, flight statuses and weather reports.

Connect & Secure, available on F SPORT and Luxury grade NX models, provides extra vehicle security with a driver recorder, (for future introduction) remote immobiliser and Car Theft Assistant. Together these provide additional layers of security, capturing rolling one-minute videos that can capture the scene immediately before and after an accident, enabling remote locking and unlocking of the engine and providing vehicle tracking in the event of a theft, with co-ordinated reporting to the police.

Advanced safety and driving assistance

All new NX models are equipped with the latest-generation Lexus Safety System + active safety and advanced driving assistance functions.

The safety systems can detect accident risks across an expanded area ahead and around the vehicle, warning the driver of a collision risk and providing braking, drive and steering assistance, if necessary, to avoid an impact, or lessen the consequences if an accident cannot be prevented.

Key elements such as the Pre-Collision System (PCS), Dynamic Radar Cruise Control (DRCC) and Lane Departure Alert (LDA) and Lane Tracing Assist (LTA), have all been enhanced to provide additional support for safer and easier driving. The provisions also include an Emergency Driving Stop System (EDSS) which detects if the driver becomes unable to operate the vehicle, slowing the NX to stop within its traffic lane and activating the hazard warning lights.

New NX model range and equipment highlights

The new NX is available in four equipment grades*** – Business, Executive, Luxury and F SPORT. All versions are equipped with the new “all weather” headlights, power-adjustable, heated front seats, heated and power adjustable steering wheel and power back door. The new digital cockpit is also a standard feature, together with the latest generation Lexus Safety System + active safety and driving assistance systems.

The NX 450h + additionally comes with a new 1,500W AC outlet so the car can be used as a mobile power supply.

Key additional features for the Executive grade include a memory setting and electric lumbar adjustment for the front seats, front seat ventilation, hands-free kick sensor for the back door, rear privacy glass, 360-degree Panoramic View Monitor, wireless smartphone charger and multicolour interior lighting.

Additional specification for the Luxury grade includes 20-inch alloy wheels, smooth leather upholstery, heated rear seats, a head-up display, automatic/remote parking and a Smart Comfort Package which incorporates the new Sensory Concierge (details above).

The NX F SPORT is distinguished by its dedicated sports styling elements inside and out, including piano black exterior elements, 20-inch twin-spoke alloy wheels, red brake callipers and exclusive paint and interior colour options.

Executive grade can be equipped with a panoramic roof and 20-inch wheel option. The Luxury and F SPORT specifications can be extended with an option pack including panoramic roof, a 17-speaker Mark Levinson premium audio system and a digital rear-view mirror.

*** Specifications and grades’ name may vary according to local market.

Provisional outline technical specifications

Figures in brackets indicate comparisons with the current model.

*1 Varies by region and specifications.

*2 Provisional value under development.

*3 Provisional value under development (WLTP mode).

Note to editors: Further information about the new NX is available on the Lexus Europe media website at https://newsroom.lexus.eu/the-new-nx-lexus-star-suv-raised-to-the-next-level/