LEXUS LOOKS AHEAD TO ANOTHER THRILLING SEASON FOR THE ATP TOUR
- Lexus enters a second season as Official Automotive Partner and Platinum Partner of the ATP Tour, the global elite men’s professional tennis circuit
- Lexus strengthens its relationship, looking forward to a high-profile presence at up to twice as many tournaments as in 2023
- ATP Tour provides an exciting, world-class platform for the brand to showcase its latest luxury models and provide amazing experiences for customers and fans
- More off-court engagement in 2024 as well, as title partner of Lexus ATP Head2Head, bringing the game’s top stars together in fun challenges on ATP’s global digital and social channels
Lexus is looking forward to a second season of top-level international sporting excitement and competition as the Official Automotive Partner and Platinum Partner of the ATP Tour, the global elite men’s professional tennis circuit. Having launched its support for the series in summer 2023, it will be enjoying even greater prominence in 2024, participating in up to twice as many tournaments. After an exciting partnership start with ATP 250 ASB Classic in Auckland, New Zealand, Lexus kicks-off the activation in Europe with the ATP 250 Open Sud de France in Montpellier which gets under way on January 29.
The calendar of Lexus-sponsored tournaments includes 14 events across the region, in countries such as France, Netherlands, UK, Germany, Austria, Spain, Kazakhstan, and Italy, where the city of Turin will host the Nitto ATP Finals, the climax of the ATP Tour, in November.
Lexus activities will be tailored to each tournament, including potential for the prominent display of its latest models such as the all-new Lexus LBX, the all-electric RZ 450e, together with hybrid electric and plug-in hybrid electric models, and the provision of courtesy vehicles for tournament officials and players.
Lexus will continue to be the title partner of ATP Head2Head, which will present different, exciting and entertaining challenges on the ATP Tour’s digital and social channels. Showcasing the lighter side of the players’ personalities, this will offer fans the chance to see their favourite sporting stars battling each other, also outside the tennis courts, doing something new, interesting and unexpected.
Pascal Ruch, Toyota Motor Europe, Vice President Lexus and Value Chain said: “The ATP Tour provides a perfect, high-profile stage for our brand and this year we will have even more opportunities to connect with millions of people through being part of one of the world’s greatest sporting contests. Human dedication and supreme performance are key to success for the players, just as they are essential qualities for our business and our products. We look forward to contributing to the excitement and engagement on and off the court as the season progresses.”
About the ATP
As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top eight qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis.