Press Kit,



The introduction of the new LC luxury coupe is a new, significant illustration of Lexus’ dedication to create cars with exciting, emotional designs and exhilarating performance.

In the space of just 27 years Lexus has had a transformative effect on the world’s luxury car market. Engineering excellence has produced generations of powerful, responsive engines and transmissions, while its pioneering hybrid technology has taken efficiency and smoothness to ever higher levels. Cutting edge design and a contemporary approach to luxury based on master craftsmanship traditions further emphasise its authentic status as a world-class luxury vehicle manufacturer.

Now Lexus is building on its established strengths and evolving its reputation for a rational approach to vehicle development to explore new opportunities in design and technology that reshape its model range. The change is being led from the top by Akio Toyoda, who in taking on the roles of Lexus’ Chief Branding Officer and master driver has given the business more freedom and autonomy and the confidence to be daring. With the benefit of dedicated resources, greater flexibility and quicker decision-making, Lexus has delivered a succession of vibrant new models that are changing the way it is perceived both by customers and the global automotive industry.

The striking new NX crossover, the latest generation RX luxury SUV and the RC F and GS F performance models all demonstrate the great leap Lexus has made in crafting distinctive contemporary designs and delivering rewarding dynamic experiences, while retaining the luxury quality and attention to detail for which it has always been renowned.

The LC luxury coupe takes this evolution to another level. Lexus has succeeded in turning its LF-LC concept into an uncompromised production car, in less than five years since its unveiling to huge critical and public acclaim. This feat has called for new ways of co-operation between the design and engineering teams throughout the development process.

Not only has Lexus delivered a design with high visual impact, it has also developed ground-breaking engineering and technology for the LC . The LC 500h is the first model to feature Lexus’ Multi Stage Hybrid System, changing the perception of hybrids, by giving much improved performance across the full range of engine speeds, more direct response to driver inputs and a higher level of dynamic performance and driving pleasure, while maintaining the smoothness and efficiency that are characteristic of Lexus hybrids. The LC 500, with its normally aspirated 5.0-litre V8 engine, also marks a first in the premium car segment with its new Direct Shift 10-speed automatic transmission, with gear ratios spaced to achieve smooth, linear and rhythmical acceleration.

The successful delivery of the LC owes much to the immense personal enthusiasm for the project from everyone involved in its creation; their inspiration has been critical in making the LC a reality.