PRESS KIT - Milan Design Week 2017: LEXUS YET
ANCIENT YET MODERN
Created by Neri Oxman and the Mediated Matter Group, MIT Media Lab in Collaboration with Lexus
Inspired by Lexus’ YET philosophy and created for the opening space, this installation aims to create the experience of being grounded YET suspended by light—a wave YET a particle. Utilizing an ancient material YET a modern technology. The Mediated Matter Group debuts Glass 3D Printing in architectural scales.
STATIC YET DYNAMIC
By exploring things from many angles, we are able to see beyond the obvious and discover the new and unexpected. This Static YET Dynamic installation reveals the Lexus UX Concept car, and expresses Lexus brave design. The Lexus’ UX Concept car embodies our YET philosophy. This expression of a progressive and strong YET artistic and premium product further enhances Lexus’ unique brand position which challenges conventional ideas about luxury.
This event marks Lexus’ 10th edition at Milan Design Week, highlighting the brand’s long standing passion for design and innovation. As we celebrate this opportunity, we take a look back at our 9 years of design inspiration. Each edition highlights one moment in time through 24 frames.
LEXUS DESIGN AWARD 2017
First launched in 2013 to help stimulate ideas for a better world, Lexus is supporting up-and-coming designers and creators worldwide. Lexus is proud to showcase this year 12 Lexus Design Award finalists’ works as prototypes, mentored by globally recognized designers, and panel displays. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of ‘YET’.