LEXUS REVEALS EUROPEAN TRAVEL POSTERS FEATURING THE LC CONVERTIBLE, PROVIDING MODERN VISIONS OF THE GRAND TOURING TRADITION
Public vote to elect the best travel poster open from 23 August to 5 September
With the post-lockdown return to the roads and increase in self-drive holidays, Lexus celebrates the grand touring tradition and gives it a modern twist with a series of travel posters specially commissioned from European artists, featuring the eye-catching LC Convertible as their centrepiece.
Each designer has produced an artwork featuring the LC Convertible in a popular touring location, inspired by vintage travel posters. The artists used a variety of different styles and materials, and their designs complement and highlight the smooth lines and distinctive styling of the Lexus LC Convertible.
A public vote to find out which is the most popular poster will be held here: Lexus LC Convertible travel posters European vote and on Lexus social media channels across Europe, from 23 August to 5 September. There is also the option for voters to sign up to be entered into a prize draw to win one of 10 framed prints of the winning poster, as well as a selection of Lexus goodies.
The Lexus LC Convertible has been hailed by many as ‘the most beautiful convertible in the world’ and is the perfect car in which to enjoy a great drive through stunning scenery. Launched in 2020, it is designed to look equally beautiful with the roof up or down, with Lexus’s famous attention to detail producing a beautifully appointed cabin. It delivers Lexus’s “exhilarating performance” thanks to its naturally aspirated 5.0-litre V8 engine, with acceleration from 0-62mph in five seconds, while precise aerodynamic styling prevents wind buffeting when travelling at speed with the roof down.
The Lexus LC Convertible is a truly remarkable car that has already won a string of awards, including the Best Luxury Car of 2021 in the Women’s World Car of the Year Awards. The travel posters project was conceived as a way to celebrate its status as a perfect car for a grand tour and as a modern-day classic and the artists have captured that star quality in their beautifully crafted designs, which are in harmony with a car that showcases the best of Lexus brave design and takumi craftsmanship.
THE LEXUS LC CONVERTIBLE TRAVEL POSTERS
France – French Riviera, by Matthieu Forichon
Matthieu Forichon is an artist who demonstrates the French art de vivre. He has embraced the new possibilities opened by digital tools in creating a personal style in which precise outlines create harmony, demonstrating reality through elegance.
Forichon comments: “I wanted to add the highlights of vintage automobile illustration, especially in France. That means representing the French Riviera with its characteristic features: palms trees, pines, palaces (here the Negresco for inspiration), the Croisette and hills in the background.”
He uses golden colours and leaves the observer wondering whether the scene occurs in the early morning or at the end of the day and whether the lovers are arriving or leaving the palace.
Georgia – Batumi by Windfor’s Tbilisi ad agency
A team at Windfor’s Tbilisi agency lead by Executive Creative Director Nino Gordeladze created the vintage style poster of the Lexus LC Convertible rounding a corner to reveal the city of Batumi - the second largest city in Georgia, located in the south west of the country on the Black Sea.
Gordeladze describes the design: “The start of an unforgettable summer adventure is around the corner - the sensation of freedom elevated with style and charisma, and in this case, the gorgeous city of Batumi stands waiting in the horizon, offering the rollercoaster of sweet summer fun.”
Germany – Hamburg, by Danii Pollehn
Hamburg-based illustrator Danii Pollehn creates themes and images in her artwork that celebrate the natural world and the female form. She works across all media, creating paintings, digital illustrations and pattern designs.
Pollehn’s poster features the Lexus LC Convertible in Volcano Red with a modern woman enjoying driving the convertible and feeling the wind in her face. The background shows a sunset, Hamburg's Elbphilharmonie concert hall and part of Park Fictions, a kind of art installation which is a well-known and popular spot in the city’s St. Pauli district.
The Netherlands – Monaco, by Marc Lamers
Marc Lamers’ versatile style means he can paint in both an impressionist or more classical, detailed style. His oil on canvas poster features the Lexus LC Convertible Regatta Limited Edition against the stunning backdrop of Monaco, which has been the playground of the rich and famous for decades.
Lamers comments: “The sensationally beautiful Côte d'Azur fits perfectly with the equally sensational Lexus LC Convertible. Both the environment and the car itself convey an impression of luxury. The white aniline leather of the interior fits seamlessly with the white colour of the luxury yachts that can be seen in the highly detailed background.”
The LC Convertible featured in Lamers’ poster is in Structural Blue body paint, whose microparticles reflect the light in a way that emphasises the lines of the car.
Spain – Sierra de Madrid, by David de la Heras
David de la Heras is a Basque illustrator and artist, born in Bilbao and now living in Barcelona. His work is characterised by a wide chromatic range and the combination of a classic pictorial style with contemporary graphic resources.
De la Heras chose the location because “it contains an emotional baggage for me…The Sierra of Madrid is where I used to escape for a while to disconnect.”
Sweden – Älvnäs, Stockholm, by Hans Christiansen
In Sweden, Hans Christiansen is well known for his pictures in national media. He has written and illustrated several books on nature, cars and his meetings with people during his world travels.
The moment captured in this vintage poster creates an interesting contrast between the nostalgic and the modern, highlighting the Lexus LC Convertible’s timeless design.
The small building in the poster is a bus shelter in Älvnäs, Stockholm, inspired by the railway station in Goathland on the North Yorkshire Moors, a location that has been featured in numerous TV programmes and films, including the Harry Potter series.
UK – Ladybower Viaduct on Snake Pass, the Peak District, by Rebecca Pymar
Rebecca Pymar is an illustrator from Norwich with a passion for colour and form. She chose the Peak District, and more specifically a section of Snake Pass, commenting: “It is renowned by drivers as one of the UK’s most enjoyable and breath-taking sections of road. It twists and turns, meandering through the hills and across the reservoir, with the sun bouncing off surrounding hills.
“Vintage travel poster art has forever been an inspiration for me and my work; it harks back to the golden era of transport, holidays and adventure. The Lexus LC Convertible inspired the colours and feel of this piece - dusky reds and yellow, like a balmy summer evening. The car itself has a distinctive form, each feature seamlessly blending into the next. It is both elegant and bold and really sets off the dramatic backdrop of the peaks.”