LEXUS READY TO SERVE AS OFFICIAL CAR OF THE Nitto ATP FINALS, THE CLIMAX TO THE INTERNATIONAL MEN’S TENNIS YEAR
- Nitto ATP Finals to take place from November 12 to 19 in Turin, Italy
- Lexus to provide player transportation with a fleet of more than 40 electrified models
- Participation part of Lexus’ wider role as Official Automotive Partner and Platinum Partner of the ATP Tour
Lexus will proudly fulfil its role as Official Car of the Nitto ATP Finals, the climax of the ATP Tour season, taking place in Turin, Italy, from November 12 to 19. The tournament, “Where Champions Become Champion,” will see the world’s top eight qualifying singles players and doubles teams from the season compete for the prestigious title.
Lexus’ presence at the competition will include a fleet of more than 40 electrified cars serving as transport for players and officials. The line-up will include the all-electric RZ 450e and UX 300e together with hybrid electric and plug-in hybrid electric models.
The event will also provide a high-profile showcase for the latest additions to the Lexus line-up: the recently launched LM “luxury mover” and the all-new LBX hybrid electric crossover, which will be on display prior to its market launch early next year.
Lexus’ support for the Nitto ATP Finals is in addition to its wider role as Official Automotive Partner and Platinum Partner of the ATP Tour. This multi-year global partnership was formed in June this year and has already seen the brand enjoy prominent international exposure at ATP Tour competitions and across the ATP Tour’s fast-growing digital and social platforms, including Title Partnership of the interactive fan feature ATP Head2Head.
Lexus’ support for the ATP Tour is founded on their shared values of perfection and excellence and desire to give people amazing experiences. Lexus’ promotion of the use of its electrified models during tournaments aligns with the ATP Tour’s climate ambitions under ATP Serves and UN Sports for Climate Action, which includes a Net Zero emissions target by 2040.
About the ATP
As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top eight qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis.