LEXUS POSTS RECORD SALES AND SIXTH CONSECUTIVE YEAR OF GROWTH IN EUROPE
- Lexus Europe* sold 87,206 vehicles in 2019, a new record
- Lexus is one of the fastest-growing automotive brands in the region, increasing its sales by 14% in 2019
- In just six years, Lexus has more than doubled its European sales volume
- Self-charging hybrid vehicles accounted for 96% of the company’s sales in Western Europe* in the past year
Lexus Europe set a new sales record in 2019 and achieved a sixth consecutive year of growth with 87,206 vehicles sold. An increase of 14% on 2018’s performance, this makes the company one of the region’s fastest-growing automotive brands.
Lexus began 2019 with two critical new product launches: the new UX, which marked the brand’s debut in the luxury compact crossover market, and the new generation ES business sedan, which introduced the ES model range to Western Europe for the first time.
Both models performed strongly. With 20,943 units sold, the UX achieved a 5% premium segment share, the highest of any Lexus vehicle on the European market. ES sales more than tripled, rising by 238% thanks to a strong response to its launch in Western Europe (4,292 units sold) and a reinforced presence in Eastern markets (2,317 units, +33%).
In another major product update, Lexus introduced the new RX in October, which secured a 23% sales increase for the luxury SUV in the final quarter of 2019.
The NX mid-size crossover was again the year’s best-seller with 24,309 vehicles sold, contributing to an overall 26% increase in Lexus crossover and SUV sales to 69,449 units. Since 2000, Lexus has sold more than half a million SUVs in Europe.
With a record 58,149 self-charging hybrid vehicles sold in Europe in 2019, Lexus continues to lead the shift to electrified powertrain technologies in the premium car market. Self-charging hybrids represent 96% of Lexus sales in Western Europe.
This year, Lexus will launch its first battery electric vehicle (BEV), the UX 300e. The range of Lexus electrified models will be expanded in the coming years, with plug-in hybrid technology and a new, dedicated BEV model platform. This is in line with the “Lexus Electrified” vision for leveraging the potential of electrified powertrains to reinvent the joys of driving.
Also in 2020, the LC coupe will be joined by the much-anticipated new LC Convertible. Together they will act as aspirational halo models for the entire Lexus range, displaying beautiful styling and providing driving experiences that stimulate all the senses.
*Lexus Europe sales include Western Europe (European Union countries, Norway, Iceland and Switzerland), as well as the following Eastern markets: Russia, Ukraine, Kazakhstan, Caucasus region, Turkey and Israel.
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