LEXUS #LCOnTour – CREATING AMAZING IN AMSTERDAM
We have only just finished and been impressed by the Lexus Visionary Experience in Madrid and already the next event of the #LCOnTour has taken place. Last night the Lexus LC was the hero at the Creating Amazing event in downtown Amsterdam, where selected guests enjoyed an exceptional and unprecedented event in the Sky Lounge of the Double Tree Hilton hotel.
Brussels, Belgium - The amazing Lexus experience started on the way to the roof top. In a tailor-made elevator, guests enjoyed an exclusive cocktail spray to get in the mood for Creating Amazing.
Arriving in the Sky Lounge, a series of extraordinary experiences greeted guests starting with a range of various experiential “food stations” and “Wasmannen” – men washing the guests’ hands and entertaining them at the same time. Double Robotics approached guests and sang their personalised song. Many more exciting attractions awaited the guests. The musical host of the event was Spinkit DJ Lara with her moving DJ station.
The absolute highlight of the Creating Amazing event was the touch and feel session of the new Lexus LC luxury coupe conducted by the Dutch star illusionist, Victor Mids. The artist let guests experience the car without even touching it. The guests very much appreciated the opportunity to experience the amazing luxury coupe on top of one of the tallest buildings in Amsterdam with its fantastic city scenery as the backdrop.
Next destination of the #LCOnTour will be Germany, from which we will send out regular reports.
The Lexus flagship coupe LC will be launched in spring 2017 with two powertrain versions: the 3.5l, V6 petrol-engined full hybrid LC 500h which will feature the all-new Multi Stage Hybrid System for more direct response. The LC 500 will be equipped with a 5.0l, V8 petrol engine coupled to a newly developed 10-speed automatic transmission – a first ever in a luxury vehicle. The LC will be the first model with the all-new GA-L platform which will deliver a much sharper and more refined driving experience.