LEXUS HELPS SAVE THE UNIVERSE IN SONY PICTURES’ MEN IN BLACK™: INTERNATIONAL
Lexus RC F sport coupe stars as you’ve never seen it before in the new feature film
To complete their missions, the Men in Black need vehicles with the horsepower for high speed pursuits, the most advanced alien-fighting technology, and sophisticated styling befitting the most exclusive group of secret agents in the galaxy. Lexus is pleased to fill that role as the official vehicle of Sony Pictures’ Men in Black: International, slated to open in U.S. theaters June 14, 2019.
The Men in Black have always protected the Earth from the scum of the universe. In this new adventure, they tackle their biggest, most global threat to date: a mole in the Men in Black organization.
Lexus vehicles are the official fleet of Men in Black agents globally in the film. The 2020 Lexus RC F stars as the Men in Black agents’ vehicle of choice for their high velocity pursuits. The luxury sport coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe, plus in the film it boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in film scenes with alien encounters.
“We’ve added some advanced capabilities to the RC F to assist the Men in Black agents, creating a truly one-of-a-kind alien-fighting machine,” said Lisa Materazzo, vice president of Lexus marketing. “We can’t wait for moviegoers to see the RC F as they’ve never seen it before.”
The collaboration between Lexus and Sony Pictures’ Men in Black: International includes integration in the film, a co-branded TV spot, a custom Men in Black RC F and sponsorship of the film premiere.
“We’re excited to collaborate with Lexus on this multi-tiered campaign in support of Men in Black: International,” said Jeffrey Godsick, EVP, Brand Management and Global Partnerships, Sony Pictures Motion Picture Group. “The Lexus RC F sports coupe provides the perfect vehicle for our team of Men in Black agents, led by Chris Hemsworth and Tessa Thompson, as they protect the galaxy.”
About Men in Black: International
The Men in Black have always protected the Earth from the scum of the universe. In this new adventure, they tackle their biggest, most global threat to date: a mole in the Men in Black organization.
The film is directed by F. Gary Gray, and written by Art Marcum & Matt Holloway, based on the Malibu Comic by Lowell Cunningham. Produced by Walter F. Parkes and Laurie MacDonald. Executive produced by Steven Spielberg, E. Bennet Walsh, Riyoko Tanaka, David Beaubaire, Barry Sonnenfeld, Edward Cheng, and Howard Chen. The film stars Chris Hemsworth, Tessa Thompson, Rebecca Ferguson, Kumail Nanjiani, Rafe Spall, Laurent Bourgeois & Larry Bourgeois, with Emma Thompson and Liam Neeson.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html.
About Lexus
Launched in 1989, Lexus is a global luxury lifestyle brand offering a full range of premium vehicles, including the LS, ES and IS sedans, the CT hatchback, the LC and RC coupes, and the NX, RX, GS and LX SUVs. Renowned for brave design, outstanding craftsmanship and sophisticated technology, Lexus has consistently delivered a unique level of personalised service, aiming to create amazing experiences for its customers. Having already sold more than 1.4 million self-charging hybrid vehicles worldwide, Lexus leads the electrification trend in the premium market. In Europe, Lexus delivered 76,188 vehicles in 2018, marking its 5th consecutive year of sales growth in the region. The brand aims at 100,000 units sales in 2020, following the introduction of two new core models, the UX compact crossover and the ES executive sedan. Globally, Lexus delivered about 700,000 vehicles in 2018 and is the 4th-largest luxury vehicle producer worldwide.