09
August
2018
|
09:00
Europe/Amsterdam

LEXUS DESIGN AWARD 2019 NOW OPEN FOR ENTRIES – ASPIRING CREATORS TO DESIGN A BETTER TOMORROW

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Lexus International today announced a call for entries for the distinguished Lexus Design Award 2019. Since its launch in 2013, the worldwide design competition has always served as a platform for emerging designers and creators whose works can lead to a better future for all. The annual event attracts thousands of upcoming creative talent from around the world, who aspire to win the coveted award for innovative design excellence.

Making the world a better place through design has always been the program’s purpose and now, in its seventh year, the 2019 award makes that objective clearer than ever under the directive of “Design for a Better Tomorrow”.

The next-generation of designers will need to consider how their creative ideas incorporate three fundamental principles from the Lexus brand: “Anticipate,” “Innovate,” and “Captivate,” as well as how their design anticipates the needs of tomorrow’s society. They will need to develop innovative designs that bring fresh imaginative solutions. At the same time, their ideas and designs should be captivating and engaging to the audience and more importantly, of the esteemed judging panel.

The six finalists will be announced in early 2019. The judges and the mentors for the award will be disclosed in the fall 2018. Past LDA judges and mentors include such luminaries such as Sir David Adjaye, Snarkitecture, and Formafantasma.

The judges will select the six best ideas to be developed into functional prototypes with a production budget up to 3 million JPY (over $25K USD) each and with the support of world renowned mentors. The prototypes will be displayed at the prestigious Milan Design Week 2019* where they will compete for the Grand Prix prize.

To prepare the finalists for Milan, Lexus will also provide a once-in-a-lifetime mentorship that gives each finalist an exclusive opportunity to receive direct hands-on guidance from acclaimed professionals who share their priceless knowledge and experience for creating the prototype and beyond.

Entries to the Lexus Design Award 2019 competition will be accepted from August 9 through October 28, 2018. More information can be found on:

Lexus Design Award website: LexusDesignAward.com

Official hashtags: #LexusDesignAward; #MilanDesignWeek

* The world’s largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.

CALL FOR ENTRIES TO THE LEXUS DESIGN AWARD 2019 COMPETITION

Title

Lexus Design Award 2019

Application period

August 9 - October 28, 2018

Judging criteria

  • Anticipate

Does the concept and design anticipate not only the needs of the user experience, but the needs of society?

  • Innovate

Does the design demonstrate new thinking and originality in its proposal and execution?

  • Captivate

Is the design intriguing and compelling when realized in concept and execution?

Judges

To be announced in Fall 2018

Mentors

To be announced in Fall 2018

Award categories

  • One Grand Prix winner (selected from the six finalists)
  • Six finalists

Prizes/benefits

  • Six finalists invited to the mentorship — a session with mentors from diverse fields who provide guidance to help elevate prototype design.
  • Six finalists invited to Milan Design Week 2019*.
  • Six prototypes exhibited at the Lexus exhibition space during Milan Design Week 2019.
  • Six finalists receive up to 3 million JPY (over $25K USD) each to cover prototype production costs. Prototypes are to be produced between January and March 2019.

*Note: Only one person per entry is invited, regardless of individual or group submission.

Organizer

Lexus International

In cooperation with

designboom

Application Process

For more information, visit LexusDesignAward.com

ABOUT LEXUS DESIGN AWARD

First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. It provides a unique opportunity for six finalists to work with globally recognized designer as a mentor to create prototypes of their designs, and then exhibit them at one of the design calendar's most important events.

ABOUT LEXUS

Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 1 million hybrid vehicles.*

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests, and is currently available in over 90 countries worldwide.

Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.

*(1,263,055 units as of December 2017)