Lexus debuts in India with a hybrid-focused line-up
Lexus made its debut in India today, bringing a new experience of luxury to the world’s fastest-growing major economy. The brand’s arrival in the market will deliver exceptional design and quality to the discerning Indian consumer.
At the launch event, Lexus unveiled three models chosen with the Indian driver in mind – the RX 450h, ES 300h, and LX 450d vehicles. The all-new Lexus LS made a surprise appearance in a sneak preview at the end of the show. In the words of Lexus International Executive Vice President, Yoshihiro Sawa who is assigned President as of April 1st, “The original LS rivalled the very best luxury vehicles. We had big dreams about what a luxury vehicle could be. Those dreams were realized with a vehicle and guest experience that disrupted the luxury automotive industry.” The all-new Lexus LS will be available in 2018. The first-ever Lexus India vehicle line-up reflects the signature style and quality on which the legacy of the Lexus brand is built, and is a significant example of Lexus’ dedication to creating cars with exciting, emotional designs and exhilarating performance.
The choice to focus on hybrid vehicles shows a clear understanding of the Indian consumer – they have an instinct for luxury, which is coupled with sensibilities around the need for high-performing yet eco-friendly vehicles. From visually captivating exterior designs and interior cabins that exude luxury and attention to detail to the environmentally conscious hybrid drive technology, Lexus will deliver to the highest expectations of Indian luxury consumers.
The models will be available at guest experience centres located in New Delhi, Gurgaon, Mumbai, and Bangalore. Additionally, after sales service facilities will also be available in Chandigarh, Hyderabad, Chennai and Kochi.
Speaking about Lexus’ plans for India, Lexus India Senior Vice President, Akitoshi Takemura said: “How India experiences luxury is evolving with its affluence. Lexus will be providing the Indian consumer with an amazing experience through our vehicles, our service and through any interaction with our brand. We are excited about what we can bring to the luxury market in India, where we see opportunities mapped to the remarkable growth the country is experiencing. This is just the beginning – we look forward to bringing more exciting products to India in the future.”
The first Lexus LS was, and continues to be, a game-changer for the luxury automotive industry, and Lexus supported that ground-breaking vehicle by setting and maintaining new standards for customer service and satisfaction. Lexus plans to do the same here with dedicated relationship managers and 24/7 guest call centres.