LEXUS CREATES: SKETCHING
- The Drawing workshop represents the third installment of Lexus’ global socially-driven program that encourages viewer participation
- The Lexus brand’s General Manager of Design, Koichi Suga, demonstrates the step-by-step technique for drawing cars
The Lexus Creates initiative continues with a sketching workshop from General Manager of Design Koichi Suga. This is the third installment of the ongoing content series from the luxury marque, which is a social-media driven program that engages participants in activities that both inform and delight. The series’ topics are related to the Lexus brand hallmarks of design and craftsmanship and spotlight a range of creative Lexus partners. For this episode, Suga helps the viewer enjoy the drawing basics involved in properly illustrating a vehicle, guiding the amateur enthusiast to sketch the Lexus LC 500 flagship coupe.
“As a designer, drawing has been a core skill for as long as I can remember, and I have enjoyed the level of creativity it allows. People think that the skill is unique and specialized, but I tell them that anyone can learn to draw and enjoy it as a wonderful free-form expression. Regardless of style or ability level, there are very valid emotional and mental benefits I feel people can engage from any creative expression. I am excited for this opportunity to show that with Lexus Creates.” said Koichi Suga, General Manager, Lexus Design.
In the video workshop, Suga walks the viewer through a step-by-step master class in basic automotive sketching. With just paper and pencil, the Lexus design chief uses simple strokes and easy-to-follow instruction that brings the LC 500 to life and reveals the process behind automotive design that is nothing short of amazing.
“While I have been involved in vehicle design for decades, I still find that the drawing is still as enjoyable and stress relieving as when I used to first imagine vehicles when I was school age.” Indeed, Suga points out that in these times, a creative exercise is a welcome distraction.
Koichi Suga served as the chief designer of the fifth-generation Lexus LS, the luxury lifestyle brand’s flagship sedan. His creative edge led the sedan’s sleek and bold design and continued effort to evolve the brand’s brave design language.
ABOUT LEXUS CREATES
The Lexus Creates initiative is a new content series from the luxury marque. This social-media driven program engages participants in activities that both inform and delight, with subjects related to the Lexus brand hallmarks of design and craftsmanship. This is accomplished with the help of a range of partners who, through their unique talents, inspire participants to create, while also elevating the value of their craft.