INTERSECT BY LEXUS TO OPEN ITS THIRD GLOBAL LOCATION IN NEW YORK CITY
A New Lifestyle Hub, INTERSECT BY LEXUS Blends Innovative Programming, Culinary Creativity and Masterful Design for an Immersive Cultural Experience
On November 15, 2018, INTERSECT BY LEXUS – NYC – a unique cultural space where ideas and people converge – will open its third global location in New York City. Following successful launches in Tokyo and Dubai, INTERSECT BY LEXUS will live in the heart of the vibrant Meatpacking District and continue the brand’s commitment to supporting innovation on a local, national and global level.
Crafted by world-renowned interior designer Masamichi Katayama of Wonderwall, who also led design in Tokyo and Dubai, the 16,500 square foot, three story Manhattan space will be the largest of the three properties, with unique elements and experiences that evolve with each distinct floor. The street level will be anchored by the Café area, the CRAFTED FOR LEXUS retail area and a Public Gallery space, which will feature everything from product concepts to custom exhibitions and installations. The inaugural full-service Restaurant at INTERSECT BY LEXUS – NYC and Cocktail Bar and Lounge will be located on the second floor. Finally, the third floor Private Gallery rounds out the space and will transform for a multitude of culturally relevant programming concepts such as: full immersion events, art installations, film screenings, panels, performances and other inviting experiences.
Like its predecessors in Tokyo and Dubai, INTERSECT BY LEXUS – NYC will call upon visionaries to collaborate on experiential programming that engages with the building, community and five core pillars – hospitality, food, design, entertainment and technology. Each program will “intersect” facets of culture on multiple levels and deliver creative, exceptional moments to the city and beyond. “New York City is an important global cultural hub with a great spirit of collaboration, making it a perfect location for INTERSECT BY LEXUS,” says Yoshihiro Sawa, President, Lexus International. “The combination of the uniquely designed space with the curiosity and imagination of the city's people will serve to inspire the next generation of creators and innovators."
A destination within a destination, the restaurant at INTERSECT BY LEXUS will offer fine dining to provide patrons with world-class cuisine in a refined yet informal atmosphere. A rotating Global Chefs-in-Residence program will allow the restaurant to introduce a new dining concept from a different chef every four to six months, each of whom will be selected in collaboration with Danny Meyer’s acclaimed Union Square Hospitality Group.
The restaurant will officially open with Chef Gregory Marchand who has built his culinary notoriety with Frenchie Restaurant in Paris and Frenchie Covent Garden in London. His inspired menu will feature dishes rooted in French cuisine and transformed to infuse the flavors of the esteemed restaurants, chefs and countries he has come across throughout his career.
Neighboring the dining room sits a Cocktail Bar and Lounge. The cocktail program will draw inspiration from the seasons, featuring signature creations as well as updated classics. There will also be a thoughtful selection of beer and wine.
INTERSECT BY LEXUS’ dedication to the brand’s Takumi craftsmanship – a quintessentially Japanese term translating roughly to “artisan” – resonates throughout the building’s design. Using this philosophy, Mr. Katayama has transformed the space into three distinct levels with corresponding personalities.
Like each of the previous locations, the new design-forward hub will contain signature elements inspired by INTERSECT BY LEXUS’ global reach but that also reflect an authentic aesthetic of the surrounding city. Standout elements such as a wall display with over 1,200 miniature car models, a two-story art installation featuring historic Lexus vehicle parts and bamboo window screens inspired by the signature Lexus spindle grille are shared with the Tokyo and Dubai locations.
INTERSECT BY LEXUS – NYC is located at 412 West 14th Street New York, New York 10014. For more information on the space please visit www.Intersect-NYC.com.
Lexus also acknowledges the lead creative contributions and guidance of Inform Ventures in the creation of INTERSECT BY LEXUS – NYC in providing programming ideas for this space.
OVERVIEW OF INTERSECT BY LEXUS – NYC
Address: 412 West 14th Street
New York, NY, 10014, USA
Phone: +1 212 230 5832
Hours: 7:00am – 11:00pm