Articles tagged with 'brand' | Lexus Europe

Lexus-sponsored professional golfer Hideki Matsuyama has made history as the first Japanese winner of one of the sport’s four major tournaments, taking victory in the 2021 Masters on Sunday (11 April).Matsuyama’s landmark win was sealed at the final ...

This short film, produced as a virtual reality video, relates how Lexus has successfully established itself as an innovative global brand across the past three decades.It describes the challenges it faced when first seeking to enter the luxury market...

Lexus USA commissioned a study of more than 3,200 Americans from Gen Z to Baby Boomers on what they consider ‘luxury’ Exceptional experiences and quality top the list of demands New must-haves include time for the occasional “digital detox”, a de...

New partnership with one of the world’s leading film festivals underlines Lexus’ commitment to cinema Fleet of 40 Lexus hybrid vehicles to transfer celebrities and guests during the Festival Lexus Lounge at the festival to display the two Lexus f...