All-new lexus rx sales start countdown has begun

• European premiere on September 15th at Frankfurt Motor Show

• RX enters production this month with first deliveries at the end of the year

• RX 450h delivers a total output of 230 kW/313 DIN hp and returns class-leading CO2 emissions starting at 120g/km

As the best-selling model in the brand's 26-year history—with sales of circa 2.2 million units—the RX represents three out of ten vehicles ever sold by Lexus.

Always ground-breaking, always ahead, in 1998 Lexus launched the RX, the first ever SUV to offer the refinement of a luxury sedan. Disrupting mainstream thinking again, in 2004, Lexus introduced the world's first luxury hybrid — the pioneering RX 400h SUV. On September 15th, the all-new RX will be presented as a European premiere at the 2015 Frankfurt Motor Show.

The all-new RX's mix of sharp creases and curves represents a bold evolution in the model's styling, sharing the same design DNA with other recently-launched models in the Lexus line-up. Inside the RX reflects an impeccable balance of luxury, spaciousness and functionality.

Under the hood, the completely reengineered 3.5-liter direct-injection V-6 hybrid engine is now producing a total output of 230 kW/313 DIN hp. The RX 450h returns average fuel consumption from 5.2l/100 km, and class-leading CO2 emissions starting at 120g/km. In selected markets, two other models will be also offered: the RX 200t equipped with a 2.0-liter turbocharged petrol engine and the RX 350 fitted with a 3.5-litre V6 direct-injection.

Moreover, this innovative and sophisticated premium crossover welcomes new conveniences and technology features such as for example Head-Up Display (HUD), central 12.3-inch Lexus Premium Navigation using the latest Remote Touch controller, a near-360° Panoramic View Monitor, smart power tailgate and wireless charger for portable devices to make this the best Lexus sport-utility vehicle offering to date.

True to Lexus' ongoing focus on safety, the all-new RX comes with significant improvements in active and passive safety. Among these new improvements are the upgraded body structure that heightens the overall passive safety of the RX, and Lexus Safety System +, which helps avoid or mitigate collisions across a wide range of vehicle speeds.

Entering this month in production, the RX will be priced to compete at the heart of the segment. The first deliveries are aimed for the end of the year but several pre-sales activities have already started throughout Europe with amongst others an online car configurator available on www.lexus.eu.