Top gear director for the new lexus nx 300h
Lexus had chosen Konrad Begg, one of Top Gear's acclaimed directors, to shoot the commercial of the full hybrid version of its new mid-size SUV, NX 300h. The four-day shooting took place early May in Madrid. 'We've chosen Madrid to shoot the new Lexus NX 300h since it's an incredibly modern city, with fantastic architecture and great natural light.' —Begg said.
In line with the positioning of the NX and its edgy design, the spot focuses on the urban environment, playing with the model's angular shapes and their projections on Madrid's modern architecture.
Konrad Begg, known for his extensive experience in filming for the automotive industry, directed in the past the commercial for the Lexus IS 300h.
The highly efficient full hybrid NX 300h will be equipped with a 2.5l Atkinson cycle engine. It will deliver class-leading CO2 emissions from below 120g corresponding to a fuel consumption of below 5.2l. It will be available in Europe from this October.