Lexus leads in customer satisfaction in finland
- Lexus tops the 2014 Merkkien Merkki survey, the largest car customer satisfaction survey in Finland
- Sixth victory in last seven years
- Comes after similar wins in Sweden and Norway
The Finnish magazine Tuulilasi has released the results of the annual Merkkien Merkki survey. Lexus is the absolute winner with a total of 803 points, followed by Toyota (780 points). This is the sixth time Lexus wins this survey in the last seven years.
The Merkkien Merkki survey measures customer satisfaction through 24 different questions, grouped in four main areas: the cars as such, sales services, after-sales services and brand loyalty. This year, 9,565 customers participated to the survey.
Besides being the overall winner this year, Lexus also tops the rankings for sales and after-sales services and for the cars as such.This recognition corroborates Lexus' leading position in other Nordic countries. For the third year in a row, Lexus was this year the clear winner of the largest car satisfaction surveys in Norway and Sweden, AutoIndex 2014."Despite an increasingly tough battle for market share and greater focus on large discounts in the industry, we remain true to our strategy which has always been to deliver an amazing customer experience", Head of Lexus Europe Alain Uyttenhoven commented. "It is great to see that customers recognize our efforts. We see these outstanding results as a strong support for further sales growth in the region."
More information about Merkkien Merkki can be found here: http://goo.gl/ZNr9Ac