King of the north - lexus leads in customer satisfaction in norway and sweden
- For the third year in a row, Lexus is the clear winner of the largest car satisfaction surveys in Norway and Sweden, AutoIndex 2014
- In both countries, Lexus wins in all 4 surveyed categories: cars, dealers, after sales services, and loyalty
More than 13,000 Norwegian and 15,000 Swedish car owners participated in AutoIndex 2014, the most comprehensive car satisfaction surveys in Norway and Sweden. Performed in the first quarter of 2014, the surveys evaluate customers' satisfaction about cars, dealers, after sales and loyalty. AutoIndex 2014 covers vehicles registered in the period 2007-2013.
For the third consecutive year, Lexus is by far the car brand which the Norwegian and Swedish car owners are most satisfied with. In the Norwegian survey, Lexus achieves a record total score of 910 points (out of 1,000), and tops all 4 categories for the third year in a row. In Sweden, Lexus also achieves the best score ever (900 points out of 1,000) and wins in all categories for the second year in a row.
"Despite an increasingly tough battle for market share and greater focus on large discounts in the industry, we remain true to our strategy which has always been to deliver an amazing customer experience", Head of Lexus Europe Alain Uyttenhoven commented. "It is great to see that customers recognize our efforts. We see these outstanding results as a strong support for further sales growth in the region."
More information can be found on the following pages:
- Sweden: http://goo.gl/KZG1bA
- Norway: http://goo.gl/O2ovvX