Kristina train's song adds emotional high to lexus 'amazing in motion' campaign
Music from first TV commercial for Lexus 'Amazing in Motion' global advertising campaign is released as a single
"I'm Wanderin'" by Kristina Train -soundtrack to new Lexus TV commercial, 'Steps'- now available for download on iTunes
View 'Steps' TV commercial at: http://www.amazinginmotion.eu
Following its successful use as the soundtrack to the Lexus 'Steps' TV commercial, the song"I'm Wanderin'" by Kristina Train has been released as a single.
'Steps' is the first TV commercial to be created under the banner of a new Lexus global advertising campaign, 'Amazing in Motion', which was launched on May 1st 2013. It features two spectacular, larger-than-life figures that incorporate numerous materials found in Lexus cars, including bamboo and walnut interior finishes and exterior paint.
Exploring the urban landscape, the figures have been brought to life through a combination of superb craftsmanship, advanced 3-D printing technology and the smooth artistry of skilled puppeteers. The new 'Steps' TV commercial can be viewed at: http://www.amazinginmotion.eu
The release of Kristina Train's single, "I'm Wanderin'" is a further vindication of the company's aim, through several initiatives such as the Lexus Design Awards and Lexus Short Films, to nurture and support young artists and performers from diverse creative backgrounds around the world.
Written by Berry Gordy Jr and first recorded by American soul diva Aretha Franklin, "I'm Wanderin'" is a track from Kristina Train's second studio album, 'Dark Black'.
Following the worldwide social media network acclaim prompted by the use of the song in Lexus' 'Steps' commercial, Kristina announced, via her twitter account, her decision to release the single, which is now available for download on iTunes.
About Kristina Train
Kristina was born in New York in 1992 and moved to London in 2011. She began her career playing violin and singing professionally in 1999. She has toured with Herbie Hancock, The Looters, India Arie and Amy Macdonald. She has recorded two studio albums 'Spilt Milk' (2009), and 'Dark Black' (2012) which includes the track "I'm Wanderin'" (Universal Music Ltd). She is currently on tour in the UK.
Launched in 1989, Lexus has become renowned throughout the world for its pursuit of perfection, the outstanding quality and sophisticated high-technology content of its products, and for its unique concept of complete customer service. Further reinforcing the traditional Lexus values of unparalleled build quality, comfort and interior luxury, Lexus is currently rejuvenating its line-up, launching a new wave of emotional and inspirational products featuring bolder product execution, superior driving dynamics and state-of-the-art technologies. Today, Lexus remains the first - and only - premium automotive manufacturer to offer a comprehensive full-hybrid model range comprising the RX 450h, the GS 450h, the LS 600h, the ES 300h, CT 200h and the all-new IS 300h.