Exclusive hollywood preview of the first two lexus short films
Lexus hosted an exclusive event on Feb 21 at the Directors' Guild of America in Los Angeles to preview the first two Lexus Short Films they are producing: 'Swimming in Air' by U.S. director Justin Tipping, and 'Beyond Memories' by Spanish director Cristina Molino.
The party gathered budding filmmakers and the Hollywood community — including director David O. Russell ('The Fighter', 'Silver Lining Playbooks') and actor Chris Tucker ('Silver Linings Playbooks', 'Rush Hour').
Lexus is in the midst of producing five short films as part of a series titled "Life is Amazing". The film series gathers filmmakers from the U.S., Europe, Asia Pacific, China and Japan. The filmmakers have been chosen based on their previous work and have been asked to create a new short film, three to six minutes in length which captures the essence of the theme "Life is Amazing".
Besides Justin Tipping and Cristina Molino, the other three films will be directed by New Zealand Studio 'Special Problems', Chinese director Chung Ki Chan and Japanese director Mitsuyo Miyazaki.
"The Lexus Short Films are amazing stories, beautifully told by up-and-coming directors from across the world," said Mark Templin, the general manger of Lexus International. "We celebrate the creativity, imagination and passion of these filmmakers. We're proud to be bringing these stories to life as part of this new and dynamic chapter of our brand."
Through these films, Lexus aims to demonstrate the powerful ability to be moved by innovative, dynamic story-telling that challenges the imagination and reinforces that life is an amazing experience. All five films will premiere later this year.
More information about all five short films and the production process can be followed through www.lexusshortfilms.com.