RECORD SALES FOR LEXUS EUROPE IN THE FIRST QUARTER OF 2016
- Lexus Europe sold more than 18,000 vehicles in the first quarter of 2016; best-ever quarterly result, marking a 16% increase vs. Q1 2015
- Sales strongly supported by rejuvenated SUV line-up; boost for newly launched RX and LX as well as continued momentum for NX
- Balanced growth across the whole region, with significant sales increase in several markets such as France, Germany, Belgium, Ireland, Poland, Israel, Ukraine and Russia
- Lexus on track to exceed 70,000 sales in Europe this year, breaking its record for the second year in a row
Brussels, Belgium - Lexus Europe sold 18,058 vehicles in the first three months of 2016, an increase of 16% compared to the first quarter of 2015, in a premium market which increased at a slower pace (+10%).
Alain Uyttenhoven, Head of Lexus Europe, commented: “The second half of 2015 was marked by an intensive string of new model introductions, including RX, GS F, RC and GS in all European markets as well as LX and ES in the Eastern markets, and we are delighted to see such positive customer response. We are committed to further increase the strength of the Lexus brand in Europe and we look forward to a very successful 2016.”
This quarter marked the start of sales of the all-new, fourth generation RX, which recorded a 114% sales increase over Q1 2015 to reach 4,024 units. Overall, NX remained the best seller among the Lexus range, with 6,315 units sold, sustaining the level of sales reached in Q1 2015 in full launch period.
Also launched in Eastern markets at the end of 2015, the new LX achieved an impressive 165% sales growth to reach 1,456 units, while sales of the revised ES increased by 19% to 475 units.
Hybrid sales continued to attract more customers, reaching 12,141 units (+14%) or about two-thirds of Lexus sales, led by NX 300h (4,672 units), CT 200h (2,445 units) and RX 450h (2,362 units).
Last year also marked the roll-out of a line-up of models equipped with Lexus’ new 2.0L turbo engine: NX 200t, RX 200t, GS 200t, IS 200t and RC 200t. In total, these models already represented 12% of Lexus sales during the first quarter of 2016, with Russia and Poland being the largest markets.
There was substantial sales growth in all parts of the region managed by Lexus Europe, with increases in excess of 20% in several markets including France, Germany, Belgium, Ireland, Poland, Israel, Ukraine as well as Russia (+23%) – the latter despite challenging market conditions (premium market down 14% during the quarter).