Lexus to reveal next-generation battery EV concept car at the 2023 Japan Mobility Show
In 2026, Lexus will introduce a next-generation battery EV with a revolutionary modular vehicle body structure, a drastically changed production method, and a completely renewed software platform. A first concept model that explores this approach will be unveiled at the Japan Mobility Show in October of this year as part of Lexus commitment to changing the future of automobiles through electrification.
This announcement was made at the occasion of the LEXUS SHOWCASE event for global media, which was held in Japan on Sept 15 and 16.
During this event, Lexus International President Takashi Watanabe, introduced Lexus' new model line-up that meets the diversified needs of customers and regions across the world. Additionally, he discussed the future direction of Lexus' vehicle manufacturing as well as efforts to take on the challenge of developing and promoting battery EVs to achieve a carbon-neutral society.
Since its inception in 1989, Lexus has upheld the mindset of "Pushing Boundaries," constantly challenging the conventional notions of luxury cars and consistently delivering new technologies and values to its customers. As a luxury lifestyle brand, we will remain agile and attentive to customer needs and the evolving times, unwavering in our endeavour to craft cars that bring a smile to customers' faces.
Offering new values of diversified luxury, the model line-up displayed at the LEXUS SHOWCASE event was debuted for the first time in Japan. The "LM" stands as a bold new option for chauffeur-driven vehicles. The "LBX" transcends the conventional size hierarchy and is a car for customers with a discerning sense of taste that can be driven casually. The "GX" combines genuine off-road capability with refined on-road luxury, and the "TX" caters exclusively to North American customers with its spacious three-row seating, ensuring comfortable travel. We will continue to deliver models that meet the diversified needs of our customers around the world.
Furthermore, Lexus will launch a customer experience programme in Japan aimed at the future practical application of the ROV Concept (Recreational Off-highway Vehicle), which features a Lexus first hydrogen powered engine. In developing the ROV, the goal was to offer a distinctive driving experience not possible with regular passenger cars.
This was achieved through a compact body size and exceptional off-road capabilities, which allows for an exhilarating driving experience and a chance to connect with the grandeur of nature. By using a hydrogen engine, the ROV aims a balance between environmental consciousness and the thrill of feeling the heartbeat of an engine. ROV utilizes low environmental impact technologies in its vehicle components thanks to the cooperation of partner companies who share the same vision. Lexus will continue to provide a variety of experiences that allow customers to enjoy the outdoor lifestyle, based on the idea of "inspiring a deeper love and understanding of nature".
Additionally, Lexus will use the opinions collected through customer experience programmes as feedback to further advance future technological developments for practical applications.
Lexus will continue its efforts to achieve a carbon-neutral society, centered around battery EVs. As a car manufacturer, Lexus will also provide new services and joy of driving. For about 10 years, Lexus has been working on enhancing the basic performance and characteristics of its vehicles as well as refining the taste of the Lexus' driving signature. This driving experience will of course be carried forward with the battery EV and taken to an even higher level with our electrification technology.
The core technologies Lexus has been working on include seamless drive force control with the DIRECT4 four-wheel drive system and the Steer-by-Wire system, which provides an intuitive, linear steering feel. Lexus will continue to pursue a natural dialogue between driver and car that evokes the joy of driving. In addition, with the AE86 and the RZ Sports Concept which were unveiled at the Tokyo Auto Salon this January, Lexus is rethinking new ways to inspire the love of driving and cars, even with battery EVs, as we work towards becoming a carbon neutral.
Furthermore, through the Lexus Electrified Sport Concept, Lexus will drive the development of future electrification technologies such as all-embracing batteries, aerodynamics, weight reduction, and high rigidity.
In addition, Lexus will take on the challenge of sustainable initiatives that consider the natural environment. Without being bound by conventional values of luxury, we will utilize recycled and man-made materials to create new, high-quality interiors.