Luxury brand experience space'intersect by lexus' opens in dubai
On December 8, 2015, Lexus international held an opening ceremony for INTERSECT BY LEXUS — DUBAI, the first Lexus luxury brand experience space located outside of Japan.
INTERSECT BY LEXUS is a unique luxury space where people can experience Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests can engage with Lexus while "connecting with the city, and intersecting with other people and cars". The first INTERSECT BY LEXUS opened in Tokyo's Minami Aoyama district in August 2013.
INTERSECT BY LEXUS - DUBAI is located at the heart of the Dubai International Financial Center (DIFC), and offers a relaxing yet stimulating space for people seeking diverse luxury lifestyles enriched by design, art, fashion, culture, film, music and technology.
INTERSECT BY LEXUS - DUBAI is composed of two floors. The lower floor features a garage and exhibition space for Lexus concept vehicles and art installations, while the upper floor provides a lounge, a restaurant, a library lounge, and a shop for CRAFTED FOR LEXUS (www.crafted-for-lexus.com) lifestyle items.
These spaces will host workshops, exhibitions, and events, acting as the launching point for diverse brand activities. INTERSECT BY LEXUS will be further expanded into the global scene, with a space in New York currently being planned.
Both INTERSECT BY LEXUS experience spaces have been designed by Masamichi Katayama, the world-renowned designer and founder of interior design firm Wonderwall. They are designed to embody the Lexus brand, and provide a brand experience with surprise and inspiration unique to Lexus.
Overview of INTERSECT BY LEXUS — DUBAI
Address INTERSECT BY LEXUS, Unit SR-01, Level POD,
Gate Village Building 7, DIFC, P.O.Box 11052, Dubai, UAE.
Telephone number +9714 355 9524
Floor area Upper floor 172 square meters
Lower floor 46 square meters
Operating hours 08:00 — 00:00
Website www.intersect-by-lexus.com
Profile of INTERSECT BY LEXUS - DUBAI's interior designer
Masamichi Katayama
President of Wonderwall Inc. and professor of interior design at Musashino Art University. Masamichi Katayama serves as the interior designer, working in global partnership with Lexus, for all of the INTERSECT BY LEXUS locations. Previous work includes Uniqlo global flagship stores (SoHo New York & 5th Avenue New York; Ginza), OZONE (The Ritz-Carlton Hong Kong main bar/lounge), and Thom Browne New York's flagship store in Aoyama. Katayama's designs, which show respect for tradition and form while incorporating modern elements to achieve balance, have received international acclaim.
Profile of INTERSECT BY LEXUS - DUBAI's chef
Tomas Reger
Chef and food consultant. After graduating from a hospitality management school, he worked as a chef for a dim sum restaurant in Dubai Festival City from 2007. In 2010, he began working as a freelance chef and chef consultant. He has participated in numerous projects including Le Sushi Bar and the pop up restaurant Junkyard in Beirut, as well as other projects in Dubai and Bahrain.