Will.i.am drives viewers into a multifaceted world in new lexus tv ad
Lexus Europe premieres its innovative Striking Angles TV commercial for the sharply-styled Lexus NX. The visually intriguing advert, which stars musician, progressive designer and innovator will.i.am, transports viewers to a provocative world of angular design.
Capturing the audience's imagination, the TV spot depicts the Lexus NX travelling through a futuristic cityscape — showing hints of its progressive form as it passes underneath striking road signs and through impossibly faceted tunnels. As the journey unfolds, will.i.am appears on angled TV screens in a passing shop window before emerging in the flesh from a faceted club, stopping in his tracks to admire the striking design of the NX as it drives past.
Speaking about the ad, which features an exclusive remix of his track, "Dreamin' About the Future", will.i.am said: "As a musician and an entrepreneur, I want my ideas and my presence to impact the world around me. The team at Lexus applied the same vision to the ad — showcasing how the NX impacts the design of the world around it."
Alain Uyttenhoven, Head of Lexus Europe said: "We wanted to bring our design philosophy for the Lexus NX to the forefront, transporting consumers to a world entirely built on revolutionary and striking design. It's an attitude that we apply to everything we do at Lexus — from the design of the car, to the innovative technology within. will.i.am perfectly complements the world that we created, fusing our joint passions for progressive design and technology."
As part of the NX Striking Angles campaign, Lexus has created a one off NX, designed exclusively by will.i.am. The highly stylised car will be unveiled in Paris on 24th September, during the annual Paris Fashion Week.
Consumers can expect further announcements as Lexus continues to bring its philosophy of Amazing in Motion to the streets.
The ad and the Making of can be downloaded from the following links:
The Striking New Lexus NX 30' - https://www.youtube.com/watch?v=40K1rOWCXZo
The Striking New Lexus NX 60' - https://www.youtube.com/watch?v=cXXPtM1gdbY
Making of 'The Striking New Lexus NX' - https://www.youtube.com/watch?v=gWW6wEXkumQ