2014 Strong interest for the lexus design award
• 1,157 projects received from around the world with 30% coming from Europe
• Twelve finalists to be announced by the end of January 2014
• Winning entries to be displayed at the Milan Design Week in April 2014
Submissions to the second edition of the Lexus Design Award closed on October 15, 2013, and Lexus is pleased to report that this contest has again generated strong interest from designers around the world.
1,157 projects were received with 30% of entries coming from Europe, mainly from the areas of craft design and architecture.
From all the submissions, twelve finalists will be selected by a jury of 6 experts. The winners will be announced by the end of January 2014.
Among these 12 finalists, two will receive the unique opportunity to work with world-famous designers who will oversee their prototype creations: American game designer Robin Hunicke or Taiwanese architect Arthur Huang. Between January and March 2014, they will be cooperating with their mentors, and will receive financial support to cover prototype and production costs.
All finalists will be invited to present their works at Milan Design Week 2014. The two full prototypes along with panel displays of the 10 other finalists will be presented to the media and public in the Lexus exhibition halls at the Circolo Filologico Milanese from April 8 to April 13, 2014.
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About Lexus Design Award
The Lexus Design Award is an international design competition targeting designers from various fields, such as architecture, product design and fashion. Through this initiative, Lexus aims to nurture creativity and support designers around the world.
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Theme |
Curiosity |
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Judges |
Paola Antonelli: Curator Aric Chen: Curator Tokuo Fukuichi: Executive Vice President of Lexus International Toyo Ito: Architect Birgit Lohmann: Chief Editor, Designboom Alice Rawsthorn: Design Commentator |
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Judging criteria |
Deep understanding of the competition theme and the interpretation of it. Uniqueness of perspective and originality of solutions |
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Mentors |
American game designer Robin Hunicke Taiwanese architect Arthur Huang |
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Prizes/benefits |
Twelve finalists work on display at the Milan Design Week, Lexus exhibit halls Two entries from the twelve finalists will receive up to five million yen (circa 36,000€) each to cover prototype and production costs. The designers of the two entries will create prototypes of their award winning designs through sessions with two assigned mentors between January and March 2014. |
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Organizer |
Lexus International |
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In cooperation with |
designboom and DESIGN ASSOCIATION NPO |
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For more information |
lexus-global.com/design/lda |
| About Lexus | |
| With the vision of Progressive Luxury, Lexus has been pursuing and presenting values different from those of conventional luxury makes. Lexus has been striving not only to create a more luxurious experience through automobiles, but also, through such technological advancements as the Lexus Hybrid Drive, to contribute to efforts to solve numerous issues that have surfaced in the modern world.
Lexus believes that design for this competition goes beyond mastery of form and is a process in problem solving and an effort to propose solutions to shape a better society and future. Lexus therefore welcomes a wide variety of innovative ideas to overcome challenges. |
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| Full product details can be found on the Lexus Europe newsroom on http://newsroom.lexus.eu | |
| Lexus European Newsroom: http://newsroom.lexus.euLexus European Corporate Website: http://www.lexus.euLexus Facebook Page: http://www.facebook.com/lexuseuropeLexus Europe YouTube Channel: http://www.youtube.com/LexusEuropeFollow us on Twitter: @Lexus_EU |