Lexus to host three world-renowned designers at milan design week 2014

Lexus installation and design award winning works on display at the Circolo Filologico Milanese (Brera District) from April 8-13

Lexus will stage an art exhibition at the 2014 Milan Design Week, entitled Lexus Design Amazing 2014 Milan, to demonstrate the brand's vision of futuristic design, outside of the automotive world.

For the first time, Lexus will be collaborating with three world-renowned product designers: Fabio Novembre (Italy), Nao Tamura (Japan), and the American design team of MIT Media Lab, Tangible Media Group lead by Professor Hiroshi Ishii. Each piece, especially developed for the occasion, is aimed to provide a fascinating encounter that goes beyond the field of automobile design. All three designers will take on the challenge to give their own interpretation of the Lexus brand campaign concept "Amazing in Motion".

The twelve winning works of the second Lexus Design Award will also be displayed at the exhibition. They all can be seen at the Circolo Filologico Milanese, from Tuesday, April 8 to Sunday, April 13, as part of the world's largest design event, the Salone del Mobile di Milano.

Lexus Design Amazing 2014 Milan Exhibition
Address: Circolo Filologico Milanese, Via Clerici 10, 20121 Milan — Brera District
Dates: Press preview: April 8
  Public days:  April 9 to 13
Website: http://www.lexus-int.com/

Designer Profiles

Fabio Novembre

Born in 1966 in Lecce (Italy).

After graduating in Architecture from the Politecnico di Milano in 1992, he spent a year in New York where he attended a course in cinematography at NYU.

Fabio opened his own studio in 1994.

He worked for leading Italian design brands.

His work has been published all over the world for its visionary approach.



Nao Tamura

She studied communication design at Parsons School of Design in New York. She later founded her studio in Tokyo and is currently based in New York City. As a product of the Tokyo and New York City creative communities, her solutions are equally at ease in the world of 2-D and 3-D with an uncanny ability to find that emotional connection with the audience. Nao defies the kind of categorization that the industry status-quo often insists upon. Her unique solutions are more than simply design and possess a rare balance of innovation and beauty.

She received a number of prestigious awards, including: the IF Product Design Award, Red Dot Award, Industrial Design Excellence Award (Gold), and Milano Salone Satellite Award (1st prize).


MIT Media Lab, Tangible Media Group led by Professor Hiroshi Ishii

Professor Hiroshi Ishii

Hiroshi Ishii is a Jerome B. Wiesner Professor of Media Arts and Sciences, at the MIT Media Lab. He directs Tangible Media Group and co-directs Things That Think (TTT) consortium.

Hiroshi Ishii's research focuses upon the design of seamless interfaces between humans, digital information, and the physical environment. At the MIT Media Lab, he founded the Tangible Media Group in fall 1995 pursuing a new vision of Human Computer Interaction (HCI): "Tangible Bits" through physical embodiment digital information. In 2012, he presented the new vision "Radical Atoms" to take a leap beyond "Tangible Bits" by assuming a hypothetical generation of materials that can change form and appearance dynamically, becoming as reconfigurable as pixels on a screen.


The MIT Media Lab

The MIT Media Lab actively promotes a unique, antidisciplinary culture, going beyond known boundaries and disciplines to encourage the most unconventional mixing and matching of seemingly disparate research areas. It creates disruptive technologies that happen at the edges, pioneering such areas as wearable computing, tangible interfaces, and affective computing. Today, faculty members, research staff, and students at the Lab work in ~30 research groups on more than 350 projects that range from neuro-biology, bio-mechatoronics, computational photography, to electric car.

About Lexus

With the vision of Progressive Luxury, Lexus has been pursuing and presenting values different from those of conventional luxury makes. Lexus has been striving not only to create a more luxurious experience through automobiles, but also, through such technological advancements as the Lexus Hybrid Drive, to contribute to efforts to solve numerous issues that have surfaced in the modern world.

Lexus believes that design for this competition goes beyond mastery of form and is a process in problem solving and an effort to propose solutions to shape a better society and future. Lexus therefore welcomes a wide variety of innovative ideas to overcome challenges.