Lexus sponsors will.i.am installation at the barbican
DIGITAL REVOLUTION EXHIBITION BRINGS TO LIFE A LIVE MUSIC GALLERY EXPERIENCE
Today Lexus announces its sponsorship of will.i.am's debut artwork in a gallery space, Pyramidi, designed in collaboration with artist Yuri Suzuki. The artwork will be on show to the public at the Barbican's Digital Revolution exhibition from the 3rd July 2014.
The installation explores the interface between analogue and digital music in a live gallery experience featuring projection-mapped visuals accompanied by a newly commissioned song by will.i.am.
It forms part of a show called Sound and Vision. The show explores how digital has influenced the visualisation of music. Pyramidi is one of the key pieces of work which will be part of a collection from artists such as Chris Milk, Björk, Brian Eno, Radiohead and Squarepusher.
Lexus' support of the new Barbican Digital Revolution exhibition builds on the brand's heritage in technology and innovation. Through partnering with will.i.am on this exciting live gallery experience Lexus have been able to celebrate their on-going commitment to creativity and design.
Alain Uyttenhoven, Head of Lexus Europe said:
"Lexus is proud to sponsor the will.i.am installation at Digital Revolution.
Deep rooted in the Lexus ethos stands design, technology and innovation and we believe that will.i.am's unique installation artistically portrays this, reflecting the Lexus mantra of Amazing in Motion.
As with any sponsorship, a sense of shared values and ambitions are essential. will.i.am's installation is a revolutionary experience which, like Lexus, is progressive and pushes the boundaries of creativity."
Note : Images accompanying this press release can be used only in connection with the Digital Revolution at the Barbican and with the following credit line: © Dave Benett/Getty Images #digitalrevolution