First lexus nx breaks the mould

  • NX — built to the highest quality in the award-winning Miyata plant in Kyushu
  • NX aimed at younger, urban and more design-oriented customers
  • Lexus collaborating with will.i.am for the NX launch
  • NX available in three powertrains

Toyota Motor Corporation held an official ceremony to mark the start of production of the all new Lexus NX.

The NX is built in the Miyata plant — the same facility which builds the Lexus CT and the Lexus RX - which recently won the Gold Plant Quality Award in the 2014 U.S. Initial Quality StudySM published by J.D. Power and Associates.

Describing the development of the NX, Masamoto Maekawa, Executive Vice President of Toyota Motor Corporation said: 'The ideas that drove the creation of the NX didn't just come from the development team. We created 'Team NX' which included inputs from marketing, sales planning and production.'

The new Lexus NX marks Lexus entry into the competitive premium mid-size SUV segment. With its striking, edgy design, cutting-edge on-board technology including market firsts, and its agile performance, the new NX is aimed at younger, urban and more design oriented customers.

As part the Striking Angles launch campaign of the new NX Lexus entered a creative collaboration with the Grammy Award winner, will.i.am.

In its first full sales year 2015 the new model is expected to make up a third of Lexus European sales.

The NX will be available with a choice of three powertrains: the full-hybrid powertrain available on the NX 300h, and two petrol powertrains, in NX 200t[1] and the normally aspirated NX 200[2].

[1] NX 200t will be launched from February 2015 in selected European markets.

[2] NX 200 normally aspirated will be sold from December 2014 in Russia.