More than one thousand projects to compete for the first lexus design award

  • Ten finalists to be announced by the end of February 2013
  • Winning entries to be displayed at the Milan Design Week in April 2013

Submissions to the first Lexus Design Award closed on December 31, 2012, and Lexus is pleased to report that this new initiative has generated strong interest from designers around the world.

From more than 2,100 registrations initially recorded, 1,243 projects were finally received on time, mainly from product design (50%) and architecture (30%). The remaining 20% are from various fields such as graphic design, interior design, fashion, film & TV.

Registrations were recorded from around the world, with 44% coming from Europe, 32% from Asia (incl. Japan and China) and 20% from the USA.

Announced in October 2012, the first-ever Lexus Design Award is an international design competition targeting designers from various fields, such as architecture, product design and fashion. Through this initiative, Lexus aims to nurture creativity and support designers around the world. More information is available on the Lexus global website: http://www.lexus-global.com/design/lda.

From all the submissions, ten finalists will be selected by a jury of 6 experts. Among these 10 finalists, two will receive the unique opportunity to work with world-famous designers that will be overseeing their prototype creations: the product designer Sam Hecht and the architect Junya Ishigami. Between February and March 2013, they will be cooperating with their mentors, and will receive financial support to cover prototype and production costs.

All finalists will be invited to present their work at Milan Design Week 2013. The two full prototypes along with panel displays of the 8 other finalists will be presented to the media and public in the Lexus exhibition halls.

More details about the Lexus' participation to the Milan Design Week will be announced on the 5th of February.

About Lexus Design Award




  • Jaime Hayon: Designer
  • Toyo Ito: Architect
  • Birgit Lohmann: Chief Editor, Designboom
  • Paola Antonelli: Curator
  • Aric Chen: Curator
  • Kiyotaka Ise: President of Lexus International

Judging criteria

  • Depth understanding of the competition theme and the interpretation of it.
  • Uniqueness of perspective and originality of solutions


  • Sam Hecht: Product Designer
  • Junya Ishigami: Architect


  • Ten finalists work on display at the Milan Design Week, Lexus exhibit halls
  • Two entries from the ten finalists will receive up to five million yen (48,000€) each to cover prototype and production costs. The designers of the two entries will create prototypes of their award winning designs through sessions with two assigned mentors between February and March 2013.


Lexus International

In cooperation with


For more information


About Lexus

With the vision of Progressive Luxury, Lexus has been pursuing and presenting values different from those of conventional luxury makes. Lexus has been striving not only to create a more luxurious experience through automobiles, but also, through such technological advancements as the Lexus Hybrid Drive, to contribute to efforts to solve numerous issues that have surfaced in the modern world.

Lexus believes that design for this competition goes beyond mastery of form and is a process in problem solving and an effort to propose solutions to shape a better society and future. Lexus therefore welcomes a wide variety of innovative ideas to overcome challenges.