Lexus today announces that it will continue its successful association with the ATP in a further three-year partnership with the top tier of men’s international professional tennis. From 2026 to 2028 the luxury brand will again be the Official Automotive Partner and Platinum Partner of the ATP Tour, building on the relationship it first forged in 2023.

Driven by a spirit of innovation and a passion for creating memorable experiences, Lexus brings its unique vision to the world of tennis — where emotion, elegance, and performance come together in perfect harmony. This partnership reflects the values our customers care about most: refined performance, personal choice, and a commitment to excellence — both on the road and on the court.

Andre Schmidt, Head of Lexus Europe, commented: “Lexus’ partnership with the ATP Tour reflects our shared commitment to excellence, precision, and passion — values that resonate deeply with our brand. Through our electrified portfolio, we offer a range of choices that make luxury a personal experience, perfectly aligned with the spirit of world-class tennis.”

Eno Polo, ATP CEO, said: “Lexus is a partner that truly adds value to our Tour. Since we began our journey together, they have shown a genuine commitment to tennis – elevating the experience for our players and staff at key events and helping advance our sustainability efforts through ATP Serves. That purpose-led approach is what makes this partnership stand out. We’re proud to keep building on this.”

The Lexus brand enjoys synergies with the world of premier tennis competition, sharing a dedication to excellence and achievement founded on attention to detail and continuous improvement.

Lexus also confirms that it will feature as the Official Automotive Partner and Platinum Partner of the Nitto ATP Finals, the season climax contested by the world’s eight top-ranked men’s singles and doubles players.

Lexus plays a key role at the Rolex Paris Masters as the Official Car of the tournament, reinforcing its presence across the ATP Tour and its dedication to supporting world-class tennis events.

Lexus will continue to help build fan engagement with tennis and its brand in its role as Title Partner of ATP Head2Head, the online series in which top stars are pitted against each other in a variety of fun sporting contests away from the tennis arena.

Lexus will continue to provide a fleet of electrified vehicles at sponsored events to support the transportation of players, officials and guests. With a portfolio of self-charging hybrid, plug-in hybrid and all-electric models, the brand’s leadership in electrification aligns closely with the ATP Tour’s sustainability ambitions under ATP Serves and UN Sports for Climate Action, which targets Net Zero emissions by 2040.

The partnership will deliver local Lexus sponsorship of ATP Tour tournaments in key locations throughout 2026, detailed below. Lexus will also continue to support several WTA and ATP Challenger Tour events through its partnership with the LTA.

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ABOUT LEXUS

Launched in 1989, Lexus is a global luxury lifestyle brand offering a full range of premium vehicles in Europe, including the LBX, UX, NX, RZ and RX crossovers, the GX and LX SUVs, the ES sedan and the LM “Luxury Mover” people carrier.

Lexus seeks to ‘make luxury personal’ through imaginative technology, meticulous craftsmanship, refined elegance, and ‘omotenashi’ - the Japanese tradition of providing the finest hospitality.

With more than 3.5 million self-charging hybrid, plug-in hybrid and all-electric vehicles sold so far worldwide, the Lexus Electrified vision is built on the brand’s experience of electrified vehicles and targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment through electrification technologies.

In 2024, Lexus delivered more than 850,000 vehicles globally including a record 88,184 in Europe, of which more than 90% were electrified.

ABOUT The ATP

As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the

stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy.

Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.

• Lexus looks forward to another year of thrilling competition in 2025 as Platinum Partner and Official Automotive Partner of the ATP Tour, the top level of international men’s tennis
• New series of short Lexus films capturing the obsession with detail that makes amazing experiences possible for everyone involved in tennis and for Lexus customers 
• Lexus sponsors 12 ATP Tour tournaments across Europe in 2025, including the season’s climax, the Nitto ATP Finals 

A new season of premier sporting competition is under way with Lexus entering its third season as Platinum Partner and Official Automotive Partner of the ATP Tour, the top level of international men’s tennis.

The 2025 calendar will once again see a prominent presence for Lexus both at the tournaments and on the ATP Tour’s digital and social platforms, connecting with sports fans and the global tennis community through innovative and engaging content.

This season, Lexus will present a campaign featuring three short films that capture the essence of what makes tennis such a compelling and popular global sport. They are available to view at The perfect match: Lexus and the ATP Tour | Lexus Europe.

The films’ common theme is the attention to detail that’s shared by everyone who is part of the game and by Lexus. Whether on the court, or in the car, detail is everything. Only when you sweat the small things and refuse to rest until every detail is flawless can you experience amazing.

That spirit is shared by the players at the top of their game, the dedicated coaches, the hard-working teams delivering the tournaments and the passionate fans. It also defines the approach of the Lexus engineers, designers and craftspeople who strive to deliver the finest quality and customer experience.

Each film will combine a theme, a role integral to tennis and a Lexus model. The first, on Dedication, takes the player’s perspective and features the Lexus LM luxury mover.

The second, on Persistence, looks at the work of the coach and includes the Lexus NX family-sized SUV.

The third film is about Focus, looking a fan’s experience and introducing the LBX compact crossover.

Lexus is a sponsor of 12 ATP tournaments across Europe in the 2025 season, including the prestigious ATP 1000 Rolex Paris Masters in October and the Nitto ATP Finals, the climax of the tour, taking place in Turin from November 9 to 16.
 

• Lexus is the Official Automotive Partner and Platinum Partner of the Nitto ATP Finals, the annual climax of the premier international men’s tennis competition, taking place in Turin, Italy, from November 10-17 
• New “Lexus Break Point” digital screen flashes will highlight crucial moments in every match 
• New Lexus video driving game will challenge visitors to the Lexus Experience Amazing booth in the Fan Village 
• The latest Lexus LBX and NX SUV models will be on display at the competition venue and the dramatic LF-ZC battery electric concept car will be showcased in Turin’s historic city centre 
• A fleet of Lexus electrified vehicles will provide official transport for players, officials and tournament VIPs 
• Nicolai Kjær, Lexus Ambassador and the world’s number one-ranked junior men’s player, selected to participate as a sparring partner for the finalists 

Lexus joins the sporting world in anticipating competition of the highest quality at the 2024 Nitto ATP Finals, the climax of the premiere international men’s tennis competition, taking place in Turin, Italy, from November 10-17.

Completing its second season as Official Automotive Partner and Platinum Partner of the ATP Tour, Lexus will be adding to the excitement and engagement for spectators and helping with the smooth running of the prestigious event.

The competition brings together the top eight singles players and doubles teams who have achieved the best qualifying results during the 2024 ATP Tour season. The competition has an initial round-robin format in which each player plays three matches to secure a place in the semi-final, one step from the final and the overall title.

Lexus’ presence at the tournament venue, the Inalpi Arena, will include the new “Lexus Break Point,” a flash logo displayed on the large digital courtside screens, every time a player has the chance to break their opponent’s serve.

In the Fan Village the Lexus booth will offer a fun challenge to visitors in a new video driving game. Players choose their Lexus model – hybrid, plug-in hybrid or all-electric – and collect tennis balls to score points along the route. Featured Lexus models on display are the all-new LBX hybrid and the latest NX hybrid and plug-in hybrid SUVs.

Moving beyond the venue, Lexus will showcase its dramatically styled LF-ZC concept car – its vision for a future battery electric sedan – in Turin’s historic city centre.

Throughout the competition, Lexus electrified models will be a familiar sight on the roads to and from the arena, with a fleet provided by Lexus serving as official transport for the players, tournament officials and VIP guests.

The finals further provide an exciting opportunity for Nicolai Kjær, a Lexus Ambassador and the International Tennis Federation’s current number one junior player. The 18-year-old Norwegian star has been selected to join the tournament as a practice partner for the finalists, giving him the chance to test and develop his skills with the world’s finest professionals. 
 

Lexus is looking forward to a second season of top-level international sporting excitement and competition as the Official Automotive Partner and Platinum Partner of the ATP Tour, the global elite men’s professional tennis circuit. Having launched its support for the series in summer 2023, it will be enjoying even greater prominence in 2024, participating in up to twice as many tournaments. After an exciting partnership start with ATP 250 ASB Classic in Auckland, New Zealand, Lexus kicks-off the activation in Europe with the ATP 250 Open Sud de France in Montpellier which gets under way on January 29.

The calendar of Lexus-sponsored tournaments includes 14 events across the region, in countries such as France, Netherlands, UK, Germany, Austria, Spain, Kazakhstan, and Italy, where the city of Turin will host the Nitto ATP Finals, the climax of the ATP Tour, in November.

Lexus activities will be tailored to each tournament, including potential for the prominent display of its latest models such as the all-new Lexus LBX, the all-electric RZ 450e, together with hybrid electric and plug-in hybrid electric models, and the provision of courtesy vehicles for tournament officials and players.

Lexus will continue to be the title partner of ATP Head2Head, which will present different, exciting and entertaining challenges on the ATP Tour’s digital and social channels. Showcasing the lighter side of the players’ personalities, this will offer fans the chance to see their favourite sporting stars battling each other, also outside the tennis courts, doing something new, interesting and unexpected.

Pascal Ruch, Toyota Motor Europe, Vice President Lexus and Value Chain said: “The ATP Tour provides a perfect, high-profile stage for our brand and this year we will have even more opportunities to connect with millions of people through being part of one of the world’s greatest sporting contests. Human dedication and supreme performance are key to success for the players, just as they are essential qualities for our business and our products. We look forward to contributing to the excitement and engagement on and off the court as the season progresses.”

About the ATP

As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top eight qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis.

• Nitto ATP Finals to take place from November 12 to 19 in Turin, Italy 
• Lexus to provide player transportation with a fleet of more than 40 electrified models 
• Participation part of Lexus’ wider role as Official Automotive Partner and Platinum Partner of the ATP Tour 

Lexus will proudly fulfil its role as Official Car of the Nitto ATP Finals, the climax of the ATP Tour season, taking place in Turin, Italy, from November 12 to 19. The tournament, “Where Champions Become Champion,” will see the world’s top eight qualifying singles players and doubles teams from the season compete for the prestigious title.

Lexus’ presence at the competition will include a fleet of more than 40 electrified cars serving as transport for players and officials. The line-up will include the all-electric RZ 450e and UX 300e together with hybrid electric and plug-in hybrid electric models.

The event will also provide a high-profile showcase for the latest additions to the Lexus line-up: the recently launched LM “luxury mover” and the all-new LBX hybrid electric crossover, which will be on display prior to its market launch early next year.

Lexus’ support for the Nitto ATP Finals is in addition to its wider role as Official Automotive Partner and Platinum Partner of the ATP Tour. This multi-year global partnership was formed in June this year and has already seen the brand enjoy prominent international exposure at ATP Tour competitions and across the ATP Tour’s fast-growing digital and social platforms, including Title Partnership of the interactive fan feature ATP Head2Head.

Lexus’ support for the ATP Tour is founded on their shared values of perfection and excellence and desire to give people amazing experiences. Lexus’ promotion of the use of its electrified models during tournaments aligns with the ATP Tour’s climate ambitions under ATP Serves and UN Sports for Climate Action, which includes a Net Zero emissions target by 2040.

About the ATP

As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top eight qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis.

As a highlight, from 2023, Lexus becomes Platinum Partner and Official Automotive Partner of the Nitto ATP Finals, to be held from November 12 to 19 in Turin, Italy, where only the Top 8 qualifying singles players and doubles teams will compete for the prestigious title. Lexus will provide a fleet of electrified models, including the new all-electric Lexus RZ450e, to support transportation of players, officials, and other guests during the tournament.

Lexus will also receive year-round brand exposure across ATP Tour’s fast-growing digital and social platforms, including Title Partnership of ATP Head2Head, a popular interactive feature that enables fans to explore rivalries between players on Tour.

Lexus is a pioneer in electrification in the premium car industry, building towards a holistic sustainable mobility vision, called Lexus Electrified. The brand’s comprehensive electrified portfolio includes self-charging electric hybrid, plug-in electric hybrid, and all-electric models. Promoting the use of such models during ATP tournaments, in 2023 and beyond, aligns with the ATP Tour’s climate ambitions under ATP Serves and UN Sports for Climate Action, which includes a Net Zero emissions target by 2040.

Massimo Calvelli, ATP CEO: “The ATP Tour and Lexus brands tell a story of innovation, performance and excellence, that also-perfectly aligns with our efforts under ATP Serves. Our fans and customers come first, and our brands both operate with a focus on providing unforgettable experiences. We’re delighted to welcome Lexus an ATP Tour Platinum Partner and to build on that shared narrative across our global platforms.”

Pascal Ruch, TME Vice President Lexus and Value Chain: “At Lexus, we adopt a human centred approach in everything we do. This not only applies to our cars but also to the class leading experience we provide to our customers. Our goal is to put a smile on the face of our customers. We see a great match with tennis competition, where individual performance creates ultimate excitement. We are thrilled to partner with the ATP Tour and to share the passion of top-level tennis with millions of fans across Europe and beyond.”

About The ATP

As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis. 

About Lexus

Launched in 1989, Lexus is a global luxury lifestyle brand offering a full range of premium vehicles, including the LS and ES sedans, the LC and RC F coupes, the LC Convertible, the LBX, UX, NX, RZ and RX crossovers, and the GX and LX SUVs. Lexus aims to ‘make luxury personal’ through imaginative technology, meticulous craft, refined elegance, and ‘omotenashi’ - the Japanese sense of heartfelt hospitality. With more than 2.5 million self-charging hybrid, plug-in hybrid and all-electric vehicles sold so far worldwide, the Lexus Electrified vision is built on the brand’s experience of electrified vehicles and targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment through electrification technologies. In 2022, Lexus delivered about 625,000 vehicles globally including 50,467 in Europe, of which more than 80% were electrified.

The Davis Cup by Rakuten Finals 2022 concluded yesterday with the Canadian team crowned worthy winners. Taking place in Malaga from November 22 to 27, competitors experienced the inimitable hospitality that has become synonymous with the Lexus brand. As the official car sponsor of the tournament, Lexus was responsible for the transportation of players and teams to and from the tennis village, across the group and knock-out stages of the competition.

With a focus on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup brought about an opportunity for Lexus to connect with tennis fans that share their passion for craftsmanship, dedication, and artistry. Spotted throughout the finals were the RX 500h performance turbo hybrid, the NX 450h+ plug-in hybrid, the battery electric RZ 450e and the UX 250h self-charging hybrid.

Pascal Ruch, Vice President in charge of Lexus Europe, commented:

“We have been treated to another exhilarating Davis Cup Finals this year. Lexus has the incredible honor of sharing the stage with some of the most talented athletes in the world of tennis, and fans of the competition were in for a treat. As official automotive partner, Lexus was responsible for facilitating luxurious and comfortable transportation for all athletes and teams – an electrifying opportunity to showcase Japan’s famous philosophy of Omotenashi.”

David Ferrer, Director of the Davis Cup Finals, said: 

"Much like the incredible talent and determination of this year’s finalists, we’re proud to consider Lexus a supporter of the competition and one of the long-standing partners that help us deliver the largest annual world championship in sport. For the 143 nations that entered this year, to the 16-team round-robin in the Finals, Lexus has stood out as a key partner in ensuring an amazing experience for competitors and fans alike.”

#DavisCupFinals / @DavisCup

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams participated in this year's Finals Group Stage, which was held on September 13-18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue automatically qualified for the ‘Final 8’ in Malaga on November 22-27.

The Davis Cup by Rakuten Finals 2022 launches today in partnership with Lexus as the official automotive sponsor of the competition. The finals take place in Malaga, Spain, from November 22 to November 27. Lexus is responsible for the official transportation of players and teams to the tennis village.

The synergy between Lexus and the Davis Cup is exemplified by customers and fans both striving for the luxury of unforgettable experiences. With an emphasis on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup celebrates the excitement and energy at one of the world’s most prestigious tennis tournaments, and the inimitable thrill of driving an electric or hybrid Lexus model. This focus on Lexus Electrified means that the RX Performance Hybrid, the NX Plug-In Hybrid, the Battery-Electric RZ and the UX Self-Charging Hybrid take center stage at the tournament.  The new RX Performance Hybrid will be displayed on court, while the Battery-Electric RZ will be present at venue during the Finals.

The Davis Cup by Rakuten Finals sees the top two teams in each group competing in the quarterfinals. This follows a 9 week break between group and knockout stages. Lexus ambassador, Roberto Bautista, will once again represent his native Spain in the competition, playing against Croatia in the quarterfinals. Australia, Netherlands, Italy, United States, Germany and Canada were also successful in reaching the quarterfinals.

Pascal Ruch, Vice President in charge of Lexus Europe, commented:

“As the knock-out stage commences, we can see why The Davis Cup by Rakuten is one of the most iconic sporting competitions in the world. Lexus’ synergy with the competition, which also provides unforgettable luxury experiences, gives the brand a platform to showcase its craftsmanship and Omotenashi philosophy to an engaged and passionate audience.”

David Ferrer, Director of the Davis Cup Finals, said: 

"This year's Final 8 in Málaga has been handled with unparalleled levels of hospitality and passion that are synonymous with the Lexus brand. We are all delighted to be able to rely on Lexus once again, as the official automotive partner of the competition.”

#DavisCupFinals / @DavisCup

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams participated in this year's Finals Group Stage, which was held on September 13-18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue automatically qualified for the ‘Final 8’ in Malaga on November 22-27. 

Lexus has been announced as an official principal partner of the Davis Cup by Rakuten Finals 2022, which takes place across a number of major European cities. The competition will kick off with the group stages, held in Bologna, Glasgow, Hamburg, and Valencia, from September 13 to 18. Knockout matches will follow, being held in Malaga, Spain, from November 22 to 27.

There is an authentic connection between Lexus and the Davis Cup, with customers and fans both striving for luxurious and unforgettable experiences. With an emphasis on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup celebrates a synergy between the electrifying energy at one of the world’s most exciting tennis tournaments, and the luxurious thrill of driving an electric or hybrid Lexus model. This year’s focus on Lexus Electrified sees the RX Performance Hybrid, the NX Plug-In Hybrid, the Battery-Electric RZ and the UX Self-Charging Hybrid take center stage at the tournament. The New Generation Lexus RX will feature at matches in Spain and Italy, replaced with the Lexus RZ for matches in Germany and the UK.

As the official car of the Davis Cup, during the tournament, Lexus will be responsible for the official transportation of players and teams from the 16 competing nations to the tennis village.

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The 16 group stage teams will compete in four round-robin groups of four teams. The top two teams in each group will advance to the quarterfinals. The new Finals format will include a 9 week break between group and knockout stages. Lexus ambassador, Roberto Bautista, will once again represent his native Spain in the competition.

Pascal Ruch, Vice President in charge of Lexus Europe, commented:

“The Davis Cup is one of the most iconic sporting competitions in the world, with a unique format across multiple European cities. Sport, and in particular tennis, is an opportunity to bring together top athletes and fans under one roof - many of whom are seeking luxury, that is personal to them and their passions. Lexus as a brand shares this affinity for incredible dedication to craft, unparalleled luxury and unmissable experiences.“

David Ferrer,  Director of the Davis Cup Finals, said: 

"It is a great luxury to be able to count on Lexus again for the third edition of the Finals. This year's event is being staged in a multi-site format in four countries, and Lexus is demonstrating its enormous capacity for management, service and professionalism. We are confident that, as in the past, the world's best players and teams will be delighted with the performance Lexus will provide at the competition."

#DavisCupFinals / @DavisCup

ENDS

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams will participate in this year's Finals Group Stage, to be held from September 13 to 18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue will automatically qualify for the ‘Final 8’ in Malaga from November 22 to 27. 

The star-studded Finals attracted iconic names in the world of sport, music, fashion, film and politics, with attendees including former Portugal international footballer Luis Figo, Mexican international footballer Rafa Marquez and actress Jaydy Michel, Spanish footballing legend Fernando Hierro and Tennis player Fernando Verdasco.

As part of their commitment to the partnership, Lexus was responsible for the official transportation of players and teams from the 18 competing nations to the tennis village. In addition to the finals in Madrid, Group Stage and quarter-final ties were contested in Innsbruck, Austria and Turin, Italy.

With shared values and beliefs, and both entities striving for unmatched luxury and cherished experiences, the synergy between Lexus and The Davis Cup is clear. The all-new Lexus NX takes centre court as the official car of the tournament, heralding a new chapter for the Japanese car manufacturer. The NX offers new directions in exterior/interior design and new powertrains, which includes Lexus’ first ever plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX’s “Feel More” campaign runs in tandem with a competition celebrated for its vibrant, emotionally charged, and often unforgettable moments of “feeling”, whether that be passion, happiness, sadness, or surprise.

Following the final, Lexus social media channels released exclusive IGTV interview content with Italian player Fabio Fognini, Austrian Dennis Novak and Brit Daniel Evans, reflecting on their thrilling, and sometimes turbulent, tennis careers.

The Davis Cup was first founded in 1900 and has since grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which saw the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid.

Spiros Fotinos, Head of Lexus Europe, commented: “As this iconic competition comes to an end, we’re grateful to the tournament organisers, players and fans for contributing to such a diverse, memorable and unique experience. There is a natural connection between Lexus and The Davis Cup when comparing the dedication, mastery and craftsmanship that both the NX designers and participating athletes exhibit to produce world-beating results that are at the pinnacle of their industry.”

Enric Rojas, Kosmos Tennis CEO, said: "Lexus’ return as the official automotive partner of The Davis Cup further cements the incredible relationship between the two organisations. This year's multi-site format, across three countries, was an opportunity for Lexus to showcase to the world its ability to create unforgettable experiences for an engaged luxury audience of tennis fans. With the industry’s eyes fixed on this iconic competition, both players and teams experienced a level of service and hospitality that has become synonymous with Lexus’ inimitable interpretation of the Omotenashi philosophy.”

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals - held from 25 November until 5 December - will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council.

The renowned worldwide car manufacturer and prestigious competition share common values, with each striving for unparalleled luxury and offering unforgettable experiences for both customers and fans alike. The official vehicle of the competition, the all-new Lexus NX, heralds the introduction of a new chapter for Lexus. The NX showcases new directions in exterior/interior design and new powertrains, which includes Lexus’ first ever plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX also utilises advanced technological specifications for increased safety, comfort and convenience.

The NX’s “Feel More” campaign plays on the clear connections with tennis, a sport known for its fast paced, highly emotional, and often iconic moments of “feeling”, whether that be passion, happiness, sadness, and surprise. Throughout the competition, Lexus social media channels will release exclusive interview content with players reflecting on their thrilling, and sometimes turbulent, tennis careers.

For more information on the partnership, please contact your local Lexus public relations representative.

Kosmos Tennis / Davis Cup by Rakuten Finals

Laura Pérez de Mendiola

Tel: + 34 +34 606 24 99 58

#DavisCupFinals / @DavisCup

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals - held from 25 November until 5 December - will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council

There is an authentic synergy between Lexus and the Davis Cup, with both striving for unparalleled luxury and offering unforgettable experiences for both customers and fans alike. The partnership also coincides with the launch of the all-new Lexus NX, which opens a fresh chapter for Lexus, heralding new directions in exterior/interior design and new powertrains, including Lexus’ first plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX also includes use of advanced technologies for higher levels of safety, comfort and convenience.

The campaign for the all-new NX is named “Feel More”, which draws on the obvious connections and associations with a sport known for its fast paced, highly emotional, and often iconic moments of passion.

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid.

Spiros Fotinos, Director of Lexus Europe, commented: “We’re incredibly excited to reignite our relationship with this iconic sporting event. The Davis Cup is a unique format across multiple countries that brings together top tennis athletes and fans - many of whom are luxury consumers. The opportunity for Lexus to engage with this audience through a shared passion for excellence, determination and incredible experiences could not be missed."

Albert Costa, Director of the Davis Cup Finals, said: "It is a great luxury to be able to count on Lexus again for the second edition of the Finals. This year's event is being staged in a multi-site format in three countries, and Lexus is demonstrating its enormous capacity for management, service and professionalism. We are confident that, as in 2019, the world's best players and teams will be delighted with the performance Lexus will provide at the competition."

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals - held from 25 November until 5 December - will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council.

The David Cup Madrid Finals is one the most relevant sports events in the world, and it will turn Madrid into the tennis world capital for a week.

The participation of Lexus as the official car for this sports event follows the brand commitment to turn from an automobile brand into a lifestyle brand. This partnership will provide a platform for the launch of the new Lexus UX 250h hybrid, the brand’s innovative premium compact crossover, which is currently launched in Europe.

Leo Carluccio, Director of Lexus Spain, explains “The Davis Cup is one of the longest-standing sports events in the world of tennis, dating back over 100 years; in 2019, this tradition will go side by side with innovation, with a new format. Both these values, tradition and innovation, are part of the Lexus DNA, accounting for a combination of takumi – Japanese craftsmen – craftsmanship, omotenashi – Japanese hospitality values – with its visionary attitude and its well-known and innovative hybrid technology.”

Furthermore, Lexus and the Davis Cup Madrid Finals share values such as the pursuit of excellence, a work-ethic culture, and teamwork.

During the event, Lexus will provide a fleet of 100 self-charging hybrid cars to drive around all the members of the teams taking part in the competition, as well as authorities, VIPs, etc. Over 500 people will commute every day from the city center to the Caja Mágica venue, where the tournament will be held.

Lexus cars are a mobility tool perfectly aligned with the mobility policies developed by the Madrid City Council and Regional Government, since all of the brand’s cars, being self-charging hybrids, have no usage limitations in areas such as downtown Madrid or in terms of antipollution protocols.

DAVIS CUP MADRID FINALS – AN INNOVATIVE FORMAT

The season-closing Davis Cup Madrid Finals will be held from November 18 to 24. As much as 18 national teams will first compete in a group phase, split into six three-team groups. The winners of all six groups and the two best second teams, based on the number of sets and games won, will qualify to the quarter-finals.

The rounds between countries in the Davis Cup Madrid Finals will comprise two singles matches and one doubles match, all of them played on the same day.

MADRID – SEAT OF THE DAVIS CUP MADRID FINALS

The arrival of the Davis Cup Finals to Madrid has been possible thanks to the joint commitment made by the Madrid Regional Government and the Madrid City Council.

The level of infrastructures in Madrid, as well as communications, hotel accommodation capacity, and cultural activities, were key pieces to securing the appointment of the tournament.

The Davis Cup Madrid Finals 2019 will be held in the facilities at La Caja Mágica, located in the Parque Lineal del Manzanares. For 2020, the venue chosen is the Madrid WiZink Center.

Not only will the Davis Cup Madrid Finals bring together national teams from 18 countries, including the best tennis players in the world, but it will also summon in the same venue and city, for the first time ever, tennis fans from 18 countries, who will turn Madrid into the world tennis capital.