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                    <title><![CDATA[Newsroom Lexus Europe]]></title>
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                    <lastBuildDate>Mon, 07 Sep 2026 18:06:05 +0200</lastBuildDate>
                    <pubDate>Thu, 06 Nov 2025 17:03:12 +0100</pubDate>
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                        <title>LEXUS ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE ATP</title>
                        <link>https://newsroom.lexus.eu/lexus-announces-multi-year-partnership-with-the-atp/</link>
                        <guid>https://newsroom.lexus.eu/lexus-announces-multi-year-partnership-with-the-atp/</guid><pp:caseid>727549</pp:caseid><pp:summary><![CDATA[<ul style="list-style-type:disc;"><li class="ck-list-marker-bold" data-list-item-id="e93844a9eaac0a8def47e89088bf4aa27"><p style="margin-left:0cm;text-align:justify;"><span><strong>Lexus announces a further three-year partnership with the ATP, the global governing body of men's professional tennis, with a strong presence across Europe</strong></span></p></li><li class="ck-list-marker-bold" data-list-item-id="e7d874b3227d122404dd6e53def054790"><p style="margin-left:0cm;text-align:justify;"><span><strong>Lexus will be the Official Automotive Partner and Platinum Partner of the ATP Tour through to 2028</strong></span></p></li><li class="ck-list-marker-bold" data-list-item-id="ead2a32d2dfee3823dda7b2cade9f7522"><p style="margin-left:0cm;text-align:justify;"><span><strong>Lexus will be the Official Automotive Partner, Platinum Partner of the Nitto ATP Finals, the season finale held in Turin, Italy and the Rolex Paris Masters</strong></span></p></li><li class="ck-list-marker-bold" data-list-item-id="eae2a35103574f40a7019dd624875e5bf"><p style="margin-left:0cm;text-align:justify;"><span><strong>Lexus will be the Title Partner of ATP Head2Head helping build fans’ engagement with the sport and the Lexus brand</strong></span></p></li><li class="ck-list-marker-bold" data-list-item-id="e8e4575cc27bf3b469e266e21a1156f18"><p style="margin-left:0cm;text-align:justify;"><span><strong>In total Lexus partners with 20 ATP and WTA tournaments in Europe</strong></span></p></li></ul>]]></pp:summary><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/e710f02e-7ec6-441c-8ecb-122d30fd0360/1920_lexus-atppartnership_01.jpg?10000"><p style="text-align:justify;"><span>Lexus today announces that it will continue its successful association with the ATP in a further three-year partnership with the top tier of men’s international professional tennis. From 2026 to 2028 the luxury brand will again be the Official Automotive Partner and Platinum Partner of the ATP Tour, building on the relationship it first forged in 2023.</span></p><p style="text-align:justify;"><span>Driven by a spirit of innovation and a passion for creating memorable experiences, Lexus brings its unique vision to the world of tennis — where emotion, elegance, and performance come together in perfect harmony. This partnership reflects the values our customers care about most: refined performance, personal choice, and a commitment to excellence — both on the road and on the court.</span></p><p style="text-align:justify;"><span><strong>Andre Schmidt, Head of Lexus Europe</strong>, commented: </span><i><span>“Lexus’ partnership with the ATP Tour reflects our shared commitment to excellence, precision, and passion — values that resonate deeply with our brand. Through our electrified portfolio, we offer a range of choices that make luxury a personal experience, perfectly aligned with the spirit of world-class tennis.”</span></i></p><p style="text-align:justify;"><span><strong>Eno Polo, ATP CEO</strong>, said: </span><i><span>“Lexus is a partner that truly adds value to our Tour. Since we began our journey together, they have shown a genuine commitment to tennis – elevating the experience for our players and staff at key events and helping advance our sustainability efforts through ATP Serves. That purpose-led approach is what makes this partnership stand out. We’re proud to keep building on this.”</span></i></p><p style="text-align:justify;"><span>The Lexus brand enjoys synergies with the world of premier tennis competition, sharing a dedication to excellence and achievement founded on attention to detail and continuous improvement.</span></p><p style="text-align:justify;"><span>Lexus also confirms that it will feature as the Official Automotive Partner and Platinum Partner of the Nitto ATP Finals, the season climax contested by the world’s eight top-ranked men’s singles and doubles players.</span></p><p style="text-align:justify;"><span>Lexus plays a key role at the Rolex Paris Masters as the Official Car of the tournament, reinforcing its presence across the ATP Tour and its dedication to supporting world-class tennis events.</span></p><p style="text-align:justify;"><span>Lexus will continue to help build fan engagement with tennis and its brand in its role as Title Partner of ATP Head2Head, the online series in which top stars are pitted against each other in a variety of fun sporting contests away from the tennis arena.</span></p><p style="text-align:justify;"><span>Lexus will continue to provide a fleet of electrified vehicles at sponsored events to support the transportation of players, officials and guests. With a portfolio of self-charging hybrid, plug-in hybrid and all-electric models, the brand’s leadership in electrification aligns closely with the ATP Tour’s sustainability ambitions under ATP Serves and UN Sports for Climate Action, which targets Net Zero emissions by 2040.</span></p><p style="text-align:justify;"><span>The partnership will deliver local Lexus sponsorship of ATP Tour tournaments in key locations throughout 2026, detailed below. Lexus will also continue to support several WTA and ATP Challenger Tour events through its partnership with the LTA.</span></p><table border="1" cellpadding="0" cellspacing="0"><tr><td style="border:1pt solid windowtext;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span><strong>TOURNAMENT</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top:1pt solid windowtext;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span><strong>LOCATION</strong></span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP 250 Open Occitanie</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Montpellier, France</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>WTA 500 Upper Austria Ladies Linz</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Linz, Austria</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP 500 ABN AMRO Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Rotterdam, Netherlands</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP 500 Barcelona Open Banc Sabadell</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Barcelona, Spain</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP 500 Hamburg Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Hamburg, Germany</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>WTA 125 Lexus Birmingham Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Birmingham, UK</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP Challenger Lexus Birmingham Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Birmingham, UK</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>WTA 125 Lexus Ilkley Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Ilkley, UK</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP Challenger Ilkley Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Ilkley, UK</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>WTA 500 HSBC Championships</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>London, UK</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>WTA 250 Lexus Nottingham Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Nottingham, UK</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP Challenger Lexus Nottingham Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Nottingham, UK</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP 500 HSBC championship (Queen’s)</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>London, UK</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP 250 Lexus Eastbourne Open – Rothesay International</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Eastbourne, UK</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>WTA 250 Lexus Eastbourne Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Eastbourne, UK</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>WTA 250 MSC Hamburg Ladies Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Hamburg, Germany</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP 250 Generali Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Kitzbühel, Austria</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP 250 Almaty Open</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Almaty, Kazakhstan</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>ATP Masters 1000 ‘Rolex Paris Masters’</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Paris, France</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:276.2pt;" width="368"><p style="text-align:justify;"><span>Nitto ATP Finals</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:174.6pt;" width="233"><p style="text-align:justify;"><span>Turin, Italy</span></p></td></tr></table><p>&nbsp;</p><p>####</p><p style="text-align:justify;"><span><strong>ABOUT LEXUS</strong></span></p><p style="text-align:justify;"><span>Launched in 1989, Lexus is a global luxury lifestyle brand offering a full range of premium vehicles in Europe, including the LBX, UX, NX, RZ and RX crossovers, the GX and LX SUVs, the ES sedan and the LM “Luxury Mover” people carrier.</span></p><p style="text-align:justify;"><span>Lexus seeks to ‘make luxury personal’ through imaginative technology, meticulous craftsmanship, refined elegance, and ‘omotenashi’ - the Japanese tradition of providing the finest hospitality.</span></p><p style="text-align:justify;"><span>With more than 3.5 million self-charging hybrid, plug-in hybrid and all-electric vehicles sold so far worldwide, the Lexus Electrified vision is built on the brand’s experience of electrified vehicles and targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment through electrification technologies.</span></p><p style="text-align:justify;"><span>In 2024, Lexus delivered more than 850,000 vehicles globally including a record 88,184 in Europe, of which more than 90% were electrified.</span></p><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;"><span><strong>ABOUT The ATP</strong></span></p><p style="text-align:justify;"><span>As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the</span></p><p style="text-align:justify;"><span>stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy.</span></p><p style="text-align:justify;"><span>Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis. For more information, please visit </span><a href="http://www.ATPTour.com"><span>www.ATPTour.com</span></a><span>.</span></p>]]></description><category><![CDATA[lexus,sponsorship,atp,tennis]]></category>
            <pubDate>Thu, 06 Nov 2025 17:05:00 +0100</pubDate>
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                        <title>LEXUS LOOKS AHEAD TO ANOTHER THRILLING SEASON FOR THE ATP TOUR</title>
                        <link>https://newsroom.lexus.eu/lexus-looks-ahead-to-another-thrilling-season-for-the-atp-tour/</link>
                        <guid>https://newsroom.lexus.eu/lexus-looks-ahead-to-another-thrilling-season-for-the-atp-tour/</guid><pp:caseid>618870</pp:caseid><description><![CDATA[<ul><li><span><strong>Lexus enters a second season as Official Automotive Partner and Platinum Partner of the ATP Tour, the global elite men’s professional tennis circuit</strong></span></li><li><span><strong>Lexus strengthens its relationship, looking forward to a high-profile presence at up to twice as many tournaments as in 2023</strong></span></li><li><span><strong>ATP Tour provides an exciting, world-class platform for the brand to showcase its latest luxury models and provide amazing experiences for customers and fans</strong></span></li><li><span><strong>More off-court engagement in 2024 as well, as title partner of Lexus ATP Head2Head, bringing the game’s top stars together in fun challenges on ATP’s global digital and social channels</strong></span></li></ul><p style="text-align:justify;"><span>Lexus is looking forward to a second season of top-level international sporting excitement and competition as the Official Automotive Partner and Platinum Partner of the ATP Tour, the global elite men’s professional tennis circuit. Having launched its support for the series in summer 2023, it will be enjoying even greater prominence in 2024, participating in up to twice as many tournaments. After an exciting partnership start with ATP 250 ASB Classic in Auckland, New Zealand, Lexus kicks-off the activation in Europe with the ATP 250 Open Sud de France in Montpellier which gets under way on January 29.</span></p><p style="text-align:justify;"><span>The calendar of Lexus-sponsored tournaments includes 14 events across the region, in countries such as France, Netherlands, UK, Germany, Austria, Spain, Kazakhstan, and Italy, where the city of Turin will host the Nitto ATP Finals, the climax of the ATP Tour, in November.</span></p><p style="text-align:justify;"><span>Lexus activities will be tailored to each tournament, including potential for the prominent display of its latest models such as the all-new Lexus LBX, the all-electric RZ 450e, together with hybrid electric and plug-in hybrid electric models, and the provision of courtesy vehicles for tournament officials and players.</span></p><p style="text-align:justify;"><span>Lexus will continue to be the title partner of ATP Head2Head, which will present different, exciting and entertaining challenges on the ATP Tour’s digital and social channels. Showcasing the lighter side of the players’ personalities, this will offer fans the chance to see their favourite sporting stars battling each other, also outside the tennis courts, doing something new, interesting and unexpected.</span></p><p style="text-align:justify;"><span>Pascal Ruch, Toyota Motor Europe, Vice President Lexus and Value Chain said: “The ATP Tour provides a perfect, high-profile stage for our brand and this year we will have even more opportunities to connect with millions of people through being part of one of the world’s greatest sporting contests. Human dedication and supreme performance are key to success for the players, just as they are essential qualities for our business and our products. We look forward to contributing to the excitement and engagement on and off the court as the season progresses.”</span></p><p style="text-align:justify;"><span><u>About the ATP</u></span></p><p style="text-align:justify;"><span>As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top eight qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis.</span></p>]]></description><category><![CDATA[lexus,atp,tennis,partnership,sponsorship]]></category>
            <pubDate>Mon, 29 Jan 2024 10:00:00 +0100</pubDate>
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                        <title>LEXUS READY TO SERVE AS OFFICIAL CAR OF THE Nitto ATP FINALS, THE CLIMAX TO THE INTERNATIONAL MEN’S TENNIS YEAR</title>
                        <link>https://newsroom.lexus.eu/lexus-ready-to-serve-as-official-car-of-the-nitto-atp-finals-the-climax-to-the-international-mens-tennis-year/</link>
                        <guid>https://newsroom.lexus.eu/lexus-ready-to-serve-as-official-car-of-the-nitto-atp-finals-the-climax-to-the-international-mens-tennis-year/</guid><pp:caseid>605430</pp:caseid><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/6e5f2591-62c1-479c-8222-abe32fcc7464/1920_img-1656-.jpg?10000"><p>&nbsp;</p><ul><li><strong>Nitto ATP Finals to take place from November 12 to 19 in Turin, Italy&nbsp;</strong></li><li><strong>Lexus to provide player transportation with a fleet of more than 40 electrified models&nbsp;</strong></li><li><strong>Participation part of Lexus’ wider role as Official Automotive Partner and Platinum Partner of the ATP Tour&nbsp;</strong></li></ul><p>&nbsp;</p><p><span>Lexus will proudly fulfil its role as Official Car of the Nitto ATP Finals, the climax of the ATP Tour season, taking place in Turin, Italy, from November 12 to 19. The tournament, “Where Champions Become Champion,” will see the world’s top eight qualifying singles players and doubles teams from the season compete for the prestigious title.</span></p><p style="text-align:justify;"><span>Lexus’ presence at the competition will include a fleet of more than 40 electrified cars serving as transport for players and officials. The line-up will include the all-electric RZ 450e and UX 300e together with hybrid electric and plug-in hybrid electric models.</span></p><p style="text-align:justify;"><span>The event will also provide a high-profile showcase for the latest additions to the Lexus line-up: the recently launched LM “luxury mover” and the all-new LBX hybrid electric crossover, which will be on display prior to its market launch early next year.</span></p><p style="text-align:justify;"><span>Lexus’ support for the Nitto ATP Finals is in addition to its wider role as Official Automotive Partner and Platinum Partner of the ATP Tour. This multi-year global partnership was formed in June this year and has already seen the brand enjoy prominent international exposure at ATP Tour competitions and across the ATP Tour’s fast-growing digital and social platforms, including Title Partnership of the interactive fan feature ATP Head2Head.</span></p><p style="text-align:justify;"><span>Lexus’ support for the ATP Tour is founded on their shared values of perfection and excellence and desire to give people amazing experiences. Lexus’ promotion of the use of its electrified models during tournaments aligns with the ATP Tour’s climate ambitions under ATP Serves and UN Sports for Climate Action, which includes a Net Zero emissions target by 2040.</span></p><p style="text-align:justify;"><span><strong>About the ATP</strong></span></p><p style="text-align:justify;"><span>As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top eight qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis.</span></p>]]></description><category><![CDATA[lexus,sponsorship,atp,tennis,lifestyle]]></category>
            <pubDate>Thu, 09 Nov 2023 10:00:00 +0100</pubDate>
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                        <title>LEXUS JOINS THE RED CARPET STARS AT THE OPENING OF THE 80TH VENICE INTERNATIONAL FILM FESTIVAL</title>
                        <link>https://newsroom.lexus.eu/lexus-joins-the-red-carpet-stars-at-the-opening-of-the-80th-venice-international-film-festival/</link>
                        <guid>https://newsroom.lexus.eu/lexus-joins-the-red-carpet-stars-at-the-opening-of-the-80th-venice-international-film-festival/</guid><pp:caseid>587788</pp:caseid><description><![CDATA[<ul><li><span><strong>Lexus fulfils its role as the Official Automotive Partner of the Venice International Film Festival – La Biennale di Venezia – for a seventh consecutive year</strong></span></li><li><span><strong>Lexus electrified models bring leading stars to the red carpet for the opening night of the festival, one of the most important dates in the international movie calendar</strong></span></li><li><span><strong>The 80<sup>th</sup> edition of the festival takes place on the Venice Lido until 9 September</strong></span></li></ul><p><span>Lexus shared the red carpet spotlight with famous figures from contemporary European cinema this week at the opening night of the 80<sup>th</sup> edition of the Venice International Film Festival – La Biennale di Venezia.</span></p><p><span>As the Official Car of the festival for a seventh consecutive year, Lexus is providing a fleet of electrified models as luxury transport for film-makers, actors and VIP attendees to screenings and events, taking place on the Venice Lido until 9 September. The occasion is also providing a high-profile showcase for the all-new LBX, Lexus’ breakthrough new hybrid electric compact crossover that will be launched across Europe later this year.</span></p><p><span>The festival opened this week (30 August) with the world premiere of the film Comandante. Its director Edoardo De Angelis and leading actor Pierfrancesco Favino were brought to the red carpet by Lexus, together with actor Caterina Murino (Casino Royale) – the “godmother” of this year’s festival – and director Alice Diop (St Omer), the Luigi De Laurentiis Award Jury President.</span></p><p><span>Paolo Moroni, Director of Lexus Italy, said: </span><i><span>“Every year we aim to show and tell something new and extraordinary in the wonderful setting of the festival. This year our undoubted ‘star’ is the new Lexus LBX. We are honoured to present this exceptional SUV that we believe will help make the red carpet even more special.”</span></i></p>]]></description><category><![CDATA[lexus,movie,movies,venice,venezia,film festival,festival,lifestyle,partnership,partnerships,sponsorship]]></category>
            <pubDate>Fri, 01 Sep 2023 15:30:00 +0200</pubDate>
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                        <title>ATP AND LEXUS INK MAJOR GLOBAL PARTNERSHIP</title>
                        <link>https://newsroom.lexus.eu/atp-and-lexus-ink-major-global-partnership/</link>
                        <guid>https://newsroom.lexus.eu/atp-and-lexus-ink-major-global-partnership/</guid><pp:caseid>577846</pp:caseid><pp:subtitle>London/Brussels - Lexus, one of the world’s leading premium car brands, has become the Official Automotive Partner and Platinum Partner of the ATP Tour, from 2023</pp:subtitle><description><![CDATA[<p style="margin-left:0cm;text-align:justify;"><span>The major multi-year partnership will see Lexus build out tournament partnerships in key markets, engaging premium fan demographics as Official Car across a portfolio of ATP Tour events. This is in addition to the recently announced partnership between Lexus and the LTA in the United Kingdom, including the Cinch Championships (Queen’s) and Rothesay International (Eastbourne), as well as the Fayez Sarofim & Co. U.S. Men's Clay Court Championship (Houston). ATP and Lexus will also work together to establish additional partnerships with ATP tournaments and players, from this season. &nbsp;</span></p><p><span>As a highlight, from 2023, Lexus becomes Platinum Partner and Official Automotive Partner of the Nitto ATP Finals, to be held from November 12 to 19 in Turin, Italy, where only the Top 8 qualifying singles players and doubles teams will compete for the prestigious title. Lexus will provide a fleet of electrified models, including the new all-electric Lexus RZ450e, to support transportation of players, officials, and other guests during the tournament.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Lexus will also receive year-round brand exposure across ATP Tour’s fast-growing digital and social platforms, including Title Partnership of </span><a href="https://www.atptour.com/en/players/atp-head-2-head/"><span>ATP Head2Head</span></a><span>, a popular interactive feature that enables fans to explore rivalries between players on Tour.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Lexus is a pioneer in electrification in the premium car industry, building towards a holistic sustainable mobility vision, called Lexus Electrified. The brand’s comprehensive electrified portfolio includes self-charging electric hybrid, plug-in electric hybrid, and all-electric models. Promoting the use of such models during ATP tournaments, in 2023 and beyond, aligns with the ATP Tour’s climate ambitions under ATP Serves and UN Sports for Climate Action, which includes a Net Zero emissions target by 2040.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Massimo Calvelli, ATP CEO: “The ATP Tour and Lexus brands tell a story of innovation, performance and excellence, that also-perfectly aligns with our efforts under ATP Serves. Our fans and customers come first, and our brands both operate with a focus on providing unforgettable experiences. We’re delighted to welcome Lexus an ATP Tour Platinum Partner and to build on that shared narrative across our global platforms.”</span></p><p style="margin-left:0cm;text-align:justify;"><span>Pascal Ruch, TME Vice President Lexus and Value Chain: “At Lexus, we adopt a human centred approach in everything we do. This not only applies to our cars but also to the class leading experience we provide to our customers. Our goal is to put a smile on the face of our customers. We see a great match with tennis competition, where individual performance creates ultimate excitement. We are thrilled to partner with the ATP Tour and to share the passion of top-level tennis with millions of fans across Europe and beyond.”</span></p><p style="margin-left:0cm;text-align:justify;"><span><strong>About The ATP</strong></span></p><p style="margin-left:0cm;text-align:justify;"><span>As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis.&nbsp;</span></p><p style="margin-left:0cm;text-align:justify;">&nbsp;</p><p style="margin-left:0cm;text-align:justify;"><span><strong>About Lexus</strong></span></p><p style="margin-left:0cm;text-align:justify;"><span>Launched in 1989, Lexus is a global luxury lifestyle brand offering a full range of premium vehicles, including the LS and ES sedans, the LC and RC F coupes, the LC Convertible, the LBX, UX, NX, RZ and RX crossovers, and the GX and LX SUVs. Lexus aims to ‘make luxury personal’ through imaginative technology, meticulous craft, refined elegance, and ‘omotenashi’ - the Japanese sense of heartfelt hospitality. With more than 2.5 million self-charging hybrid, plug-in hybrid and all-electric vehicles sold so far worldwide, the Lexus Electrified vision is built on the brand’s experience of electrified vehicles and targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment through electrification technologies. In 2022, Lexus delivered about 625,000 vehicles globally including 50,467 in Europe, of which more than 80% were electrified.</span></p>]]></description><category><![CDATA[lexus,sponsorship,electrified,partnership,tennis,rz]]></category>
            <pubDate>Thu, 22 Jun 2023 16:00:00 +0200</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/1850/d4d9366e-3b27-4d94-ab8e-e57c10917a13/massimocalvelliatpceoandpascalruchtmevicepresidentlexusandvaluechain.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Massimo Calvelli (ATP CEO) and Pascal Ruch (TME Vice President Lexus and Value Chain)]]></pp:imageTitle></item><item>
                        <title>LEXUS CONGRATULATES CANADA FOR WINNING THE DAVIS CUP BY RAKUTEN FINALS 2022</title>
                        <link>https://newsroom.lexus.eu/lexus-congratulates-canada-for-winning-the-davis-cup-by-rakuten-finals-2022/</link>
                        <guid>https://newsroom.lexus.eu/lexus-congratulates-canada-for-winning-the-davis-cup-by-rakuten-finals-2022/</guid><pp:caseid>550017</pp:caseid><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/1920_ds44655-originalimage-m33291.jpg?10000"><p style="margin-left:0cm;text-align:justify;"><span>The Davis Cup by Rakuten Finals 2022 concluded yesterday with the Canadian team crowned worthy winners. Taking place in Malaga from November 22 to 27, competitors experienced the inimitable hospitality that has become synonymous with the Lexus brand. As the official car sponsor of the tournament, Lexus was responsible for the transportation of players and teams to and from the tennis village, across the group and knock-out stages of the competition.</span></p><p style="margin-left:0cm;text-align:justify;"><span>With a focus on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup brought about an opportunity for Lexus to connect with tennis fans that share their passion for craftsmanship, dedication, and artistry. Spotted throughout the finals were the RX 500h performance turbo hybrid, the NX 450h+ plug-in hybrid, the battery electric RZ 450e and the UX 250h self-charging hybrid.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Pascal Ruch, Vice President in charge of Lexus Europe, commented:</span></p><p style="margin-left:0cm;text-align:justify;"><i><span>“We have been treated to another exhilarating Davis Cup Finals this year. Lexus has the incredible honor of sharing the stage with some of the most talented athletes in the world of tennis, and fans of the competition were in for a treat. As official automotive partner, Lexus was responsible for facilitating luxurious and comfortable transportation for all athletes and teams – an electrifying opportunity to showcase Japan’s famous philosophy of Omotenashi.”</span></i></p><p style="margin-left:0cm;text-align:justify;"><span>David Ferrer, Director of the Davis Cup Finals, said:&nbsp;</span></p><p style="margin-left:0cm;text-align:justify;"><i><span>"Much like the incredible talent and determination of this year’s finalists, we’re proud to consider Lexus a supporter of the competition and one of the long-standing partners that help us deliver the largest annual world championship in sport. For the 143 nations that entered this year, to the 16-team round-robin in the Finals, Lexus has stood out as a key partner in ensuring an amazing experience for competitors and fans alike.”</span></i></p><p style="text-align:center;"><span><strong>#DavisCupFinals / @DavisCup</strong></span></p><p style="text-align:justify;"><span><strong>About the Davis Cup:</strong></span></p><p style="text-align:justify;"><span>Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams participated in this year's Finals Group Stage, which was held on September 13-18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue automatically qualified for the ‘Final 8’ in Malaga on November 22-27.</span></p>]]></description><category><![CDATA[lexus,sponsoring,sponsorship,lifestyle,davis cup,tennis]]></category>
            <pubDate>Mon, 28 Nov 2022 14:00:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1850/500_ds44655-originalimage-m33291.jpg?10000" length="0" type="image/jpg" />
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                <pp:imageOriginal>https://content.presspage.com/uploads/1850/ds44655-originalimage-m33291.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[DS44655_Original Image_m33291]]></pp:imageTitle><pp:imageDescription><![CDATA[MALAGA, SPAIN - NOVEMBER 27: Davis Cup by Rakuten Finals 2022 at Palacio de Deportes Jose Maria Martin Carpena on November 27, 2022 in Malaga, Spain. (Photo by Diego Souto/ Quality Sport Images / Kosmos Tennis)]]></pp:imageDescription></item><item>
                        <title>THE DAVIS CUP BY RAKUTEN FINALS 2022 LAUNCHES IN PARTNERSHIP WITH LEXUS, THE OFFICIAL CAR OF THE COMPETITION</title>
                        <link>https://newsroom.lexus.eu/the-davis-cup-by-rakuten-finals-2022-launches-in-partnership-with-lexus-the-official-car-of-the-competition/</link>
                        <guid>https://newsroom.lexus.eu/the-davis-cup-by-rakuten-finals-2022-launches-in-partnership-with-lexus-the-official-car-of-the-competition/</guid><pp:caseid>548022</pp:caseid><pp:subtitle>Finals take place in Malaga, Spain, from November 22 to 27</pp:subtitle><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/1920_daviscupsponsorshipkeyvisualrx.jpg?10000"><p style="margin-left:0cm;text-align:justify;"><span>The Davis Cup by Rakuten Finals 2022 launches today in partnership with Lexus as the official automotive sponsor of the competition. The finals take place in Malaga, Spain, from November 22 to November 27. Lexus is responsible for the official transportation of players and teams to the tennis village.</span></p><p style="margin-left:0cm;text-align:justify;"><span>The synergy between Lexus and the Davis Cup is exemplified by customers and fans both striving for the luxury of unforgettable experiences. With an emphasis on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup celebrates the excitement and energy at one of the world’s most prestigious tennis tournaments, and the inimitable thrill of driving an electric or hybrid Lexus model. This focus on Lexus Electrified means that the RX Performance Hybrid, the NX Plug-In Hybrid, the Battery-Electric RZ and the UX Self-Charging Hybrid take center stage at the tournament. &nbsp;The new RX Performance Hybrid will be displayed on court, while the Battery-Electric RZ will be present at venue during the Finals.</span></p><p style="margin-left:0cm;text-align:justify;"><span>The Davis Cup by Rakuten Finals sees the top two teams in each group competing in the quarterfinals. This follows a 9 week break between group and knockout stages. Lexus ambassador, Roberto Bautista, will once again represent his native Spain in the competition, playing against Croatia in the quarterfinals. Australia, Netherlands, Italy, United States, Germany and Canada were also successful in reaching the quarterfinals.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Pascal Ruch, Vice President in charge of Lexus Europe, commented:</span></p><p style="margin-left:0cm;text-align:justify;"><i><span>“As the knock-out stage commences, we can see why The Davis Cup by Rakuten is one of the most iconic sporting competitions in the world. Lexus’ synergy with the competition, which also provides unforgettable luxury experiences, gives the brand a platform to showcase its craftsmanship and Omotenashi philosophy to an engaged and passionate audience.”</span></i></p><p style="margin-left:0cm;text-align:justify;"><span>David Ferrer, Director of the Davis Cup Finals, said:&nbsp;</span></p><p style="margin-left:0cm;text-align:justify;"><i><span>"This year's Final 8 in Málaga has been handled with unparalleled levels of hospitality and passion that are synonymous with the Lexus brand. We are all delighted to be able to rely on Lexus once again, as the official automotive partner of the competition.”</span></i></p><p style="text-align:center;"><span><strong>#DavisCupFinals / @DavisCup</strong></span></p><p style="text-align:justify;"><span><strong>About the Davis Cup:</strong></span></p><p style="text-align:justify;"><span>Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams participated in this year's Finals Group Stage, which was held on September 13-18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue automatically qualified for the ‘Final 8’ in Malaga on November 22-27.&nbsp;</span></p>]]></description><category><![CDATA[lexus,sponsoring,sponsorship,davis cup,tennis,rakuten]]></category>
            <pubDate>Tue, 22 Nov 2022 10:00:00 +0100</pubDate>
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                        <title>LEXUS ANNOUNCED AS THE OFFICIAL CAR PARTNER OF THE DAVIS CUP BY RAKUTEN FINALS 2022</title>
                        <link>https://newsroom.lexus.eu/lexus-announced-as-the-official-car-partner-of-the-davis-cup-by-rakuten-finals-2022/</link>
                        <guid>https://newsroom.lexus.eu/lexus-announced-as-the-official-car-partner-of-the-davis-cup-by-rakuten-finals-2022/</guid><pp:caseid>529832</pp:caseid><description><![CDATA[<ul><li><span>Lexus returns as the official vehicle of the competition</span></li><li><span>Finals will take place in Malaga, Spain, from November 22 to 27</span></li><li><span>Group stages in Bologna, Glasgow, Hamburg, and Valencia from September 13 to 18</span></li></ul><p style="margin-left:0mm;text-align:justify;"><span>Lexus has been announced as an official principal partner of the Davis Cup by Rakuten Finals 2022, which takes place across a number of major European cities. The competition will kick off with the group stages, held in Bologna, Glasgow, Hamburg, and Valencia, from September 13 to 18. Knockout matches will follow, being held in Malaga, Spain, from November 22 to 27.</span></p><p style="margin-left:0mm;text-align:justify;"><span>There is an authentic connection between Lexus and the Davis Cup, with customers and fans both striving for luxurious and unforgettable experiences. With an emphasis on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup celebrates a synergy between the electrifying energy at one of the world’s most exciting tennis tournaments, and the luxurious thrill of driving an electric or hybrid Lexus model. This year’s focus on Lexus Electrified sees the RX Performance Hybrid, the NX Plug-In Hybrid, the Battery-Electric RZ and the UX Self-Charging Hybrid take center stage at the tournament. The New Generation Lexus RX will feature at matches in Spain and Italy, replaced with the Lexus RZ for matches in Germany and the UK.</span></p><p style="margin-left:0mm;text-align:justify;"><span>As the official car of the Davis Cup, during the tournament, Lexus will be responsible for the official transportation of players and teams from the 16 competing nations to the tennis village.</span></p><p style="margin-left:0mm;text-align:justify;"><span>Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The 16 group stage teams will compete in four round-robin groups of four teams. The top two teams in each group will advance to the quarterfinals. The new Finals format will include a 9 week break between group and knockout stages. Lexus ambassador, Roberto Bautista, will once again represent his native Spain in the competition.</span></p><p style="margin-left:0mm;text-align:justify;"><span>Pascal Ruch, Vice President in charge of Lexus Europe, commented:</span></p><p style="margin-left:0mm;text-align:justify;"><i><span>“The Davis Cup is one of the most iconic sporting competitions in the world, with a unique format across multiple European cities. Sport, and in particular tennis, is an opportunity to bring together top athletes and fans under one roof - many of whom are seeking luxury, that is personal to them and their passions. Lexus as a brand shares this affinity for incredible dedication to craft, unparalleled luxury and unmissable experiences.“</span></i></p><p style="margin-left:0mm;text-align:justify;"><span>David Ferrer, &nbsp;Director of the Davis Cup Finals, said:&nbsp;</span></p><p style="margin-left:0mm;text-align:justify;"><i><span>"It is a great luxury to be able to count on Lexus again for the third edition of the Finals. This year's event is being staged in a multi-site format in four countries, and Lexus is demonstrating its enormous capacity for management, service and professionalism. We are confident that, as in the past, the world's best players and teams will be delighted with the performance Lexus will provide at the competition."</span></i></p><p style="text-align:center;"><span><strong>#DavisCupFinals / @DavisCup</strong></span></p><p style="text-align:center;"><span><strong>ENDS</strong></span></p><p style="margin-left:0mm;text-align:justify;"><span><strong>About the Davis Cup:</strong></span></p><p style="margin-left:0mm;text-align:justify;"><span>Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams will participate in this year's Finals Group Stage, to be held from September 13 to 18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue will automatically qualify for the ‘Final 8’ in Malaga from November 22 to 27.&nbsp;</span></p>]]></description><category><![CDATA[lexus,davis cup,sponsoring,sponsorship,tennis,lifestyle]]></category>
            <pubDate>Tue, 06 Sep 2022 11:00:00 +0200</pubDate>
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                        <title>LEXUS JOINS RED CARPET STARS FOR THE OPENING OF THE 79TH VENICE INTERNATIONAL FILM FESTIVAL</title>
                        <link>https://newsroom.lexus.eu/lexus-joins-red-carpet-stars-for-the-opening-of-the-79th-venice-international-film-festival/</link>
                        <guid>https://newsroom.lexus.eu/lexus-joins-red-carpet-stars-for-the-opening-of-the-79th-venice-international-film-festival/</guid><pp:caseid>526936</pp:caseid><description><![CDATA[<ul><li><span>Starring role for Lexus at the opening ceremony for the Venice International Film Festival – La Biennale di Venezia</span></li><li><span>Lexus is the festival’s Official Car for a sixth consecutive year</span></li><li><span>All-new RX leads a cast-list of Lexus models supporting leading film figures, celebrities and VIPs throughout the event at the Venice Lido</span></li></ul><p style="text-align:justify;"><span>On August 31, Lexus joined leading figures from the world of cinema, celebrities and VIPs for the opening ceremony of the 79<sup>th</sup> Venice International Festival – La Biennale di Venezia. Marking its sixth consecutive year as the Official Car of the festival, the luxury brand brought its latest models to the red carpet event, led by the all-new RX hybrid electric SUV.</span></p><p style="text-align:justify;"><span>The evening saw stars including Julianne Moore, Regé-Jean Page, Rocio Morales, Catherine Deneuve and Tessa Thompson, accompanied to the gala by a fleet of Lexus Electrified vehicles, including the UX, NX, RX and ES.</span></p><p style="text-align:justify;"><span>Lexus’ continued support for the festival reflects the values that are shared between the worlds of cinema and motoring. Both have long been inspired by the desire to widen people’s horizons through travel, time and new experiences. Just as cinema provides a unique medium for creating unforgettable moments, so Lexus also seeks to deliver excitement through its innovative and pioneering spirit.</span></p><p style="text-align:justify;"><span>Likewise, the setting of Venice provides another inspirational link. This unique, magical city creates unforgettable memories, while giving prominence to the issue of sustainability.</span></p><p style="text-align:justify;"><span>“We are excited and proud to return to Venice and have the honour of demonstrating the values that distinguish our brand,” said Maurizio Perinetti, Director of Lexus Italy. “This is a prestigious, high-profile stage for hosting the all-new RX, one of our most iconic models. We hope that the festival and its audiences will recognise and appreciate the design, quality, technology and environmental focus that we have invested in the new RX and the creation of another Lexus Amazing Experience.”</span></p><p style="text-align:justify;"><span>The new RX will feature together with other models from the Lexus Electrified range, including the all-electric UX 300e crossover, in a fleet of 40 vehicles that will be used to chauffeur guests and officials to and from red carpet events, through to the festival’s conclusion on September 10. In keeping with the glamour of the event, the line-up will include the LC 500, Lexus’ multi-award-winning flagship convertible.</span></p>]]></description><category><![CDATA[lexus,venice,venezia,film festival,sponsoring,sponsorship,movie,lifestyle]]></category>
            <pubDate>Thu, 01 Sep 2022 12:00:00 +0200</pubDate>
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                        <title>ALL-NEW LEXUS RX TO STAR AT THE VENICE INTERNATIONAL FILM FESTIVAL</title>
                        <link>https://newsroom.lexus.eu/all-new-lexus-rx-to-star-at-the-venice-international-film-festival/</link>
                        <guid>https://newsroom.lexus.eu/all-new-lexus-rx-to-star-at-the-venice-international-film-festival/</guid><pp:caseid>520847</pp:caseid><description><![CDATA[<p><span>Lexus announced as the Official Car of the 79<sup>th</sup> Venice International Film Festival – La Biennale di Venezia, returning as sponsor for a sixth consecutive year., with the all-new Lexus RX luxury SUV to take a starring role at festival red carpet events.&nbsp;</span></p>]]></description><content:encoded><![CDATA[<ul><li><span><strong>Lexus announced as the Official Car of the 79<sup>th</sup> Venice International Film Festival – La Biennale di Venezia, returning as sponsor for a sixth consecutive year</strong></span></li><li><span><strong>The all-new Lexus RX luxury SUV to take a starring role at festival red carpet events</strong></span></li><li><span><strong>Festival to attract world-renowned actors, celebrities and creatives to the Lido di Venezia from August 31 to September 10, 2022</strong></span></li></ul><p style="text-align:justify;"><span>Lexus is reaffirming its close links to the world of cinema and the arts in its role as the Official Car of the 79<sup>th</sup> Venice International Film Festival – La Biennale di Venezia. Its sixth consecutive year of leading sponsorship of one of the most prestigious global cinematic events will see it give star billing to its </span><a href="https://newsroom.lexus.eu/world-premiere-of-the-all-new-lexus-rx/" target="_blank"><span>all-new RX</span></a><span> large luxury SUV.</span></p><p style="text-align:justify;"><span>Lexus and the RX will be prominently featured at red carpet events during the festival’s run at the Lido di Venezia from August 31<sup>st</sup> &nbsp;to September 10<sup>th</sup>. The occasion will also serve as the Italian national premiere of the new RX, a vehicle which perfectly expresses the qualities of craftsmanship, technology and innovation that Lexus shares with the world’s most celebrated film-makers.</span></p><p style="text-align:justify;"><span>Due for launch towards the end of this year, the all-new RX will make a technological breakthrough with Lexus’ first performance-focused hybrid, the turbocharged RX 500h with DIRECT4 all-wheel drive force control. This will be featured alongside the first plug-in hybrid electric RX, the RX 450h+ and the new RX 350h premium hybrid electric model.</span></p><p style="text-align:justify;"><i><span>“We are excited and proud to return to Venice and have the honour of demonstrating the values that distinguish our brand,“</span></i><span> said Maurizio Perinetti, Director of Lexus Italy. </span><i><span>“This is a prestigious and high-profile stage for hosting the premiere of the all-new RX, one of our most iconic models. We hope that the festival and its audiences will recognise and appreciate the design, quality, technology and environmental focus that we have invested in the new RX and the creation of another Lexus Amazing Experience.”</span></i></p><p style="text-align:justify;"><span>As the Official Car of the festival, the all-new Lexus RX will be used to chauffeur festival VIP guests, celebrities and officials to and from red carpet events, supported by other models from the Lexus Electrified range, including the all-electric UX 300e crossover. In keeping with the glamour of the event, the Lexus fleet will also feature the LC Convertible, a multi-award-winning Lexus flagship model.</span></p>]]></content:encoded><category><![CDATA[lexus,RX,2023 rx,festival,film festival,venice,sponsorship]]></category>
            <pubDate>Tue, 26 Jul 2022 12:00:00 +0200</pubDate>
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                        <title>FINALISTS SELECTED IN THE LEXUS SOUL OF FUTURE PREMIUM DESIGN PROGRAMME</title>
                        <link>https://newsroom.lexus.eu/finalists-selected-in-the-lexus-soul-of-future-premium-design-programme/</link>
                        <guid>https://newsroom.lexus.eu/finalists-selected-in-the-lexus-soul-of-future-premium-design-programme/</guid><pp:caseid>494679</pp:caseid><description><![CDATA[<p><span>Six finalists &nbsp;students selected in the Soul of Future Premium a design programme presented by Lexus with the Royal College of Art (RCA), as part of a mentorship programme with Lexus’ international design chiefs Ian Cartabiano and Lance Scott.&nbsp;</span></p>]]></description><content:encoded><![CDATA[<ul><li><span>Six finalists selected in the Soul of Future Premium a design programme presented by Lexus with the Royal College of Art (RCA)</span></li><li><span>Future luxury mobility concepts developed by 20 postgraduate students studying o RCA’s Intelligent Mobility MA in the Intelligent Mobility Design Centre</span></li><li><span>Finalists will now refine and develop their work ahead of a public exhibition and announcement of the winning projects at the RCA’s new Battersea campus building on March 15<sup>th</sup></span></li><li><span>Students supported and assessed by Lexus’ international design chiefs Ian Cartabiano and Lance Scott and Prof Dale Harrow and Dr Chris Thorpe of the RCA</span></li></ul><p style="text-align:justify;"><span>Students representing a future generation of international design talent have produced a series of radical new luxury transport concepts in a creative programme commissioned by Lexus, The Soul of Future Premium. This exploration of how luxury transport might evolve towards the middle of the 21<sup>st</sup> century was launched in September 2021 by Lexus in partnership with the Royal College of Art (RCA) in London, one of the world’s most prestigious and influential centres for art and design research and learning.</span></p><p style="text-align:justify;"><span>The challenge was to explore new vehicle architectures to meet changes in European city life, society and demographics and to re-imagine the role the Lexus brand might play in region’s mobility landscape beyond the next two decades. It inspired original work from 20 postgraduate students at the RCA’s Intelligent Mobility Design Centre, an interdisciplinary centre of design and research excellence. They have been mentored in their work by Ian Cartabiano and Lance Scott, respectively President and General Design Manager at ED<sup>2</sup>, Lexus’ European design centre, together with Prof Dale Harrow, Chair of the IMDC, and Dr Chris Thorpe, the Intelligent Mobility Head of Programme.</span></p><p style="text-align:justify;"><span>They have recently presented their projects in an online appraisal where the judges provided immediate feedback and selected a shortlist of six finalists. Each finalist will now develop and refine their concept with the benefit of the judges’ professional advice.&nbsp; On March 15th, their work and the other students’ presentations will go on public display in an exhibition at the RCA’s new landmark Battersea campus in London. The three winning projects will be announced at this event.</span></p><p style="text-align:justify;"><span>President of ED<sup>2</sup> Ian Cartabiano said: “We were very impressed by the breadth of creativity and innovation shown by all the designers. They demonstrated skill and imagination in bringing together their ideas for future mobility and vision of how the concept of Lexus premium quality might evolve.”</span></p><p style="text-align:justify;"><span>Prof Harrow commented: “The staff and students from RCA Intelligent Mobility are delighted to have collaborated with Lexus on The Soul of Future Premium. The project has provided an exciting and challenging context in which to explore future mobility with a premium global brand.</span></p><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;"><span><strong>The shortlisted projects</strong></span></p><p style="text-align:justify;"><span>Each of the six shortlisted designers has summarised their project.</span></p><img src="https://content.presspage.com/uploads/1850/1920_visionin-seasonbybangningan-picture2.jpg?10000"><p style="text-align:justify;"><span><strong>2040 Lexus Vision In-season, by Bangning An</strong></span></p><p style="text-align:justify;"><span>This project creates a vision of future luxury mobility that is highly in sync with the season. It centres on the Japanese proposition ‘Ichi-Go, Ichi-E’, which is about paying attention to everyday moments. To help Generation Z rediscover seasonal changes in urban areas, the vehicle’s intelligent crafted roof controls the intensity of daylight coming into the interior to achieve an immersive seasonal experience and better energy efficiency.&nbsp; The vehicle’s colour scheme would also change with the seasons.</span></p><img src="https://content.presspage.com/uploads/1850/1920_cruciblebybenjaminmiller.jpg?10000"><p style="text-align:justify;"><span><strong>Crucible, by Benjamin Miller</strong></span></p><p style="text-align:justify;"><span>The Crucible is a hydrogen-fuelled escape vehicle that divides itself to meet different use scenarios and contexts. &nbsp;It separates the owned luxury cabin from the technology to create a service that is both carefree and personalises. Miller combined shared ownership with the flexibility of an owned vehicle interior, as people reconsider how they live and work in 2040. The morphing interior can adapt to any configuration for seamless comfort and could even be put inside your house. Users could choose a different vehicle for weekdays and for weekends when they want to explore and meet others. In&nbsp; reference to Lexus design cues, Miller reinterpreted the Lexus spindle grille and created a light and airy vehicle that is easy to get in and out of, and that can be reclined for comfort.</span></p><img src="https://content.presspage.com/uploads/1850/1920_altobyrichardnewman.jpg?10000"><p style="text-align:justify;"><span><strong>ALTO, by Richard Newman</strong></span></p><p style="text-align:justify;"><span>ALTO is a VTOL (vertical take-off and landing) vehicle. It is designed for a time when a premium experience will mean the ‘celebration of the everyday,’ as an antidote to a future that will be overloaded with tech that no longer be seen as luxury. Newman’s distinctive hydrogen-fuelled, pendant-style airborne vehicle is described as “jewellery in the sky – like a cloud’s earring,” and is a cross between a plant terrarium and a hot air balloon. The top of the vehicle could be personalised like a ring, to feature different ‘stones.’ Its architecture would include unified cladding so the vehicle could dock onto the side of buildings.</span></p><img src="https://content.presspage.com/uploads/1850/1920_urbanswarmbymaximegauthier.jpg?10000"><p><span><strong>Lexus UrbanSwarm, by Maxime Gauthier</strong></span></p><p><span>UrbanSwarm gives a sense of luxury to an everyday urban mobility experience to ensure transportation with more fluidity. This modular and seamless way to travel provides the flexibility and convenience of micro-mobility with the efficiency of mass transportation systems through its tessellation feature in which it can link with other ‘pods’, while ensuring full inclusivity for all.</span></p><img src="https://content.presspage.com/uploads/1850/1920_lexusnekobyjanniehues.jpg?10000"><p style="text-align:justify;"><span><strong>Lexus NEKO, by Jan Niehues</strong></span></p><p style="text-align:justify;"><span>Lexus NEKO is a micro-mobility concept that delivers a great experience on demand, inspired by Japanese culture and by nature, with an insect-like exoskeleton.&nbsp; It is a BEV with sensor cameras and an intelligent recording device.&nbsp; It can operate in two modes: one for conventional driving as an independent vehicle; the other a sharing mode where the occupants can view scenery recorded on previous journeys for an Instagram experience on a grand scale. It uses 4D technology for optimised ergonomics and Lexus branding opportunities. For example, the vehicle can perform traditional Japanese bowing, while microbots allow complete flexibility for speed in urban areas.</span></p><img src="https://content.presspage.com/uploads/1850/1920_lexusunitsbyzhenyukong-picture1.jpg?10000"><p style="text-align:justify;"><span><strong>Lexus #Units, by Zhenyu Kong</strong></span></p><p style="text-align:justify;"><span>In the context of digital personalisation as a future social space, #Units not only expands the connection between individuals and groups, it also explores what sharing luxury might be, using digital technology.&nbsp; It caters for Generation Alpha’s desire for diversity in self-expression, tapping into the popularity of social media for sharing of opinions and emotions. It is a luxury sharing space, as on arrival at a destination the vehicle can link virtually to other vehicles where it can be used as a projector device, eg to join concerts or parties virtually. The vehicle’s unique design takes its inspiration from the shape of coastal barriers.&nbsp; It is also highly flexible and can reduce its footprint to adapt to narrow roads.&nbsp; The interior can also be personalised using blockchain technology, so NFT artworks can be brought on a journey.</span></p>]]></content:encoded><category><![CDATA[lexus,design,sponsoring,sponsorship,partnership]]></category>
            <pubDate>Tue, 22 Feb 2022 10:00:00 +0100</pubDate>
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                        <title>LEXUS LAUNCHES JOINT AIR RACING TEAM WITH COMPETITION PILOT YOSHIHIDE MUROYA</title>
                        <link>https://newsroom.lexus.eu/lexus-launches-joint-air-racing-team-with-competition-pilot-yoshihide-muroya/</link>
                        <guid>https://newsroom.lexus.eu/lexus-launches-joint-air-racing-team-with-competition-pilot-yoshihide-muroya/</guid><pp:caseid>478822</pp:caseid><description><![CDATA[<p><span><span><span><span>Lexus is taking its advanced technologies into the skies in a new partnership with aerial team Pathfinder and race pilot Yoshihide Muroya. The partnership agreement, announced today, targets winning the first Air Race World Championship series &ndash; The Air Race &ndash; which will take place next year.</span></span></span></span></p>
]]></description><content:encoded><![CDATA[<ul><li style="text-align:justify"><span><span><span><span><span><span><span>Lexus to provide technical advisors and expertise to support Muroya&rsquo;s bid for victory in first Air Race World Championship Series in 2022</span></span></span></span></span></span></span></li><li style="text-align:justify"><span><span><span><span><span><span><span>Agreement launches a new joint team, Lexus/Pathfinder Air Racing</span></span></span></span></span></span></span></li><li style="text-align:justify"><span><span><span><span><span><span><span>Relationship will further develop crossover technology opportunities between the automotive and aeronautical fields, targeting higher environmental performance</span></span></span></span></span></span></span></li><li style="text-align:justify"><span><span><span><span><span><span><span>Lexus&rsquo; sponsorship of Muroya since 2016 has already produced examples of shared technology development, including the use of aircraft aerodynamic analysis to produce a new carbon fibre rear wing for the LC coupe</span></span></span></span></span></span></span></li></ul><p style="text-align:justify"><span><span><span><span>Lexus is taking its advanced technologies into the skies in a new partnership with aerial team Pathfinder and race pilot Yoshihide Muroya. The partnership agreement, announced today, targets winning the first Air Race World Championship series &ndash; The Air Race &ndash; which will take place next year.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The launch of The Air Race has helped spur the formation of a new joint race team, Lexus/Pathfinder Air Racing. With the principal aim of winning races, Lexus and Pathfinder will work together to accelerate the development of competition aircraft using technologies, expertise and experience from both sides. Lexus will support the effort with technical advisors to help develop and verify technologies in areas such as aerodynamics, cooling and ergonomics. It will also work to build a strong team structure to help Muroya&rsquo;s bid for victory.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Muroya commented: &ldquo;With the strong support of Lexus, I will strive to become the first champion in the new Air Race. I believe that an exciting story will emerge as fans and team come together as one.&rdquo;</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Koji Sato, Lexus International Chief Branding Officer, said: &ldquo;Lexus will take on the challenge of an exciting air race together with Muroya, a world-class athlete. With the excitement and joy that motorsports bring and the gratitude that we learn from athletes as our inspiration, we will tackle the goal of Lexus Brand Holder Akio Toyoda to create a better car based on motorsports, from a different perspective.&rdquo;</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Working on the principle that &ldquo;gruelling air races train people and train technology,&rdquo; Lexus and Muroya will use experience gained through their partnership to improve their activities&rsquo; impact on society and the environment. For Lexus, involvement with the team will help it develop cars with ever-better environmental performance, helping it progress towards the goal of carbon neutrality. Focus areas will include aerodynamics, cooling and weight reduction.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>In addition to his air racing, Muroya will continue to develop new talent that can help bring forward next-generation mobility. He also plans to develop a new airfield for testing, in co-operation with Fukushima Prefecture in Japan. Working with local businesses, he will promote the development of carbon-neutral aircraft, initially by giving educational support in light-sports aircraft (LSA) manufacturing techniques. Lexus and Pathfinder will both work to explore new possibilities in the fields of both automobiles and aircraft.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Lexus has supported Muroya, a world-renowned competition flier based in Japan, since 2016, sharing his inspirational &ldquo;never give up&rdquo; approach. In 2017 the sponsorship enabled the founding a new Technology Exchange Group, through which Lexus and Muroya have been able explore how new automotive and aeronautical technologies might be usefully shared.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>This has produced notable innovations, including the development of a control column grip for Muroya&rsquo;s cockpit that incorporates Lexus&rsquo; sensitivity technologies and a new turning manoeuvre for his aircraft based on aerodynamic analysis developed from Lexus&rsquo; vehicle testing data. In turn, this year has seen Lexus produce a new carbon fibre reinforced plastic (CFRP) spoiler using aerodynamic know-how from aircraft design. The new unit has been adopted for use on the Lexus LC flagship coupe and will be introduced in Europe in 2022.</span></span></span></span></p>]]></content:encoded><category><![CDATA[lexus,muroya,air race,sponsorship,aeronautics,pathfinder]]></category>
            <pubDate>Thu, 21 Oct 2021 09:07:00 +0200</pubDate>
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                        <title>KUMAIL NANJIANI STARS IN NEW LEXUS AND MARVEL STUDIOS’ “ETERNALS” SPOT</title>
                        <link>https://newsroom.lexus.eu/kumail-nanjiani-stars-in-new-lexus-and-marvel-studios-eternals-spot/</link>
                        <guid>https://newsroom.lexus.eu/kumail-nanjiani-stars-in-new-lexus-and-marvel-studios-eternals-spot/</guid><pp:caseid>477111</pp:caseid><pp:subtitle>Lexus showcases the all-new NX 450h+ F SPORT in Russo brothers-directed ad</pp:subtitle><description><![CDATA[<p style="text-align:justify"><span><span><span><span>Some things are worth preserving at all costs. If you&rsquo;re Kingo in Marvel Studios&rsquo; &ldquo;Eternals,&rdquo; played by Kumail Nanjiani, this includes your gleaming new Lexus NX 450h+ F SPORT. As the exclusive automotive partner of Marvel Studios&rsquo; &ldquo;Eternals,&rdquo; Lexus debuts a marketing campaign today with a long-form video titled &ldquo;Parking Spot&rdquo;, which can be viewed <a href="https://www.lexus.eu/discover-lexus/lexus-news/marvel-studios-eternals/" style="text-decoration:underline">here</a>.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>In the imaginative two-minute piece, Kingo has to solve a very human problem before he can join the epic superhero battle happening downtown&mdash;finding a safe parking spot for his new Lexus NX Plug-in Hybrid Electric vehicle, the all-new luxury crossover that embodies powerful design, intuitive innovation and boundless utility. It is within the realm of the &ldquo;imaginative&rdquo; where the luxury automaker and filmmaking powerhouse find their alignment.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Marvel Studios' &ldquo;Eternals&rdquo; features an exciting new team of Superheroes in the Marvel Cinematic Universe, ancient aliens who have been living on Earth in secret for thousands of years. Following the events of &ldquo;Avengers: Endgame,&rdquo; an unexpected tragedy forces them out of the shadows to reunite against mankind's most ancient enemy, the Deviants.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The film is directed by Chlo&eacute; Zhao, who made Oscar history as the first woman of colour to win the Academy Award for best director. In addition to Kumail Nanjiani, it stars Angelina Jolie, Gemma Chan, Richard Madden, Lauren Ridloff, Barry Keoghan, Brian Tyree Henry, Salma Hayek, Lia McHugh, Don Lee and Kit Harington. Marvel Studios&rsquo; &ldquo;Eternals&rdquo; hits European cinemas on November 3 to 5, 2021.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>&ldquo;At Lexus we are embracing a new era of electrification, intuitive technology, performance and design, a vision worthy of the advanced Eternals and their quest to protect our future,&rdquo; said Brian Bolain, Lexus&rsquo; global head of marketing. &ldquo;We&rsquo;re incredibly excited to team up with Marvel Studios&rsquo; &lsquo;Eternals&rsquo; to showcase our own superhero NX 450h+, which represents the first milestone on our journey toward a reimagined Lexus.&rdquo;</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>&ldquo;We&rsquo;re thrilled to collaborate with Lexus to give viewers an early look at one of our new heroes, Kumail Nanjiani&rsquo;s Kingo, in action. Lexus&rsquo; creative campaign is appropriately epic, delivering the same combination of action, spectacle, and humour our fans will see in the film,&rdquo; said Mindy Hamilton, SVP, Global Partnership Marketing at Marvel Studios.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>&ldquo;Parking Spot&rdquo; was helmed by directing duo Anthony and Joe Russo. The brothers have directed four Marvel Cinematic Universe movies, including one of the highest-grossing films of all time, &ldquo;Avengers: Endgame.&rdquo; Viewers who pay close attention to &ldquo;Parking Spot&rdquo; will notice a few Marvel Cinematic Universe Easter eggs. In order to achieve the level of VFX viewers expect from the Marvel Cinematic Universe, Lexus enlisted the Oscar-winning visual effects company Framestore.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>&ldquo;Parking Spot&rdquo; will headline the high-profile marketing campaign, set to appear in a wide range of media placements, from special events to Lexus dealerships. The all-new NX luxury crossover and the Lexus LS 500 flagship sedan will make appearances in the film.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>For more information, visit <a href="https://www.lexus.eu/discover-lexus/lexus-news/marvel-studios-eternals/" style="text-decoration:underline">https://www.lexus.eu/discover-lexus/lexus-news/marvel-studios-eternals/</a>.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>ABOUT MARVEL STUDIOS&rsquo; &ldquo;ETERNALS&rdquo;</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Marvel Studios&rsquo; &ldquo;Eternals&rdquo; follows a group of heroes from beyond the stars who had protected the Earth since the dawn of man. When monstrous creatures called the Deviants, long thought lost to history, mysteriously return, the Eternals are forced to reunite in order to defend humanity once again.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The outstanding ensemble cast includes Gemma Chan as humankind-loving Sersi, Richard Madden as the all-powerful Ikaris, Kumail Nanjiani as cosmic-powered Kingo, Lia McHugh as the eternally young, old-soul Sprite, Brian Tyree Henry as the intelligent inventor Phastos, Lauren Ridloff as the super-fast Makkari, Barry Keoghan as aloof loner Druig, Don Lee as the powerful Gilgamesh, with Kit Harington as Dane Whitman, with Salma Hayek as the wise and spiritual leader Ajak, and Angelina Jolie as the fierce warrior Thena.</span></span></span></span></p><p><span><span><span>Chlo&eacute; Zhao directs the film, and Kevin Feige and Nate Moore are the producers, with Louis D&rsquo;Esposito, Victoria Alonso and Kevin de la Noy serving as executive producers. The screen story is by Ryan Firpo & Kaz Firpo, and the screenplay is by Chlo&eacute; Zhao and Chlo&eacute; Zhao & Patrick Burleigh and Ryan Firpo & Kaz Firpo. Marvel Studios&rsquo; &ldquo;Eternals&rdquo; opens in European cinemas in early November 2021 (Nov 3, 4 or 5 depending on countries).</span></span></span></p>]]></description><category><![CDATA[lexus,eternals,movie,NX,nx450h,sponsorship,nx450h+]]></category>
            <pubDate>Mon, 11 Oct 2021 10:02:00 +0200</pubDate>
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                        <title>LEXUS PARTNERS WITH THE 18TH INTERNATIONAL CHOPIN PIANO COMPETITION</title>
                        <link>https://newsroom.lexus.eu/lexus-partners-with-the-18th-international-chopin-piano-competition/</link>
                        <guid>https://newsroom.lexus.eu/lexus-partners-with-the-18th-international-chopin-piano-competition/</guid><pp:caseid>476404</pp:caseid><description><![CDATA[<p style="text-align:justify"><span><span><span><span>Lexus is a proud partner of the 18th International Chopin Competition, a celebration of the talents of musicians from around the world and the work of Poland&rsquo;s most celebrated cultural figure. The competition opened&nbsp;on October 2 with a gala concert in the Warsaw Philharmonic Hall, the principal venue for three weeks of competition performances.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>It is Lexus&rsquo; 12th year of sponsorship support for the event, having begun its association in with the Chopin and His Europe Festival in 2009, in preparation for the 200th anniversary of the composer&rsquo;s birth and the 16th edition of the competition the following year.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Lexus will once again be providing transport for participants between the competition venues with a fleet of more than a dozen self-charging hybrid electric vehicles. The famous quietness and smooth performance of the Lexus cars will provide a calm and safe environment that will help the artists relax and focus on their performances.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Lexus is renowned for delivering concert hall-quality sound inside its cars, reflected in its industry-first exclusive partnership with high-end audio specialists Mark Levinson. Each new Lexus model is available with a bespoke Mark Levinson premium surround sound system, designed to achieve the best sound reproduction quality in that particular vehicle. This sound quality is supported by extensive, detailed measures to insulate the car&rsquo;s interior from intrusive external noises.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>That quality is appreciated by Jan Lisiecki, the world-famous Polish-Canadian pianist who is an acclaimed interpreter of Chopin&rsquo;s work and a leading advocate of Lexus. He commented: &ldquo;In many cars the quality of the audio equipment is such that all you can hear is a rumble. A Lexus &ndash; not least because they are mostly hybrid cars &ndash; is quiet and the quality of the equipment and the number of speakers allow you to hear individual instruments in an orchestra. You sit comfortably, feeling like you are in a concert hall. You don&rsquo;t get that experience in any other car.&rdquo;</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The 18th edition of the competition, postponed from 2020 due to the global pandemic, features 87 pianists whose skills will be judged by an eminent jury of 17 representatives from the world of piano music. The competition rounds will continue to determine the finalists who will return to compete for the top placings on 18-20 October ahead of the prize-winners concerts on 21-23 October.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>All auditions are streamed in 4K via the Chopin Competition mobile app (available on iOS and Android), the Chopin2020.pl website (Multimedia tab) and on the Chopin Institute YouTube channel.</span></span></span></span></p>]]></description><category><![CDATA[lexus,sponsorship,warsaw,poland,chopin,lifestyle]]></category>
            <pubDate>Sun, 03 Oct 2021 17:46:00 +0200</pubDate>
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                        <title>ALL-NEW LEXUS NX AMONG THE STARS AT THE 78th VENICE INTERNATIONAL FILM FESTIVAL CLOSING CEREMONY</title>
                        <link>https://newsroom.lexus.eu/all-new-lexus-nx-among-the-stars-at-the-78th-venice-international-film-festival-closing-ceremony/</link>
                        <guid>https://newsroom.lexus.eu/all-new-lexus-nx-among-the-stars-at-the-78th-venice-international-film-festival-closing-ceremony/</guid><pp:caseid>473665</pp:caseid><description><![CDATA[<ul><li><span><span><span><span><span><span>Lexus was the official partner of La Biennale di Venezia for the fifth consecutive year, providing a fleet of 35 cars for VIP transport</span></span></span></span></span></span></li><li><span><span><span><span><span><span>This year&rsquo;s Golden Lion goes to <span>&ldquo;L&rsquo;Ev&eacute;nement&rdquo; by French director Audrey Diwan</span>. Special awards for lifetime achievements were granted to Roberto Benigni and Jamie Lee Curtis</span></span></span></span></span></span></li><li><span><span><span><span><span><span>Lexus brand ambassador Edoardo Leo presented &ldquo;Poltrone Rosse&rdquo;, a project aimed at supporting movie professionals affected by the pandemic consequences</span></span></span></span></span></span></li></ul><p style="text-align:justify"><span><span><span><span>As the official automotive partner of the 78<sup>th</sup> Venice International Film Festival, Lexus had the honour of accompanying on the red carpet many prestigious guests with its complete electrified range of SUVs &ndash; the NX, UX and RX models &ndash; together with the ES sedan and LC flagship coupe. These were joined by the UX 300e, Lexus&rsquo;s first full-electric model, and the multi-award-winning LC Convertible.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Attending the closing ceremony of the 2021 festival, <span>Penelope Cruz, Jennifer Lopez, Ben Affleck, Dakota Johnson, Kristen Stewart, Matt Damon, Tim Roth, Jane Campion, Silvio Orlando, Toni Servillo and Paolo Sorrentino</span> were among the celebrities arriving at the Lido on-board Lexus vehicles.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>This year, Lexus also supported the presentation of &ldquo;Poltrone Rosse&rdquo; by brand ambassador, actor, director and screenwriter Edoardo Leo together with UNITA, the National Union of Theatre and Audiovisual Interpreters. &ldquo;Poltrone Rosse&rdquo; is a crowdfunding initiative to support performers in a sector that has been particularly affected by the pandemic. In particular, it provides support to women who are absent from work through pregnancy. A row of red armchairs &ndash; like those found in cinemas &ndash; was installed in a Venice square on Sunday, September 5. Just like going to the movies, cinema-lovers had the opportunity to buy a ticket to sit in one of the red armchairs and listen to famous film people talk about their passion for the big screen, share anecdotes and reveal curiosities that illustrate the role and importance of cinema in their life and personal growth.</span></span></span></span></p><div id="gtx-trans"><div class="gtx-trans-icon">&nbsp;</div></div>]]></description><category><![CDATA[lexus,venezia,venice,film festival,biennale,sponsoring,sponsorship,movie]]></category>
            <pubDate>Mon, 13 Sep 2021 12:14:31 +0200</pubDate>
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                        <title>LEXUS BECOMES THE OFFICIAL PARTNER OF THE DAVIS CUP MADRID FINALS 2019</title>
                        <link>https://newsroom.lexus.eu/lexus-becomes-the-official-partner-of-the-davis-cup-madrid-finals-2019/</link>
                        <guid>https://newsroom.lexus.eu/lexus-becomes-the-official-partner-of-the-davis-cup-madrid-finals-2019/</guid><pp:caseid>323133</pp:caseid><description><![CDATA[<p>Lexus will be the official car supplier and partner of the Davis Cup Madrid Finals 2019, to be held from November 18 to 24 at La Caja M&aacute;gica in Madrid.</p>

<p>The David Cup Madrid Finals is one the most relevant sports events in the world, and it will turn Madrid into the tennis world capital for a week.</p>

<p>The participation of Lexus as the official car for this sports event follows the brand commitment to turn from an automobile brand into a lifestyle brand. This partnership will provide a platform for the launch of the new Lexus UX 250h hybrid, the brand&rsquo;s innovative premium compact crossover, which is currently launched in Europe.</p>

<p>Leo Carluccio, Director of Lexus Spain, explains &ldquo;The Davis Cup is one of the longest-standing sports events in the world of tennis, dating back over 100 years; in 2019, this tradition will go side by side with innovation, with a new format. Both these values, tradition and innovation, are part of the Lexus DNA, accounting for a combination of takumi &ndash; Japanese craftsmen &ndash; craftsmanship, omotenashi &ndash; Japanese hospitality values &ndash; with its visionary attitude and its well-known and innovative hybrid technology.&rdquo;</p>

<p>Furthermore, Lexus and the Davis Cup Madrid Finals share values such as the pursuit of excellence, a work-ethic culture, and teamwork.</p>

<p>During the event, Lexus will provide a fleet of 100 self-charging hybrid cars to drive around all the members of the teams taking part in the competition, as well as authorities, VIPs, etc. Over 500 people will commute every day from the city center to the Caja M&aacute;gica venue, where the tournament will be held.</p>

<p>Lexus cars are a mobility tool perfectly aligned with the mobility policies developed by the Madrid City Council and Regional Government, since all of the brand&rsquo;s cars, being self-charging hybrids, have no usage limitations in areas such as downtown Madrid or in terms of antipollution protocols.</p>

<p><strong>DAVIS CUP MADRID FINALS &ndash; AN INNOVATIVE FORMAT</strong></p>

<p>The season-closing Davis Cup Madrid Finals will be held from November 18 to 24. As much as 18 national teams will first compete in a group phase, split into six three-team groups. The winners of all six groups and the two best second teams, based on the number of sets and games won, will qualify to the quarter-finals.</p>

<p>The rounds between countries in the Davis Cup Madrid Finals will comprise two singles matches and one doubles match, all of them played on the same day.</p>

<p><strong>MADRID &ndash; SEAT OF THE DAVIS CUP MADRID FINALS</strong></p>

<p>The arrival of the Davis Cup Finals to Madrid has been possible thanks to the joint commitment made by the Madrid Regional Government and the Madrid City Council.</p>

<p>The level of infrastructures in Madrid, as well as communications, hotel accommodation capacity, and cultural activities, were key pieces to securing the appointment of the tournament.</p>

<p>The Davis Cup Madrid Finals 2019 will be held in the facilities at La Caja M&aacute;gica, located in the Parque Lineal del Manzanares. For 2020, the venue chosen is the Madrid WiZink Center.</p>

<p>Not only will the Davis Cup Madrid Finals bring together national teams from 18 countries, including the best tennis players in the world, but it will also summon in the same venue and city, for the first time ever, tennis fans from 18 countries, who will turn Madrid into the world tennis capital.</p>]]></description><category><![CDATA[lexus,davis cup,tennis,sponsor,sponsorship,sport,spain,espana]]></category>
            <pubDate>Wed, 20 Feb 2019 18:06:06 +0100</pubDate>
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                        <title>LEXUS IS THE MAIN SPONSOR OF THE 75TH VENICE INTERNATIONAL FILM FESTIVAL </title>
                        <link>https://newsroom.lexus.eu/lexus-is-the-main-sponsor-of-the-75th-venice-international-film-festival/</link>
                        <guid>https://newsroom.lexus.eu/lexus-is-the-main-sponsor-of-the-75th-venice-international-film-festival/</guid><pp:caseid>296166</pp:caseid><description><![CDATA[<p>For the second consecutive year, Lexus is the Main Sponsor of the 75th Venice International Film Festival , which will take place at Venice Lido from August 29th to September 8th 2018.</p>

<p>The Lexus ES 300h self-charging hybrid will make its Italian debut on the red carpet, accompanying actors, directors and other celebrities, while the new Lexus UX 250h self-charging hybrid will be displayed outside the Lexus Lounge Lido set up at the Terrazza Biennale.</p>

<p>A fleet of 40 Lexus self-charging hybrid vehicles will be available throughout the event. Besides the all-new ES, the line-up will include the NX and RX SUVs, as well as the LS flagship sedan and the LC flagship luxury coupe.</p>

<p>"This year again, Lexus is the main sponsor of the Venice Film Festival, the most important Italian film festival and one of the most important in the world&rdquo;, said Fabio Capano, Director Lexus Italy. &ldquo;We are continuously looking for such associations with excellent events highlighting our brand values. Lexus wants to go beyond the rational conception of what a luxury car should bring. We aim to provide a unique customer experience, combined with high levels of craftsmanship, quality and innovative technologies. Our search for creativity and innovation expands well beyond the automobile world, to include for instance events such as the Venice Film Festival, where we can convey an exclusive and amazing experience to our customers and the public.&rdquo;</p>]]></description><category><![CDATA[lexus,venice,movies,partnership,film,festival,sponsor,sponsorship,italy]]></category>
            <pubDate>Thu, 26 Jul 2018 13:56:23 +0200</pubDate>
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