Newsroom Lexus Europe

LEXUS CONGRATULATES CANADA FOR WINNING THE DAVIS CUP BY RAKUTEN FINALS 2022

Mon, 28 Nov 2022 14:00:00 +0100

The Davis Cup by Rakuten Finals 2022 concluded yesterday with the Canadian team crowned worthy winners. Taking place in Malaga from November 22 to 27, competitors experienced the inimitable hospitality that has become synonymous with the Lexus brand. As the official car sponsor of the tournament, Lexus was responsible for the transportation of players and teams to and from the tennis village, across the group and knock-out stages of the competition.

With a focus on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup brought about an opportunity for Lexus to connect with tennis fans that share their passion for craftsmanship, dedication, and artistry. Spotted throughout the finals were the RX 500h performance turbo hybrid, the NX 450h+ plug-in hybrid, the battery electric RZ 450e and the UX 250h self-charging hybrid.

Pascal Ruch, Vice President in charge of Lexus Europe, commented:

“We have been treated to another exhilarating Davis Cup Finals this year. Lexus has the incredible honor of sharing the stage with some of the most talented athletes in the world of tennis, and fans of the competition were in for a treat. As official automotive partner, Lexus was responsible for facilitating luxurious and comfortable transportation for all athletes and teams – an electrifying opportunity to showcase Japan’s famous philosophy of Omotenashi.”

David Ferrer, Director of the Davis Cup Finals, said:

"Much like the incredible talent and determination of this year’s finalists, we’re proud to consider Lexus a supporter of the competition and one of the long-standing partners that help us deliver the largest annual world championship in sport. For the 143 nations that entered this year, to the 16-team round-robin in the Finals, Lexus has stood out as a key partner in ensuring an amazing experience for competitors and fans alike.”

#DavisCupFinals / @DavisCup

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams participated in this year's Finals Group Stage, which was held on September 13-18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue automatically qualified for the ‘Final 8’ in Malaga on November 22-27.

THE DAVIS CUP BY RAKUTEN FINALS 2022 LAUNCHES IN PARTNERSHIP WITH LEXUS, THE OFFICIAL CAR OF THE COMPETITION

Tue, 22 Nov 2022 10:00:00 +0100

The Davis Cup by Rakuten Finals 2022 launches today in partnership with Lexus as the official automotive sponsor of the competition. The finals take place in Malaga, Spain, from November 22 to November 27. Lexus is responsible for the official transportation of players and teams to the tennis village.

The synergy between Lexus and the Davis Cup is exemplified by customers and fans both striving for the luxury of unforgettable experiences. With an emphasis on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup celebrates the excitement and energy at one of the world’s most prestigious tennis tournaments, and the inimitable thrill of driving an electric or hybrid Lexus model. This focus on Lexus Electrified means that the RX Performance Hybrid, the NX Plug-In Hybrid, the Battery-Electric RZ and the UX Self-Charging Hybrid take center stage at the tournament. The new RX Performance Hybrid will be displayed on court, while the Battery-Electric RZ will be present at venue during the Finals.

The Davis Cup by Rakuten Finals sees the top two teams in each group competing in the quarterfinals. This follows a 9 week break between group and knockout stages. Lexus ambassador, Roberto Bautista, will once again represent his native Spain in the competition, playing against Croatia in the quarterfinals. Australia, Netherlands, Italy, United States, Germany and Canada were also successful in reaching the quarterfinals.

Pascal Ruch, Vice President in charge of Lexus Europe, commented:

“As the knock-out stage commences, we can see why The Davis Cup by Rakuten is one of the most iconic sporting competitions in the world. Lexus’ synergy with the competition, which also provides unforgettable luxury experiences, gives the brand a platform to showcase its craftsmanship and Omotenashi philosophy to an engaged and passionate audience.”

David Ferrer, Director of the Davis Cup Finals, said:

"This year's Final 8 in Málaga has been handled with unparalleled levels of hospitality and passion that are synonymous with the Lexus brand. We are all delighted to be able to rely on Lexus once again, as the official automotive partner of the competition.”

#DavisCupFinals / @DavisCup

About the Davis Cup:

LEXUS ANNOUNCED AS THE OFFICIAL CAR PARTNER OF THE DAVIS CUP BY RAKUTEN FINALS 2022

Tue, 06 Sep 2022 11:00:00 +0200

Lexus returns as the official vehicle of the competition
Finals will take place in Malaga, Spain, from November 22 to 27
Group stages in Bologna, Glasgow, Hamburg, and Valencia from September 13 to 18

Lexus has been announced as an official principal partner of the Davis Cup by Rakuten Finals 2022, which takes place across a number of major European cities. The competition will kick off with the group stages, held in Bologna, Glasgow, Hamburg, and Valencia, from September 13 to 18. Knockout matches will follow, being held in Malaga, Spain, from November 22 to 27.

There is an authentic connection between Lexus and the Davis Cup, with customers and fans both striving for luxurious and unforgettable experiences. With an emphasis on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup celebrates a synergy between the electrifying energy at one of the world’s most exciting tennis tournaments, and the luxurious thrill of driving an electric or hybrid Lexus model. This year’s focus on Lexus Electrified sees the RX Performance Hybrid, the NX Plug-In Hybrid, the Battery-Electric RZ and the UX Self-Charging Hybrid take center stage at the tournament. The New Generation Lexus RX will feature at matches in Spain and Italy, replaced with the Lexus RZ for matches in Germany and the UK.

As the official car of the Davis Cup, during the tournament, Lexus will be responsible for the official transportation of players and teams from the 16 competing nations to the tennis village.

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The 16 group stage teams will compete in four round-robin groups of four teams. The top two teams in each group will advance to the quarterfinals. The new Finals format will include a 9 week break between group and knockout stages. Lexus ambassador, Roberto Bautista, will once again represent his native Spain in the competition.

Pascal Ruch, Vice President in charge of Lexus Europe, commented:

“The Davis Cup is one of the most iconic sporting competitions in the world, with a unique format across multiple European cities. Sport, and in particular tennis, is an opportunity to bring together top athletes and fans under one roof - many of whom are seeking luxury, that is personal to them and their passions. Lexus as a brand shares this affinity for incredible dedication to craft, unparalleled luxury and unmissable experiences.“

David Ferrer, Director of the Davis Cup Finals, said:

"It is a great luxury to be able to count on Lexus again for the third edition of the Finals. This year's event is being staged in a multi-site format in four countries, and Lexus is demonstrating its enormous capacity for management, service and professionalism. We are confident that, as in the past, the world's best players and teams will be delighted with the performance Lexus will provide at the competition."

#DavisCupFinals / @DavisCup

ENDS

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten is the men’s world cup of tennis and the largest annual team competition in sport. 143 nations entered in 2022 and will compete across multiple levels of the competition from regional events to the pinnacle of the Davis Cup by Rakuten Finals. Sixteen teams will participate in this year's Finals Group Stage, to be held from September 13 to 18 in Bologna, Glasgow, Hamburg and Valencia. The top two teams from each venue will automatically qualify for the ‘Final 8’ in Malaga from November 22 to 27.

LEXUS JOINS RED CARPET STARS FOR THE OPENING OF THE 79TH VENICE INTERNATIONAL FILM FESTIVAL

Thu, 01 Sep 2022 12:00:00 +0200

Starring role for Lexus at the opening ceremony for the Venice International Film Festival – La Biennale di Venezia
Lexus is the festival’s Official Car for a sixth consecutive year
All-new RX leads a cast-list of Lexus models supporting leading film figures, celebrities and VIPs throughout the event at the Venice Lido

On August 31, Lexus joined leading figures from the world of cinema, celebrities and VIPs for the opening ceremony of the 79^th Venice International Festival – La Biennale di Venezia. Marking its sixth consecutive year as the Official Car of the festival, the luxury brand brought its latest models to the red carpet event, led by the all-new RX hybrid electric SUV.

The evening saw stars including Julianne Moore, Regé-Jean Page, Rocio Morales, Catherine Deneuve and Tessa Thompson, accompanied to the gala by a fleet of Lexus Electrified vehicles, including the UX, NX, RX and ES.

Lexus’ continued support for the festival reflects the values that are shared between the worlds of cinema and motoring. Both have long been inspired by the desire to widen people’s horizons through travel, time and new experiences. Just as cinema provides a unique medium for creating unforgettable moments, so Lexus also seeks to deliver excitement through its innovative and pioneering spirit.

Likewise, the setting of Venice provides another inspirational link. This unique, magical city creates unforgettable memories, while giving prominence to the issue of sustainability.

“We are excited and proud to return to Venice and have the honour of demonstrating the values that distinguish our brand,” said Maurizio Perinetti, Director of Lexus Italy. “This is a prestigious, high-profile stage for hosting the all-new RX, one of our most iconic models. We hope that the festival and its audiences will recognise and appreciate the design, quality, technology and environmental focus that we have invested in the new RX and the creation of another Lexus Amazing Experience.”

The new RX will feature together with other models from the Lexus Electrified range, including the all-electric UX 300e crossover, in a fleet of 40 vehicles that will be used to chauffeur guests and officials to and from red carpet events, through to the festival’s conclusion on September 10. In keeping with the glamour of the event, the line-up will include the LC 500, Lexus’ multi-award-winning flagship convertible.

FINALISTS SELECTED IN THE LEXUS SOUL OF FUTURE PREMIUM DESIGN PROGRAMME

Tue, 22 Feb 2022 10:00:00 +0100

Six finalists selected in the Soul of Future Premium a design programme presented by Lexus with the Royal College of Art (RCA)
Future luxury mobility concepts developed by 20 postgraduate students studying o RCA’s Intelligent Mobility MA in the Intelligent Mobility Design Centre
Finalists will now refine and develop their work ahead of a public exhibition and announcement of the winning projects at the RCA’s new Battersea campus building on March 15^th
Students supported and assessed by Lexus’ international design chiefs Ian Cartabiano and Lance Scott and Prof Dale Harrow and Dr Chris Thorpe of the RCA

Students representing a future generation of international design talent have produced a series of radical new luxury transport concepts in a creative programme commissioned by Lexus, The Soul of Future Premium. This exploration of how luxury transport might evolve towards the middle of the 21^st century was launched in September 2021 by Lexus in partnership with the Royal College of Art (RCA) in London, one of the world’s most prestigious and influential centres for art and design research and learning.

The challenge was to explore new vehicle architectures to meet changes in European city life, society and demographics and to re-imagine the role the Lexus brand might play in region’s mobility landscape beyond the next two decades. It inspired original work from 20 postgraduate students at the RCA’s Intelligent Mobility Design Centre, an interdisciplinary centre of design and research excellence. They have been mentored in their work by Ian Cartabiano and Lance Scott, respectively President and General Design Manager at ED², Lexus’ European design centre, together with Prof Dale Harrow, Chair of the IMDC, and Dr Chris Thorpe, the Intelligent Mobility Head of Programme.

They have recently presented their projects in an online appraisal where the judges provided immediate feedback and selected a shortlist of six finalists. Each finalist will now develop and refine their concept with the benefit of the judges’ professional advice. On March 15th, their work and the other students’ presentations will go on public display in an exhibition at the RCA’s new landmark Battersea campus in London. The three winning projects will be announced at this event.

President of ED² Ian Cartabiano said: “We were very impressed by the breadth of creativity and innovation shown by all the designers. They demonstrated skill and imagination in bringing together their ideas for future mobility and vision of how the concept of Lexus premium quality might evolve.”

Prof Harrow commented: “The staff and students from RCA Intelligent Mobility are delighted to have collaborated with Lexus on The Soul of Future Premium. The project has provided an exciting and challenging context in which to explore future mobility with a premium global brand.

The shortlisted projects

Each of the six shortlisted designers has summarised their project.

2040 Lexus Vision In-season, by Bangning An

This project creates a vision of future luxury mobility that is highly in sync with the season. It centres on the Japanese proposition ‘Ichi-Go, Ichi-E’, which is about paying attention to everyday moments. To help Generation Z rediscover seasonal changes in urban areas, the vehicle’s intelligent crafted roof controls the intensity of daylight coming into the interior to achieve an immersive seasonal experience and better energy efficiency. The vehicle’s colour scheme would also change with the seasons.

Crucible, by Benjamin Miller

The Crucible is a hydrogen-fuelled escape vehicle that divides itself to meet different use scenarios and contexts. It separates the owned luxury cabin from the technology to create a service that is both carefree and personalises. Miller combined shared ownership with the flexibility of an owned vehicle interior, as people reconsider how they live and work in 2040. The morphing interior can adapt to any configuration for seamless comfort and could even be put inside your house. Users could choose a different vehicle for weekdays and for weekends when they want to explore and meet others. In reference to Lexus design cues, Miller reinterpreted the Lexus spindle grille and created a light and airy vehicle that is easy to get in and out of, and that can be reclined for comfort.

ALTO, by Richard Newman

ALTO is a VTOL (vertical take-off and landing) vehicle. It is designed for a time when a premium experience will mean the ‘celebration of the everyday,’ as an antidote to a future that will be overloaded with tech that no longer be seen as luxury. Newman’s distinctive hydrogen-fuelled, pendant-style airborne vehicle is described as “jewellery in the sky – like a cloud’s earring,” and is a cross between a plant terrarium and a hot air balloon. The top of the vehicle could be personalised like a ring, to feature different ‘stones.’ Its architecture would include unified cladding so the vehicle could dock onto the side of buildings.

Lexus UrbanSwarm, by Maxime Gauthier

UrbanSwarm gives a sense of luxury to an everyday urban mobility experience to ensure transportation with more fluidity. This modular and seamless way to travel provides the flexibility and convenience of micro-mobility with the efficiency of mass transportation systems through its tessellation feature in which it can link with other ‘pods’, while ensuring full inclusivity for all.

Lexus NEKO, by Jan Niehues

Lexus NEKO is a micro-mobility concept that delivers a great experience on demand, inspired by Japanese culture and by nature, with an insect-like exoskeleton. It is a BEV with sensor cameras and an intelligent recording device. It can operate in two modes: one for conventional driving as an independent vehicle; the other a sharing mode where the occupants can view scenery recorded on previous journeys for an Instagram experience on a grand scale. It uses 4D technology for optimised ergonomics and Lexus branding opportunities. For example, the vehicle can perform traditional Japanese bowing, while microbots allow complete flexibility for speed in urban areas.

Lexus #Units, by Zhenyu Kong

In the context of digital personalisation as a future social space, #Units not only expands the connection between individuals and groups, it also explores what sharing luxury might be, using digital technology. It caters for Generation Alpha’s desire for diversity in self-expression, tapping into the popularity of social media for sharing of opinions and emotions. It is a luxury sharing space, as on arrival at a destination the vehicle can link virtually to other vehicles where it can be used as a projector device, eg to join concerts or parties virtually. The vehicle’s unique design takes its inspiration from the shape of coastal barriers. It is also highly flexible and can reduce its footprint to adapt to narrow roads. The interior can also be personalised using blockchain technology, so NFT artworks can be brought on a journey.

GAME, SET, MATCH: THE DAVIS CUP BY RAKUTEN FINALS 2021 COMES TO A CLOSE WITH OFFICIAL AUTOMOTIVE PARTNER LEXUS AMONG THE STARS OF THE COMPETITION

Tue, 07 Dec 2021 16:00:00 +0100

The Davis Cup by Rakuten Finals 2021 officially concludes today with the competition’s automotive partner, Lexus, leading the celebrations of a historic win for the Russian team. The finals took place in Madrid from 25^th November to 5^th December with a series of stand-out performances from Daniil Medvedev and Andrey Rublev of Russia garnering plaudits from tennis fans worldwide. A shock group-stage elimination for the Spanish team provided viewers with an unexpected favourite’s exit.

The star-studded Finals attracted iconic names in the world of sport, music, fashion, film and politics, with attendees including former Portugal international footballer Luis Figo, Mexican international footballer Rafa Marquez and actress Jaydy Michel, Spanish footballing legend Fernando Hierro and Tennis player Fernando Verdasco.

As part of their commitment to the partnership, Lexus was responsible for the official transportation of players and teams from the 18 competing nations to the tennis village. In addition to the finals in Madrid, Group Stage and quarter-final ties were contested in Innsbruck, Austria and Turin, Italy.

With shared values and beliefs, and both entities striving for unmatched luxury and cherished experiences, the synergy between Lexus and The Davis Cup is clear. The all-new Lexus NX takes centre court as the official car of the tournament, heralding a new chapter for the Japanese car manufacturer. The NX offers new directions in exterior/interior design and new powertrains, which includes Lexus’ first ever plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX’s “Feel More” campaign runs in tandem with a competition celebrated for its vibrant, emotionally charged, and often unforgettable moments of “feeling”, whether that be passion, happiness, sadness, or surprise.

Following the final, Lexus social media channels released exclusive IGTV interview content with Italian player Fabio Fognini, Austrian Dennis Novak and Brit Daniel Evans, reflecting on their thrilling, and sometimes turbulent, tennis careers.

The Davis Cup was first founded in 1900 and has since grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which saw the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid.

Spiros Fotinos, Head of Lexus Europe, commented: “As this iconic competition comes to an end, we’re grateful to the tournament organisers, players and fans for contributing to such a diverse, memorable and unique experience. There is a natural connection between Lexus and The Davis Cup when comparing the dedication, mastery and craftsmanship that both the NX designers and participating athletes exhibit to produce world-beating results that are at the pinnacle of their industry.”

Enric Rojas, Kosmos Tennis CEO, said: "Lexus’ return as the official automotive partner of The Davis Cup further cements the incredible relationship between the two organisations. This year's multi-site format, across three countries, was an opportunity for Lexus to showcase to the world its ability to create unforgettable experiences for an engaged luxury audience of tennis fans. With the industry’s eyes fixed on this iconic competition, both players and teams experienced a level of service and hospitality that has become synonymous with Lexus’ inimitable interpretation of the Omotenashi philosophy.”

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals - held from 25 November until 5 December - will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council.

THE DAVIS CUP BY RAKUTEN FINALS 2021 LAUNCHES IN PARTNERSHIP WITH LEXUS, THE OFFICIAL CAR OF THE COMPETITION

Wed, 24 Nov 2021 10:00:00 +0100

Tomorrow, Thursday 25^th November, the Davis Cup by Rakuten Finals 2021 launches in partnership with Lexus as the official automotive sponsor of the competition. The finals take place in Madrid from 25^th November to 5^th December. As part of their commitment to the partnership, Lexus is responsible for the official transportation of players and teams from the 18 competing nations to the tennis village. In addition to the finals in Madrid, Group Stage and quarter-final ties are being contested in Innsbruck, Austria and Turin, Italy.

The renowned worldwide car manufacturer and prestigious competition share common values, with each striving for unparalleled luxury and offering unforgettable experiences for both customers and fans alike. The official vehicle of the competition, the all-new Lexus NX, heralds the introduction of a new chapter for Lexus. The NX showcases new directions in exterior/interior design and new powertrains, which includes Lexus’ first ever plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX also utilises advanced technological specifications for increased safety, comfort and convenience.

The NX’s “Feel More” campaign plays on the clear connections with tennis, a sport known for its fast paced, highly emotional, and often iconic moments of “feeling”, whether that be passion, happiness, sadness, and surprise. Throughout the competition, Lexus social media channels will release exclusive interview content with players reflecting on their thrilling, and sometimes turbulent, tennis careers.

For more information on the partnership, please contact your local Lexus public relations representative.

Kosmos Tennis / Davis Cup by Rakuten Finals

Laura Pérez de Mendiola

Tel: + 34 +34 606 24 99 58

#DavisCupFinals / @DavisCup

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals - held from 25 November until 5 December - will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council

ALL-NEW LEXUS NX AMONG THE STARS AT THE 78th VENICE INTERNATIONAL FILM FESTIVAL CLOSING CEREMONY

Mon, 13 Sep 2021 12:14:31 +0200

Lexus was the official partner of La Biennale di Venezia for the fifth consecutive year, providing a fleet of 35 cars for VIP transport
This year’s Golden Lion goes to “L’Evénement” by French director Audrey Diwan. Special awards for lifetime achievements were granted to Roberto Benigni and Jamie Lee Curtis
Lexus brand ambassador Edoardo Leo presented “Poltrone Rosse”, a project aimed at supporting movie professionals affected by the pandemic consequences

As the official automotive partner of the 78^th Venice International Film Festival, Lexus had the honour of accompanying on the red carpet many prestigious guests with its complete electrified range of SUVs – the NX, UX and RX models – together with the ES sedan and LC flagship coupe. These were joined by the UX 300e, Lexus’s first full-electric model, and the multi-award-winning LC Convertible.

Attending the closing ceremony of the 2021 festival, Penelope Cruz, Jennifer Lopez, Ben Affleck, Dakota Johnson, Kristen Stewart, Matt Damon, Tim Roth, Jane Campion, Silvio Orlando, Toni Servillo and Paolo Sorrentino were among the celebrities arriving at the Lido on-board Lexus vehicles.

This year, Lexus also supported the presentation of “Poltrone Rosse” by brand ambassador, actor, director and screenwriter Edoardo Leo together with UNITA, the National Union of Theatre and Audiovisual Interpreters. “Poltrone Rosse” is a crowdfunding initiative to support performers in a sector that has been particularly affected by the pandemic. In particular, it provides support to women who are absent from work through pregnancy. A row of red armchairs – like those found in cinemas – was installed in a Venice square on Sunday, September 5. Just like going to the movies, cinema-lovers had the opportunity to buy a ticket to sit in one of the red armchairs and listen to famous film people talk about their passion for the big screen, share anecdotes and reveal curiosities that illustrate the role and importance of cinema in their life and personal growth.

LEXUS ANNOUNCED AS THE OFFICIAL CAR OF DAVIS CUP BY RAKUTEN FINALS 2021

Thu, 09 Sep 2021 13:00:00 +0200

Today, Lexus is announced as the official automotive sponsor of the Davis Cup by Rakuten Finals 2021, which take place in Madrid from 25^th November to 5^th December. As part of the partnership, Lexus will be responsible for the official transportation of players and teams from the 18 competing nations to the tennis village. Group Stage and quarter-final ties will also be contested in Innsbruck, Austria and Turin, Italy.

There is an authentic synergy between Lexus and the Davis Cup, with both striving for unparalleled luxury and offering unforgettable experiences for both customers and fans alike. The partnership also coincides with the launch of the all-new Lexus NX, which opens a fresh chapter for Lexus, heralding new directions in exterior/interior design and new powertrains, including Lexus’ first plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX also includes use of advanced technologies for higher levels of safety, comfort and convenience.

The campaign for the all-new NX is named “Feel More”, which draws on the obvious connections and associations with a sport known for its fast paced, highly emotional, and often iconic moments of passion.

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid.

Spiros Fotinos, Director of Lexus Europe, commented: “We’re incredibly excited to reignite our relationship with this iconic sporting event. The Davis Cup is a unique format across multiple countries that brings together top tennis athletes and fans - many of whom are luxury consumers. The opportunity for Lexus to engage with this audience through a shared passion for excellence, determination and incredible experiences could not be missed."

Albert Costa, Director of the Davis Cup Finals, said: "It is a great luxury to be able to count on Lexus again for the second edition of the Finals. This year's event is being staged in a multi-site format in three countries, and Lexus is demonstrating its enormous capacity for management, service and professionalism. We are confident that, as in 2019, the world's best players and teams will be delighted with the performance Lexus will provide at the competition."

About the Davis Cup:

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals - held from 25 November until 5 December - will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council.