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                    <title><![CDATA[Newsroom Lexus Europe]]></title>
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                    <pubDate>Mon, 09 Dec 2024 10:21:30 +0100</pubDate>
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                        <title>SHIMOYAMA, THE NEW HOME OF LEXUS</title>
                        <link>https://newsroom.lexus.eu/shimoyama-the-new-home-of-lexus/</link>
                        <guid>https://newsroom.lexus.eu/shimoyama-the-new-home-of-lexus/</guid><pp:caseid>680516</pp:caseid><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/22a4f3f7-909e-41bf-a122-62ddc28e6449/1920_shimoyamatechnicalcenterexterior2.jpg?10000"><ul><li><strong>Shimoyama is the new international headquarters for Lexus vehicle development in Japan</strong></li><li><strong>State-of-the-art, purpose-built facility brings all Lexus functions under one roof for the first time, including R&D and design&nbsp;</strong></li><li><strong>Opening coincides with the 35th anniversary year of the Lexus brand&nbsp;</strong></li><li><strong>Shimoyama is also a new home for TOYOTA GAZOO Racing vehicle development&nbsp;</strong></li><li><strong>Site includes high-speed test track and routes replicating different road types from around the world&nbsp;</strong></li><li><strong>Development undertaken in harmony with the local natural environment&nbsp;</strong></li></ul><p style="margin-left:0cm;"><span style="padding:0cm;">Lexus has completed its move to a new headquarters at Shimoyama, a state-of-the-art, purpose-built development in a mountainside location close to Toyota City in Japan. This landmark in the history of Lexus coincides with the 35<sup>th</sup> anniversary year of the founding of the international luxury brand.</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">For the first time, all Lexus operations (sales, marketing, planning) have been brought together under one roof, including research and development and design. This promises to foster even stronger and quicker co-operation between the teams, enabling swift delivery of development prototypes and production models, including the next generation of Lexus cars.&nbsp;</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">Development work will be further supported by the adjacent Shimoyama testing ground, operational since 2021, which includes a high-speed course and a network of routes which replicate the different types of roads and surfaces found around the world. This has already proved invaluable in delivering the Lexus Driving Signature – comfort, confidence and control for the driver at all times – in models including the all-new LBX, latest generation NX and fully electric RZ.</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">Lexus is joined by TOYOTA GAZOO Racing in the new Vehicle Development Building, constructed on the western side of the Shimoyama site. The ground floor is home to a series of vehicle bays, designed to emulate the look and feel of the pit garages at the legendary Nürburgring circuit in Germany – a location that’s been used in the development and fine-tuning of both GR and Lexus models. It’s a place where members from all business functions can work together, assessing vehicles on the test tracks and collaborating on test and development to produce ever-better cars.</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">Speaking at the official unveiling ceremony earlier this year, Akio Toyoda, Toyota Motor Corporation Chairman, said: “Around 3,000 people, including development members and test drivers from Lexus and GAZOO Racing, will drive, break and improve cars here. Although Shimoyama is not a production plant, cars made here will be driven on every road in the world and bring smiles to many people’s faces.”</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">The western area is also home to visitor building, a venue for creative collaboration with business partners and suppliers. It also provides an open space for innovation, encouraging new ideas by giving people the chance to interact close-up with the cars.</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">Maintaining and managing the natural environment was a prime consideration during the development process. This included preserving trees and greenery that cover approximately 60% (650 ha) of the site, as well as creating new green areas. An environment learning centre has also been constructed for use as a venue to engage with local communities.</span></p><p style="margin-left:0cm;text-align:justify;"><span><strong>SHIMOYAMA FACTS AND FIGURES</strong></span></p><table border="1" cellpadding="0" cellspacing="0"><tr><td style="border:1pt solid windowtext;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Location</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top:1pt solid windowtext;vertical-align:top;width:316.35pt;" colspan="3" width="422"><p style="text-align:justify;"><span>Toyota City (formerly Shimoyama Village) and part of Okazaki City (formerly Nukata Town)</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Breakdown of area</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Usage</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>Area</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>Percentage of total area</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Facilities</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>159.2 ha</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>24%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Roads</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>7.1 ha</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>1%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Regulating ponds etc</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>16.2 ha</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>3%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>New green space</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>81.8 ha</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>13%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Remaining forests etc</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>386.5 ha</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>59%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Total land area</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>650.8 ha/6.508 km<sup>2</sup></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>100%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Business entity</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:316.35pt;" colspan="3" width="422"><p style="text-align:justify;"><span>Site development work: Aichi Public Enterprise Bureau</span></p><p style="text-align:justify;"><span>Facility construction: Toyota Motor Corporation</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Principal facilities</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:316.35pt;" colspan="3" width="422"><p style="text-align:justify;"><span>Central area: country roads</span></p><p style="text-align:justify;"><span>Eastern area: high-speed and characteristic evaluation roads</span></p><p style="text-align:justify;"><span>Western area: Vehicle Development Building and Visitor Building</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Investment</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:316.35pt;" colspan="3" width="422"><p style="text-align:justify;"><span>Approx. 300 billion yen (1.8 billion euro)</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Number of employees</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:316.35pt;" colspan="3" width="422"><p style="text-align:justify;"><span>Approx. 3,000 (as of full operation, March 2024)</span></p></td></tr></table><p><br>&nbsp;</p>]]></description><category><![CDATA[lexus,Corporate,Innovative,Shimoyama,History]]></category>
            <pubDate>Mon, 09 Dec 2024 10:00:00 +0100</pubDate>
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