• Lexus-first Interactive Manual Drive creates a manual gear-shifting experience in a battery electric vehicle
• Heightened enjoyment and driver engagement with a unique muti-sensory experience
• First application in the new RZ F SPORT all-electric SUV
• Virtual eight-speed transmission generates rapid gear shifts based on the driver’s use of the accelerator and the vehicle speed
• Drivers can feel every moment of the journey with the option to make manual shifts using paddle controls, accompanied by rousing engine notes and tachometer display 

The new RZ premium SUV delivers further advances for Lexus Electrified with its introduction of new technologies that elevate the EV driving experience and take the Lexus Driving Signature to the next level, adding to its essential qualities of comfort, control and confidence at all times. One of the most advanced innovations is the introduction of Interactive Manual Drive, a virtual gear shift system that brings emotion to the daily drive, creating a deeper and more meaningful dialogue between driver and car.

Interactive Manual Drive opens up new opportunities for driving enjoyment by creating virtual gear shifts, either in response to the driver’s use of the accelerator, or manual selection using paddle controls on the steering wheel. The advanced system mimics the dynamic sensations of a combustion engine. The shifts are accompanied by appropriate changes in a virtually tuned engine note, to build a multi-sensory experience.

Operating the system

Interactive Manual Drive has been introduced in the new Lexus RZ F SPORT model, adding to the emotional appeal generated by the car’s dynamic styling and performance. The driver can engage the system simply by pressing the M mode button on the centre console.

Gear shifts are then automatically created, according to throttle use and vehicle speed. The driver’s digital instrument display changes to show a new meter that combines a power meter and a tachometer, indicating the shift points, or the optimum moment for the driver to make a manual shift using the paddle controls – right hand for upshifts, left hand for downshifts.

How Interactive Manual Drive works

The core component in the Interactive Manual Drive is a virtual powertrain and transmission integrated in the car’s BEV ECU.  Virtual power source torque is calculated according to the driver’s pressure on the accelerator and the vehicle’s speed. This is then multiplied by the virtual gear that has been selected. Torque thus changes with the virtual gear selection to suit the driving situation – for example when shifting to a lower gear on a twisty road or an uphill climb. The result is a driving experience that is like using a rapid-shifting transmission attached to a combustion engine.

The drive force can also be managed by the driver’s use of the paddle shifts, which produce a quick and responsive shifting experience, generating deeper interaction between driver and car.

Using the shifts, the driver receives rewarding multi-sensory feedback in real time through throttle response, G-forces, engine sound simulation, and the tachometer display.

Sound generation

The sound generated by the system is specific to the Interactive Manual Drive and has been precision-tuned to generate more driving pleasure and an exhilarating experience. There are three sound levels to choose from, to suit the drive and driver’s mood.

The sounds produced are closely synchronised with the vehicle’s speed and drive torque and are relayed through speakers in the RZ’s cabin, adding to the dynamic and immersive driving.

A duality of driving experiences

With Interactive Manual Drive, Lexus gives the driver freedom to adapt the driving experience to suit the scene or their mood. Uniquely, they can choose the smooth, comfortable, powerful performance that is characteristic of Lexus BEVs, or opt for a style that delivers more visceral excitement and engagement.
 

• Lexus-first steer-by-wire system debuts in the new RZ electric SUV
• Performance reinforces the Lexus Driving Signature – driver confidence, control and comfort at all times
• Innovation with multiple rewards – precision, responsiveness and constant sense of connection between the driver and the road
• A core technology in the delivery of next-level autonomous driving
• Steering inputs transmitted as electronic signals to the front wheels, with prompt and direct response, strengthening the dialogue between driver and car
• New-design compact steering wheel with hand and-over-hand wheel turning almost eliminated
• System communicates relevant feedback from the tyres, with unwanted vibrations filtered out
• Steer-by-wire and Lexus’ DIRECT4 electric all-wheel drive synchronise to elevate the driving experience 

Lexus has a proud history of technical innovation. It constantly explores opportunities to raise levels of safety, performance, comfort and, not least, driver rewards. It’s in this spirit that it has successfully introduced the Lexus-first steer-by-wire system, a radical technology that brings a new dimension to the driving experience.

Making its debut in the new RZ electric luxury SUV, Lexus steer-by-wire offers a duality of rewards. It delivers the control, precision and instant, faithful response that are valued by the world’s top professional drivers. At the same time, it is smooth and easy to use and generates a reassuring sense of constant connection with the road, building the driver’s dialogue with their vehicle and enhancing the pure pleasure of being at the wheel.

As well as being responsive and intuitive to operate, the system filters out unwanted vibration, opens up the cockpit for a clearer forward view and enhances the pure pleasure of driving.

Furthermore, steer-by-wire is a core technology in the development of next-level autonomous driving.

The technology: steering by electronic signals

Unlike a conventional mechanical steering system, Lexus’ steer-by-wire has no mechanical connection between the steering wheel and the front wheels. Instead, the driver’s steering inputs are communicated as electronic signals, relayed via a steering torque actuator to a steering control actuator on the front axle. Response is quick and direct, inspiring confidence.

Safeguards are in place, with a back-up system that will intervene immediately to provide uninterrupted performance, should the steering system experience any issues.

The new-look steering wheel

The driver uses a compact, new-look steering wheel. Designed without the traditional upper and lower curved sections, it is visually like the controls found in an aircraft. This not simply a design exercise: steer-by-wire allows for the lock-to-lock turn angle to be set to plus or minus 200 degrees. Steering thus becomes easier, with the need for hand-over-hand turns almost eliminated. Just small movements are all that’s required, with the driver “aiming” the car in the direction they want to travel.

The wheel’s compact dimensions have allowed for the driver’s cockpit to be opened up, with a clearer, uninterrupted view of the road ahead and more space between the wheel and their legs.

This further enhances the fundamental qualities of the “Tazuna” concept cockpit design, which prioritises the driver’s forward focus by organising controls, instruments and information displays so they can be used with minimal movement of hand or eye.

Steering that adapts to the situation

Lexus’ steer-by-wire has the added benefit of a variable steering gear ratio that automatically optimises performance according to vehicle speed.

Steering operates at a lower ratio in low-speed situations, making manoeuvring effortless when turning at an intersection or navigating a parking space. At medium speeds, for example when driving on winding roads, only minimal inputs are required for nimble, exhilarating and fun-to-drive performance. And at high speed, the ratio is automatically increased to promote stable vehicle behaviour and a confident driving experience.

Feedback from the road

As well as receiving electronic signals from the steering wheel, the Steering Control Actuator senses forces generated from the road surface. It is able to filter out unwanted vibrations, for example from the brakes or generated by sudden tyre movements on uneven surfaces, and transmit feedback to the steering wheel via the Steering Torque Actuator.

This means the driver still receives authentic and accurate feedback. A clear steering feel gives them a constant sense of connection with the road and a natural sense of how the car is behaving.

With steer-by-wire, the wheels are also less likely to move contrary to the driver’s intention, even when driving on slopes.

Compatibility with battery electric technology

As well as being able to adjust operation according to the driving situation, the steer-by-wire works in combination with Lexus’ precise and highly responsive DIRECT4 electric all-wheel drive system. Together, they produce closer, more rewarding synchronisation of the driver’s actions and the car’s behaviour, raising the level of driving rewards.

Lexus steer-by-wire is available now, provided as standard on the new RZ 550e F SPORT, together with DIRECT4 electric all-wheel drive and the groundbreaking new Interactive Manual Drive. It is also available as an option, with DIRECT4, on the new RZ 500e Luxury model.
 

INTRODUCTION

The introduction of the new Lexus RZ demonstrates Lexus’ commitment to maximising the benefits of battery electric vehicle technologies, not just in terms of power and energy efficiency, but importantly in delivering a more rewarding experience for the driver and an enriched journey for every occupant.

The changes introduced in the RZ’s significant update programme include improvements in battery and motor output and the detailed construction of components and vehicle structure. Charging performance has been enhanced, benefiting from Lexus’ long-established expertise in electrified technologies.

The RZ also reinforces Lexus’ status as a technology pioneer, being the first model to offer the combination of a full steer-by-wire system with a radical new-design steering wheel. This provides intuitive operation, good visibility, and ease of handling with responsive performance and reassuring feedback to the driver.

Furthermore, the new RZ F SPORT marks the debut of Lexus’ Interactive Manual Drive, a virtual gear shift system that replicates the performance, sound and feel of a manual transmission in a fully electric vehicle.

As well as delivering more power across all models in the new range, the RZ also achieves higher efficiency, reflected in increased driving ranges and reduced charging times.

At heart, the RZ remains a vehicle that is rich in Lexus craftsmanship with details that reflect the brand’s Omotenashi approach to on-board hospitality, making life as comfortable, safe, and convenient for driver and passengers alike. Dynamically, the latest enhancements reinforce the Lexus Driving Signature, giving the driver confidence, control and comfort at all times.

The new RZ is part of a Lexus BEV programme that is delivering three model reveals by March 2026, including the all-new ES sedan, unveiled in April, and an all-new model, details of which will be announced later. Together, these models will strengthen Lexus’ multi-path approach to electrified powertrains, providing customers with technology choices appropriate for the personal needs and their local market conditions and infrastructure.

The new RZ range will be introduced in dealerships across Europe from late 2025.

NEW RZ DEVELOPMENT GOALS: CHIEF ENGINEER SHINYA ITO

Shinya Ito, Chief Engineer of the new RZ, has given a personal insight into the development goals for the new RZ and the ambitions behind its introduction of advanced EV performance and handling technologies.

The project had three principal goals: to use electrification technologies to create an enjoyable driving experience; to focus on basic BEV performance to enhance the RZ’s usability; and to build anticipation for what lies ahead for Lexus.

Explaining Lexus’ mission for the new RZ, he said: “We want to show that electric vehicles are not just about selling new cars, but also offering various experiential values through electrification technology.”

He emphasised the need to deliver significant improvements in range and to adapt the vehicle platform to accommodate more batteries. The Lexus brand is at the forefront of Toyota’s electrification technology, enabling it to explore new values not only in cars but also in the wider mobility experience.

DRIVING DYNAMICS

• New RZ engineered to deliver the rewarding, confident and exhilarating performance of the Lexus Driving Signature
• Detailed adjustment of the suspension and enhanced body rigidity produce responsiveness, stability and comfort
• Evolution of Lexus’ intelligent DIRECT4 all-wheel drive system

Delivering the Lexus Driving Signature

Lexus engineers every model in its range to deliver the Lexus Driving Signature, a unified driving experience in which the driver enjoys comfort, confidence and control at all times. Strategic measures applied to the new RZ reinforce this quality, with the exhilarating performance characteristics that can be achieved with battery electric vehicle technology and engineering.

Structural rigidity has been increased with improvements around the front radiator support: increased plate thickness and strengthened joints. Meanwhile, the addition of a rear brace helps reduce localised torsional deformation. These measures support a clean and linear response to steering inputs.

Suspension

The suspension system – front MacPherson struts and rear double wishbones – benefits from fine adjustment to the front and rear dampers and springs to promote dynamic performance and achieve a good balance between handling stability and ride comfort. The front bushing has been optimised to obtain more direct steering response.

Other new details include a weight-saving reshaping of the lower front suspension arm and new internal parts in the hub bearing, measures which help optimise the driving range. The steering gearbox mount has also been adjusted to render the system more rigid and responsive.

Evolution of Lexus DIRECT4

The performance of Lexus’ DIRECT4 vehicle motion control technology has been revised, further enhancing the traction and stability performance of the new RZ all-wheel drive models.

The intelligent system automatically controls the distribution of power delivery to the front and rear eAxles, according to the driving conditions and driver inputs.

The range of torque distribution has been extended by increasing the output of the BEV system, so that at start-off and in straight-line acceleration, front/rear power distribution is controlled between 60:40 to 0:100, suppressing pitching and producing a direct acceleration feel. During cornering, the distribution ratio is optimised between 80:20 and 0:100, according to vehicle speed and steering angle, to match the driving conditions.

During turn-in, more power is directed to the front axle to achieve a smooth turn. When exiting a corner, torque distribution is in line with the load on each wheel, to maintain vehicle balance and allow for smooth acceleration. The result is a rewarding feel when cornering and precise line tracing.

When the driver selects Range mode to maximise efficiency, the front/rear balance is maintained at 50:50.

The adoption of Lexus’ Vehicle Dynamics Integrated Management (VDIM, an option on Luxury AWD model and standard on F SPORT) contributes to a flatter, more comfortable ride, together with enhanced driving stability and emergency hazard avoidance handling.

Body rigidity

A high level of body rigidity and connection throughout the entire body is key to achieving responsive performance, faithful to the driver’s inputs. Original development of the RZ ensured a very rigid structure, helped by the placement of the battery low down, within the wheelbase, and making the battery unit itself part of the vehicle’s frame.

Advanced construction techniques, including laser peening and laser welding technology, contributed to the rigidity, together with extensive use of high-strength adhesive and high-rigidity foam. Tower bracing and performance dampers further contribute to the car’s impressively tight and stable feel.

Lexus has taken the opportunity to refine the degree of rigidity with additional bracing between the lower rear body and the rear wheel houses. The strength and rigidity of the radiator support at the side has also been increased, benefiting handling stability.

Development and testing at Shimoyama

Lexus continues to use the purpose-built facilities at its new Shimoyama base in Japan to test all aspects of the RZ’s performance. Here, the different product development teams work in close collaboration to produce effective, co-ordinated enhancements. As well as using advanced digital, computerised techniques, the teams are able to fine-tune vehicle performance and ensure delivery of the Lexus Driving Signature using the extensive on-site test tracks.

A UNIQUE DRIVING EXPERIENCE WITH LEXUS’ FIRST STEER-BY-WIRE SYSTEM

• First application of new Lexus technology
• No mechanical link between steering wheel and wheels - steering inputs are relayed by electric signals
• Responsive, safe and controllable performance, adapting automatically to the driving conditions
• New steering wheel shape provides comfortable, intuitive operation, increases the driver’s field of forward vision and opens up more space in a new-look cockpit

The new RZ is the first model to adopt Lexus’ new steer-by-wire system. Intuitive, easy and comfortable to use, it creates a stronger connection between driver and vehicle. It also transforms the traditional cockpit lay-out with a new-shape steering wheel that opens up more space around the driver.

Steer-by-wire operation

The new system differs fundamentally from a conventional steering system in having no mechanical link between the steering wheel and front wheels. Instead, the driver’s steering inputs are relayed by electric signals from a torque actuator to a control actuator.

Performance is safe, confidence-inspiring and highly responsive, with dynamic steering gear adjustment according to the vehicle’s speed. This makes for easier manoeuvring at low speed; agile response for smooth driving on winding roads; and confidence-inspiring stability in high-speed motorway cruising.

On a conventional system, the driver may need to make two or three full turns of the wheel to move from lock to lock. On the new Lexus system, only a 200-degree turn of the new-shape steering wheel (details below) is needed to move from neutral to full left or right lock, so hand-over-hand/crossed arm movements are almost eliminated.

Although there is no physical connection between the steering wheel and the wheels, the driver enjoys appropriate and rewarding steering feedback – communicated by electric signals – with unpleasant vibrations filtered out. Performance ensures the driver receives important road information is still communicated to the driver. Safety is designed-in, with a full redundancy system in which each component is duplicated. An extra back-up power supply is also in place.

On RZ models which use the conventional electric power steering system, the unit’s construction has been made more rigid to improve feedback. Measures have also been taken to reduce weight and operating noise.

New-shape steering wheel

The steer-by-wire system is intuitive, comfortable and easy for drivers to adapt to using a new-shape steering wheel. This dispenses with the upper and lower sections of the traditional “ring” and has a flat bottom, with curved finger grips to the left and right. This radical new design gives the driver a more open field of view and strengthens their dialogue with the car.

Being more compact in size – measuring 360 mm across and 197 mm high – it frees up more knee room for easier entry and exit to the car. An integrated heater is provided as standard.

The steering wheel switches are vertically arranged and include new combination switches for less frequently used light and wiper functions. This includes light control, fog light operation and auto wiper sensitivity adjustment. The steer-by-wire system is provided as standard on the RZ 550e F SPORT and is an option on the RZ 500e Luxury with all-wheel drive.

COMPREHENSIVELY REVISED AND ENHANCED BEV SYSTEM

• All elements of the BEV powertrain revised for greater performance and efficiency
• New high-capacity 77 kWh lithium-ion battery pack
• Battery water cooling and pre-conditioning optimise charging times in all conditions including challenging low-temperature environments
• Revised eAxles with reduced losses and higher output

The RZ’s battery electric powertrain has undergone a complete revision, with a focus on enhancing performance, practicality and driving pleasure to take BEV performance to the next level.

The key changes include the introduction of a new high-capacity lithium-ion battery and revised eAxles with improved electric motor output and inverter efficiency, and a significant reduction in internal losses. There is also a new 22 kW onboard charger.

In combination, these elements are featured in a new RZ range with three different power output options, detailed in the table below. All data remain provisional prior to official homologation.

New high-capacity battery

The introduction of a new, high-capacity lithium-ion battery pack is a key contributor to the enhanced performance of the new RZ. Capacity has increased to 77 kWh.

The construction of the battery cells has been revised and their number has been increased to enable higher output from the eAxles. This has been achieved without changing the pack’s external dimensions, so that it remains located wholly beneath the vehicle floor.

The battery benefits from a new water-cooling system that helps maximise output and suppress cell deterioration, even under high-load conditions. This would include, for example rapid charging after repeated or lengthy fast acceleration, uphill driving, heavy trailer towing* and off-road driving. 

The cooling system’s controls are efficiently co-ordinated with the RZ’s air conditioning system, so that refrigerant or radiator cooling sources are used, in line with the external temperature. The cooler is placed in close contact with the battery and cools from the bottom to achieve efficient, uniform performance.

*Towing capacity: RZ 350e 750kg; RZ 500e 1,500kg.

Reduced charging times

Charging performance has been improved thanks to the introduction of the new battery pack and the adoption of a more powerful 22 kW onboard charger as standard, replacing the previous 11 kW unit. This anticipates the wider availability of public fast-charging infrastructure.

To improve charging times in cold climates, the new RZ is equipped with a new battery pre-conditioning system. This can be used to bring the battery up to optimum temperature before charging starts. This is of particular value in cold temperatures, where a significant reduction in charging time can be achieved. Lexus estimates a 10 to 80% charge can be accomplished in 30 minutes using the pre-conditioning function, compared to 55 minutes without (at -10°C).

 It can be operated manually, using a control in the multimedia system, or automatically when a charging location has been set as route waypoint or destination in the navigation system. A timer setting can also be used so that heating can scheduled for a specific journey.

The battery heater’s performance has been improved by adjusting the location of the coolant heater and heat exchanger, helping reduce charging times in cold weather.

Enhanced eAxle performance

Detailed changes have been made to the RZ’s eAxle to reduce internal losses and deliver higher motor output with quieter performance.

The unit’s compact proportions help optimise the car’s packaging, ensuring generous interior space. At the front, its shortened length provides better protection in a collision, while in the all-wheel drive models, the lower height of the rear unit allows for more load space and a flat floor. Its proportions also helped the RZ’s designers ensure the battery could be fully accommodated beneath the vehicle floor. In the new RZ, the height of the rear eAxle has been further lowered by relocating the number two shaft.

Other new measures include using a ball-type bearing, allowing for a more compact three-shaft gear module, which helps reduce internal losses. Surface polishing of the gear teeth has also reduced energy losses while giving more precise and quieter operation.

Both front and rear eAxles have a revised lubrication system which has dispensed with the need for a mechanical pump.

The inverter adopts silicon carbide (SiC) semiconductors, which help deliver both higher output and improved efficiency.

Equal scrutiny has been paid to the electric motor construction. The rotor’s size and weight have been reduced while adjusting its magnet locations has enabled both high rpm and output to be achieved. Fine-tuning of the stator coil has enhanced torque and reduced losses and power consumption.

Driving range

The comprehensive technical revisions to the BEV system also deliver an increase in the new RZ driving range. The reduction of losses within the eAxle, the increase in the battery capacity and optimisation of the control systems make key contributions to the improved range capability.

Lexus’ predicted performance figures show substantial increases compared to the current RZ’s performance – up to an additional 95 km in the case of the FWD model with 18-inch wheels (full provisional data in the table above).

LIFE ON BOARD: QUIETNESS AND COMFORT

• Additional sound insultation and soundproofing measures make all parts of the cabin even quieter than before
• Cabin quality enhanced with Lexus-first laser-cut Ultrasuede graphics and ambient lighting with new Dynamic Shadow moving pattern effect

Quieter than ever before

As a BEV, the RZ is a fundamentally quiet vehicle, but Lexus goes further to ensure the cabin is as well insulated as possible from noise and vibration to provide a calm, comfortable and cocooning environment.

Extra, detailed measures have been applied in the new RZ to achieve exceptional quietness. As a result, not only has the sound pressure level been reduced, but the texture and balance of the tone have also been improved in both the front and rear cabin, and the load compartment.

The latest adoptions include a new floor silencer behind the rear seats and the use of a new high-damping adhesive in the floor to reduce vibrations. There is also a new resin cover under the front moulding and higher-performance soundproofing material in the trims, garnishes and back door.

The detailed scrutiny of all the interior elements has also produced a change to the tonneau cover, which has an additional soundproofing felt layer.

These are in addition to the RZ’s existing measures to combat noise and vibration, including an all-round bonnet seal, vibration-damping foam around the front and centre pillars and acoustic glass in the front and rear doors. The front-wheel drive models further benefit from a dedicated rear subframe design.

Vibration from the powertrain has been reduced with a new motor mount design with high damping characteristics.

Laser-patterned upholstery

Lexus has created the first interior trim to feature graphics applied by laser to Ultrasuede, an upholstery textile made from sustainable, 30% plant-based material. The technique is used to produce a new luxury expression with a pattern of flowing contours on the door cards.

Ultrasuede is provided on high grade models with other versions featuring a soft, supple high-quality synthetic leather.

Dynamic shadow illumination

Lexus has extended the function of the 64-colour ambient cabin lighting to combine light and shade in a dynamic shadow illumination effect. Three LED light sources are used to create overlapping lighting and dimming. This produces a relaxing effect with moving patterns playing across the door panels.

THE NEW RZ 550e F SPORT WITH MANUAL VIRTUAL GEAR SHIFTING  

• Introduction of first RZ F SPORT grade
• RZ 550e F SPORT is the performance flagship of the range
• Maximum output 408 DIN hp/300 kW
• Lexus-first Interactive Manual Drive virtual manual gear shifting
• DIRECT4 all-wheel drive as standard

The new RZ introduces Lexus F SPORT performance and design to the range for the first time.

The RZ 550e F SPORT is the flagship of the line-up, its battery electric powertrain delivering an exhilarating and authentically sporty driving experience. A maximum power output of 408 DIN hp/300 kW enables acceleration from rest to 100 km/h in just 4.4 seconds and a top speed of 180 km/h. The expected driving range is up to 450 km (all performance data remain provisional prior to official homologation).

As standard, it is equipped with the latest, enhanced Lexus DIRECT4 intelligent all-wheel drive system (details above).

Interactive Manual Drive – the sensations of manual gear shifting in a BEV

The RZ 550e F SPORT is the first model to be equipped with Lexus’ new Interactive Manual Drive, a technology first that gives the driver the sensations and rewards of manual gear selection in a battery electric vehicle. They can enjoy a deeper dialogue and connection with their car, controlling drive force by using paddle shift controls on the steering wheel to select virtual gears.

The experience is heightened with real-time feedback through the throttle, G forces, reproduced motor sounds and a tachometer display with a curving bar read-out to indicate the virtual rpm.

The system is engaged simply by pressing an “M mode” switch on the centre console. The operation can also be used in conjunction with drive mode selection. . When Sport mode is selected, acceleration is more agile in response to accelerator inputs than in Normal mode.

Drive force output has an eight speed virtual gear set up, which allow swift and pleasing virtual shifting using the paddle controls. Virtual power source torque is calculated according to the driver’s pressure on the accelerator and the vehicle speed; this is then multiplied by the virtual gear that has been selected.

A shift guide meter that combines information from the tacho and power meters helps the driver intuitively understand the vehicle’s state at any time and optimise their up and down shifts, in line with their use of the accelerator.

Performance handling

Specific measures have been applied to ensure the F SPORT’s extra power translates into rewarding handling and performance.

In addition to the steps taken to enhance the RZ’s body rigidity (details above), the F SPORT has additional bracing around the radiator support and an extra brace in the rear end structure. The sides of the radiator support are also more rigid with the use of a thicker panel and additional welding points, creating a strong joint between the support and the upper member. These measures strengthen the body and suppress deformation, helping sharpen steering and chassis response.

The suspension has been revised for sportier performance, with retuning of the shock absorber damping force and the spring rates.

The model also benefits from Lexus’ Vehicle Dynamics Intelligent Management (VDIM). This co-ordinates operation of the ABS, brake assist, vehicle stability control, traction control and other braking control functions so the driver can enjoy the car’s full handling potential.

Exterior styling

The F SPORT stands apart from other models in the RZ range with powerful exterior styling details that express its performance profile while also enhancing aero performance, stability and cooling.

The functional features include air ducts in the lower front bumper that direct cooling air towards the brake callipers. The bumper moulding gains a fin-shape section, which directs air flow down the side of the vehicle, benefiting stability and steering response.

At the rear, the F SPORT gains an additional spoiler along the bottom edge of the back window, a dedicated rear diffuser design and pontoon shapes in the bumper. These combine to generate a rewarding feel of the car being firmly in contact with the ground, stable handling and prompt steering responses.

The F SPORT rides on 20-inch aero wheels that have an alloy frame and a resin cover. The lightweight construction is also aerodynamically efficient, helping maximise the car’s power efficiency. Striking blue-finished F SPORT brake callipers are visible through the spokes of the wheels.

Colour options for the F SPORT will include a new Neutrino Grey, in both bi-tone and monotone finishes.

Interior features

The F SPORT cabin is finished in black and dark grey, designed to evoke a sporty feel and quiet strength. The Ultrasuede upholstery has bright blue contrast quilt stitching, the signature colour of Lexus Electrified.

The F SPORT front seats are made using an integrated foaming technique which creates a more solid bond between the upholstery and frame, giving superior body holding performance. Both seats have eight-way power adjustment and lumbar support

F SPORT detailing includes stainless steel tread plates, steering wheel badging and aluminium sports pedals and footrest. The laser-processed pattern on the Ultrasuede door cards has a geometric design, contrasting with the flowing contours on other RZ models. The trim finish is also specific to the model, a film with a micro-geometric pattern.

MODEL GRADES AND EQUIPMENT HIGHLIGHTS

• Three equipment grades – Executive, Luxury and F SPORT
• LexusLink multimedia system with 14-inch display and power-adjustable, heated seats provided as standard
• All versions equipped with comprehensive Lexus Safety System + active safety and driver assistance systems
• Navigation system gains more sophisticated dynamic BEV route planning

The new RZ range offers three equipment grades, all benefiting from new technology features, sustainable and leather-alternative upholsteries and the LexusLink multimedia system.

Highlights of the Executive grade specification for the RZ 350e FWD and 500e AWD include new 18-inch alloy/resin wheels, single-LED headlights, ambient interior lighting (one-colour), Panoramic View Monitor, high-quality synthetic leather upholstery, power-adjustable heated front seats, LexusLink multimedia with 14-inch display, 22 kW on-board charger and Lexus Safety System + active safety and driver assistance functions.

The Luxury trim for the RZ 350e FWD model introduces 20-inch alloy/resin wheels, gloss black exterior styling details, digital rear-view mirror, head-up display, and memory settings for the front seats. The 500e AWD Luxury also features cornering lights, multi-colour ambient cabin lighting, Ultrasuede upholstery and heated rear seats.

The performance-focused F-SPORT (550e AWD) is equipped with 20-inch F-SPORT wheels, additional rear spoiler, steer-by-wire, Interactive Manual Drive, Active Sound Control, Vehicle Dynamics Integrated Management, F SPORT front seats, interior trim and tread plates, aluminium sports pedals and Ultrasuede upholstery with blue accent stitching.

New interior colours

Two new interior colour combinations have been added to the RZ range: Hazel with Solis White, which gives the cabin a clean and open feel, and Orage and Black, which has modern mature and luxurious look.

Panoramic roof

The panoramic roof is made from a new blue glass with a dark-dimming quality. This provides greater shading than the previous roof when dimmed and clear, sharp view out when switched to transparent. This is available as an option on the Luxury and F SPORT all-wheel drive models; a non-dimming roof is an option for the Executive and Luxury front-wheel drive versions.

Navigation with upgraded BEV route planning

The Lexus RZ gains more sophisticated navigation capabilities that combine route planning with monitoring of the state of charge of the car’s battery.

When the driver programmes a journey, routes are planned with required stops for charging, with charging locations clearly shown as way points with a flash icon. The system can also show alternative charging locations, with a revised arrival time.

The route planning is dynamic, so if the system detects charging is required, it will alert the driver with a “range too low” message on the map display and provide a re-routing option, with a new charging location included.

Lexus reaffirmed its strategic status as the battery electric vehicle technology leader in the TOYOTA group with the announcement today of technical innovations it will bring to Europe’s BEV market in the coming year.

Hosting the world premiere of its new RZ luxury electric SUV in Brussels, the company revealed that this model will introduce both a steer by wire system and Interactive Manual Drive, a software-based system which replicates the experience of manual gear shifting. These innovations demonstrate how Lexus is combining advanced hardware and cutting-edge software to realise its ambitions to develop software-derived vehicles.

The RZ will be one of three new BEVs Lexus will launch in the next 12 months.

These announcements were made against the backdrop of record sales achievements and rapid growth in customer demand for Lexus’ battery electric and plug-in hybrid models.

Speaking to international media today, Pascal Ruch, Lexus Europe and Value Chain Vice President, said: “Lexus contribution to this strategy is key, not only in the number of vehicles but also in advancing the electrified technologies. While focusing on electrification and delivering the essential joy of driving, or creating new driving experiences, we remain vigilant and attentive to our customers’ voice.

“With this in view, we follow the principle of ‘the right product, in the right place, at the right time, leaving no one behind’.”

Record market performance

Lexus’ multi-pathway strategy of giving customers a range of electrified powertrain options has helped deliver record-breaking sales both in Europe and globally, benefit of the brand’s strongest model line-up yet. In 2024, its European performance reached a new high, rising by up to 20% on the previous year’s total to more than 88,000 units, making it one of the fastest-growing automotive brands in the region. These results also secured a 2.5% market share, Lexus’ largest yet.

Key contributors to this success were the all-new LBX compact crossover, which sold almost 24,000 units in 2024; plug-in hybrid (PHEV) models, which accounted for 20% of the sales total; and battery electric models, which doubled their sales volume compared to the previous year.

The strong performance in Europe made a significant contribution to delivering new record global sales for the brand, which increased by 3.3% to more than 850,000 vehicles.

The sales momentum has continued into 2025, with results from the first two months showing sales again rising by more than 20%.

The new Lexus RZ

The new RZ makes advances in all areas, reflecting Lexus’ role as the TOYOTA group’s leader in battery electric vehicle technologies to bring innovation and excitement to the driving experience.

It is the first model to offer Lexus’ new steer-by-wire system. This provides easy, smooth and intuitive control with approximately 200 degrees of turn from neutral to left or right lock.

It will also debut Lexus’ new Interactive Manual Drive, a virtual manual gear shift system. This will be available in the RZ 550e F SPORT, the performance flagship of the new range. The driver will use paddle shifts as if operating a mechanical eight-speed transmission, helping maximise the rewards of the all-wheel drive powertrain.

Lexus has also made enhancements to the DIRECT4 intelligent all-wheel drive system. With the rear eAxle now delivering power comparable to the front, there is even more flexibility in the distribution of front-rear driving power.

A complete revision of the RZ’s BEV system includes a higher capacity 77.0 kWh lithium-ion battery which will help deliver up to an additional 100 km of driving range (depending on the model and final homologation). Together with a new battery pre-conditioning function and a more powerful, 22 kW onboard charger, this will also reduce charging times.

Lexus has also enhanced the DIRECT4 intelligent all-wheel drive system. With increased rear eAxle power, there is greater flexibility in the balance front-rear drive torque, increasing stability and traction and raising the level of driver rewards.

The new RZ will be introduced in Europe from Autumn 2025.
 

• New, extended line-up offers more power, greater efficiency and dynamic performance that delivers increased driver rewards 
• First application of Lexus’ steer-by-wire system 
• Comprehensive revision of the battery electric system secures increased range and faster charging 
• Introduction of the first RZ F SPORT model, the RZ 550e, offering more power and Lexus’s new Interactive Manual Drive virtual gear shifting
• New RZ to be introduced in Europe from autumn 2025 
   

The new Lexus RZ receives its world premiere in Brussels, Belgium, today. The battery electric luxury SUV benefits from comprehensive revisions that take the driving experience to a higher level, introducing innovative technologies that deliver more power, enhanced control and deeper driver engagement and rewards. These ground-breaking changes are accompanied by further refinement of the luxurious onboard experience.

Lexus has been a pioneer in electrification in the luxury market since the launch of the RX 400h in 2005, consistently pursuing a balance between driving quality and engagement and environmental efficiency. With its Lexus Electrified vision, announced in 2019, it is aiming to achieve a carbon-neutral society by offering a range of vehicle technologies, including battery electric, hybrid and plug-in hybrid, to meet the diverse needs of its customers and markets.

The RZ was launched in 2023 as Lexus’ first model constructed on a dedicated battery electric vehicle (BEV) global architecture platform. It offered a new driving experience and design made possible by electrification technology. In 2024, the range was extended with the introduction of a front-wheel drive model, responding to customer demand.

Development of the new RZ focused on four key pillars: driving pleasure; driving range and battery charging; performance; and design.

The technical innovations are led by the first application of Lexus’ steer-by-wire system. This provides a new driving experience with smooth, easy and more intuitive operation, particularly when enjoying winding roads. It is also tuned for responsiveness and driver feedback that is free from unwelcome vibrations. To ensure the desired qualities of the Lexus Driving Signature were achieved, the car underwent extensive development at Lexus’ Shimoyama test centre in Japan.

The new model range also brings F SPORT performance and style to the RZ for the first time. The all-wheel drive RZ 550e is the most powerful RZ and offers a new BEV driving experience with Lexus’ Interactive Manual Drive, an electronic system that provides virtual manual gear shifting (further details of the RZ F SPORT in the dedicated chapter, below).

As is always the case with Lexus, the customer has been the prime consideration in ensuring that as well as delivering extra power, the RZ is more efficient and delivers an enhanced user experience. Comprehensive changes to the BEV system, including revisions to the lithium-ion battery for high output and capacity and an evolution of Lexus’ eAxle, allow for an expected increase in driving range of up to 100km (depending on the model and final homologation).

In addition, battery charging time will be quicker, - aided by the adoption of a new battery pre-conditioning system and 22 kW AC onboard charger.

The global reveal paves the way for the new RZ’s European market introduction from autumn 2025.

Completely revised BEV system

The RZ’s battery electric system has undergone complete revision, with a focus on raising the quality of both practicality and driving pleasure. Key changes include the introduction of a new eAxle with improved motor output and inverter efficiency and a significant reduction in losses. There is also a new lithium-ion battery with capacity increased to 77.0 kWh.

With higher output and more model options, the new RZ will extend its market reach, catering for a wider spectrum of customer needs and preferences.

The performance of the high-output lithium-ion battery has been enhanced by improving and increasing the number of battery cells. In turn, this enables higher output from the eAxle’s electric motor. For the customer, this brings not only improved full-throttle acceleration and top speed performance, but it also contributes to a more exhilarating and responsive drive in the mid-range.

High power performance is further supported by the adoption of water cooling for the battery and BEV system.

Combining the high-output battery and eAxle with different systems has produced an RZ range with three different power options: 224 DIN hp/165 kW in the RZ 350e; 380 DIN hp/280 kW in the RZ 500e; and 408 DIN hp/300 kW in the RZ 550e F SPORT.

In addition, there is a doubling in the towing capacity of the all-wheel drive RZ, which can now pull braked loads of up to 1,500 kg.

Increased driving range

The technical enhancements to the RZ’s powertrain yield a significant improvement in the driving range, notably the reduction of power losses in the eAxle, the increased battery capacity and optimisation of the control systems. Provisional data show the new RZ’s range has been increased by up to 100 km (depending on model and final homologation).

Reduced charging times

Charging performance has also been enhanced, thanks to the increase in battery capacity, revisions to the battery pack structure and the adoption of a new 22 kW AC onboard charger, anticipating the wider provision of public infrastructure that supports faster charging.

Charging in low temperatures has been improved with a new battery pre-conditioning function. This optimises the battery temperature before charging starts, eliminating delays. As a result, charging time should be reduced by around 30 minutes.

A unique driving experience with Lexus’ steer-by-wire system

The new RZ is the first model to adopt Lexus’ new steer-by-wire system. This creates a new, intuitive and comfortable driving experience that seamlessly integrates driver and vehicle. It also transforms the traditional driver’s cockpit.

Instead of being completely round, the steering wheel is designed without the upper and lower sections so is almost rectangular in shape, with curved grips on the left and right sides. The design helps focus the driver’s attention on the road ahead and, being compact, it frees up more space around the knees and legs for easier entry and exit to the car.

The system operates in a range of approximately 200 degrees from neutral to full left or right lock. This gives the driver precise control and easy operation.

Also, with steering gear ratio dynamically adjusted according to vehicle speed, it provides easier manoeuvrability at low speeds; agility for smooth driving on winding roads; and a high level of stability in high-speed motorway driving.

Although there is no physical link between the steering wheel and the axles, the driver receives appropriate feedback communicated by electric signals, minimising unpleasant vibrations.

An evolution of Lexus DIRECT4 drive control

As well as renewing the RZ’s BEV system, Lexus has revised the DIRECT4 vehicle motion control technology, a system unique to Lexus which enhances traction and stability performance on the all-wheel drive models.

At start-off and in straight-line acceleration, front/rear power distribution is controlled between 60:40 to 0:100 to suppress pitching and produce a direct acceleration feel. During cornering, the distribution ratio is optimised between 80:20 and 0:100, according to vehicle speed and steering angle, to match the driving conditions.

During turn-in, more power is directed to the front axle to achieve a smooth turn. When exiting a corner, torque distribution is in line with the load on each wheel, to maintain vehicle balance and allow for smooth acceleration. The result is a rewarding feel when cornering and precise line tracing.

The adoption of Lexus’ Vehicle Dynamics Integrated Management (VDIM) contributes to a flatter, more comfortable ride , together with enhanced driving stability and emergency hazard avoidance handling.

Delivering the Lexus Driving Signature

It is Lexus’ mission to ensure every model in its range delivers the Lexus Driving Signature, a unified driving experience in which the driver enjoys comfort, confidence and control at all times. Strategic measures applied to the new RZ reinforce this quality.

Structural rigidity has been increased with improvements to the radiator support and the addition of a rear brace. This helps reduce localised torsional deformation, contributing in turn to clean and linear steering response.

The suspension system benefits from fine adjustment to the front and rear dampers and springs to promote dynamic performance, stability and ride comfort.

The pursuit of quietness and comfort

Exceptional quietness in the cabin is a key quality of Lexus BEVs and with the new RZ Lexus is going further with the installation of additional features, soundproofing and sound absorption measures. These include a new floor silencer beneath the rear seats and enhanced soundproofing in multiple locations. To address road and wind noise, soundproofing has been introduced for the tonneau cover, back door trim and load compartment. Action has also been taken to further suppress vibrations.

New techniques in interior design

Lexus has created the first cabin trim to feature laser-processed graphics applied to Ultrasuede. Made from sustainable 30% plant-based materials, the Ultrasuede door panel trim creates a new luxury expression.

In another first, the multi-colour ambient lighting has a new, dynamic shadow effect. This creates changing patterns that evoke the passage of time, fostering an emotional, comfortable connection with the car’s occupants. A new dimming function of the panoramic roof helps keep the cabin comfortable in bright sunshine. By reducing reflections, it has made it possible to use both the dimmable roof and an electronic rear-view mirror simultaneously.

THE NEW RZ 550e F SPORT

·       F SPORT performance and styling introduced to the RZ range

·       Maximum output 408 DIN hp/300 kW

·       Lexus-first Interactive Manual Drive virtual gear shifting

·       DIRECT4 all-wheel drive

The new RZ marks the introduction of an F SPORT model to the range for the first time, giving customers the option of a more exhilarating drive with a sportier styling and cabin ambience.

The 550e F SPORT is the most powerful RZ model, delivering a maximum 408 DIN hp/300 kW. To ensure this higher output is translated into rewarding and engaging performance, the suspension has been retuned with changes to the damper and spring settings.

Lexus-first Interactive Manual Drive

The F SPORT adopts the Lexus-first Interactive Manual Drive, giving the driver deeper interaction with the car, allowing them to control power output with paddle shift controls, as if using a manual transmission. Operation is accompanied by real-time feedback through the throttle and sounds and visuals that create a closer connection between man and machine.

The system is programmed with an eight-speed virtual gear set-up. Virtual power source torque is calculated according to the accelerator position and vehicle speed, then multiplied by the ratio of the virtual gear selected. To enhance the experience, Lexus has replicated engine sounds and the system operates with a rev limiter, so drivers have a sense of timing their gear shifts and the changes in the vehicle’s state they produce.

To help the driver perfect their shift timing, a shift guide meter in the instrument display indicates the vehicle’s status.

F SPORT exterior styling

The powerful exterior styling contributes to the RZ 550e F SPORT’s aerodynamic performance as well as making a bold visual statement. The function-driven features include front lower bumper mouldings, brake ducts, front and rear spoilers and rear bumper. The 20-inch aero-design wheels have an alloy base and aerodynamic resin covers. As well as improving energy efficiency by smoothing airflow, these also save weight.

The F SPORT model will be available in an exclusive new exterior colour, Neutrino Grey, a hard, solid finish with metallic highlights that will strike a strong contrast with the car’s black styling elements.

F SPORT interior styling

The F SPORT-dedicated interior is in Black x Dark Grey, with blue stitched accents, inspired by the powerful driving experience that is characteristic of BEVs. The design includes a trim panel with a Microgeometric pattern.

The front seats are made using an integrated foaming method to provide superior body holding performance. Other details include F SPORT scuff plates and steering wheel and an aluminium pedal set.

• Lexus extends RZ battery electric luxury SUV line-up with new front-wheel drive (FWD) versions 
• New RZ 300e offers driving range of up to 480 km (official WLTP figure) 

The RZ was first introduced as an all-wheel drive model, amplifying its luxury SUV qualities. Now Lexus is offering more choice and broadening the RZ’s appeal to reach a greater number of customers with the addition of a front-wheel drive model. This creates a new entry point to the RZ line-up, with a lower on-the-road price but with no sacrifice in the characteristics that define Lexus’ first purpose-designed battery electric vehicle. Customers can expect the same craftsmanship and Omotenashi attention to detail throughout while the driver will enjoy the finely tuned Lexus Driving Signature that brings complete confidence, comfort and control on every journey.

The battery electric powertrain remains the same, minus the rear eAxle and inverter that are used on the AWD versions. With a consequent reduction in the car’s kerb weight, the RZ 300e offers an extended driving range. The official WLTP combined cycle distance is up to 480 km when 18-inch wheels are fitted; with the 20-inch wheels, the figure is up to 419 km. This compares to respective distances for the AWD of 440 km and 395 km.

The electric motor and lithium-ion battery produce a maximum output of 204 DIN hp/150kW, with peak torque of 266 Nm available from 0 rpm. This ensures brisk acceleration, with 0-100 km/h covered in eight seconds.

Customer deliveries of the new FWD models are expected to commence in June (dates may vary according to the local market).

• The RZ 450e is Lexus’ first Battery Electric Vehicle on a dedicated platform
• Auto Moto magazine recognizes “the best decarbonized car of the year”

The Lexus RZ 450e crossover has won the Gold Award for Green Car of the Year at the 2023 Grand Prix Auto Moto in France. The award judges, the editorial team of leading magazine Auto Moto, recognized the RZ as “the best decarbonized car of the year.” Judging criteria included purchase and ownership costs, practicality, and driving pleasure. The trophy was presented to Martin Millot, Marketing Department Head of Lexus France, at a ceremony in Paris in October.

The RZ 450e is the first Lexus model specifically developed as an all-electric vehicle. Its aim is to provide not only emissions-free driving, but also to harness the full potential of electric vehicles to reinvent the driving experience, true to the Lexus Electrified philosophy.

The RZ is also the first model to benefit from Lexus’ new, compact e-Axles. These work, at front and rear, in conjunction with the new DIRECT4 intelligent all-wheel-drive system. This exclusive Lexus technology automatically adjusts driving force distribution between front and rear in response to driving conditions, which also improves energy efficiency.

In addition to the advantages of DIRECT4, the RZ’s dedicated EV platform offers optimal manoeuvrability and responsiveness thanks to its excellent rigidity, low centre of gravity, and long wheelbase. A powerful lithium-ion battery is integrated into the chassis under the cabin floor.

The RZ’s all-electric powertrain and dedicated platform allow for new design freedoms. The vehicle stands out from the crowd because of its distinctive exterior design, while the interior is a clear and open space, both simple and luxurious, expressing Lexus’ Omotenashi hospitality and Takumi craftsmanship. 

• High safety scores in all categories for Lexus’ battery electric SUV 
• Lexus Safety System + detects risks and assists driver responses
• Robust construction and passive safety features ensure excellent impact protection

The all-new Lexus RZ has been awarded the 2023 five-star rating by Euro NCAP, the independent vehicle safety test organisation. Results released on September 6 show that Lexus’ battery electric SUV scores highly in all safety categories: 87% for adult occupant protection; 87% for child occupants; 84% for vulnerable road users; and 81% for the performance of its safety assist systems.

The organization highlights on its release that: “The Lexus RZ meets Euro NCAP’s expectations for all-around good crash protection for occupants representing a range of ages, heights, and sizes. The car is also equipped with the latest crash avoidance systems and comes with several new active safety innovations. The RZ is the first car that Euro NCAP rewards for Child Presence Detection technology under the latest 2023 rating regime (…) The child presence detection system, which warns when a child or infant may have been left in the car and is consequently potentially lifesaving in hot weather”.

The RZ has an inherently strong platform and body construction, with the battery unit integrated into the chassis, and takes care of passive safety with nine airbags as standard. Moreover, as all Lexus models, the RZ is equipped as standard with Lexus Safety System +, a comprehensive package of advanced safety and driver assistance systems.

In its latest, third generation, Lexus Safety System + benefits from upgrades and additions which increase the scope of risk detection. Key elements of the system include: 

A Pre-Collision System (PCS) with radar and camera, to detect oncoming vehicles including motorcycles. With third-generation Lexus Safety System +, PCS can now also detect cyclists during night time. And with the new Intersection Turn Assist feature, it can detect oncoming vehicles when turning, as well as pedestrians crossing the street.

Lane Departure Alert and Lane Tracing Assist both help keep the car correctly centred in its lane. In addition to reducing driving burden, this assists, when necessary, with steering operation. 

Dynamic Radar Cruise Control enables the driver to set the inter-vehicle distance and acceleration level. And with the new Curve Speed Reduction feature, the vehicle’s speed can now adjust automatically according to bend radius.

The Emergency Driving Stop System slows the vehicle to a stop within the lane if the driver becomes unable to operate the controls, for example because of sudden illness. While the system does this, it warns other road users by flashing the hazard lights.

To allow earlier activation of the Emergency Driving Stop System, Driver Monitor enables earlier detection of inappropriate driver states – such as distraction, poor posture, closed or unblinking eyes, or the movement of the driver’s head away from its usual position.

Proactive Driving Assist discreetly and gently assists the driver, most usually at lower speeds around town, through distance control between the vehicle and a preceding vehicle, and by providing steering and deceleration support in response to hazards such as pedestrians, cyclists, and parked vehicles.

Through such broad-ranging driver assistance technologies, Lexus strives to make vehicles such as the RZ among the safest on the road. For more information, please visit: Lexus RZ full press kit

As a highlight, from 2023, Lexus becomes Platinum Partner and Official Automotive Partner of the Nitto ATP Finals, to be held from November 12 to 19 in Turin, Italy, where only the Top 8 qualifying singles players and doubles teams will compete for the prestigious title. Lexus will provide a fleet of electrified models, including the new all-electric Lexus RZ450e, to support transportation of players, officials, and other guests during the tournament.

Lexus will also receive year-round brand exposure across ATP Tour’s fast-growing digital and social platforms, including Title Partnership of ATP Head2Head, a popular interactive feature that enables fans to explore rivalries between players on Tour.

Lexus is a pioneer in electrification in the premium car industry, building towards a holistic sustainable mobility vision, called Lexus Electrified. The brand’s comprehensive electrified portfolio includes self-charging electric hybrid, plug-in electric hybrid, and all-electric models. Promoting the use of such models during ATP tournaments, in 2023 and beyond, aligns with the ATP Tour’s climate ambitions under ATP Serves and UN Sports for Climate Action, which includes a Net Zero emissions target by 2040.

Massimo Calvelli, ATP CEO: “The ATP Tour and Lexus brands tell a story of innovation, performance and excellence, that also-perfectly aligns with our efforts under ATP Serves. Our fans and customers come first, and our brands both operate with a focus on providing unforgettable experiences. We’re delighted to welcome Lexus an ATP Tour Platinum Partner and to build on that shared narrative across our global platforms.”

Pascal Ruch, TME Vice President Lexus and Value Chain: “At Lexus, we adopt a human centred approach in everything we do. This not only applies to our cars but also to the class leading experience we provide to our customers. Our goal is to put a smile on the face of our customers. We see a great match with tennis competition, where individual performance creates ultimate excitement. We are thrilled to partner with the ATP Tour and to share the passion of top-level tennis with millions of fans across Europe and beyond.”

About The ATP

As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis. 

About Lexus

Launched in 1989, Lexus is a global luxury lifestyle brand offering a full range of premium vehicles, including the LS and ES sedans, the LC and RC F coupes, the LC Convertible, the LBX, UX, NX, RZ and RX crossovers, and the GX and LX SUVs. Lexus aims to ‘make luxury personal’ through imaginative technology, meticulous craft, refined elegance, and ‘omotenashi’ - the Japanese sense of heartfelt hospitality. With more than 2.5 million self-charging hybrid, plug-in hybrid and all-electric vehicles sold so far worldwide, the Lexus Electrified vision is built on the brand’s experience of electrified vehicles and targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment through electrification technologies. In 2022, Lexus delivered about 625,000 vehicles globally including 50,467 in Europe, of which more than 80% were electrified.

Today, Lexus reveals its campaign for the launch of the All-New RZ, surrounded by the iconic architecture of Ludwig Mies van der Rohe’s Barcelona Pavilion.

Mies is hailed as one of the leading lights of modernist architecture, creating work that ranged from elaborate office towers to minimalist domestic spaces. ‘Less is more’ is a quote often attributed to Mies. However, his buildings offer far more than stark minimalism: he is known for creating harmonious spaces, bringing together his passion for rich texture and materials to shine a light on the small but impactful details of a space. Mies’ approach to design is mirrored in the RZ’s interior: less ornamentation creates expansive feelings, refined with premium materials.

The Barcelona Pavilion, which Mies designed in 1929 for the World Fair, was a peaceful, flowing space with rich marble walls and unique, custom-designed furniture. Located in the heart of a city renowned for its striking architecture, the Pavillion sets the perfect stage for the launch of a car that brings the power of personal luxury to all that get behind the wheel.

The All-New RZ is the first-ever dedicated Lexus Battery Electric Vehicle, built completely from the ground up, with technology and design at its core. Every element of the RZ has been carefully considered and optimised, through the lens of the Omotenashi philosophy of unparalleled hospitality, to ensure the most luxurious and enjoyable EV experience possible.

While the luxury car manufacturer’s first dedicated BEV is rooted in data and technology, the All-New RZ offers more than its expert engineering: an unrivalled driving experience. Centring on how the feeling of the drive is everything, the TVC follows a man at home in the Pavilion. He is surrounded by luxury items all discerningly chosen for both their elegance and high-tech capabilities, represented by data overlaid as text on the film.

As the man steps into the Lexus RZ on the driveway and begins his journey, the data is stripped away from the film, capturing that the feeling of the drive is everything.

The RZ encapsulates the advanced craftsmanship and considered design of the Lexus brand and elevates this to a new standard in premium driving experience. Every individual element of the vehicle has been carefully designed and brought together to create a whole new level of luxury, developed under the Lexus Driving Signature philosophy of Confidence, Control, and Comfort: engineered to set a new benchmark in terms of premium driving experience.

The RZ retains all of the signature qualities of performance and craftsmanship associated with Lexus, paired with great acceleration and an exhilarating driving experience, thanks to the Lexus-first combination of e-Axles and DIRECT4 all-wheel drive torque control.

In many of the same ways that the architects behind the Barcelona Pavilion considered every stone, joist, and fabric that they used to bring together the iconic final construction, the Lexus RZ is the bringing together of thousands of tiny but crucial elements of technology, craftsmanship and design to create the ultimate in luxury EV vehicles.

The new Lexus RZ campaign is available to view online at Lexus RZ | Lexus Europe and includes a television commercial, OOH advertising, digital advertising, CRM and social media content.

#Lexus                                   

#LexusRZ               

#TheDriveIsEverything

Driving enjoyment and passenger comfort are both enhanced in the Lexus RZ by the car’s DIRECT4 intelligent all-wheel drive control system. This exclusive Lexus technology, which is introduced on the RZ, automatically adjusts driving force distribution between the front and rear e-Axles within milliseconds in response to driving conditions. DIRECT4 also automatically adjusts the braking force on all four wheels in accordance with ground contact load and improves this Battery Electric Vehicle’s energy efficiency.

When Chief Engineer Takashi Watanabe observed the world’s fastest animal, the cheetah, in action, he was fascinated by how the big cat’s body moves in all kinds of ways when it sprints and swerves in pursuit of prey, yet its head remains surprisingly stable, and its eye-line is unwavering. This inspired Lexus’ engineers to think of new ways to control the RZ’s body posture, and with DIRECT4 they were able to bestow the vehicle with exceptionally good pitch control. The extent to which the vehicle tilts backwards under acceleration and forwards under braking is now more limited, reducing the corresponding movements of occupants’ heads. This gives the driver a more stable sightline and significantly enhances passenger comfort, especially in the rear seats.

This inspiration from the cheetah also influenced the RZ’s exterior styling.

In addition to the greater control of vehicle body posture, and a reduction in sudden cabin movements for a smoother ride, the other benefits of DIRECT4 are powerful and smooth on-demand acceleration; excellent traction under acceleration and on slippery surfaces; better stability through corners; and reassuringly secure braking.  

Automatically variable torque distribution also enhances the precise, linear, natural-feeling responses to driver inputs. All these attributes strengthen the RZ’s core driving characteristics, represented by the “three C’s” that are the cornerstones of the Lexus Driving Signature: Confidence, Control, and Comfort.

DIRECT4 continually provides optimal drive force balance between front and rear by controlling each e-Axle independently. Sensors send information to the BEV ECU about wheel speed, longitudinal G, and steering angle. DIRECT4 responds to this information, to maximise traction and grip, almost instantly: front/rear torque bias can be adjusted from zero to 100% or 100% to zero and anything in between in milliseconds, faster than any mechanical system.

Torque is divided between the front and rear e-Axles according to driving conditions:

Lexus has set a course to develop new technologies and vehicles that maximise the potential of electrification not just to improve energy efficiency and reduce emissions, but also to deliver a higher level of performance, dynamics and driver engagement. At its Kenshiki media forum in Brussels the company provided a progress update on Lexus Electrified, its roadmap for electrification and the journey to carbon neutrality. It also highlighted some of the innovative design and engineering that will feature in its new generation models.

Pascal Ruch, TME Vice President in charge of Lexus Europe, acknowledged that ultimately battery electric vehicles will take the lead, but that while challenges of infrastructure and electricity supply remain, Lexus will continue to develop a range of electrified technologies for hybrid electric, plug-in hybrid electric and battery electric vehicles to meet diverse customer needs and driving environments around the world.

He said: “All future development will be based on the principle of leveraging electrification to reinvent the driving experience. We want our vehicles to be truly enjoyable to drive.”

The Lexus technology advantage

Lexus was the pioneer of electrification in the luxury car market, introducing the hybrid electric RX 400h SUV in 2005. Since then, it has pushed the technology boundaries to achieve ever-better performance and efficiency, gaining unmatched experience in developing the principal electric vehicle components – including motors, batteries and power control units. At the same time, it has popularised hybrids with a growing range of models, that has amassed more than 2.3 million global sales. Today, more than 90% of the new Lexus vehicles sold in Europe are hybrids. The company is leveraging this experience to ensure its new generation of electrified models deliver the highest levels of quality, performance and safety.

To help realise its ambitions, Lexus is developing a new global headquarters at Shimoyama in Japan, a car-centric, agile complex that will be home to all its development disciplines, with designers and engineers working side by side in the drawing rooms and on the test tracks.

Lexus Electrified Sport

The Electrified Sport represents Lexus’ vision for a future halo sports car with a battery electric drivetrain. It captures the company’s intention to build electrified cars with an authentic performance dimension. Its sweeping lines – establishing a new Lexus BEV identity, inspired by the speed and smoothness of aerobatics – are matched by its power. Acceleration from 0-100 km/h acceleration is expected in around two seconds.

Superior battery design

The batteries deployed in the latest Lexus hybrid electric and plug-in hybrid electric vehicles provide practical, all-electric EV driving capability, but are kept compact to avoid penalties of weight, cost and intrusion into the cabin and load space. The same principle is applied to battery electric models, with the smart-sized 71.4 kWh battery in the upcoming RZ 450e SUV set to provide an optimal combination of range and efficiency.

The all-new RX hybrid introduces a new bi-polar nickel-metal hydride battery, a technology that reduces resistance, giving higher load and unload capacity. This increases output from each cell by 70%, so more power can be obtained without increasing the battery’s dimensions. Lexus is also researching the next generation of lithium-ion batteries and the potential of solid-state battery technology. The bi-polar nickel-metal hydride battery is available on the RX 350h and on the RX 500h, Lexus’ first turbocharged performance hybrid.

The quality and safety of Lexus’ new battery units are founded not only on the design and structure of the battery, but also on a monitoring system that detects any abnormal heating, all the way down to individual cell level. The use of non-conductive coolant prevents the risk of fire should a problem occur, while the battery design prevents degraded substances forming on the anode and compromising battery life. Thanks to these measures, Lexus is confidently targeting the new RZ to maintain 90% of its battery capacity after 10 years of use, adding to customer peace of mind.

Dynamic rewards with DIRECT4 and One Motion Grip

Lexus is introducing new systems that optimise the dynamic potential of electrified powertrains. DIRECT4, featured in the new RX 500h and RZ 450e models, is a Lexus-exclusive technology that instantly balances the drive torque delivered to the front and rear axles, giving optimum traction in all driving conditions, linear acceleration and enhanced cornering and vehicle posture. As well as performance and handling it will also contribute to greater ride comfort, particularly for rear seat passengers.

One Motion Grip is a steer-by-wire system that dispenses with mechanical connection between the steering wheel and the front wheels. Set for introduction on the new RZ 450e, it will transform the driving experience, eliminating the need for hand-over-hand turns of the wheel so manoeuvres are made easier and more precise. Low-speed agility and highway stability are also improved. The system makes automatic micro-corrections when driving over uneven surfaces.

An EV powertrain with manual transmission

For many drivers, the control and engagement provided by a manual transmission is an important part of an enjoyable driving experience. Lexus has investigated how a battery electric vehicle might be equipped with a manual transmission – a project that has progressed to focused development using a research prototype based on the UX 300e compact SUV, equipped with a gear lever and a clutch pedal.

Takashi Watanabe, Lexus Electrified Chief Engineer, explained: “From the outside, this vehicle is as quiet as any other BEV. But the driver is able to experience all the sensations of a manual transmission vehicle. It is a software-based system, so it can be programmed to reproduce the driving experience of different vehicle types, letting the driver choose their preferred mapping.”

With the DIRECT4 and One Motion Grip systems also being software-based, Lexus will be able to explore new opportunities for performance customisation to provide a personalised experience for each driver.

This fall, the Marvel Studios’ Black Panther franchise and Lexus will once again join forces as the official automotive partner of the highly anticipated Marvel Studios’ Black Panther: Wakanda Forever. Ahead of the film’s global release beginning, November 9, 2022, the RZ 450e, driven by Dora Milaje warriors, will star in heart-pumping 60-, 30-, and 15-second spots called “An Electric Future”.

Directed by Anthony Leonardi III, the visually thrilling spot finds General Okoye (played by Danai Gurira) in the RZ 450e as she prepares to fulfil her national duty in the unfamiliar roll of public speaker. General Okoye is joined by her fellow Dora Milaje as they embark on what becomes a car chase experience filled with spectacular jinks, explosions, and pin-point accurate vibranium spear throws.

The RZ 450e welcomes General Okoye’s adventure in stride, allowing the Dora Milaje to dodge their pursuers with its precise One Motion Grip steering, balanced handling thanks to DIRECT4 all- wheel drive, and a seamless on-demand application of power via front and rear e-Axle motors. And because of the RZ’s BEV-specific seating placement and versatile digital rear-view mirror, all- around visibility for General Okoye’s driver and front passenger is optimal.

“The power, elegance, and future-forward vision of the Lexus brand aligns perfectly with the Black Panther franchise. We couldn’t be happier to team-up with Lexus once again to bring an action-packed story and supporting 360 campaign to life,” said Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company.

“We’re excited and honoured to continue our collaboration with the Marvel Studios’ Black Panther franchise,” said Michael Moore, Lexus International’s General Manager for Strategic Communication. “Our all-electric RZ 450e is a perfect fit in the Dora Milaje’s cutting-edge arsenal, bringing an elevated driving experience that intuitively connects with its users through advanced technology and compelling performance.

ABOUT MARVEL STUDIOS’ BLACK PANTHER: WAKANDA FOREVER

In Marvel Studios’ “Black Panther: Wakanda Forever,” Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (including Florence Kasumba), fight to protect their nation from intervening world powers in the wake of King T’Challa’s death. As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta as Namor, king of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livinalli. “Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in Europe as from Nov. 9, 2022.

World Music Day (21 June) encourages people around the world to enjoy making and sharing music together. For Lexus, it is an opportunity to celebrate an exclusive and long-running partnership with luxury audio specialists Mark Levinson that has brought great music to millions of Lexus drivers and passengers.

Together, Lexus and Mark Levinson (one many prestige brands owned by parent company HARMAN International) have been raising the bar for the quality of in-car entertainment for more than 20 years. Today, bespoke sound systems are developed for each new model, benefiting from ever-more sophisticated technologies to deliver the best listening experience for everyone on board. That’s true whatever your listening preference: the grandeur of a symphony hall, the intimacy of jazz club or the thrill of a stadium gig – the sound reproduction gives you the sense that you are part of the event.

The latest fruits of this partnership will be revealed later this year with the launch two all-new SUVs – the new generation RX SUV and the ground-breaking, all-electric RZ.

“It’s really a partnership that begins with understanding the vision for the car and its occupants,” explains Savion Thompson, Acoustics Engineer at Mark Levinson. “Our team makes a point to learn early what a model means to Lexus, then we develop the system to enhance this vision.

“We do a lot of listening – to the chief engineers, the factory workers and the dealerships, and then to the buyers. Part of my job is to know what is out there, but even more important is to choose the right fit for the car. That’s a process that takes an entire team and constant feedback at every checkpoint, following a strong philosophy of constant improvement, or kaizen,” continued Thompson.

The synergies between the two companies include the fact they both aim to deliver the highest standards. “We strive to be the highest performing audio brand in the world,” says Kyle Roche, Senior Global Marketing Manager at HARMAN. “Aiming to achieve near zero per cent harmonic distortion and crystal-clear acoustic performance, our goals align with Lexus very closely. That is one of the reasons why the partnership has lasted for more than 20 years.”

One of the most recent examples of Mark Levinson’s work in a Lexus production model is the audio system tailor-made for the new NX 350h hybrid electric SUV. The focus of the development programme was to use new PurePlay architecture to create a 7.1 surround sound effect, bringing the sound closer to the listener’s ear level and taking the listening experience beyond what might be expected from an in-car audio system. This reflects how the quality of the audio contributes to Lexus’s famous omotenashi hospitality principles, going beyond people’s expectations to make them feel completely at home in their car.

Work began on designing the audio system around five years before the model’s market launch and involved close scrutiny of the size and shape of the vehicle interior.

“Space is always at a premium, particularly in a vehicle the size of the NX,” says Savion Thompson. “However, both Lexus and Mark Levinson set a goal to keep the sound system as close to ideal as possible. This called for months of vehicle study, lots of hand-made prototypes, simulations, measurements and presentations. The team persisted, even stripping the vehicle down to the sheet metal and reworking the factory process to make way for innovation.”

There is also the quest to find the right balance between performance and efficiency: “As vehicle manufacturers strive to increase output while using fewer resources, the multimedia system has to respond to the same challenges. Every millimetre of space and gramme of material needs to be negotiated with a clear value-added purpose,” Thompson adds.

The Pureplay speaker layout in the NX features seven matched 90mm speakers, positioned strategically around the cabin to create an enhanced sound stage. To this are added an internally coupled subwoofer, and 8x9 door woofer and a brand-new, fully discrete 12-channel amplifier.

“The amplifier is the core of our sound,” says Thomson, “we have been working on it for five years in what has been a true collaboration between our automotive and luxury teams.”

On Lexus’s part, there is great appreciation for Mark Levinson’s contribution to the quality and appeal of its vehicles: “During the past two decades our two companies have evolved side-by-side with our shared values of precision craftsmanship, innovation and an amazing experience for our customers,” says Spiros Fotinos, Head of Lexus Europe. “With each new model, we have been able to deliver a more immersive and rewarding listening experience, thanks to Mark Levinson’s leadership in audio technology and close understanding of our values as a global luxury brand.”

For more information, please visit https://www.lexus.eu/car-models/

Developed under the ‘Lexus Driving Signature’ philosophy, the RZ is the first dedicated Lexus BEV (Battery Electric Vehicle). It is designed and engineered to set a new benchmark in terms of premium driving experience, providing the driver with a carefully crafted and intimate connection with their car, characterised by confidence, control and comfort.