<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:pp="http://www.presspage.com/rss/"
     version="2.0"
     xmlns:atom="http://www.w3.org/2005/Atom">
                <channel>
                    <title><![CDATA[Newsroom Lexus Europe]]></title>
                    <link>https://newsroom.lexus.eu/</link>
                    <description></description>
                    <language>en</language>
                    <lastBuildDate>Mon, 07 Sep 2026 20:09:39 +0200</lastBuildDate>
                    <pubDate>Tue, 20 Dec 2016 13:21:18 +0100</pubDate>
                    <image>
                        <title><![CDATA[Newsroom Lexus Europe]]></title>
                        <url>https://content.presspage.com/clients/150_1850.png</url>
                        <link>https://newsroom.lexus.eu/</link>
                        <width>144</width>
                    </image><item>
                        <title>LEXUS INTERNATIONAL MID-YEAR 2016 REPORT</title>
                        <link>https://newsroom.lexus.eu/lexus-international-mid-year-2016-report/</link>
                        <guid>https://newsroom.lexus.eu/lexus-international-mid-year-2016-report/</guid><pp:caseid>155508</pp:caseid><description><![CDATA[<p><strong>Lexus International today announced it sold 319,275 vehicles in the first half of 2016, a 5% increase from the same period the last year, propelled by strong global demand for the new LX and the freshly-revised RX luxury utility vehicles, and for the midsize ES sedan during its first year of production at a new Lexus assembly plant in Kentucky USA.</strong></p>

<p><strong>Tokyo, Japan</strong> - Continuing growth in China (including Hong Kong) of 26% to 46,759 vehicles; and 16% across Europe and Russia to 36,405 vehicles, 26% in Japan to 28,420 vehicles; and 19% in East Asia and 37percent in the Latin America markets supported the global expansion of the Lexus brand.</p>

<p>Weakening demand for large premium sedans contributed to a decline of 4% across North America to sales of 162,493, and a soft luxury vehicle market across the Middle East markets led to a drop of 1% to 22,484 sales in those countries.</p>

<p>Lexus International executive vice president Yoshihiro Sawa said, &ldquo;Our designers and engineers have been working to further enhance the styling, performance and emotion of our already well-respected products, and I&rsquo;m grateful that people are noticing &ndash; and appreciating &ndash; a new experience with our brand. The bold styling of our newest luxury utility vehicles, the LX and RX, has been particularly well-received.&rdquo;</p>

<p><strong>BRAND INITIATIVES</strong></p>

<p>Lexus has continued its ten-year presence at the world&rsquo;s largest design event, the Salone del Mobile di Milano (Milan Design Week). The Lexus Design Award is an annual collaboration with world-renowned designers that encourages up and coming designers to create unique installations that express luxury in unique interpretations of design.</p>

<p>Lexus continues to support and nurture a new generation of emerging filmmakers around the world by producing Lexus Short Films in partnership with The Weinstein Company. For the third season the theme of &ldquo;Anticipation&rdquo; was selected as a provocative thought-starter providing an innovative platform for filmmakers&rsquo; imaginations. Director submissions were received from the worldwide filmmaking community, with four filmmakers being invited to interpret the meaning for their own narrative and tell a story based around their vision.</p>

<p>The INTERSECT BY LEXUS luxury culture and cuisine brand experience space and design gallery in Tokyo is celebrating its third anniversary this summer. A second INTERSECT BY LEXUS gallery opened in Dubai UAE at the end of last year for guests to enjoy Lexus experiences outside of their cars, and a third Intersect By Lexus gallery is expected to open in New York in mid-2017.</p>

<p>Lexus is racing the RC coupe in Japan&rsquo;s Super GT500 series and in the German VLN endurance racing series at the famous N&uuml;rburgring circuit. In North America, Lexus USA is developing a GT3 spec RC F to enter in the IMSA GTD series of pro sports car racing next year.</p>

<p><strong>PRODUCT NEWS</strong></p>

<p>The Lexus line-up of hybrid models expanded in 2016 to offer a range of ten different high-efficiency, low-emission, luxury vehicles in markets throughout the world:</p>

<p>1. CT 200h</p>

<p>2. HS 250h (Japan only)</p>

<p>3. ES 300h</p>

<p>4. IS 300h</p>

<p>5. RC 300h</p>

<p>6. GS 300h</p>

<p>7. GS 450h</p>

<p>8. LS 600h</p>

<p>9. NX 300h</p>

<p>10. RX 450h</p>

<p>2016 saw the release of two limited-production, high-style, high-performance cars, the RC F sport coupe and the GS F sport sedan. They share a unique 5.0 litre V8 engine with advanced double-overhead cam (DOHC) cylinder heads incorporating Dual Variable Valve Timing-intelligence, Wide range (VVT iW).</p>

<p>Lexus also introduced a new 2.0 litre turbocharged engine in the NX, RX, RC and GS models and replacing the previous 2.5 litre V6 engine in the IS line. This all-new double-overhead cam (DOHC) and Dual Variable Valve Timing-intelligence, Wide range (VVT iW) four-cylinder engine is designed around an proprietary twin-scroll turbocharger integrated into the exhaust manifold.</p>

<p><strong>AWARDS</strong></p>

<p>At the North American International Auto Show, the LC earned two &ldquo;Eyes on Design&rdquo; awards for Best Production Design and Best Interior Design.</p>

<p>Lexus was recognized as the Best Brand in Kelley Blue Book&rsquo;s 2016 Best Resale Value Awards for the fifth consecutive year.</p>

<p>A separate study of residual value by online automotive data collector Edmunds.com identified a number of Lexus models as retaining high relative value in their classes: IS, ES, GX, LS and LX.</p>

<p>In the UK, the annual Autocar Awards recognized the Lexus IS with the coveted Autocar Used Car of the Year 2016 award.</p>

<p>Lexus has also dominated the Auto Express 2016 Driver Power Survey, with three Lexus models topping their categories for the UK&rsquo;s most reliable used cars: IS, RX and GS. #</p>]]></description><category><![CDATA[Sales,2016LX,ES 350,ES 300h,RX 200t,RX 350,RX 350h,LX 570,LX 450d,2016 LX,2016 RX,2015 ES]]></category>
            <pubDate>Tue, 09 Aug 2016 05:00:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/clients/150_1850.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/clients/150_1850.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/clients/150_1850.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[logo]]></pp:imageTitle></item><item>
                        <title>RECORD SALES FOR LEXUS EUROPE IN THE FIRST HALF OF 2016</title>
                        <link>https://newsroom.lexus.eu/record-sales-for-lexus-europe-in-the-first-half-of-2016/</link>
                        <guid>https://newsroom.lexus.eu/record-sales-for-lexus-europe-in-the-first-half-of-2016/</guid><pp:caseid>155588</pp:caseid><description><![CDATA[<ul>
<li style="padding-left:0px !important;"><strong>Lexus Europe sold more than 36,000 vehicles in the first half of 2016; best-ever half-year result, marking a 16% increase vs. H1 2015</strong></li>
<li style="padding-left:0px !important;"><strong>Sales strongly supported by new generation RX (+123% vs H1 2015) as well as other newly launched models: LX, ES and RC</strong></li>
<li style="padding-left:0px !important;"><strong>Balanced growth across the region, with significant sales increase in several markets such as France, Germany, Italy, Spain, Belgium, Ireland, Poland, and Ukraine</strong></li>
<li style="padding-left:0px !important;"><strong>Outstanding performance in Russia, with substantial increase of market share: +2.8ppt to reach 14.4% during H1 2016</strong></li>
</ul>

<p><strong>Brussels, Belgium</strong> - Lexus Europe sold 36,405 vehicles in the first six months of 2016, an increase of 16% compared to the first half of 2015, in a premium market which increased at a slower pace (+12%).</p>

<p>Alain Uyttenhoven, Head of Lexus Europe, commented: &ldquo;Over the last couple of years, Lexus has completely renewed its line-up, and expanded its range with new models such as the NX and the RC. We also remain by far the leading manufacturer of luxury hybrid vehicles, globally and in Europe. This provides a solid foundation for continued sales growth in the future.&rdquo;</p>

<p>Following enthusiast market response for its all-new, fourth generation model, sales of RX more than doubled in the first half of 2016 (+123%) to reach 8,815 units. Overall, NX was the best seller in the Lexus range, with 12,689 units sold, keeping the pace with 2015 when the new model was in full launch.</p>

<p>The RC coupe, launched at the start of 2016, also gained a strong foothold with already 972 units sold in the first half of the year.</p>

<p>Sales in Eastern markets were boosted by the new LX (3,067 units, +143% vs. H1 2015) and the revised ES (986 units, +19%).</p>

<p>Hybrid vehicles represent 98% of Lexus sales in Western Europe. Including Eastern markets, about two-thirds of total Lexus Europe sales are hybrids, reaching 23,021 units (+12%). The most popular hybrid models are NX 300h (8,788 units), RX 450h (4,715 units), CT 200h (4,452 units), and IS 300h (3,182 units).</p>

<p>There was substantial sales growth in all parts of the region managed by Lexus Europe, with increases in excess of 20% in France, Germany, Italy, Spain, Poland, Central Europe (Hungary, Czech Republic and Slovakia), Balkans, Belgium, Ireland and Iceland.</p>

<p>In Russia, Lexus sales increased by 17% in a premium market down by 6%. With 11,089 units sold in the first half of 2016, Lexus has now a premium market share of 14.4% in Russia (+2.8ppt).</p>

<p>Ukraine is currently the fastest growing market for Lexus Europe (+256%; market share increasing by 3.2ppt to reach 8.9%).</p>]]></description><category><![CDATA[Sales,RX 200t,RX 350,RX 350h,LX 570,LX 450d,ES 350,ES 300h,RC 200t,RC 300h,RC F,2016 RX,2016 LX,2015 ES,2016 RC]]></category>
            <pubDate>Mon, 11 Jul 2016 04:00:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1850/500_2014-eu-hybrid-range-large.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/1850/500_2014-eu-hybrid-range-large.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1850/2014-eu-hybrid-range-large.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[2014 EU Hybrid Range.jpg]]></pp:imageTitle><pp:imageDescription><![CDATA[Hybrid Range]]></pp:imageDescription></item><item>
                        <title>LEXUS’ INDUSTRY-LEADING RELIABILITY PRAISED BY UK CAR OWNERS</title>
                        <link>https://newsroom.lexus.eu/lexus-industry-leading-reliability-praised-by-uk-car-owners/</link>
                        <guid>https://newsroom.lexus.eu/lexus-industry-leading-reliability-praised-by-uk-car-owners/</guid><pp:caseid>155724</pp:caseid><description><![CDATA[<ul>
<li style="padding-left:0px !important;"><strong>Autocar &lsquo;Used Car of the Year&rsquo; Award goes to Lexus IS</strong></li>
<li style="padding-left:0px !important;"><strong>Lexus dominates Auto Express &lsquo;Most Reliable Used Car&rsquo; List</strong></li>
</ul>

<p><strong>Brussels, Belgium</strong> - The annual <a href="http://www.autocar.co.uk/car-news/AutocarAwards2016">AUTOCAR AWARDS</a> recognise some of the industry&rsquo;s most significant cars and characters. Lexus is pleased to communicate that the Lexus IS has won the coveted Autocar Used Car of the Year 2016 award.</p>

<p>Explaining its decision, Autocar said: &ldquo;What we have seen and heard from owners, mechanics and the car trade convinced us that there is no other model so deserving of the title. The simple fact is that no one has a bad word to say about their Lexus IS.&rdquo;</p>

<p>Autocar Editorial Director Jim Holder, added: &ldquo;We selected the Lexus because it&rsquo;s inexpensive to buy, has a reliability record that&rsquo;s the envy of the industry and it&rsquo;s extremely cost-effective to run.&rdquo;</p>

<p>Combining elegance with sporty dynamism, the IS offers the perfect balance of luxurious comfort and performance. Since the launch of the first generation IS in 1999, Lexus has already sold more than 180,000 units in Europe. The 2016 range includes the full hybrid IS 300h and the new IS 200t, powered by a 2.0-litre petrol turbo engine.</p>

<p>Lexus has also dominated the <a href="http://www.autoexpress.co.uk/best-cars/driver-power/86787/most-reliable-used-cars-2016">AUTO EXPRESS 2016 DRIVER POWER SURVEY</a>, with Lexus models topping three categories for the UK&rsquo;s most reliable used cars.</p>

<p>Our three winning models were the IS as the most reliable used compact executive car, the RX as the most reliable used 4&times;4 or SUV, and the GS as the most reliable used executive car. Our CT was also runner-up in the most reliable compact family cars category.</p>

<p>The 2016 Driver Power car customer satisfaction survey asked 50,000 UK car owners how they rated their cars for reliability, with the data providing an invaluable insight for anyone considering the purchase of a new car. This is a good indicator of what real owners think of their cars, across a wide range of categories including reliability, build quality, handling, performance, running costs and more.</p>

<p>Steve Fowler, Editor-in-Chief of Auto Express, said &ldquo;it seems to be a given that Lexus will dominate the reliability charts in our Driver Power Survey, so it&rsquo;s no surprise that&rsquo;s the case in 2016. A Lexus is very unlikely to go wrong &ndash; and if it does, the dealers will react superbly to fix things.&rdquo;</p>]]></description><category><![CDATA[Awards,CT 200h,hybrid,RX 200t,RX 350,RX 350h,IS 300h,IS 200t,2014 CT,2016 IS,2016 RX]]></category>
            <pubDate>Fri, 27 May 2016 05:00:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1850/500_2014-eu-hybrid-range-large.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/1850/500_2014-eu-hybrid-range-large.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1850/2014-eu-hybrid-range-large.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[2014 EU Hybrid Range.jpg]]></pp:imageTitle><pp:imageDescription><![CDATA[Hybrid Range]]></pp:imageDescription></item><item>
                        <title>LEXUS NUMBER ONE FOR RELIABILITY IN 2016 AUTO EXPRESS DRIVER POWER SURVEY</title>
                        <link>https://newsroom.lexus.eu/lexus-number-one-for-reliability-in-2016-auto-express-driver-power-survey/</link>
                        <guid>https://newsroom.lexus.eu/lexus-number-one-for-reliability-in-2016-auto-express-driver-power-survey/</guid><pp:caseid>155839</pp:caseid><description><![CDATA[<p><strong>&hellip;and number two, four, nine and 10</strong></p>

<ul>
<li><strong>Third generation RX luxury SUV named the UK&rsquo;s most reliable car, ahead of the current IS sedan</strong></li>
<li><strong>Lexus GS placed fourth, with NX and CT rounding off the top 10-rated models</strong></li>
<li><strong>Clean sweep in survey&rsquo;s top three for build quality for NX, and second and third generation RX</strong></li>
<li><strong>Four Lexus models in the top 10 &ldquo;best cars to own&rdquo;</strong></li>
<li><strong>Survey based on the real-world experiences of almost 50,000 motorists</strong></li>
</ul>

<p><strong>London, United Kingdom</strong> - Lexus has achieved unprecedented success in Auto Express&rsquo;s search for the UK&rsquo;s most reliable cars. The results of the 2016 Driver Power survey see the third generation RX luxury SUV achieving the highest rating, narrowly ahead of the current IS saloon.</p>

<p>A top-three clean-sweep was only prevented by the achievement of the Toyota Land Cruiser in third place, shading out the current Lexus GS saloon. To complete the emphatic performance, the NX crossover and CT premium hatchback rounded off the survey&rsquo;s top 10 models.</p>

<p>In fact every Lexus model eligible for the survey is featured. The absence of the RC coupe (only recently launched) and the LS limousine is that they have not achieved the sales volumes required for inclusion.</p>

<p>Auto Express declared Lexus has &ldquo;smashed&rdquo; the survey, which brings together the real-world experiences and opinions of almost 50,000 motorists. Announcing the results, it said: &ldquo;A new Lexus RX was launched in 2015, but given the Japanese marque&rsquo;s formidable performance, who would bet against the new version repeating the success of its predecessor, which tops our reliability chart this year.&rdquo;</p>

<p>Turning to the IS, it describes how the car &ldquo;doesn&rsquo;t take any prisoners when it comes to reliability,&rdquo; an area where it has &ldquo;forged a reputation for excellence&rdquo;. The GS is praised for its &ldquo;luxuriously appointed and high-spec&rsquo; interior&rdquo; and the NX is recognised for adding excellent reliability to the qualities that it shares with its larger RX sister model.</p>

<p>Ewan Shepherd, Lexus Director, said: &ldquo;We strive to give our customers complete peace of mind when it comes to being able to rely on their car, day in, day out. Their level of satisfaction is clearly communicated in this extraordinary survey result, vindicating everything we do to deliver the highest quality in all our models.</p>

<p>&ldquo;It is also significant that their opinions are in the great majority based on their experiences with our hybrid technology, confirming yet again the lasting quality and trustworthy performance of Lexus Hybrid Drive.&rdquo;</p>

<p>Lexus also performed strongly in other Driver Power categories, notably posting a one-two-three for build quality with the NX and second and third generation RX models. In the &ldquo;best car to own&rdquo; results, which take in performance across all survey criteria, Lexus claimed four of the top 10 places with the IS (the top-rated car in 2015) in fourth, GS in fifth, third generation RX in sixth and second generation RX in 10th.</p>

<p>And if you want to know which car has the comfiest seats, the survey reveals that honour, too, goes to the third generation Lexus RX.</p>]]></description><category><![CDATA[tag,Awards,IS 300h,IS 200t,hybrid,RX 200t,RX 350,RX 350h,GS 200t,GS 300h,GS 350,GS 450h,GS F,CT 200h,NX 200t,NX 300h,2016 GS,2016 RX,2014 CT,2015 NX,2016 IS]]></category>
            <pubDate>Thu, 21 Apr 2016 05:00:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1850/500_201620autoexpress20driver20power20320awards20rx.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/1850/500_201620autoexpress20driver20power20320awards20rx.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1850/201620autoexpress20driver20power20320awards20rx.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[2016 autoexpress driver power  awards rx.jpg]]></pp:imageTitle><pp:imageDescription><![CDATA[Autoexpress Driver Power Award]]></pp:imageDescription></item><item>
                        <title>RECORD SALES FOR LEXUS EUROPE IN THE FIRST QUARTER OF 2016</title>
                        <link>https://newsroom.lexus.eu/record-sales-for-lexus-europe-in-the-first-quarter-of-2016/</link>
                        <guid>https://newsroom.lexus.eu/record-sales-for-lexus-europe-in-the-first-quarter-of-2016/</guid><pp:caseid>155965</pp:caseid><description><![CDATA[<ul>
<li><strong>Lexus Europe sold more than 18,000 vehicles in the first quarter of 2016; best-ever quarterly result, marking a 16% increase vs. Q1 2015</strong></li>
<li><strong>Sales strongly supported by rejuvenated SUV line-up; boost for newly launched RX and LX as well as continued momentum for NX</strong></li>
<li><strong>Balanced growth across the whole region, with significant sales increase in several markets such as France, Germany, Belgium, Ireland, Poland, Israel, Ukraine and Russia</strong></li>
<li><strong>Lexus on track to exceed 70,000 sales in Europe this year, breaking its record for the second year in a row</strong></li>
</ul>

<p><strong>Brussels, Belgium</strong> - Lexus Europe sold 18,058 vehicles in the first three months of 2016, an increase of 16% compared to the first quarter of 2015, in a premium market which increased at a slower pace (+10%).</p>

<p>Alain Uyttenhoven, Head of Lexus Europe, commented: &ldquo;The second half of 2015 was marked by an intensive string of new model introductions, including RX, GS F, RC and GS in all European markets as well as LX and ES in the Eastern markets, and we are delighted to see such positive customer response. We are committed to further increase the strength of the Lexus brand in Europe and we look forward to a very successful 2016.&rdquo;</p>

<p>This quarter marked the start of sales of the all-new, fourth generation RX, which recorded a 114% sales increase over Q1 2015 to reach 4,024 units. Overall, NX remained the best seller among the Lexus range, with 6,315 units sold, sustaining the level of sales reached in Q1 2015 in full launch period.</p>

<p>Also launched in Eastern markets at the end of 2015, the new LX achieved an impressive 165% sales growth to reach 1,456 units, while sales of the revised ES increased by 19% to 475 units.</p>

<p>Hybrid sales continued to attract more customers, reaching 12,141 units (+14%) or about two-thirds of Lexus sales, led by NX 300h (4,672 units), CT 200h (2,445 units) and RX 450h (2,362 units).</p>

<p>Last year also marked the roll-out of a line-up of models equipped with Lexus&rsquo; new 2.0L turbo engine: NX 200t, RX 200t, GS 200t, IS 200t and RC 200t. In total, these models already represented 12% of Lexus sales during the first quarter of 2016, with Russia and Poland being the largest markets.</p>

<p>There was substantial sales growth in all parts of the region managed by Lexus Europe, with increases in excess of 20% in several markets including France, Germany, Belgium, Ireland, Poland, Israel, Ukraine as well as Russia (+23%) &ndash; the latter despite challenging market conditions (premium market down 14% during the quarter).</p>]]></description><category><![CDATA[Sales,NX 200t,NX 300h,hybrid,RX 200t,RX 350,RX 350h,LX 570,LX 450d,ES 350,ES 300h,2015 NX,2016 RX,2016 LX,2015 ES]]></category>
            <pubDate>Fri, 08 Apr 2016 05:00:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1850/500_2014-eu-hybrid-range-large.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/1850/500_2014-eu-hybrid-range-large.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1850/2014-eu-hybrid-range-large.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[2014 EU Hybrid Range.jpg]]></pp:imageTitle><pp:imageDescription><![CDATA[Hybrid Range]]></pp:imageDescription></item><item>
                        <title>RELEASE - STEP INSIDE &#039;THE LIFE RX&#039; AND EXPERIENCE AMAZING JUDE LAW IMMERSIVE THEATRE PRODUCTION IN 360-DEGREE VIDEO</title>
                        <link>https://newsroom.lexus.eu/release---step-inside-the-life-rx-and-experience-amazing-jude-law-immersive-theatre-production-in-360-degree-video/</link>
                        <guid>https://newsroom.lexus.eu/release---step-inside-the-life-rx-and-experience-amazing-jude-law-immersive-theatre-production-in-360-degree-video/</guid><pp:caseid>155321</pp:caseid><description><![CDATA[<p><strong>LEXUS LIFTS THE CURTAIN ON METICULOUSLY CRAFTED EXPERIENCE TO CELEBRATE BOLDLY DESIGNED NEW LEXUS RX</strong></p>

<p><strong>Brussels, Belgium</strong> - MARCH 10 2016 00.01 CET; Today Lexus Europe unveils a new 360-degree video, giving viewers the chance to step inside an immersive show and become an invisible member of the production team. Actor Jude Law acts as a personal guide in the six-minute interactive video journey, which sees the Hollywood star and a team of experts from the world of immersive theatre propel unwitting members of the audience into &lsquo;The Life RX&rsquo; &ndash; a world of luxury, excitement and thrills, as depicted in the latest TV advert for the new 2016 Lexus RX.</p>

<p>Shot in a disused underground bank vault and London&rsquo;s Tom Dixon-designed Mondrian hotel, the video lifts the curtain on a one-night-only immersive performance, which took place last month. Captured with over 80 individual cameras, 25 hidden microphones and 3 bespoke car rigs, the video allows viewers to explore how the production was created and experience the glamour for themselves, submerging themselves within the set.</p>

<p>The audience travel through the experience under the guise of attending a traditional car launch, being laser-guided through a series of opening scenes inspired by the bold design of the RX, before being seated in the luxury SUV. As they don an Oculus Rift headset, the concealed crew quickly transforms an empty hangar into a bustling film set, catapulting the unsuspecting guests into the life of a film star.</p>

<p>Encouraged to improvise in their new role, the participants are pursued by eager photographers and journey through the streets of London to arrive in style at their very own red carpet debut. As they emerge into the spotlight, they are greeted by rows of adoring fans, and as they attempt to tackle a press interview, Jude Law himself appears to ask for the return of his Lexus RX keys.</p>

<p>Speaking about the content, Jude Law said: &ldquo;The 360-degree video provides a glimpse behind the scenes of what was an epic 14 scene production. In immersive theatre, the audience is often left wondering how everything came together and this video lifts the lid on some of that. We worked with a very talented team to create the experience and hope everyone who watches this video has as much fun navigating their way around it as we did putting it on.&rdquo;</p>

<p>Spiros Fotinos, Head of Marketing at Lexus Europe said: "On Feb 9th, in London, Lexus Europe in collaboration with Jude Law and an A-list team surprised a select group of 100 participants by exposing them to an immersive theatre experience to celebrate the Life RX. Thinking they were attending a conventional press event, the participants were unwittingly transformed into Hollywood superstars and for 50 minutes, live the Life RX. This campaign has been about sharing the amazing experiences that are the Life RX. We&rsquo;ve been inspired by the pioneering spirit of the Lexus brand to create new ways to tell our story. Whether you look at the bespoke POV camera we created to shoot the TVC, the use of immersive theatre or the sound and lights technology we have used, everything is cutting edge.&rdquo;</p>

<p>The launch was meticulously produced and directed by an A-list team including the Performance Director behind many Secret Cinema classics, Simon Evans; the Sound and Graphic designer from smash-hit immersive experience Punch Drunk, Stephen Dobbie; &lsquo;The Railway Children&rsquo;s&rsquo; award winning Set and Costume Designer, Joanna Scotcher; Moschino and Beyonc&eacute; Lighting Designer, Tupac Martir; the World&rsquo;s first immersive talent agency The Department, and many of the cast from cult immersive theatre shows such as &lsquo;You Me Bum Bum Train&rsquo; and also included a scene with master tailor Joshua Kane.</p>

<p style="text-align: center;">To view the video go to&nbsp;<a href="http://www.youtube.com/lexuseurope">http://www.youtube.com/lexuseurope</a></p>

<p style="text-align: center;">NB. Viewing directions</p>

<p style="text-align: center;">- ON MOBILE : 360-degree video works best viewed on mobile devices. On Apple and Android devices, click the link and watch/interact through the YouTube app. Please ensure you update the YouTube app to the latest version. This also works well with Oculus Rift and Samsung Gear VR kits.</p>

<p style="text-align: center;">- GOOGLE CARDBOARD ON ANDROID : Watch in Google Cardboard on Android Devices &ndash; Click the link and open the video in the latest version of the YouTube app on Android. Make the video suitable for Google Cardboard by clicking the cardboard icon in the video player, insert your phone in to the unit, then move your head around to experience the video in full 360-degree.</p>

<p style="text-align: center;">- ON DESKTOP : 360 video works in the latest versions of <a href="http://www.wired.co.uk/chrome">Chrome</a>, Firefox & Internet Explorer browsers. Using the link, open in YouTube and tap and drag to move the camera around the video</p>

<p style="text-align: center;">&lsquo;The Life RX&rsquo; TV advert can be found at: <a href="https://www.youtube.com/watch?v=qF9NTslNGpY">https://www.youtube.com/watch?v=qF9NTslNGpY</a></p>

<p style="text-align: center;">- ENDS &ndash;</p>

<p>NOTES TO EDITORS</p>

<p>ABOUT IMMERSIVE THEATRE</p>

<p>In immersive theatre, the lines between performer and audience and between performance and life are blurred. The audience are not passive bystanders and audience members; they are part of the story. However small their role may be, they are placed within in the middle of the action allowing them to individualize their experience based on their reactions and choices and write their own stories.</p>

<p>ABOUT LEXUS</p>

<p>Launched in 1989, Lexus has become renowned throughout the world for its pursuit of perfection, the outstanding quality and sophisticated high-technology content of its products, and for its unique concept of complete customer service. Further reinforcing the traditional Lexus values of unparalleled build quality, comfort and interior luxury, Lexus is currently rejuvenating its line-up, launching a new wave of emotional and inspirational products featuring bolder product execution, superior driving dynamics and state-of-the-art technologies. Today, Lexus remains the first - and only - premium automotive manufacturer to offer a comprehensive full-hybrid model range comprising the RX 450h, the GS 450h and GS 300h, the LS 600h, the ES 300h, the IS 300h and the CT 200h. In Europe, models featuring Lexus Hybrid Drive account for more than half of all Lexus sales.</p>]]></description><category><![CDATA[RX200t,RX 200t,RX 350,RX350,RX 350h,RX350h,hybrid,campaigns,2016 RX]]></category>
            <pubDate>Thu, 10 Mar 2016 00:00:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1850/500_36020video20still205-1-2.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/1850/500_36020video20still205-1-2.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1850/36020video20still205-1-2.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[36020video20still205-1-2.jpg]]></pp:imageTitle></item><item>
                        <title>JUDE LAW SURPRISES GUESTS BY STARRING IN &#039;THE LIFE RX&#039; -  A NEW IMMERSIVE THEATRE EXPERIENCE</title>
                        <link>https://newsroom.lexus.eu/jude-law-surprises-guests-by-starring-in-the-life-rx----a-new-immersive-theatre-experience/</link>
                        <guid>https://newsroom.lexus.eu/jude-law-surprises-guests-by-starring-in-the-life-rx----a-new-immersive-theatre-experience/</guid><pp:caseid>155152</pp:caseid><description><![CDATA[<p><strong>METICULOUSLY CRAFTED ONE-NIGHT-ONLY PERFORMANCE CELEBRATES THE LAUNCH OF THE BOLDLY DESIGNED NEW LEXUS RX</strong></p>

<p><strong>London, United Kingdom</strong> - Last night, Hollywood actor and producer Jude Law starred alongside an elite cast of actors from the world of immersive theatre, in an exclusive interactive show.</p>

<p>The 14-scene odyssey, held at London&rsquo;s Tom Dixon designed Mondrian hotel and a secret underground bank vault, allowed 100 guests to take centre-stage in the performance and become the star of their very own personalised show. These unwitting participants were catapulted into a live theatrical manifestation of &lsquo;The Life RX&rsquo; - a multi-sensorial world of luxury, excitement and thrills, as depicted in the latest TV advert for the new 2016 Lexus RX, which also stars Jude Law.</p>

<p>Each room brought with it new scenarios and unexpected experiences that required guests to improvise in their new persona as an international movie star, whilst the rest of the cast had been fully prepped to work around their specific personalities. The ultimate bespoke performance.</p>

<p>The guests&rsquo; new role then took a dramatic turn as award-winning stage and screen legend - and immersive theatre fan - Jude Law surprised them by sharing their &lsquo;red-carpet scene&rsquo; finale to the production.</p>

<p>Designed to celebrate the luxury credentials of the new Lexus RX, each carefully crafted scene was inspired by elements of the sharply styled best selling SUV and the extraordinary lifestyle depicted in its TV advert. This creative premise propelled the guests into a multitude of &lsquo;film star&rsquo; scenarios, each designed to stimulate the senses in ever more sophisticated ways.</p>

<p>Propelled from one exhilarating scene to the next, en-route guests were laser-guided through underground bank vaults, crawled through giant speakers inspired by Woodstock Sound Engineer, Mark Levinson&rsquo;s premium acoustics systems, bundled into Lexus RX&rsquo;s to escape their pursuers, and asked to ride incognito in a customized luxury luggage trolley!</p>

<p>Our stars&rsquo; gastronomy skills were tested by a perfectionist, personal chef. Their &lsquo;on-screen presence&rsquo; was questioned by cinemas&rsquo; media elite. And gaggles of adoring fans threw themselves at our stars during the premier of their very-own movie.</p>

<p>They were even in-demand as fashion muses. Luxury British tailor, Joshua Kane, (playing himself in the production) begged our stars to wear one of his unique creations for the forthcoming awards season. In creating the garment he had used the same expert craftsmanship and hand-stitched techniques seen in the interior of the luxury SUV.</p>

<p>Speaking about the event, Jude Law said: &ldquo;Immersive theatre is a medium that has interested me for a while now. This is an experience where the audience is in the driving seat, and are taken into an incredibly magical world - having filmed the Life RX ad, being thrust into that world was something I wanted to be a part of. I had a lot of fun and hope everyone who came enjoyed it as much as we did creating it.&rdquo;</p>

<p>Spiros Fotinos, Head of Marketing at Lexus Europe said: "With &lsquo;The Life RX&rsquo; campaign we expressed an attitude that resonates with the modern luxury consumer. Luxury is not only about having the option to do something but actually having the courage to do it and make it your own. This is exactly what we did by staging an unprecedented immersive theatre experience and what we enabled our guests to do. All went through the same 14 scenes but they each experienced something unique and amazing. This bespoke approach reflects the spirit of the Lexus brand and fits perfectly with the bold and innovative character of the new RX."</p>

<p>The event was meticulously produced and directed by an A-list team including the Creative Director of London&rsquo;s Old Vic Tunnels, Hamish Jenkinson, the Performance Director behind many Secret Cinema classics, Simon Evans, the Sound and Graphic designer from smash-hit immersive experience Punch Drunk, Stephen Dobbie, &lsquo;The Railway Children&rsquo;s&rsquo; award winning Set and Costume Designer, Joanna Scotcher, Moschino and Beyonce Lighting Designer, Tupac Martir and many of the cast from cult immersive theatre shows such as &lsquo;You Me Bum Bum Train&rsquo;.</p>

<p>&lsquo;The Life RX&rsquo; immersive experience will be further brought to life using pioneering 360 filming techniques, hidden cameras were placed throughout the experience to allow those who couldn&rsquo;t attend on the night to enjoy this one off performance at home.</p>

<p>Pictures of the event will be available on February 10 as from 8.30AM CET on Lexus Newsroom: <a href="http://www.newsroom.lexus.eu">www.newsroom.lexus.eu</a></p>

<p>&lsquo;The Life RX&rsquo; TV advert can be found at: <a .="" 10="" 14="" 360="" 8.30am="" a="" a-list="" about="" actually="" advert="" all="" allow="" amazing.="" an="" and="" approach="" as="" at="" at:="" attend="" attitude="" available="" award="" be="" behind="" bespoke="" beyonce="" bold="" brand="" brought="" bum="" but="" by="" cameras="" campaign="" can="" cast="" cet="" character="" cinema="" consumer.="" costume="" courage="" creative="" cult="" designer="" did="" directed="" director="" do="" do.="" each="" enabled="" enjoy="" event="" exactly="" experience="" experienced="" expressed="" february="" filming="" fits="" found="" from="" further="" graphic="" guests="" hamish="" having="" hidden="" home.="" href="http://METICULOUSLY CRAFTED ONE-NIGHT-ONLY PERFORMANCE CELEBRATES THE LAUNCH OF THE BOLDLY DESIGNED NEW LEXUS RX London, United Kingdom - Last night, Hollywood actor and producer Jude Law starred alongside an elite cast of actors from the world of immersive theatre, in an exclusive interactive show. The 14-scene odyssey, held at London’s Tom Dixon designed Mondrian hotel and a secret underground bank vault, allowed 100 guests to take centre-stage in the performance and become the star of their very own personalised show. These unwitting participants were catapulted into a live theatrical manifestation of ‘The Life RX’ - a multi-sensorial world of luxury, excitement and thrills, as depicted in the latest TV advert for the new 2016 Lexus RX, which also stars Jude Law. Each room brought with it new scenarios and unexpected experiences that required guests to improvise in their new persona as an international movie star, whilst the rest of the cast had been fully prepped to work around their specific personalities. The ultimate bespoke performance. The guests’ new role then took a dramatic turn as award-winning stage and screen legend - and immersive theatre fan - Jude Law surprised them by sharing their ‘red-carpet scene’ finale to the production. Designed to celebrate the luxury credentials of the new Lexus RX, each carefully crafted scene was inspired by elements of the sharply styled best selling SUV and the extraordinary lifestyle depicted in its TV advert. This creative premise propelled the guests into a multitude of ‘film star’ scenarios, each designed to stimulate the senses in ever more sophisticated ways. Propelled from one exhilarating scene to the next, en-route guests were laser-guided through underground bank vaults, crawled through giant speakers inspired by Woodstock Sound Engineer, Mark Levinson’s premium acoustics systems, bundled into Lexus RX’s to escape their pursuers, and asked to ride incognito in a customized luxury luggage trolley! Our stars’ gastronomy skills were tested by a perfectionist, personal chef. Their ‘on-screen presence’ was questioned by cinemas’ media elite. And gaggles of adoring fans threw themselves at our stars during the premier of their very-own movie. They were even in-demand as fashion muses. Luxury British tailor, Joshua Kane, (playing himself in the production) begged our stars to wear one of his unique creations for the forthcoming awards season. In creating the garment he had used the same expert craftsmanship and hand-stitched techniques seen in the interior of the luxury SUV. Speaking about the event, Jude Law said: “Immersive theatre is a medium that has interested me for a while now. This is an experience where the audience is in the driving seat, and are taken into an incredibly magical world - having filmed the Life RX ad, being thrust into that world was something I wanted to be a part of. I had a lot of fun and hope everyone who came enjoyed it as much as we did creating it.” Spiros Fotinos, Head of Marketing at Lexus Europe said: " https:="" immersive="" including="" innovative="" is="" it="" joanna="" lexus="" life="" lighting="" luxury="" make="" many="" martir="" me="" meticulously="" modern="" moschino="" new="" newsroom:="" night="" not="" of="" off="" old="" on="" one="" only="" option="" our="" own.="" perfectly="" performance="" pictures="" pioneering="" placed="" produced="" punch="" railway="" reflects="" resonates="" s="" same="" scenes="" secret="" set="" shows="" simon="" smash-hit="" something="" sound="" spirit="" staging="" stephen="" such="" t="" team="" that="" the="" theatre="" they="" this="" those="" through="" throughout="" to="" tupac="" tv="" unique="" unprecedented="" using="" v="qF9NTslNGpY" vic="" was="" we="" went="" were="" what="" who="" will="" winning="" with="" www.newsroom.lexus.eu="" www.youtube.com="" you="" your=""> </a></p>]]></description><category><![CDATA[RX 200t,RX 350,RX 450h,hybrid,2016 RX,campaigns]]></category>
            <pubDate>Wed, 10 Feb 2016 04:00:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/clients/150_1850.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/clients/150_1850.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/clients/150_1850.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[logo]]></pp:imageTitle></item><item>
                        <title>LEXUS INTERNATIONAL 2015 YEAR IN REVIEW</title>
                        <link>https://newsroom.lexus.eu/lexus-international-2015-year-in-review/</link>
                        <guid>https://newsroom.lexus.eu/lexus-international-2015-year-in-review/</guid><pp:caseid>155147</pp:caseid><description><![CDATA[<p><strong>Lexus International today announced it sold approximately 652,000 vehicles globally in 2015, up 12 percent from 2014. A full year of the all new RC and NX sales, and the introductions of redesigned ES, RX, and LX models, furthered market share increases in many global markets including Japan, U.S.A., and Europe.</strong></p>

<p><strong>Brussels, Belgium </strong>- Sales in Europe increased 20 percent to approximately 64,000 vehicles, the most for a major market in percentage terms; including a 31 percent gain in Western Europe. Sales in China increased to approximately 88,500 vehicles, a 14 percent increase; and North America sales increased to approximately 368,000 vehicles, a 12 percent gain. Accentuating its luxury hybrid leadership, with almost 1 million hybrid Lexus vehicles sold to date, hybrid sales globally were approximately 149,000 vehicles and accounted for 23 percent of sales.</p>

<p>Mark Templin, Executive Vice President at Lexus International said: &ldquo;2015 was an amazing year for Lexus International. In addition to the new and redesigned models in our stable, we began rolling out our most advanced vehicle safety portfolio &ndash; Lexus Safety System +, and began ES production in North America. Our entire vehicle line-up design has evolved to be more bold and emotional, and our brand initiatives are resonating as an extension of the Lexus ownership experience. We appreciate luxury consumers taking notice and honoring us with a fourth straight year of double digit percentage growth.&rdquo;</p>

<p>At Lexus, we believe growth is the product of doing the right things for our customers and building brand advocacy. The following are just some of the activities we undertook and industry honors received in 2015.</p>

<p>Initiatives</p>

<p>The first INTERSECT BY LEXUS luxury brand experience space outside Japan opened in Dubai, UAE. This new two story space is located in the heart of the Dubai International Financial Center (DIFC).</p>

<p>Lexus named the first automaker winner ofthe Milano Design Award for Best Entertainingfor its "Lexus &ndash; A Journey of the Senses" exhibit at Milan Design Week, the world's largest design exhibition. Additionally, the first-ever Lexus Design Award Grand Prix winner was announced.</p>

<p>The third Lexus Short Films Series winners announced at the Napa Valley Film Festival. In 2013, Lexus Short Films was launched with the goal of supporting and nurturing a new generation of emerging filmmakers.</p>

<p>Lexus partnered with leading super conductive technology experts to create one of the most advanced Hoverboards ever. The Lexus Hoverboard is part of the global &lsquo;Amazing in Motion&rsquo; campaign.</p>

<p>Lexus Safety System +, a portfolio of active safety technologies designed to help prevent or mitigate collisions across a wide range of vehicle speeds package began rolling out in Europe, Japan and North America.</p>

<p>Honors</p>

<p>Lexus named the Luxury Brand with the Best Resale Value in Kelley Blue Book&rsquo;s 2016 Best Resale Value Awards. This is the fifth year in a row Lexus has been named the luxury brand with the best projected retained value through the initial five-year ownership. Six 2016 Lexus models were honored with Best Resale Value for their perspective vehicle categories: RC 200t/RC 300/RC 350, ES 300h, GS 200t/GS 350, RX 450h, GX 460, and LX 570.</p>

<p>The NX 200t was awarded &lsquo;Best Compact Premium SUV&rsquo; at the 2015 Middle East Car of the Year Awards (MECOTY).</p>

<p>CT was the overall winner in the Car Environmental List, an annual evaluation by the Traffic Association Germany (VCD).</p>

<p>Lexus topped the largest car satisfaction surveys, Autoindex, in Sweden and Norway, for the fourth time.</p>

<p>Lexus dominated the Auto Express Driver Power 2015 survey, receiving six awards including those for best manufacturer and &ndash; for the IS sedan &ndash; best car. The IS also took the top spot in the best compact executive car category and was the highest&shy; rated model for ease of driving. The NX was named best car for build quality within its first six months on the road in the UK.</p>

<p>The independent German institute for environmental research &lsquo;&Ouml;kotrend&rsquo; (Ecological Trend) and the car magazine &lsquo;Auto Test&rsquo; recognized the GS 300h as the most ecological car in the premium middle class. The evaluation of the vehicle&rsquo;s environmental performance was conducted based on its fuel consumption and emissions for its entire life cycle, including production, logistics and recycling.</p>

<p>RX achieved the best-ever pedestrian protection score out of all large SUVs ever tested by Euro NCAP and achieves a 5 &ndash;Star rating.</p>

<p>CT , ES, RC, and NX, earned the Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+, IIHS&rsquo;s highest recognition for crashworthiness and front crash prevention.</p>

<p><strong>Lexus ranked highest in vehicle dependability among all nameplates for a fourth consecutive year in the 2015 J.D. Power and Associates Vehicle Dependability Study (VDS). The ES ranked highest in the Compact Premium Car segment and the GX was awarded among Midsize Premium SUVs. The ES was the highest ranked model among all vehicles in the study.</strong></p>

<p>Sales by Region</p>

<p>North America: Approximately 368,000 vehicles, 12 percent increase</p>

<p>China: Approximately 88,500 vehicles, 14 percent increase</p>

<p>Europe: Approximately 64,000 vehicles, 20 percent increase</p>

<p>Japan: Approximately 48,000 vehicles, 9 percent increase</p>

<p>Middle East: Approximately 44,400 vehicles, 5 percent increase</p>

<p>East Asia and Oceania: Approximately 30,000 vehicles, 10 percent increase</p>

<p>Other markets combined: Approximately 9,400 vehicles, 26 percent increase</p>

<p>For more information, please visit the following:</p>

<p>newsroom.lexus.eu</p>

<p>lexus-int.com</p>

<p>intersect-by-lexus.com</p>

<p>lexusshortfilms.com</p>

<p>lexusdesignaward.com</p>]]></description><category><![CDATA[RC 200t,RC 300h,RC F,hybrid,Sales,2016LX,LX 570,LX 450d,RX 200t,RX 350,RX 350h,ES 350,ES 300h,NX 200t,NX 300h,2015 RC,2016 RX,2015 ES,2015 NX]]></category>
            <pubDate>Tue, 02 Feb 2016 04:00:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1850/500_2014-eu-hybrid-range-large.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/1850/500_2014-eu-hybrid-range-large.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1850/2014-eu-hybrid-range-large.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[2014 EU Hybrid Range.jpg]]></pp:imageTitle><pp:imageDescription><![CDATA[Hybrid Range]]></pp:imageDescription></item></channel>
                    </rss>