• Next-generation concepts and advanced technologies to showcase the brand’s commitment to transforming itself into a battery EV brand. 
• Booth also featuring a Virtual Reality simulator to allow visitors to experience the advanced, unique driving feel of the next-generation battery EVs. 

The 2023 Japan Mobility Show will be held in Tokyo Big Sight (Koto-ku, Tokyo) from October 26 to November 5, under the overall theme of ‘Discover a future you can’t wait to navigate!” 

The theme for the Lexus booth will be "Pushing the Boundaries of the Electrified Experience”. A line-up of next-generation BEV concept models will be revealed. Advanced technologies will also be on display, showcasing Lexus’ vision for the driving experience of the future. 

The booth will also express the brand's desire to achieve a carbon-neutral society by using bamboo material throughout the display, combining traditional Japanese aesthetics and craftsmanship with environmentally friendly, sustainable, and functional elements. 

In addition, a VR driving simulator, the “Lexus Electrified VR Experience” will be set up to demonstrate a futuristic driving experience tailored for each customer, which will be achieved through the adoption of electrification and AI technology. 

The on-stand Lexus press conference is scheduled for October 25 at 10:30 AM JST (3:30 AM CEST and can be viewed from the following URL.