European sales of Lexus hybrid SUVs have passed the milestone of a quarter of a million units. The total, recorded at the end of February, represents cumulative sales since the introduction of the RX 400h in 2005, the world’s first luxury hybrid vehicle.

Lexus was an industry pioneer in originating the concept of a luxury SUV with the launch of the original RX model in 1998. Since that ground-breaking innovation, it has introduced new models and constantly improved the performance of its market-leading hybrid electric technology. With more vehicles to choose from and growing customer demand for electrified powertrains that offer superior efficiency, growth in annual sales volumes has accelerated.

As the longest-established model, the RX large luxury SUV accounts for more than half the hybrid sales total, with 127,203 units. Now in its fourth generation, the RX has the added appeal of a seven-seat version, the RX L.

The mid-size NX, launched in 2014, has gained 101,137 hybrid sales, while the most recent addition to the line-up, the UX compact crossover, has enjoyed a strong start since its arrival in 2019 with 22,171 sales and the status of the brand’s current best-selling model.

Cumulative figures up to the end of November 2019 indicate that more than 501,000 new Lexus SUVs have been sold since the RX’s European introduction in 2000.

Now in its fourth generation, the RX remains Lexus’ best-selling SUV model in the region, with almost 275,000 delivered to customers. The RX also had the distinction of being the world’s first luxury hybrid SUV, with the launch of the RX 400h in 2005.

Since that first step, Lexus has continuously improved its self-charging hybrid technology and made it fundamental to its development of new generations of SUVs, including the mid-size NX, added to the line-up in 2014 and the new, compact UX, launched earlier in 2019.

Customers are increasingly keen to embrace Lexus hybrid power for its refinement, well-proven reliability, increasingly rewarding performance, and excellent efficiency. Today, Lexus hybrids can travel up to 50% of the time in zero emissions mode in congested urban environment, without the petrol engine having to be brought into play.

Almost half the 500,000 Lexus SUV sales have been hybrid models, while the proportion compared to conventionally powered versions has grown steadily. So far in 2019, hybrids have accounted for 63% of sales in the region as a whole*, and 96% in the Western European markets.

Lexus’ stable of SUVs also includes non-hybrid LX and GX models, available in Russia and other Eastern markets.

Reference:

*Lexus Europe sales include the European Union countries, Norway, Iceland and Switzerland, as well as the following Eastern markets: Russia, Ukraine, Kazakhstan, Caucasus region, Turkey and Israel.

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