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                    <title><![CDATA[Newsroom Lexus Europe]]></title>
                    <link>https://newsroom.lexus.eu/</link>
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                    <pubDate>Sun, 23 Feb 2025 09:28:33 +0100</pubDate>
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                        <title><![CDATA[Newsroom Lexus Europe]]></title>
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                        <title>LEXUS UNVEILS “LIMINAL CYCLES” INSTALLATION DESIGNED IN COLLABORATION WITH CRAFTING PLASTICS</title>
                        <link>https://newsroom.lexus.eu/lexus-unveils-liminal-cycles-installation-designed-in-collaboration-with-crafting-plastics/</link>
                        <guid>https://newsroom.lexus.eu/lexus-unveils-liminal-cycles-installation-designed-in-collaboration-with-crafting-plastics/</guid><pp:caseid>679926</pp:caseid><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/0019ffac-b37f-4f8f-8955-a1a87c3ce1bc/1920_2024-lexus-liminal-cycles.jpg.jpg?10000"><ul><li style="text-align:justify;"><span><strong>A new multisensory installation and limited-edition capsule collection explore the material innovation, responsive technology and personalization at the core of Lexus' luxury design</strong></span></li></ul><p style="text-align:justify;"><span>Today, Lexus unveils </span><i><span>Liminal Cycles</span></i><span>, a multisensory and responsive installation created in collaboration with Bratislava-based research and design studio <strong>Crafting Plastics</strong>. Presented in partnership with the <strong>Institute of Contemporary Art, Miami (ICA Miami)</strong>, the installation embodies Lexus’ exploration of material innovation, responsive technology and personalization, drawing inspiration from the Lexus LF-ZC (Lexus Future Zero Catalyst) Battery Electric Vehicle (BEV) concept car.</span></p><p style="text-align:justify;"><span>Coinciding with the unveiling of </span><i><span>Liminal Cycles</span></i><span>, Lexus officially launches its limited-edition capsule collection, featuring 26 collectible design objects by renowned designers <strong>Germane Barnes</strong>, <strong>Michael Bennett (Studio Kër), Suchi Reddy</strong>, and <strong>Tara Sakhi (T SAKHI)</strong> alongside Crafting Plastics. The capsule collection expands on the concepts explored in </span><i><span>Liminal Cycles</span></i><span>, inviting viewers to consider these objects as manifestations of Lexus’ core ethos of materiality, innovation, performance, sustainability, and technology.</span></p><p style="text-align:justify;"><span>Intended to highlight the possibilities of natural materials and reactive software, Crafting Plastics and Lexus welcome viewers of </span><i><span>Liminal Cycles</span></i><span> to embark on an immersive journey toward discovery. The installation, situated in the ICA Miami sculpture garden, realizes the adaptability and responsive technology that is central to the developing concept of SDVs (Software Defined Vehicles), which envisions software-enabled customization as a key element of personalized luxury design. By engaging a global art and design audience in its exploration of the SDV concept, Lexus continues to champion bold and uncompromised luxury experiences for the next generation.</span></p><p style="text-align:justify;"><span>Tasked with bringing the SDV concept to life, Crafting Plastics, comprised of co-founders Vlasta Kubušová, Miroslav Král and their team, employed their research practice to create a dynamic, fragmented central “car” sculpture referencing the Lexus LF-ZC at scale. The material foundation of the central sculpture is 3D-printed bioplastic Nuatan®–a bio-based material series that is biodegradable, based on 100% renewable resources and leaves no microplastics behind. Coated with a UV-responsive material skin, the sculpture reacts to environmental stimuli, such as UV radiation and a viewer’s proximity, in real time by changing colour and expanding and contracting with breath-like movements. This pulsating mimics the rhythmic movements of natural beings to symbolize the potential harmonies between nature and technology.</span></p><p style="text-align:justify;"><i><span>Liminal Cycles</span></i><span> also features three satellite installations to complement its central sculpture, each incorporating design elements of the LF-ZC to showcase sensory reactions ranging from audio and visual to olfactory. A flower-like sculpture references the shape of the LF-ZC’s steering wheel and entices viewers to interact with its rugged, earthy texture.&nbsp; It responds to human touch with fluctuations in the volume and intensity of the installation’s site-specific sound composition. A second sculpture reimagines the form of the LF-ZC’s headrest as a section of lounge seating which emanates a Lexus-inspired scent in response to visitors’ interaction. Anchoring the four-part installation is a wind-activated, lattice-like sculpture that uses UV-reactive bioplastic material to detect shifts in UV radiation, responding to this stimuli with a subtle reveal of the Lexus logo across the delicate structure. Each response discovered throughout the installation is an expression of the expansive possibilities of material innovation and software-enabled reactive design.</span></p><p style="text-align:justify;"><span>On view through December 15, </span><i><span>Liminal Cycles</span></i><span> marks Lexus’ third year partnering with ICA Miami and the brand’s ninth year participating in Miami Art & Design Week. Through their collaboration and presentation of world-class installations, Lexus and ICA Miami are committed to building inspiring experiences that encourage thoughtful dialogue centring on creativity and design.</span></p><p style="text-align:justify;"><span>Founded by Vlasta Kubušová and Miroslav Král, Crafting Plastics is recognized as a global advocate for the adoption of biobased materials within mainstream creative industries from fashion and product design to interior homewares. With the groundbreaking development of their proprietary Nuatan® material series, Crafting Plastics challenges a design landscape where planned obsolescence and significant environmental waste is the norm. Through this collaboration, Lexus and Crafting Plastics employ an elevated approach to responsible design that combines beauty, utility and endurance, with an emphasis on reuse and reintegration.</span></p><p style="text-align:justify;"><span>“This installation presents a rare opportunity to explore an ambitious creative project that demonstrates the extensive capabilities of biomaterials with minimal compromises,” says <strong>Vlasta Kubušová, co-founder of Crafting Plastics</strong>. “We are proud to showcase our vision alongside Lexus, a brand that shares the same values of sustainability and innovation in design. We hope that visitors will be inspired by the possibilities of bio-based materials and begin to view them as an asset of our shared future.”</span></p><p style="text-align:justify;"><span><strong>Lexus in Design Capsule Collection</strong></span></p><p style="text-align:justify;"><span>Expanding upon its dedication to the future of sensorial design and holistic luxury experience, Lexus introduces an exclusive capsule collection of 26 collectible design objects crafted by a group of leading design talents. Selected for their individual explorations of sustainability, sensory design, and material innovation, Lexus in Design collaborated with five visionary designers–Crafting Plastics, Germane Barnes, Michael Bennett (Studio Kër), Suchi Reddy, and Tara Sakhi (T SAKHI)–for this one-of-a-kind collection. For the collection, the five designers each created an edition of bespoke objects inspired by key elements of Lexus’ brand ethos–<strong>personalization</strong>, <strong>sustainability</strong>, <strong>materiality</strong>, <strong>technology</strong>, and <strong>performance</strong>. The objects serve as sensory vessels, designed to hold a specially crafted Lexus fragrance in candle or diffuser form.</span></p><p style="text-align:justify;"><span>Throughout the collection, the designers employ materials ranging from amber glass, gold leaf, fired clay and ceramic, to biodegradable plastic, interlocking slit paper, and recycled aluminium from a Lexus hood. The resulting collection balances innovation with heritage, the ephemeral with the collectible, and technology with human nature to transport viewers on an immersive and sensory journey.</span></p><p style="text-align:justify;"><span>Each designer’s creations unite Lexus’ design ethos with their existing practice.</span></p><ul><li style="text-align:justify;"><span><strong>Crafting Plastics’ </strong></span><i><span>Ephemerables </span></i><span>series marries the core ethos of <strong>personalization</strong> with their use of bioplastics in modular, customizable and biodegradable forms.</span></li><li style="text-align:justify;"><span><strong>Germane Barnes’</strong> ceramic vessels in his series, </span><i><span>The Beauty of Labor</span></i><span>, echo his award-winning research to reflect the value of high-quality <strong>performance</strong> in all aspects of design.</span></li><li style="text-align:justify;"><span><strong>Tara Sakhi (T SAKHI)’s</strong> </span><i><span>Memory</span></i><span> series encounters <strong>sustainability</strong> as an expressive representation of material evolution, resulting in exceptional luxury design achieved through the fusion of recyclable material.</span></li><li style="text-align:justify;"><span><strong>Michael Bennett </strong>presents a series of amber glass vessels, titled </span><i><span>Synesthesia</span></i><span>, as an exercise in <strong>materiality</strong> and repetition inspired by Lexus’ meticulous design process.</span></li><li style="text-align:justify;"><span><strong>Suchi Reddy</strong> foregrounds the role of technology in the design process with </span><i><span>Bloom</span></i><span>, a tabletop centerpiece for flowers and scents, employing interlocking slit paper to explore the intersection of technology-enabled intelligent design.</span></li></ul><p style="text-align:justify;"><span><strong>Lexus in Design x dilo Candle</strong></span></p><p style="text-align:justify;"><span>Alongside the capsule collection, Lexus also launches a custom scent developed in close collaboration with clean fragrance brand <strong>dilo</strong> and created specifically for integration into the capsule collection and </span><i><span>Liminal Cycles</span></i><span> installation. The fragrance will also be available as a limited-edition candle and features prominent top notes of blood orange and bergamot, paired with nature-inspired hints of cedar and moss and a renewing base of amber and fir. The candle’s overall olfactory profile welcomes notions of progress and renewal balanced with a grounding alignment with nature. Renowned for its innovative scents and clean formulas, dilo uses 100% US-grown soy wax, non-phthalate fragrances, and clean burning cotton wicks.</span></p><p style="text-align:justify;"><span>“We are honored to collaborate with some of the world’s leading designers to bring Lexus’ vision of holistic luxury and personalized experience to life through this year’s installation and launch of our capsule collection,” says <strong>Heather Updegraff, ​​General Manager of Lexus International Strategic Communications.</strong> “These works embody the potential of responsive technology, sustainable materials, and sensory-driven design, offering a tangible glimpse into the future while inspiring viewers to contemplate these concepts in their everyday lives.”</span></p><p style="text-align:justify;"><span>The Lexus in Design capsule collection will be on view at ICA Miami and Alcova Miami during Miami Art & Design Week 2024. Pieces from the collection will be available for purchase at the ICA Miami gift shop and online at HBX.com, with sales profits going toward the support of ICA Miami’s sustainability initiatives.</span></p><p style="text-align:justify;"><span>Once again, in the ICA Miami sculpture garden, Lexus will present </span><i><span>Lexus Art Series: Art and Innovation Talks with Whitewall</span></i><span> alongside the </span><i><span>Liminal Cycles</span></i><span> installation. On Wednesday, December 4, two panels will engage the public in inspiring discussions centering on materiality and sustainability in luxury and automotive design. Moderators, Katy Donoghue (Whitewall Editor-in-Chief) and Tamara Warren (Co-founder & CEO of LE CAR) will be joined on stage by designers Vlasta Kubušová (Crafting Plastics), Suchi Reddy, Germane Barnes, Michael Bennett (Studio Kër) and Tara Sakhi (T SAKHI) as well as Sellene Lee, Chief Designer at Calty Design Research.</span></p><p style="text-align:justify;"><span><strong>ABOUT LEXUS</strong></span></p><p style="text-align:justify;"><span>Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2.33 million electrified vehicles including HEVs, PHEVs, and BEVs.</span></p><p style="text-align:justify;"><span>A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries/regions worldwide.</span></p><p style="text-align:justify;"><span>Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.</span></p><p style="text-align:justify;"><span><strong>ABOUT CRAFTING PLASTICS</strong></span></p><p style="text-align:justify;"><span>Crafting Plastics is an award-winning interdisciplinary design and research studio founded by Vlasta Kubušová and Miroslav Král in 2016. The studio’s practice focuses on the research, development and implementation of a new generation of advanced ecological bio-based materials, both currently and in the future. Operating at the intersection of science and design, Crafting Plastics revolutionizes the properties and aesthetics of ephemeral materials, such as naturally-derived bioplastics, to offer durable design solutions across diverse industries. At the forefront of its practice, Crafting Plastics works to develop natural and scalable bioplastics to elevate the application and uses of the material within design and architecture. Nuatan®, the material brand developed by Crafting Plastics, is an ecological alternative to fossil-fuel-based plastic, created using 100% biobased and biodegradable biopolymer blends. Additionally, the studio is conducting innovative research on advanced environmentally responsive materials that act as sensing systems and enhance the relationship between humans and nature.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Crafting Plastics has worked with renowned brands such as Dior, Nike and Lexus, and presented projects at distinguished institutions worldwide, including the Victoria & Albert Museum, ALCOVA, MAK Vienna and Salon de Mobile. The studio has earned international acclaim, receiving nominations for the Slovak National Design Award, German Design Award (2018, 2021) and Beazley Designs of the Year at the London Design Museum. In 2022 Crafting Plastics was recognized by Dezeen as one of the world’s top emerging studios and in 2018 co-founder Vlasta Kubušová was featured in Forbes Slovakia’s 30 Under 30 List, underscoring Crafting Plastic’s pioneering role in circular design and sustainable material innovation.</span></p><p style="text-align:justify;"><span><strong>ABOUT DILO</strong></span></p><p style="text-align:justify;"><span>Founded in 2017 in Philadelphia, dilo launched as a product designer and manufacturer of comfort goods - candles, room sprays, reed diffusers - all that tell a story beyond their typical use. In the years to follow dilo filled out collections with Eau de Parfum, Apparel, Incense, and other home and personal care products, all designed and created carefully to ensure that they are of the cleanest in the industry. Largely picked up by independent retailers, dilo can be found in all 50 States and in several countries within Europe, Asia, and Australia.</span></p>]]></description><category><![CDATA[lexus,design,lifestyle,miami,design miami/,miami design,lf-zc,LF-ZC concept]]></category>
            <pubDate>Wed, 04 Dec 2024 17:05:06 +0100</pubDate>
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                        <title>LEXUS UNVEILS “8 MINUTES AND 20 SECONDS” AT MIAMI ART &amp; DESIGN WEEK</title>
                        <link>https://newsroom.lexus.eu/lexus-unveils-8-minutes-and-20-seconds-at-miami-art--design-week/</link>
                        <guid>https://newsroom.lexus.eu/lexus-unveils-8-minutes-and-20-seconds-at-miami-art--design-week/</guid><pp:caseid>613126</pp:caseid><description><![CDATA[<ul><li><strong>Interactive installation by Marjan van Aubel, inspired by the power of carbon-neutral energy and the Lexus LF-ZC Concept car&nbsp;</strong></li><li><strong>On view at the Institute of Contemporary Art Miami (ICA Miami) from December 6 to 17&nbsp;</strong></li></ul><p>Lexus unveiled “8 Minutes and 20 Seconds”, an installation by Dutch solar designer Marjan van Aubel, which is now on view within the sculpture garden at the Institute of Contemporary Art, Miami (ICA Miami). Brimming with life and colour, the striking solar sculpture reimagines the Lexus Future Zero-emission Catalyst (LF-ZC) concept car as an interactive experience through van Aubel’s trademark use of solar cells. “8 Minutes and 20 Seconds” marks van Aubel’s first public project in Miami and has been realized through design development by spatial and experience design firm Random Studio.&nbsp;</p><p>Named in reference to the time it takes sunlight to reach the earth, “8 Minutes and 20 Seconds” uses Organic Photovoltaics (OPV), third-generation solar cells that are both transparent and rich with colour, to translate the LF-ZC into a graphic pattern design, in a true-to-size representation of the concept car.&nbsp;</p><p>“8 Minutes and 20 Seconds” awakens to the presence of viewers as they move around it and explore different perspectives. Four individual motion sensors spark light to bounce and ripple like water across the installation’s base, which represents the car’s EV platform. At unexpected intervals, the installation springs to life in an ephemeral spectacle—light cascades across it as a melody crescendo, mirroring the dynamics of the car in motion and offering a sensory glimpse into the energy of driving. As the day progresses, the warm, sunrise hues reflecting throughout the OPV sheets give way to cooler tones.&nbsp;</p><p>Throughout the day, the sculpture harnesses solar power, drawing energy from the OPV sheets. These solar cells accumulate energy into batteries discreetly nestled within the sculpture's base. Slowly but surely, this continual absorption culminates, storing a reservoir of solar-derived power to help sustain the sculpture's captivating displays and features.&nbsp;</p><p>The installation emanates an ambient melody, weaving together warm string instruments, soft piano and chimes that harmonize with the surrounding environment. Intermittently, the melody is embellished with birdsong and other sound effects. At times, the composition introduces woody bamboo notes, a subtle nod to the original car's interior bamboo material, integrating its essence into the auditory experience.&nbsp;</p><p>On view through December 17th, “8 Minutes and 20 Seconds” marks Lexus’ second year partnering with ICA Miami and the brand’s sixth immersive experience during Miami Art & Design Week. Through collaboration and presenting world-class installations, Lexus and ICA Miami are committed to building experiences that inspire visitors to ponder the immense potential of creative design.&nbsp;</p><p>Globally recognized as an advocate for sustainability in art and design, van Aubel is a natural partner to Lexus’s forward-thinking design ethos. Championed for her furniture and lighting design as well as public installations, her work bridges solar technology with aesthetic design solutions. Her work is held in the collections of prestigious institutions such as the MoMA, Vitra Design Museum, Stedelijk Museum, and the Victoria and Albert Museum.&nbsp;</p><p>“It’s been a joy to bring the LF-ZC concept car to life! Lexus’s ethos towards innovation, craftsmanship, and new material use resonates with my design practice. This installation invites people to interact with light and colour and engages them to imagine a more sustainable, positive future. Through this partnership, I could tell a new narrative of generating energy beautifully,” said Marjan van Aubel&nbsp;</p><p>“We are honoured to work with a solar design pioneer as esteemed as Marjan van Aubel. Her singular vision and expertise have built a remarkable installation that illuminates the design essence of the LF-ZC concept and her dedication to human-first, sustainable design is something we share and value dearly. It’s thrilling to see this sculpture come alive in the garden at ICA Miami," said Brian Bolain, Lexus’ global head of marketing.&nbsp;</p><p>“Environmental sustainability is a priority for ICA Miami as we have made a year-round commitment to minimizing and offsetting our carbon footprint. Marjan van Aubel’s powerful work with Lexus represents significant advances in innovative sustainable design and represents how global ecological concern drives contemporary solutions. We are delighted to provide an important platform for Marjan van Aubel and their powerful work during Miami Art Week,” said Alex Gartenfeld, Irma and Norman Braman Artistic Director at ICA Miami.&nbsp;<br><br>ABOUT MARJAN VAN AUBEL&nbsp;<br>Marjan van Aubel Studio is an award-winning innovative solar design practice that brings solar energy into daily life. Designing for a positive future through combining the fields of sustainability, design and technology, the studio is creating lasting change through solar design, integrating solar power seamlessly into our environments such as in buildings and objects. With the goal to make solar power more accessible for everyone. Most notable works are Sunne, Current Table, Power Plant and the roof of the Netherlands Pavilion at the World Expo 2020 in Dubai.&nbsp;</p><p>Marjan has collaborated with global brands such as Cos, Timberland, Swarovski with the aim of accelerating the global energy transition to solar. She graduated from the Royal College of Art (Design Products MA) in 2012 and the Rietveld Academy DesignLAB (BA) in 2009.&nbsp;<br><br>ABOUT INSTITUTE OF CONTEMPORARY ART MIAMI&nbsp;<br>The Institute of Contemporary Art, Miami (ICA Miami) is dedicated to promoting continuous experimentation in contemporary art, advancing new scholarship, and fostering the exchange of art and ideas throughout the Miami region and internationally. Through an energetic calendar of exhibitions and programs, and its collection, ICA Miami provides an important international platform for the work of local, emerging, and under-recognized artists, and advances the public appreciation and understanding of the most innovative art of our time. Launched in 2014, ICA Miami opened its new permanent home in Miami’s Design District on December 1, 2017. The museum’s central location positions it as a cultural anchor within the community and enhances its role in developing cultural literacy throughout the Miami region. The museum offers free admission, providing audiences with open, public access to artistic excellence year round.&nbsp;<br><br>ABOUT RANDOM STUDIO&nbsp;<br>Random is a spatial experience design studio and B-corporation based in Amsterdam and Paris. The studio focuses on creating spaces that change and evolve based on their interaction with people, architecture, nature and technology.&nbsp;</p>]]></description><category><![CDATA[lexus,miami design,design miami,design,lifestyle,marjan van aubel,lf-zc,LF-ZC concept]]></category>
            <pubDate>Wed, 06 Dec 2023 17:00:00 +0100</pubDate>
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