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                    <title><![CDATA[Newsroom Lexus Europe]]></title>
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                        <title>LEXUS UNVEILS “LIMINAL CYCLES” INSTALLATION DESIGNED IN COLLABORATION WITH CRAFTING PLASTICS</title>
                        <link>https://newsroom.lexus.eu/lexus-unveils-liminal-cycles-installation-designed-in-collaboration-with-crafting-plastics/</link>
                        <guid>https://newsroom.lexus.eu/lexus-unveils-liminal-cycles-installation-designed-in-collaboration-with-crafting-plastics/</guid><pp:caseid>679926</pp:caseid><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/0019ffac-b37f-4f8f-8955-a1a87c3ce1bc/1920_2024-lexus-liminal-cycles.jpg.jpg?10000"><ul><li style="text-align:justify;"><span><strong>A new multisensory installation and limited-edition capsule collection explore the material innovation, responsive technology and personalization at the core of Lexus' luxury design</strong></span></li></ul><p style="text-align:justify;"><span>Today, Lexus unveils </span><i><span>Liminal Cycles</span></i><span>, a multisensory and responsive installation created in collaboration with Bratislava-based research and design studio <strong>Crafting Plastics</strong>. Presented in partnership with the <strong>Institute of Contemporary Art, Miami (ICA Miami)</strong>, the installation embodies Lexus’ exploration of material innovation, responsive technology and personalization, drawing inspiration from the Lexus LF-ZC (Lexus Future Zero Catalyst) Battery Electric Vehicle (BEV) concept car.</span></p><p style="text-align:justify;"><span>Coinciding with the unveiling of </span><i><span>Liminal Cycles</span></i><span>, Lexus officially launches its limited-edition capsule collection, featuring 26 collectible design objects by renowned designers <strong>Germane Barnes</strong>, <strong>Michael Bennett (Studio Kër), Suchi Reddy</strong>, and <strong>Tara Sakhi (T SAKHI)</strong> alongside Crafting Plastics. The capsule collection expands on the concepts explored in </span><i><span>Liminal Cycles</span></i><span>, inviting viewers to consider these objects as manifestations of Lexus’ core ethos of materiality, innovation, performance, sustainability, and technology.</span></p><p style="text-align:justify;"><span>Intended to highlight the possibilities of natural materials and reactive software, Crafting Plastics and Lexus welcome viewers of </span><i><span>Liminal Cycles</span></i><span> to embark on an immersive journey toward discovery. The installation, situated in the ICA Miami sculpture garden, realizes the adaptability and responsive technology that is central to the developing concept of SDVs (Software Defined Vehicles), which envisions software-enabled customization as a key element of personalized luxury design. By engaging a global art and design audience in its exploration of the SDV concept, Lexus continues to champion bold and uncompromised luxury experiences for the next generation.</span></p><p style="text-align:justify;"><span>Tasked with bringing the SDV concept to life, Crafting Plastics, comprised of co-founders Vlasta Kubušová, Miroslav Král and their team, employed their research practice to create a dynamic, fragmented central “car” sculpture referencing the Lexus LF-ZC at scale. The material foundation of the central sculpture is 3D-printed bioplastic Nuatan®–a bio-based material series that is biodegradable, based on 100% renewable resources and leaves no microplastics behind. Coated with a UV-responsive material skin, the sculpture reacts to environmental stimuli, such as UV radiation and a viewer’s proximity, in real time by changing colour and expanding and contracting with breath-like movements. This pulsating mimics the rhythmic movements of natural beings to symbolize the potential harmonies between nature and technology.</span></p><p style="text-align:justify;"><i><span>Liminal Cycles</span></i><span> also features three satellite installations to complement its central sculpture, each incorporating design elements of the LF-ZC to showcase sensory reactions ranging from audio and visual to olfactory. A flower-like sculpture references the shape of the LF-ZC’s steering wheel and entices viewers to interact with its rugged, earthy texture.&nbsp; It responds to human touch with fluctuations in the volume and intensity of the installation’s site-specific sound composition. A second sculpture reimagines the form of the LF-ZC’s headrest as a section of lounge seating which emanates a Lexus-inspired scent in response to visitors’ interaction. Anchoring the four-part installation is a wind-activated, lattice-like sculpture that uses UV-reactive bioplastic material to detect shifts in UV radiation, responding to this stimuli with a subtle reveal of the Lexus logo across the delicate structure. Each response discovered throughout the installation is an expression of the expansive possibilities of material innovation and software-enabled reactive design.</span></p><p style="text-align:justify;"><span>On view through December 15, </span><i><span>Liminal Cycles</span></i><span> marks Lexus’ third year partnering with ICA Miami and the brand’s ninth year participating in Miami Art & Design Week. Through their collaboration and presentation of world-class installations, Lexus and ICA Miami are committed to building inspiring experiences that encourage thoughtful dialogue centring on creativity and design.</span></p><p style="text-align:justify;"><span>Founded by Vlasta Kubušová and Miroslav Král, Crafting Plastics is recognized as a global advocate for the adoption of biobased materials within mainstream creative industries from fashion and product design to interior homewares. With the groundbreaking development of their proprietary Nuatan® material series, Crafting Plastics challenges a design landscape where planned obsolescence and significant environmental waste is the norm. Through this collaboration, Lexus and Crafting Plastics employ an elevated approach to responsible design that combines beauty, utility and endurance, with an emphasis on reuse and reintegration.</span></p><p style="text-align:justify;"><span>“This installation presents a rare opportunity to explore an ambitious creative project that demonstrates the extensive capabilities of biomaterials with minimal compromises,” says <strong>Vlasta Kubušová, co-founder of Crafting Plastics</strong>. “We are proud to showcase our vision alongside Lexus, a brand that shares the same values of sustainability and innovation in design. We hope that visitors will be inspired by the possibilities of bio-based materials and begin to view them as an asset of our shared future.”</span></p><p style="text-align:justify;"><span><strong>Lexus in Design Capsule Collection</strong></span></p><p style="text-align:justify;"><span>Expanding upon its dedication to the future of sensorial design and holistic luxury experience, Lexus introduces an exclusive capsule collection of 26 collectible design objects crafted by a group of leading design talents. Selected for their individual explorations of sustainability, sensory design, and material innovation, Lexus in Design collaborated with five visionary designers–Crafting Plastics, Germane Barnes, Michael Bennett (Studio Kër), Suchi Reddy, and Tara Sakhi (T SAKHI)–for this one-of-a-kind collection. For the collection, the five designers each created an edition of bespoke objects inspired by key elements of Lexus’ brand ethos–<strong>personalization</strong>, <strong>sustainability</strong>, <strong>materiality</strong>, <strong>technology</strong>, and <strong>performance</strong>. The objects serve as sensory vessels, designed to hold a specially crafted Lexus fragrance in candle or diffuser form.</span></p><p style="text-align:justify;"><span>Throughout the collection, the designers employ materials ranging from amber glass, gold leaf, fired clay and ceramic, to biodegradable plastic, interlocking slit paper, and recycled aluminium from a Lexus hood. The resulting collection balances innovation with heritage, the ephemeral with the collectible, and technology with human nature to transport viewers on an immersive and sensory journey.</span></p><p style="text-align:justify;"><span>Each designer’s creations unite Lexus’ design ethos with their existing practice.</span></p><ul><li style="text-align:justify;"><span><strong>Crafting Plastics’ </strong></span><i><span>Ephemerables </span></i><span>series marries the core ethos of <strong>personalization</strong> with their use of bioplastics in modular, customizable and biodegradable forms.</span></li><li style="text-align:justify;"><span><strong>Germane Barnes’</strong> ceramic vessels in his series, </span><i><span>The Beauty of Labor</span></i><span>, echo his award-winning research to reflect the value of high-quality <strong>performance</strong> in all aspects of design.</span></li><li style="text-align:justify;"><span><strong>Tara Sakhi (T SAKHI)’s</strong> </span><i><span>Memory</span></i><span> series encounters <strong>sustainability</strong> as an expressive representation of material evolution, resulting in exceptional luxury design achieved through the fusion of recyclable material.</span></li><li style="text-align:justify;"><span><strong>Michael Bennett </strong>presents a series of amber glass vessels, titled </span><i><span>Synesthesia</span></i><span>, as an exercise in <strong>materiality</strong> and repetition inspired by Lexus’ meticulous design process.</span></li><li style="text-align:justify;"><span><strong>Suchi Reddy</strong> foregrounds the role of technology in the design process with </span><i><span>Bloom</span></i><span>, a tabletop centerpiece for flowers and scents, employing interlocking slit paper to explore the intersection of technology-enabled intelligent design.</span></li></ul><p style="text-align:justify;"><span><strong>Lexus in Design x dilo Candle</strong></span></p><p style="text-align:justify;"><span>Alongside the capsule collection, Lexus also launches a custom scent developed in close collaboration with clean fragrance brand <strong>dilo</strong> and created specifically for integration into the capsule collection and </span><i><span>Liminal Cycles</span></i><span> installation. The fragrance will also be available as a limited-edition candle and features prominent top notes of blood orange and bergamot, paired with nature-inspired hints of cedar and moss and a renewing base of amber and fir. The candle’s overall olfactory profile welcomes notions of progress and renewal balanced with a grounding alignment with nature. Renowned for its innovative scents and clean formulas, dilo uses 100% US-grown soy wax, non-phthalate fragrances, and clean burning cotton wicks.</span></p><p style="text-align:justify;"><span>“We are honored to collaborate with some of the world’s leading designers to bring Lexus’ vision of holistic luxury and personalized experience to life through this year’s installation and launch of our capsule collection,” says <strong>Heather Updegraff, ​​General Manager of Lexus International Strategic Communications.</strong> “These works embody the potential of responsive technology, sustainable materials, and sensory-driven design, offering a tangible glimpse into the future while inspiring viewers to contemplate these concepts in their everyday lives.”</span></p><p style="text-align:justify;"><span>The Lexus in Design capsule collection will be on view at ICA Miami and Alcova Miami during Miami Art & Design Week 2024. Pieces from the collection will be available for purchase at the ICA Miami gift shop and online at HBX.com, with sales profits going toward the support of ICA Miami’s sustainability initiatives.</span></p><p style="text-align:justify;"><span>Once again, in the ICA Miami sculpture garden, Lexus will present </span><i><span>Lexus Art Series: Art and Innovation Talks with Whitewall</span></i><span> alongside the </span><i><span>Liminal Cycles</span></i><span> installation. On Wednesday, December 4, two panels will engage the public in inspiring discussions centering on materiality and sustainability in luxury and automotive design. Moderators, Katy Donoghue (Whitewall Editor-in-Chief) and Tamara Warren (Co-founder & CEO of LE CAR) will be joined on stage by designers Vlasta Kubušová (Crafting Plastics), Suchi Reddy, Germane Barnes, Michael Bennett (Studio Kër) and Tara Sakhi (T SAKHI) as well as Sellene Lee, Chief Designer at Calty Design Research.</span></p><p style="text-align:justify;"><span><strong>ABOUT LEXUS</strong></span></p><p style="text-align:justify;"><span>Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2.33 million electrified vehicles including HEVs, PHEVs, and BEVs.</span></p><p style="text-align:justify;"><span>A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries/regions worldwide.</span></p><p style="text-align:justify;"><span>Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.</span></p><p style="text-align:justify;"><span><strong>ABOUT CRAFTING PLASTICS</strong></span></p><p style="text-align:justify;"><span>Crafting Plastics is an award-winning interdisciplinary design and research studio founded by Vlasta Kubušová and Miroslav Král in 2016. The studio’s practice focuses on the research, development and implementation of a new generation of advanced ecological bio-based materials, both currently and in the future. Operating at the intersection of science and design, Crafting Plastics revolutionizes the properties and aesthetics of ephemeral materials, such as naturally-derived bioplastics, to offer durable design solutions across diverse industries. At the forefront of its practice, Crafting Plastics works to develop natural and scalable bioplastics to elevate the application and uses of the material within design and architecture. Nuatan®, the material brand developed by Crafting Plastics, is an ecological alternative to fossil-fuel-based plastic, created using 100% biobased and biodegradable biopolymer blends. Additionally, the studio is conducting innovative research on advanced environmentally responsive materials that act as sensing systems and enhance the relationship between humans and nature.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Crafting Plastics has worked with renowned brands such as Dior, Nike and Lexus, and presented projects at distinguished institutions worldwide, including the Victoria & Albert Museum, ALCOVA, MAK Vienna and Salon de Mobile. The studio has earned international acclaim, receiving nominations for the Slovak National Design Award, German Design Award (2018, 2021) and Beazley Designs of the Year at the London Design Museum. In 2022 Crafting Plastics was recognized by Dezeen as one of the world’s top emerging studios and in 2018 co-founder Vlasta Kubušová was featured in Forbes Slovakia’s 30 Under 30 List, underscoring Crafting Plastic’s pioneering role in circular design and sustainable material innovation.</span></p><p style="text-align:justify;"><span><strong>ABOUT DILO</strong></span></p><p style="text-align:justify;"><span>Founded in 2017 in Philadelphia, dilo launched as a product designer and manufacturer of comfort goods - candles, room sprays, reed diffusers - all that tell a story beyond their typical use. In the years to follow dilo filled out collections with Eau de Parfum, Apparel, Incense, and other home and personal care products, all designed and created carefully to ensure that they are of the cleanest in the industry. Largely picked up by independent retailers, dilo can be found in all 50 States and in several countries within Europe, Asia, and Australia.</span></p>]]></description><category><![CDATA[lexus,design,lifestyle,miami,design miami/,miami design,lf-zc,LF-ZC concept]]></category>
            <pubDate>Wed, 04 Dec 2024 17:05:06 +0100</pubDate>
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                        <title>LEXUS ANNOUNCES 2024 MIAMI ART &amp; DESIGN WEEK INSTALLATION IN COLLABORATION WITH CRAFTING PLASTICS</title>
                        <link>https://newsroom.lexus.eu/lexus-announces-2024-miami-art--design-week-installation-in-collaboration-with-crafting-plastics/</link>
                        <guid>https://newsroom.lexus.eu/lexus-announces-2024-miami-art--design-week-installation-in-collaboration-with-crafting-plastics/</guid><pp:caseid>676924</pp:caseid><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/a9923d39-7a0b-4ed7-b26d-199d148b081b/1920_revised-cp-samples-00857.jpg?10000"><ul><li>Boundary-pushing design and research studio to present multi-sensory installation at ICA Miami, showcasing the expansive possibilities of sustainable material innovation and software-enabled reactive design&nbsp;</li><li>Lexus announces limited-edition vessel collection with collectible objects from Germane Barnes, Suchi Reddy, Tara Sakhi, Michael Bennett (Studio Kër) and Crafting Plastics, dilo to launch a custom fragrance inspired by Lexus&nbsp;</li></ul><p style="text-align:justify;"><span>Today, <strong>Lexus</strong> announces its collaboration with award-winning design and research studio <strong>Crafting Plastics</strong> to present an interactive, multi-sensory installation during Miami Art & Design Week 2024. In partnership with the <strong>Institute of Contemporary Art, Miami (ICA Miami)</strong>, the installation will be on view in the Museum’s sculpture garden this December. To accompany the installation, Lexus will debut a new product extension developed in collaboration with clean fragrance brand <strong>dilo</strong>, for which four additional designers–<strong>Germane Barnes</strong>, <strong>Michael Bennett (Studio Kër), Suchi Reddy and</strong> <strong>Tara Sakhi</strong>, –will join Crafting Plastics to create a capsule collection of 26 limited-edition collectible design objects.</span></p><p style="text-align:justify;"><span>Titled </span><i><span>Liminal Cycles</span></i><span>, the installation’s central sculpture is directly inspired by the Battery Electric Vehicle (BEV) <strong>Lexus LF-ZC</strong> concept car and is made from environmentally responsive bioplastic materials, welcoming viewers to explore Crafting Plastics’ and Lexus’ innovations in personalization and responsiveness within responsible design. The installation will be on view from December 4 throughout Miami Art & Design Week.</span></p><p style="text-align:justify;"><i><span>Liminal Cycles</span></i><span> will explore the developing concept of SDVs (Software Defined Vehicles), meaning a vehicle with software-enabled personalization and adaptability. Taking its dedication to personal and responsible luxury to the next level, Lexus invites viewers on a multi-sensory exploration of the dynamic innovations in sustainable materials and reactive software, signalling toward a future of customizable in-vehicle experiences.</span></p><p style="text-align:justify;"><span>Through its collaboration with Crafting Plastics, Lexus will present four interactive and sensory-responsive sculptural pieces, including a central sculpture designed to reference the Lexus LF-ZC at scale. To embody Lexus’ ethos of connectivity, craftsmanship, sensory design, and commitment to advancing sustainability research, </span><i><span>Liminal Cycles</span></i><span> depicts the Lexus LF-ZC as a living, breathing organism in harmony with its surroundings. The four-part installation will engage viewers through sight, smell, sound and touch with reactive changes to the sculptures’ color, amplified sound, and an aromatic mist featuring the new Lexus in Design fragrance developed in partnership with dilo.</span></p><p style="text-align:justify;"><span>The central sculpture employs UV-responsive material skin to change its colour based on fluctuations in ultraviolet radiation levels in real time. Alongside the central piece, two satellite installations transform interior design elements of the Lexus LF-ZC into interactive sensory experiences. The concept car’s steering wheel and headrest forms are each reimagined as complimentary sculptures, enlisting environmentally responsive technology to prompt visual, tactile, auditory and olfactory responses triggered by the viewer’s proximity. Finally, a bioplastic lattice design and UV-responsive material skin are incorporated into a wind-activated third satellite sculpture, revealing the Lexus logo in a striking and unique optical experience emphasizing the ephemeral quality of materials derived from natural environments.</span></p><p style="text-align:justify;"><span>“We are thrilled to return to ICA Miami with another large-scale project, this time with revelatory design studio Crafting Plastics,” <strong>says Heather Updegraff</strong>, ​​<strong>General Manager of Lexus International Strategic Communications.</strong> “Vlasta and Miroslav are pushing the boundaries of technological and material capabilities and we are honoured to collaborate with them in creating an immersive work that represents some of the most exciting concepts being developed at Lexus today.”</span></p><p style="text-align:justify;"><span>Founded by Vlasta Kubušová and Miroslav Král, Crafting Plastics has quickly become a global advocate for the adoption of bioplastics within design and fashion industries. With their pioneering use of plant-based biopolymer materials to create design objects, installations, functional fashion items and accessories, Crafting Plastics continues to demonstrate the accessibility, durability, and functionality of biobased materials for varying use cases. The studio is credited with its ground-breaking development of the material brand, Nuatan®, a plastic-like, bio-based material series that is biodegradable and based on 100% renewable resources, leaving no microplastics behind.</span></p><p style="text-align:justify;"><span>Guided by the intention to design products with a built-in lifespan, embracing both utility and an eventual reintegration into the natural world, Crafting Plastics’ practice ranges from small-scale products such as eyewear to large-scale installations and collaborations with renowned brands like Dior, Cash App, Nike, and more. Crafting Plastics has long been committed to expanding the possibilities of sustainable materials, making the duo a natural collaborator to join Lexus in its exploration of circular materials, technology, and personalization.</span></p><p style="text-align:justify;"><span>“We’re honoured to collaborate with Lexus, whose commitment to sustainability and innovation, aligns closely with our own mission,” comments <strong>Vlasta Kubušová, co-founder of Crafting Plastics</strong>. “Through this collaboration, we have fully integrated sustainable material innovation into a luxury context to showcase the potential of bio-based materials that are durable, scalable and responsive. We hope this sensory installation allows viewers to explore these possibilities in a tangible and memorable experience."</span></p><p style="text-align:justify;"><span>2024 marks Lexus’ third year partnering with ICA Miami to present Lexus in Design during Miami Art & Design Week.</span></p><p style="text-align:justify;"><span>“Sustainability is a critical focus for ICA Miami in our practices across the museum, so it is wonderful to partner once again with Lexus to raise awareness about sustainable design,” said <strong>Alex Gartenfeld, Irma and Norman Braman Artistic Director of ICA Miami</strong>. “Vlasta and Miroslav have a truly innovative and exciting approach to using sustainable materials, and we are thrilled to provide this platform for their work.”</span></p><p style="text-align:justify;"><span>Accompanying the </span><i><span>Liminal Cycles </span></i><span>installation is a new Lexus in Design capsule collection of collectible design objects developed in collaboration with leading design talents as well as clean fragrance brand, <strong>dilo</strong>. Alongside Crafting Plastics, renowned designers <strong>Germane Barnes</strong>, <strong>Michael Bennett (Studio Kër), Suchi Reddy</strong> and <strong>Tara Sakhi</strong> will each create editions of distinct design objects. Each edition of five will embody the core aspects of Lexus’ brand ethos–<strong>personalization</strong>, <strong>sustainability, materiality, technology, and performance</strong>. Dilo will create a custom scent inspired by the collection, which will be integrated into the </span><i><span>Liminal Cycles</span></i><span> installation and design objects and will also be featured as a limited edition candle.</span></p><p style="text-align:justify;"><span>The limited-edition collection will be on view and available for purchase at ICA Miami, coinciding with the unveiling of </span><i><span>Liminal Cycles</span></i><span>. Design objects from the capsule collection and the limited edition Lexus in Design candle will be available for purchase at HBX.com with sales profits going toward support of ICA Miami’s sustainability initiatives.</span></p><p style="text-align:justify;"><span>Returning this year will be the </span><i><span>Lexus Art Series: Art and Innovation talks with Whitewall</span></i><span>, a program of engaging discussions between Lexus collaborators, ambassadors, and industry leaders across the art and design worlds. Details on the </span><i><span>Lexus Art Series </span></i><span>are to be announced.</span></p><p style="text-align:justify;"><span><strong>ABOUT INSTITUTE OF CONTEMPORARY ART, MIAMI</strong></span></p><p style="text-align:justify;"><span>The Institute of Contemporary Art, Miami (ICA Miami) is dedicated to promoting continuous experimentation in contemporary art, advancing new scholarship, and fostering the exchange of art and ideas throughout the Miami region and internationally. Through an energetic calendar of exhibitions and programs, and its collection, ICA Miami provides an important international platform for the work of local, emerging, and under-recognized artists, and advances the public appreciation and understanding of the most innovative art of our time. Launched in 2014, ICA Miami opened its new permanent home in Miami’s Design District in December 2017. The museum’s central location positions it as a cultural anchor within the community and enhances its role in developing cultural literacy throughout the Miami region. The museum offers free admission, providing audiences with open, public access to artistic excellence year-round.</span></p><p style="text-align:justify;"><span>The Institute of Contemporary Art, Miami is located at 61 NE 41st Street, Miami, Florida 33137. For more information, visit </span><a href="http://icamiami.org"><span>icamiami.org</span></a><span> or follow the museum on </span><a href="http://www.instagram.com/icamiami"><span>Instagram</span></a><span> and explore the ICA Channel for inside looks at ICA Miami exhibitions and the practices of the most exciting artists working today.</span></p><p style="text-align:justify;"><span><strong>ABOUT LEXUS</strong></span></p><p style="text-align:justify;"><span>Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2.33 million electrified vehicles including HEVs, PHEVs, and BEVs.</span></p><p style="text-align:justify;"><span>A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries/regions worldwide.</span></p><p style="text-align:justify;"><span>Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.</span></p><p style="text-align:justify;"><span><strong>ABOUT CRAFTING PLASTICS</strong></span></p><p style="margin-left:0cm;text-align:justify;"><span>Crafting Plastics is an award-winning interdisciplinary design and research studio founded by Vlasta Kubušová and Miroslav Král in 2016. The studio’s practice focuses on the research, development and implementation of a new generation of advanced ecological bio-based materials, both currently and in the future. Operating at the intersection of science and design, Crafting Plastics revolutionizes the properties and aesthetics of ephemeral materials, such as naturally-derived bioplastics, to offer durable design solutions across diverse industries. At the forefront of its practice, Crafting Plastics works to develop natural and scalable bioplastics to elevate the application and uses of the material within design and architecture. Nuatan®, the material brand developed by Crafting Plastics, is an ecological alternative to fossil-fuel-based plastic, created using 100% biobased and biodegradable biopolymer blends. Additionally, the studio is conducting innovative research on advanced environmentally responsive materials that act as sensing systems and enhance the relationship between humans and nature.</span></p><p style="margin-left:0cm;text-align:justify;"><span>Crafting Plastics has worked with renowned brands such as Dior, Nike and Lexus, and presented projects at distinguished institutions worldwide, including the Victoria & Albert Museum, ALCOVA, MAK Vienna and Salon de Mobile. The studio has earned international acclaim, receiving nominations for the Slovak National Design Award, German Design Award (2018, 2021) and Beazley Designs of the Year at the London Design Museum. In 2022 Crafting Plastics was recognized by Dezeen as one of the world’s top emerging studios and in 2018 co-founder Vlasta Kubušová was featured in Forbes Slovakia’s 30 Under 30 List, underscoring Crafting Plastic’s pioneering role in circular design and sustainable material innovation.</span></p><p style="text-align:justify;"><span><strong>ABOUT DILO</strong></span></p><p style="text-align:justify;"><span>Founded in 2017 in Philadelphia, dilo launched as a product designer and manufacturer of comfort goods - candles, room sprays, reed diffusers - all that tell a story beyond their typical use. In the years to follow dilo filled out collections with Eau de Parfum, Apparel, Incense, and other home and personal care products, all designed and created carefully to ensure that they are of the cleanest in the industry. Largely picked up by independent retailers, dilo can be found in all 50 States and in several countries within Europe, Asia, and Australia.</span></p>]]></description><category><![CDATA[lexus,design,miami,design miami]]></category>
            <pubDate>Wed, 06 Nov 2024 10:00:00 +0100</pubDate>
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                        <title>LEXUS ANNOUNCES COLLABORATION WITH  MARJAN VAN AUBEL FOR MIAMI ART &amp; DESIGN WEEK 2023</title>
                        <link>https://newsroom.lexus.eu/lexus-announces-collaboration-with--marjan-van-aubel-for-miami-art--design-week-2023/</link>
                        <guid>https://newsroom.lexus.eu/lexus-announces-collaboration-with--marjan-van-aubel-for-miami-art--design-week-2023/</guid><pp:caseid>604109</pp:caseid><pp:subtitle>RENOWNED SOLAR DESIGNER TO PRESENT INTERACTIVE INSTALLATION AT ICA MIAMI, CELEBRATING LEXUS AND VAN AUBEL’S PIONEERING, SUSTAINABLE DESIGNS</pp:subtitle><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/9b171809-eeda-4e88-8684-2ce33c1ea908/1920_mva1-0413.jpg?10000"><p>Today, Lexus announced a new collaboration with acclaimed Dutch solar designer Marjan van Aubel to create a vibrant, sun-powered installation within the Institute of Contemporary Art, Miami (ICA Miami) sculpture garden. Inspired by the LF-ZC next-generation BEV concept car recently revealed at the Japan Mobility Show and jointly realized with spatial experience design studio Random Studio, the interactive installation will elevate Lexus and van Aubel’s investment in pushing the boundaries of design and technology toward a carbon-neutral future. It will be unveiled in early December, and on view throughout Miami Art & Design Week 2023.&nbsp;<br><br>Titled "8 Minutes and 20 Seconds," in reference to the time it takes light from the sun to reach the earth, this installation will showcase the incredible potential of harnessing carbon-neutral energy. It represents a sculptural interpretation of Lexus's ground-breaking new model of electrification, intricately constructed around van Aubel's unique use of organic photovoltaic (OPV) cells commonly employed in solar power applications. Through the lens of van Aubel's solar design expertise, this installation not only pays homage to the sun's journey but also amplifies the ingenuity of Lexus's environmentally conscious and technologically-pioneering electrified vehicle.&nbsp;<br><br>Lexus's unwavering commitment to social responsibility in mobility design and broader societal contexts guides the brand, propelling it to challenge convention and transcend limitations while maintaining a wide-reaching vision for sustainability. The LF-ZC (Lexus Future Zero-emission Catalyst) concept is part of the forthcoming next-generation Lexus BEV line-up. As the name suggests, the model forms the catalyst for new experiences in the electric age, including elevated driving dynamics, uncompromised design, and new exclusive services―the epitome of the Lexus brand promise to craft cars that enrich the lives of discerning customers.&nbsp;<br><br>The installation marks van Aubel’s first-ever public project in Miami. Lexus has brought installations to Miami Art & Design week since 2018, and this project marks the second year of their partnership with ICA Miami. Together, Lexus and ICA Miami are committed to building experiences that inspire visitors to consider the positive impact of creative design.&nbsp;<br><br>To realize the installation, van Aubel’s studio is collaborating with Random Studio, the acclaimed Certified B Corporation® that creates immersive spatial experiences globally. The installation will model the LF-ZC at-scale, constructed with OPV sheets that cast colourful shadows as sunlight hits them throughout the day. Light and motion sensors within the sculpture will add to the installation’s engaging, interactive nature, creating a visual spectacle that activates the senses and embodies the inspiring possibilities of Lexus’s electric revolution.&nbsp;<br><br>Marjan van Aubel has earned global recognition for bringing solar energy into everyday life through aesthetically pleasing solutions. As a passionate advocate for sustainability within the art and design sector, her practice and research has yielded award-winning furniture and lighting design, along with striking public installations. Additionally, she stands as a co-founder of the world's first Solar Biennale, and her remarkable works are displayed in prestigious institutions, including the MoMA, Vitra Design Museum, Stedelijk Museum, and the Victoria and Albert Museum.&nbsp;<br><br>"Lexus' dedication to innovation and craftsmanship resonates with the ethos of my own practice, which is that functional design can be both sustainable and aesthetically beautiful. With this collaboration, I hope we can bring light to the concept that sustainable design solutions are works of art," said Marjan van Aubel.&nbsp;<br><br>"We are honoured that Marjan van Aubel, a pioneer in the field of solar design, is working with us to bring her expertise and brilliance to imagine the BEV Concept car. Her unwavering commitment to sustainable, human-first design is a characteristic we value strongly here at Lexus. We could not think of a better location for her installation to be unveiled than at ICA Miami, a world-class institution," said Brian Bolain, Lexus’ global head of marketing.&nbsp;<br><br>“Environmental sustainability is a priority for ICA Miami as we have made a year-round commitment to minimizing and offsetting our carbon footprint. Marjan van Aubel’s powerful work with Lexus represents significant advances in innovative sustainable design and represents how global ecological concern drives contemporary solutions. We are delighted to provide an important platform for Marjan van Aubel and their powerful work during Miami Art Week,” said Alex Gartenfeld, Irma and Norman Braman Artistic Director at ICA Miami.&nbsp;<br><br>Coinciding with the installation, Lexus will once again host Lexus Art Series: Art and Innovation talks with Whitewall, a program of intimate discussions and talks between Lexus ambassadors and industry leaders across the art and design worlds. Additional details will be provided in November.&nbsp;<br><br>ABOUT MARJAN VAN AUBEL&nbsp;<br>Marjan van Aubel Studio is an award-winning innovative solar design practice that brings solar energy into daily life. Designing for a positive future through combining the fields of sustainability, design and technology. The studio is creating lasting change through solar design, integrating solar power seamlessly into our environments such as in buildings and objects. With the goal to make solar power more accessible for everyone. Most notable works are Sunne, Current Table, Power Plant and the roof of the Netherlands Pavilion at the World Expo 2020 in Dubai.&nbsp;<br><br>Marjan has collaborated with global brands such as Cos, Timberland, Swarovski with the aim of accelerating the global energy transition to solar. Graduating from the Royal College of Art (Design Products MA) in 2012 and the Rietveld Academy DesignLAB (BA) in 2009.&nbsp;<br><br>Additionally, van Aubel was designated ambassador of Dutch Design Week 2022, amplifying the initiative and her own solar ambitions.&nbsp;<br><br>ABOUT INSTITUTE OF CONTEMPORARY ART MIAMI&nbsp;<br>The Institute of Contemporary Art, Miami (ICA Miami) is dedicated to promoting continuous experimentation in contemporary art, advancing new scholarship, and fostering the exchange of art and ideas throughout the Miami region and internationally. Through an energetic calendar of exhibitions and programs, and its collection, ICA Miami provides an important international platform for the work of local, emerging, and under-recognized artists, and advances the public appreciation and understanding of the most innovative art of our time. Launched in 2014, ICA Miami opened its new permanent home in Miami’s Design District on December 1, 2017. The museum’s central location positions it as a cultural anchor within the community and enhances its role in developing cultural literacy throughout the Miami region. The museum offers free admission, providing audiences with open, public access to artistic excellence year round.&nbsp;<br><br>The Institute of Contemporary Art, Miami is located at 61 NE 41st Street, Miami, Florida 33137. For more information, visit www.icamiami.org or follow the museum on Instagram, Twitter, and Facebook and explore the ICA Channel for inside looks at ICA Miami exhibitions and the practices of the most exciting artists working today.&nbsp;<br><br>ABOUT RANDOM STUDIO&nbsp;<br>Random is a spatial experience design studio and B-corporation based in Amsterdam and Paris. The studio focuses on creating spaces that change and evolve based on their interaction with people, architecture, nature and technology.&nbsp;<br>&nbsp;</p>]]></description><category><![CDATA[lexus,design,miami,marjan van aubel,lifestyle,lf-zc,LF-ZC concept]]></category>
            <pubDate>Tue, 31 Oct 2023 17:36:54 +0100</pubDate>
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                        <title>LEXUS UNVEILS INSTALLATION BY SUCHI REDDY, SHAPED BY AIR, AT ICA MIAMI</title>
                        <link>https://newsroom.lexus.eu/lexus-unveils-installation-by-suchi-reddy-shaped-by-air-at-ica-miami/</link>
                        <guid>https://newsroom.lexus.eu/lexus-unveils-installation-by-suchi-reddy-shaped-by-air-at-ica-miami/</guid><pp:caseid>549912</pp:caseid><pp:subtitle>ON VIEW IN ICA MIAMI’S SCULPTURE GARDEN, THE ETHEREAL PUBLIC INSTALLATION DRAWS INSPIRATION FROM THE CURVES AND CRAFTSMANSHIP OF THE LEXUS ELECTRIFIED SPORT</pp:subtitle><description><![CDATA[<ul><li style="text-align:justify;"><span><strong>Lexus installation “Shaped by air” developed by artist and architect Suchi Reddy, founder of Reddymade Architecture and Design</strong></span></li><li style="text-align:justify;"><span><strong>Installation displayed in Institute of Contemporary Art Miami’s sculpture garden until December 11th</strong></span></li><li style="text-align:justify;"><span><strong>Ethereal public installation draws inspiration from the curves and craftsmanship of the Lexus Electrified Sport</strong></span></li></ul><p style="text-align:justify;"><span>Today, Lexus unveiled <strong>Shaped by Air</strong> at the <strong>Institute of Contemporary Art, Miami (ICA Miami),</strong> presenting a vision by acclaimed New York-based artist and architect <strong>Suchi Reddy</strong>, founder of Reddymade Architecture and Design, that draws inspiration from the Lexus Electrified Sport’s quality of being “shaped by air.” Reddy’s ethereal installation celebrates the collaborators’ shared commitment to human-centred, carbon-neutral, and impeccably crafted design. On view through December 11th, it envisions the vehicle as shaped by mist and light, draws upon the curves of the vehicle’s design, and incorporates foliage-inspired cutouts to suggest movement through nature.</span></p><p style="text-align:justify;"><span>Situated in the Sculpture Garden at ICA Miami, the site-specific installation features a to-scale interpretation of the Lexus Electrified Sport enveloped by cooling mist and warm light. To create the immersive and dynamic design, Reddy placed the vehicle on a platform among organic, leaflike shapes in a vibrant shade of green, subtly calling to mind the cutouts of Henri Matisse. These abstract, reflective forms sit in dialogue with neighbouring sculptures by Pedro Reyes and artist duo Allora & Calzadilla, and they also exist in harmony with the garden’s own greenery. Comprised in part of post-consumer materials, the sculpture’s steel and aluminium form includes mirrored side panels. As the mist clings to its metal body and conveys a sense of movement, the piece appears as if it is levitating. Its ever-changing nature is further illuminated in the daytime, as shadows cast unexpected patterns on the surrounding surfaces.</span></p><p style="text-align:justify;"><span>Reflecting Lexus’ commitment to omotenashi––a concept encompassing both hospitality and mindfulness––the Shaped by Air installation invites garden visitors to rest on benches made of eco-terrazzo. Their shape takes inspiration from the tail of the Electrified Sport vehicle, and they include wireless charging stations as well activated by a solar-charged battery. Reddy, whose design ethos has been described as a “form follows feeling” approach, has carefully calibrated the environment to be a welcoming, contemplative, and constantly evolving one.</span></p><p style="text-align:justify;"><span>“Lexus’ steadfast commitment to the arts and to excellence in craftsmanship has been an inspiring departure point for the installation. Shaped by Air animates the courtyard using mist, light, and metallic forms to create an ethereal installation that both reflects and is transformed by the natural elements of the sculpture garden, blurring the boundaries between art and design,” <strong>remarked Suchi Reddy</strong>.&nbsp;</span></p><p style="text-align:justify;"><span>Since 2005, Lexus has been at the forefront of pioneering electrification in the luxury market. With the introduction of their next-generation Electrified Sport concept, Lexus continues to push the boundaries of technology and craft with an unwavering commitment to sustainability and a consideration for the evolving needs of transportation and lifestyles worldwide. Suchi’s public installation––the brand’s fifth immersive experience during Miami Art & Design Week––highlights the full potential of electrification and underscores Lexus’ vision for a future that is human-centred, carbon-neutral, and focused on craftsmanship and quality.</span></p><p style="text-align:justify;"><span>“We are thrilled to partner with the inimitable Suchi Reddy and see the Electrified Sport come to life through the lens of her human-centred approach to design,” <strong>said Brian Bolain, Lexus’ global head of marketing</strong>. “The Lexus Electrified Sport represents a visceral expression of a Lexus Electrified future. Suchi has brought that vision to life, using mist and light to give it movement, underscoring the exciting future of Lexus design and performance dynamics.”</span></p><p style="text-align:justify;"><span>“ICA Miami is committed to reducing our climate footprint by adapting best practices for sustainability. This includes implementing carbon offsets for major exhibitions and partnering with organizations that are working towards carbon neutrality. We are delighted to align with organizations equally committed to a carbon neutral future, Lexus and Reddymade, in providing a platform for innovative work by Suchi Reddy,” <strong>added Alex Gartenfeld, ICA Miami’s Artistic Director.</strong></span></p><p style="text-align:justify;"><span>For more information about Suchi Reddy and Reddymade Architecture, please visit: </span><a href="https://rmdny.com/"><span>https://rmdny.com/</span></a></p><p><span>For more information about the Institute of Contemporary Art, Miami, please visit: </span><a href="https://icamiami.org/"><span>https://icamiami.org/</span></a></p>]]></description><category><![CDATA[lexus,design,miami,design miami,electrified sport,partnership]]></category>
            <pubDate>Wed, 30 Nov 2022 10:00:00 +0100</pubDate>
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                        <title>LEXUS UNVEILS ON/ AT DESIGN MIAMI/ 2021</title>
                        <link>https://newsroom.lexus.eu/lexus-unveils-on-at-design-miami-2021/</link>
                        <guid>https://newsroom.lexus.eu/lexus-unveils-on-at-design-miami-2021/</guid><pp:caseid>484580</pp:caseid><pp:subtitle>Installation by Germane Barnes and the University of Miami project vision for  an electrified, carbon-neutral and human-centered future,  inspired by the Lexus LF-Z Electrified Concept</pp:subtitle><description><![CDATA[<p style="text-align:justify"><span><span><span><span>Today, Lexus unveiled ON/ at Design Miami/, presenting a vision by Germane Barnes and his team at the University of Miami. Inspired by the Lexus LF-Z Electrified Concept, the installation is punctuated by electrification, technology, and bespoke design. It was envisioned as a nod to the Lexus brand&rsquo;s commitment to luxury that feels personal and engaging, with intuitive technology, passionate enthusiasm, and the thoughtful use of electrification that helps chart a path toward a carbon-neutral future.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The title of the installation alludes to an on/off switch as a vision of a carbon-neutral future powered by electric technology. ON/ creates an environment that is designed to engage viewers of all ages, providing an experience that is both visually dynamic and interactive while offering an inviting space to recharge and reflect.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The installation is centered around a three-dimensional sculptural rendition of the LF-Z Electrified Concept car rendered in steel and illuminated with embedded LED lighting. The frame of the car glows and is suspended just above the ground, a vision of a more sustainable future coming into focus. Two swings anchor the display, each suspended within illuminated arches in a nod to the classical architecture that is both foundational to the design of civic infrastructure and central to the University of Miami&rsquo;s curriculum, alluding to a gateway between our present and the possibilities of the future.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>This arch is echoed in furniture with embedded LED lighting designed by Barnes and his team specifically for the installation, providing discrete areas for rest, repose, and recharging -- reflecting the brand&rsquo;s commitment to the principle of omotenashi (exceptional hospitality).</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The entire installation is unified by a unique lighting scheme, designed to enable engagement from users around the world via an interactive virtual model unveiled online alongside the physical display. Participants are invited to create their own lighting designs for the display, altering the colour of various features including the walls, car, swings, and furniture. Barnes and his team will select a series of the user-generated designs to showcase onsite, spotlighting the creative vision of entries from around the world.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The online virtual model can be accessed at the following site: https://lexuscolorcreation.com/</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>&ldquo;As a global brand with commitment to the Japanese design principles of takumi (expert craftsmanship) and omotenashi (exceptional hospitality) and a mission to build towards a carbon-neutral future, Lexus embodies elements that are essential markers of high-quality design for today, while also echoing my personal values. Designing for a future that is collaborative, sustainable, equitable, and prioritizes the unique experiences of individuals is both a driving force of my practice and my work with students here at the University of Miami. As Design Miami/ opens, we&rsquo;re excited to see how the public engages with the installation, both in-person and online, and makes our vision for the future their own,&rdquo; commented Germane Barnes, Assistant Professor at the University of Miami School of Architecture.</span></span></span></span></p><p><span><span><span>&ldquo;We&rsquo;re thrilled to bring this incredible project from Germane Barnes and the University of Miami to Design Miami/ in our fourth year of partnership with the fair,&rdquo; commented Brian Bolain, Lexus&rsquo; global head of marketing. &ldquo;As we look towards next generation design, this project has given us a chance to highlight Lexus&rsquo; commitment to electrification while working closely with the students at UMiami who are incredibly talented and truly represent the future of design and innovation.&rdquo;</span></span></span></p>]]></description><category><![CDATA[lexus,design,miami,design miami,lifestyle,germane barnes]]></category>
            <pubDate>Tue, 30 Nov 2021 17:00:00 +0100</pubDate>
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                        <title>LEXUS AND THE UNIVERSITY OF MIAMI TO PRESENT IMMERSIVE INSTALLATION AT DESIGN MIAMI/ 2021</title>
                        <link>https://newsroom.lexus.eu/lexus-and-the-university-of-miami-to-present-immersive-installation-at-design-miami-2021/</link>
                        <guid>https://newsroom.lexus.eu/lexus-and-the-university-of-miami-to-present-immersive-installation-at-design-miami-2021/</guid><pp:caseid>479196</pp:caseid><pp:summary><![CDATA[<ul>
<li><span><span><span><span><span><span>Lexus enters fourth year as the Automotive Partner of Design Miami/</span></span></span></span></span></span></li>
<li><span><span><span><span><span><span>This year&rsquo;s installation to explore Lexus&rsquo; electrified, carbon-neutral vision for the future</span></span></span></span></span></span></li>
<li><span><span><span><span><span><span>Project led by Germane Barnes, Principal of Studio Barnes and Assistant Professor at the University of Miami School of Architecture</span></span></span></span></span></span></li>
</ul>
]]></pp:summary><description><![CDATA[<p style="text-align:justify"><span><span><span><span>Lexus announces its return as automotive partner and forthcoming collaboration for Design Miami/, partnering with the University of Miami to realize a vision of an electrified future that embodies the energy of next generation design. The project will be led by Miami-based architect, designer, and educator Germane Barnes, who is widely recognized for his work exploring the intersections of identity and architecture.</span></span></span></span></p>
]]></description><content:encoded><![CDATA[<p style="text-align:justify"><span><span><span><span>Lexus announced its return as automotive partner and forthcoming collaboration for Design Miami/, partnering with the University of Miami to realize a vision of an electrified future that embodies the energy of next generation design. The project will be led by Miami-based architect, designer, and educator Germane Barnes, who is widely recognized for his work exploring the intersections of identity and architecture.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Inspired by the Lexus LF-Z concept car, which embodies a vision for the future of the automotive field that is human-centered, carbon-neutral, and impeccably crafted, the project brings together the Studio Barnes team and students form the University of Miami School of Architecture. It will culminate in an immersive installation on view at Design Miami/ 2021 with digital components that will explore the potential for an electrified, carbon-neutral, human-centered future.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The physical installation will be complemented by a dynamic digital experience designed to engage audiences worldwide.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>&ldquo;Lexus has long been an inspiration to my work, as a symbol of luxury, craftsmanship, and a vision of future potential that is recognized across cultures and communities as an icon of quality,&rdquo; noted Barnes. &ldquo;The opportunity to realize an installation that explores this heritage while celebrating the potential and vision represented by the LF-Z Electrified concept car is an incredible one. We&rsquo;re so excited to show the world the potential that the future holds at this year&rsquo;s Design Miami/ both through the exploration of Lexus&rsquo;s next generation vehicle, and through the talent, energy, and vision of the next generation of designers working with me to realize this project.&rdquo;</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>&ldquo;We&rsquo;re excited to partner with Germane Barnes and the University of Miami for this year&rsquo;s edition of Design Miami/, and we&rsquo;re looking forward to seeing their vision for a more human-centric and carbon-neutral future come to life,&rdquo; commented Brian Bolain, Lexus&rsquo; global head of marketing. &ldquo;The LF-Z Electrified represents the next chapter of Lexus, paving the way forward for the next generation. The installation will illuminate that vision from the perspective of future designers.&rdquo;</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Design Miami/ 2021 will be open from December 1 - December 5, 2021 at the Miami Beach Convention Center.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Additional details on the installation will be shared in the coming weeks.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>ABOUT GERMANE BARNES</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>Germane Barnes is the principal architect of Studio Barnes, and Assistant Professor and the Director of the Community Housing & Identity Lab (CHIL) at the University of Miami School of Architecture. Barnes&rsquo; practice investigates the connection between architecture and identity, examining architecture&rsquo;s social and political agency through historical research and design speculation. Believing strongly in design as a process, he approaches each condition imposed on a project as an opportunity for transformation.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>ABOUT THE UNIVERSITY OF MIAMI AND SCHOOL OF ARCHITECTURE</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The University of Miami is a private research University and academic health system with a distinct geographic capacity to connect institutions, individuals, and ideas across the hemisphere and around the world. The University&rsquo;s vibrant and diverse academic community comprises 12 schools and colleges serving more than 17,000 undergraduate and graduate students in more than 180 majors and programs.</span></span></span></span></p><p style="text-align:justify"><span><span><span><span>The School of Architecture, which enrols more than 500 students in both undergraduate and graduate programs, is at the forefront of preparing students for professional leadership in architecture, urbanism, and related fields. The school employs research, professional engagement, and creative practice to advance knowledge, technology, environmental responsibility, social equity, and economic sustainability.</span></span></span></span></p>]]></content:encoded><category><![CDATA[lexus,design,miami,design miami/,germane barnes,lifestyle]]></category>
            <pubDate>Wed, 27 Oct 2021 17:00:00 +0200</pubDate>
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                        <title>LEXUS REVEALS SPORT YACHT CONCEPT</title>
                        <link>https://newsroom.lexus.eu/lexus-reveals-sports-yacht-concept/</link>
                        <guid>https://newsroom.lexus.eu/lexus-reveals-sports-yacht-concept/</guid><pp:caseid>165881</pp:caseid><pp:summary><![CDATA[<ul>
<li>Running proof-of-concept revealed by Lexus Chief Branding Officer Akio Toyoda at Di Lido Island on Biscayne Bay, Miami Beach, Florida.</li>
<li>Concept envisions how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation</li>
<li>Open sport yacht for six to eight guests with advanced Lexus styling and handling, powered by twin high-performance Lexus V8 engines</li>
</ul>
]]></pp:summary><description><![CDATA[<p><strong>ORIGIN</strong></p>

<p>A few years ago, the Toyota Marine Department invited TMC President Akio Toyoda to spend several days on the water driving the new Ponam range of premium yachts soon to be launched in Japan.</p>

<p>As a master driver, Akio Toyoda was inspired by the power of the turbodiesel powertrains and the handling and stability of the advanced hull designs; as the Chief Branding Officer of Lexus International, he also appreciated the potential of a stylish premium performance yacht to complement the Lexus lifestyle.</p>

<p>This led the Marine Department to envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation. On January 12, 2017, Lexus revealed the result of this project, a running proof-of-concept for a Lexus Sport Yacht, at Di Lido Island on Biscayne Bay, Miami Beach FL.</p>

<p><strong>DESIGN</strong></p>

<p>A brief for an open sport yacht for recreational day-touring with six to eight guests, powered by twin high performance Lexus V8s and with advanced styling and handling was given to the Lexus Design Centre in Toyota City, Japan.</p>

<p>In the summer of 2015 concepts from the design team were evaluated by Senior Managing Officer Tokuo Fukuichi, Chief Officer of Global Design and President of Lexus International Co., Senior Managing Officer Shigeki Tomoyama in charge of the Toyota Marine Department, and President Toyoda.</p>

<p>&ldquo;This concept for a Lexus Sport Yacht allowed us to explore how Lexus design language could be applied to a maritime idea,&rdquo; said Yoshihiro Sawa, executive vice president of Lexus International. &ldquo;For the Lexus Design Centre this project has been very exciting. The effort is valuable to us as it stirs our creative energies and pushes our imagination to design and lifestyle possibilities outside of the automotive realm we know well.&rdquo;</p>

<p>The selected proposal continued to be refined throughout 2015 as the Marine Department engineered the construction and on-board marine systems.</p>

<p>As a concept, the Lexus Sport Yacht revealed at Miami is a bespoke one-off project with no production intent.</p>

<p>To produce this single example the Marine Department selected the Marquis-Carver Yacht Group of Pulaski, Wisconsin, USA, based on their in-house engineering and manufacturing capabilities and their skill in large hand laid composite structures.</p>

<p><strong>FEATURES</strong></p>

<p>The design of the Lexus Sport Yacht concept has the upper deck and outer hull seamlessly bonded around the inner structure, each piece a single massive hand-laid composite of two-part polyurethane epoxy resin reinforced with hand-laid woven carbon fibre cloth, a composite material called carbon-fibre reinforced plastic, or CFRP. CFRP is the technology used in the structure of race cars and supercars like the Lexus LFA, high-performance aircrafts, competition skis and bicycles, and world-class racing sailboats.</p>

<p>The Lexus Sport Yacht concept&rsquo;s unique CFRP construction saves nearly 1,000 kg compared to a similar yacht in fiberglass reinforced plastic (FRP). The underwater hull design is stepped to reduce resistance or drag and improve handling balance at high speeds.</p>

<p>The concept is powered by twin 5.0-litre V8 gasoline engines based on the 2UR-GSE high-performance engine of the Lexus RC F coupe, the GS F sport sedan and the new LC 500 grand tourer. Each engine produces over 440 horsepower / 446 DIN hp / 328 kW, driving the yacht at speeds up to 49 miles per hour (43 knots) through a pair of hydraulically controlled inboard/outboard stern-drives. A bow-thruster with joystick control aids in docking.</p>

<p>The captain controls and monitors on-board systems from a colour touchscreen panel at the helm; screens show GPS navigation, digital charts, surface radar, underwater sonar, lighting and entertainment systems. The captain&rsquo;s seat is power adjustable; the armrests fold out to become jump seats on each side for very special guests.</p>

<p>The forward passenger cabin is inviting in luxurious Lexus leather with wood and glass details. A standing height, sofa seating for six with a table, and air conditioning create a comfortable environment for intimate entertaining.</p>

<p>The galley features a two-burner stove, sink and under-counter refrigerator; a beautifully finished head includes a shower.</p>

<p>An integrated audio-video entertainment system is fully networked, with 4G Wi-Fi & WAN. Sound reproduction is by Revolution Acoustics surface-mounted drivers using the ceiling panel as a transducer, powered by a Mark Levinson&reg; Reference digital amplifier.</p>

<p><strong>SPECIFICATIONS, preliminary values</strong></p>

<ul>
<li>Overall Length 12.7 m</li>
<li>Beam (width) 3.86 m</li>
<li>Payload 8 people</li>
<li>Power, total 885 horsepower / 897 DIN hp / 660 kW</li>
<li>Top Speed 43 KTS</li>
</ul>

<p><strong>BACKGROUND</strong></p>

<p>Lexus, a division of Toyota Motor Corporation, was founded in 1989 to develop and produce the finest cars ever built with a commitment to providing the highest levels of customer service.</p>

<p>Lexus International was dedicated as a company-within-the-company in 2011 to coordinate all central strategy, planning, design, engineering and production for the brand.</p>

<p>The Marine Business Department of Toyota Motor Corporation (TMC) was founded in 1997 to develop premium yachts using advanced technology and quality control methods perfected in making Lexus luxury cars.</p>

<p>Toyota Marine&rsquo;s Ponam line has included fiberglass sport-fishing boats in 26- and 28-foot lengths, and luxury cabin-cruisers in 31-, 35-, 37- and 45-foot lengths with durable and quiet hulls of fully-welded A5083 aluminium alloy. Ponam models are powered by high-efficiency turbodiesel engines based on those of Lexus GX 300d (3.0-liter turbodiesel 4 cylinder) and LX 450d (twin-turbo diesel 4.5-liter V8) luxury utility vehicles. The Toyota Ponam line is the market-leader in the premium yacht industry in Japan.</p>

<p>From 1998 to 2002, Toyota Marine also developed and produced the Epic line of fiberglass tournament ski boats and wakeboard boats, primarily for the US market, all powered by the 4.0-liter 1UZ-FE DOHC gasoline V8 from the Lexus LS 400 luxury sedan.</p>

<p>Marquis Yachts, LLC, is an independent privately-owned company in Pulaski, Wisconsin, that designs, engineers and manufactures the brands of Marquis Yachts and Carver Yachts. The pinnacle of the Marquis line is a 73 foot, three-level, luxury yacht with fiberglass reinforced plastic (FRP) hull, deck and superstructure. For more information go to www.marquisyachts.com or www.carveryachts.com.</p>]]></description><category><![CDATA[add tags here,yacht,miami]]></category>
            <pubDate>Thu, 12 Jan 2017 16:00:00 +0100</pubDate>
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