The luxury car brand welcomed cast members, celebrities and VIP guests, who took photographs in front of the all-new 2023 Lexus RX 500h. The hybrid electric vehicle was custom wrapped as a tribute to the new movie, complete with black panther claw decals on the hood. Behind the car was an LED screen featuring exclusive clips from Lexus. This is the third time the luxury brand has collaborated with Marvel Studios.

Danai Gurira, who is one of the stars of “Black Panther: Wakanda Forever,” was stunning as she posed for photos on the red carpet and at the Lexus activation. Gurira’s character, “Okoye,” is also featured in the luxury brand’s latest commercial “An Electric Future,” which premiered earlier this month featuring the all-new, all electric, Lexus RZ 450e.

Other celebrities photographed at the Lexus activation: Sheryl Lee Ralph, Mitzi Mabel Cadena, Boris Kojoe, and son, Nicolas Neruda Kodjoe, Michael Ealy and his son, Daymond John, WNBA players and sisters, Nneka Ogwumike and Chiney Ogwumike and more.

For more information, visit https://www.lexus.com/WakandaForever

This fall, the Marvel Studios’ Black Panther franchise and Lexus will once again join forces as the official automotive partner of the highly anticipated Marvel Studios’ Black Panther: Wakanda Forever. Ahead of the film’s global release beginning, November 9, 2022, the RZ 450e, driven by Dora Milaje warriors, will star in heart-pumping 60-, 30-, and 15-second spots called “An Electric Future”.

Directed by Anthony Leonardi III, the visually thrilling spot finds General Okoye (played by Danai Gurira) in the RZ 450e as she prepares to fulfil her national duty in the unfamiliar roll of public speaker. General Okoye is joined by her fellow Dora Milaje as they embark on what becomes a car chase experience filled with spectacular jinks, explosions, and pin-point accurate vibranium spear throws.

The RZ 450e welcomes General Okoye’s adventure in stride, allowing the Dora Milaje to dodge their pursuers with its precise One Motion Grip steering, balanced handling thanks to DIRECT4 all- wheel drive, and a seamless on-demand application of power via front and rear e-Axle motors. And because of the RZ’s BEV-specific seating placement and versatile digital rear-view mirror, all- around visibility for General Okoye’s driver and front passenger is optimal.

“The power, elegance, and future-forward vision of the Lexus brand aligns perfectly with the Black Panther franchise. We couldn’t be happier to team-up with Lexus once again to bring an action-packed story and supporting 360 campaign to life,” said Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company.

“We’re excited and honoured to continue our collaboration with the Marvel Studios’ Black Panther franchise,” said Michael Moore, Lexus International’s General Manager for Strategic Communication. “Our all-electric RZ 450e is a perfect fit in the Dora Milaje’s cutting-edge arsenal, bringing an elevated driving experience that intuitively connects with its users through advanced technology and compelling performance.

ABOUT MARVEL STUDIOS’ BLACK PANTHER: WAKANDA FOREVER

In Marvel Studios’ “Black Panther: Wakanda Forever,” Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (including Florence Kasumba), fight to protect their nation from intervening world powers in the wake of King T’Challa’s death. As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta as Namor, king of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livinalli. “Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in Europe as from Nov. 9, 2022.

Each otherworldly custom-wrapped “Eternals” automobile is inspired by the unique individual armor design, iconography and super power of each Eternal. In addition, a golden glow emanates from the vehicles’ grilles and underbodies, reflecting the characters’ shared energy signature as seen in the film. The vehicles will be featured in various events and media extensions, including the red carpet premiere.

“We’re excited to bring the ‘Eternals’ partnership to life through these custom-wrapped Lexus vehicles,” said Vinay Shahani, Lexus USA vice president of marketing. “Just as each Eternals character has a distinct style and set of capabilities, so does each character-themed Lexus.”

The lineup of custom-wrapped “Eternals” vehicles includes:

• Ajak x Lexus GX: Ajak, played by Salma Hayek, isa powerful, commanding woman. She is paired with one of the most capable SUVs in the land, the GX.
• Druig x Lexus GX: Druig, played by Barry Keoghan, is a bit of a rebel in the movie, with super strength and stamina, making the GX a fitting reflection of his character.
• Gilgamesh x Lexus LX: As the strongest Eternal, Gilgamesh, played by Don Lee, is a kindred spirit to the biggest, most powerful Lexus SUV, the LX.
• Ikaris x Lexus LS: The LS, Lexus’ flagship luxury sedan, is a match with Ikaris, played by Richard Madden, considered the tactical leader of the Eternals.
• Kingo x Lexus IS: Kingo, played by Kumail Nanjiani, is paired with the bold, powerful Lexus IS.
• Makkari x Lexus RC F Track Edition: The fastest Eternal, Makkari, played by Lauren Ridloff, is the perfect match for the quickest car in the Lexus lineup, the RC F Track Edition.
• Phastos x Lexus LX: The LX is technologically advanced, making it an ideal fit for Phastos, played by Brian Tyree Henry, the technological guru of the team.
• Sersi x Lexus RC F: One of Lexus’ most powerful cars, the RC F, is paired with one of the film’s most powerful characters, Sersi, played by Gemma Chan.
• Sprite x Lexus NX: The NX, a crossover that can do anything, is a perfect complement to the illusion-casting ability of Sprite, played by Lia McHugh.
• Thena x Lexus LC 500: Thena, played by Angelina Jolie, is a natural fit with the sleek and stylish Lexus LC 500.

“After so successfully telling a co-branded story on the original Black Panther film, we’re thrilled to be teaming up with Lexus once again. Combined with our custom spot directed by the Russo Brothers and starring Kumail Nanjiani in-character as Kingo, these Eternals-inspired vehicles show that exciting collaborative storytelling can extend even beyond traditional media,” said Mindy Hamilton, SVP, Global Partnership Marketing at Marvel Studios.

Earlier this month, Lexus and Marvel Studios debuted a long-form video called “Parking Spot,” starring Kumail Nanjiani as Kingo. It was directed by the Russo brothers, who helmed four Marvel Studios’ films including “Avengers: Endgame,” one of the highest grossing films of all time. In the two-minute piece, Kingo has to solve a very human problem before he can join the epic Super Hero battle happening downtown — finding a safe parking spot for his new Lexus IS 500 F SPORT Performance, the most powerful IS ever, with a 472-horsepower naturally aspirated V8 engine.

For more information on Lexus and Marvel Studios’ “Eternals” collaboration, visit https://www.lexus.eu/discover-lexus/lexus-news/marvel-studios-eternals/.