<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:pp="http://www.presspage.com/rss/"
     version="2.0"
     xmlns:atom="http://www.w3.org/2005/Atom">
                <channel>
                    <title><![CDATA[Newsroom Lexus Europe]]></title>
                    <link>https://newsroom.lexus.eu/</link>
                    <description></description>
                    <language>en</language>
                    <lastBuildDate>Sat, 26 Sep 2026 01:33:20 +0200</lastBuildDate>
                    <pubDate>Fri, 25 Sep 2026 07:37:03 +0200</pubDate>
                    <image>
                        <title><![CDATA[Newsroom Lexus Europe]]></title>
                        <url>https://content.presspage.com/clients/150_1850.png</url>
                        <link>https://newsroom.lexus.eu/</link>
                        <width>144</width>
                    </image><item>
                        <title>WITH THE OPEN SEA AS ITS STAGE, LEXUS LAUNCHES INTERNATIONAL SALES OF THE LY680 LUXURY YACHT</title>
                        <link>https://newsroom.lexus.eu/with-the-open-sea-as-its-stage-lexus-launches-international-sales-of-the-ly680-luxury-yacht/</link>
                        <guid>https://newsroom.lexus.eu/with-the-open-sea-as-its-stage-lexus-launches-international-sales-of-the-ly680-luxury-yacht/</guid><pp:caseid>817008</pp:caseid><pp:summary><![CDATA[<ul style="list-style-type:disc;"><li class="ck-list-marker-bold" data-list-item-id="ef1441589b12bf3e686ad1e115c54b1e1"><p style="text-align:justify;"><span><strong>The LY680 luxury yacht will be exhibited at the Fort Lauderdale International Boat Show to launch international sales</strong></span></p></li><li class="ck-list-marker-bold" data-list-item-id="ea46069798d2651709d5fde16f0e873d3"><p style="text-align:justify;"><span><strong>With the theme “Discover Escapism”, Lexus presents a new proposition that expands the possibilities for mobility, offering people a private sanctuary on the open sea</strong></span></p></li></ul>]]></pp:summary><description><![CDATA[<p style="text-align:justify;"><span>Lexus is expanding sales of the LY680 luxury yacht to global markets, following its Japanese launch in 2024 and official world debut in March this year. The sales expansion will be marked by the yacht’s appearance at the 2026 Fort Lauderdale International Boat Show in Florida, USA, taking place from 28 October to 1 November.</span></p><p style="text-align:justify;"><span>The LY680 is an evolution of Lexus’ first luxury yacht, the LY650. The flybridge is approximately 1,400 mm longer and the swimming platform has been extended by 700 mm, taking the vessel’s overall length to 20.63 m.</span></p><p style="text-align:justify;"><span><strong>360-degree mobility envisioned by Lexus</strong></span></p><p style="text-align:justify;"><span>Lexus recognises that mobility is not limited to movement over land. People cross oceans and take to the skies, with every journey bringing different experiences. Whatever kind of journey, Lexus seeks to create moments and spaces where those who appreciate authenticity can simply be themselves.</span></p><p style="text-align:justify;"><span>Speaking at the Japan Mobility Show 2025 in October last year, Simon Humphries, Chief Branding Officer, described a future in which Lexus is “not just about creating cars,” but extending its vision beyond the land to sea and air – “in other words, 360 degrees of mobility”.</span></p><p style="text-align:justify;"><span><img class="image_resized image-style-align-left" style="width:500px;" src="https://content.presspage.com/uploads/1850/680bb023-a12a-4fcd-8111-0f9c7356ae8e/1920_lexussportyachtconceptly650.jpg?x=1790239018571" alt="Lexus Sport Yacht Concept LY650" width="500" />Eight years ago, in 2017, as Toyota was advancing its transformation from a car company into a mobility company, Toyota Marine and Lexus unveiled the Lexus Sport Yacht Concept. Two years after the concept’s unveiling, the LY650 was announced, expanding the company’s vision of mobility to the ocean. Building on the concept, the LY650 embodied Lexus’ design philosophy in a new form: a 19.8 m luxury yacht</span></p><p style="text-align:justify;"><span>Akio Toyoda, Chairman of Toyota Motor Corporation (President at the time), commented: “The LY650 symbolises Lexus’ efforts to go beyond automobiles as it strives to become a luxury lifestyle brand. I am truly looking forward to seeing the advanced, high-quality LY650 grace the waters around the world with its beautiful presence. As a mobility company, we will continue to explore new possibilities on the water as well.”</span></p><p style="text-align:justify;"><span>As a pioneer in the delivery of new mobility experiences, the LY680 embodies Lexus itself as the brand continues to evolve with greater freedom at the heart of luxury, under the theme “Discover Escapism".</span></p><p style="text-align:justify;"><span>Go Hayashi, Deputy General Manager of the Marine Business Division, explains the significance of the LY680’s global expansion.: “The LY680 brings the values Lexus has cultivated to the sea, embodying a new future of mobility that seamlessly connects land, sea and air. With the vast ocean as its stage, it creates an exceptional private space where family and friends can share time and enjoy experiences that leave lasting impressions. Through these experiences, we aim to enrich our customers’ lives and broaden the possibilities of the Lexus brand around the world.”</span></p><p style="text-align:justify;"><span>The exterior of the LY680 is an interpretation of Lexus’ L-finesse design philosophy, complemented by comfortable onboard spaces that have been crafted with careful attention to every detail. In performance terms, it delivers the refined yet deeply engaging cruising experience Lexus has strived for, combining stable handling with exceptional ride comfort and quietness.</span></p><p style="text-align:justify;"><span><strong>A dream team collaboration with Horizon Group</strong></span></p><p style="text-align:justify;"><span>Lexus has not taken on this challenge alone. Rather than developing marine mobility entirely in-house, it has sought to bring its vision to life through collaboration with world-class partners.</span></p><p style="text-align:justify;"><span>The LY680 is produced by Horizon Group, one of Asia’s leading luxury yacht market brands, renowned for its custom-built products, advanced technical expertise and production capabilities.</span></p><p style="text-align:justify;"><span>Lexus is responsible for the design and creation of the overall experience, while Horizon Group contributes the craftsmanship and production expertise it has developed through years of building large yachts.</span></p><p style="text-align:justify;"><span>The LY680 was born from the combination of these capabilities, together with yacht production methods adapted from the Toyota Production System (TPS), drawing on the strengths of both brands.</span></p><p style="text-align:justify;"><span>John Lu, CEO of Horizon Group, comments: “We are deeply honoured to have been chosen as a partner of Lexus. If asked what Horizon Group’s core value is, I would say it is not our facilities or assets, but our people. The opportunity to bring our products to customers around the world is a source of pride, not only for Horizon, but also for Taiwan, and we are very excited about what lies ahead.</span></p><p><span><strong>LY680 key specifications</strong></span></p><table><tr><td style="border-style:solid;border-width:1pt;vertical-align:top;width:225.4pt;"><span>Overall length (m)</span></td><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:none;border-left-width:medium;border-right-style:solid;border-right-width:1pt;border-top-style:solid;border-top-width:1pt;vertical-align:top;width:225.4pt;"><p style="text-align:center;"><span>20.63</span></p></td></tr><tr><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:solid;border-left-width:1pt;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><span>Overall width (m)</span></td><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:none;border-left-width:medium;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><p style="text-align:center;"><span>5.76</span></p></td></tr><tr><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:solid;border-left-width:1pt;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><span>Engine</span></td><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:none;border-left-width:medium;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><p style="text-align:center;"><span>Volvo Penta IPS 1350/1050 – 2 units</span></p></td></tr><tr><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:solid;border-left-width:1pt;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><span>Fuel tank capacity (l)</span></td><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:none;border-left-width:medium;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><p style="text-align:center;"><span>4,012</span></p></td></tr><tr><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:solid;border-left-width:1pt;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><span>Fresh water tank capacity (l)</span></td><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:none;border-left-width:medium;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><p style="text-align:center;"><span>852</span></p></td></tr><tr><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:solid;border-left-width:1pt;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><span>Number of cabins</span></td><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:none;border-left-width:medium;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><p style="text-align:center;"><span>3, accommodating up to 6 guests</span></p></td></tr><tr><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:solid;border-left-width:1pt;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><span>Passenger capacity</span></td><td style="border-bottom-style:solid;border-bottom-width:1pt;border-left-style:none;border-left-width:medium;border-right-style:solid;border-right-width:1pt;border-top-style:none;border-top-width:medium;vertical-align:top;width:225.4pt;"><p style="text-align:center;"><span>15</span></p></td></tr></table>]]></description><category><![CDATA[lexus,yacht,LY680,LY650,partnership,partnerships]]></category>
            <pubDate>Fri, 25 Sep 2026 06:30:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1850/50701dd8-4615-4508-b79f-8bd6afb21b9e/500_lexusyachtly680.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/1850/50701dd8-4615-4508-b79f-8bd6afb21b9e/500_lexusyachtly680.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1850/50701dd8-4615-4508-b79f-8bd6afb21b9e/lexusyachtly680.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Lexus Yacht LY680]]></pp:imageTitle><pp:imageDescription><![CDATA[Lexus Yacht LY680]]></pp:imageDescription></item><item>
                        <title>LEXUS INTRODUCES THE NEXT EVOLUTION OF THE LEXUS LUXURY YACHT, LY680</title>
                        <link>https://newsroom.lexus.eu/lexus-introduces-the-next-evolution-of-the-lexus-luxury-yacht-ly680/</link>
                        <guid>https://newsroom.lexus.eu/lexus-introduces-the-next-evolution-of-the-lexus-luxury-yacht-ly680/</guid><pp:caseid>624936</pp:caseid><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/b9ba768c-e539-4a2a-8844-5d013a787c12/1920_ly680exterior1.png?10000"><ul><li><strong>The flybridge and swimming platform have been expanded, providing more space for enjoyment and relaxation. </strong></li><li><strong>Production will be handled by the Horizon Group, which has an established reputation for its advanced technology which has been honed through the construction of superyachts. </strong></li></ul><p><span>The Lexus Luxury Yacht, LY650, will take the next step its evolution as the new LY680 with some exciting, new enhancements. Starting from March 21st, 2024, orders will be accepted only in Japan through Toyota Marine sales offices and other select dealers<sup>*1</sup>.</span></p><p><span>Lexus aims to be a luxury lifestyle brand and the flagship Luxury Yacht is the embodiment of the Lexus design philosophy “Crafted.” The LY680 expresses this philosophy by thoroughly paying attention to every single detail, in order to exceed customers' expectations and create a unique experience that stimulates their senses, even while at sea.</span></p><p><span>The concept for the Luxury Yacht is "to feel like a hideout in the middle of the sea, providing a space where discerning customers can feel free and at ease.” The exterior embodies the Lexus design philosophy of L-finesse, and the interior has been meticulously crafted down to the smallest details to provide a comfortable living space. In terms of performance, Lexus aims for confidence inspiring cruising performance, offering stable manoeuvrability, excellent ride comfort, and quietness.</span></p><p><span>Production was carried out by the Horizon Group, which has a reputation for its advanced technological capabilities honed which have been honed through the construction of superyachts. By combining the Horizon Group’s building capabilities with yacht production methods based on the TPS<sup>*2</sup>, the strengths of both brands have been leveraged to achieve further enhancements.</span></p><p><span>A 1/20 scale model of the LY680 will be on display at the Japan International Boat Show 2024 which will be held at Pacifico Yokohama from March 21st to 24th, 2024.</span></p><p><span><sup>*1 </sup>Delivery is scheduled for the spring of 2026. Sales in additional overseas markets will be considered in the future based on customer demand.</span></p><p><span><sup>*2</sup> Toyota Production System</span></p><p><span><strong>EXPANSION OF FLYBRIDGE AND SWIMMING PLATFORM PROVIDE MORE SPACE FOR ENJOYMENT AND RELAXATION</strong></span></p><p><span>The flybridge has been extended by 1,400mm and features a spacious lounge sofa and a barbecue grill<sup>*3</sup>, allowing guests to relax and enjoy the fresh ocean breeze. In addition, the swimming platform has been extended by 700mm platform, which allows you to enjoy a wide range of offshore activities, including personal watercrafts.</span></p><p><span><strong>PRODUCTION TO BE HANDLED BY THE HORIZON GROUP</strong></span></p><p><span>Horizon Group, who will build the LY680, is a leading luxury yacht brand in Asia, specializing in custom-built yachts utilizing advanced technology and excellent production methods. The combination of sleek styling inspired by Lexus' design philosophy, L-finesse, and Horizon Group's production capabilities, which they’ve cultivated through the construction of superyachts, leverages the strengths of both brands to create a truly spectacular yacht.</span></p><p><span><u>LY680 main specifications</u></span></p><table width="473"><tr><td style="border:1pt solid;width:106.3pt;"><span>Overall Length</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top:1pt solid;width:63.8pt;"><span>[m]</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top:1pt solid;width:184.3pt;"><span>20.66</span></td></tr><tr><td style="border-bottom:1pt solid;border-left:1pt solid;border-right:1pt solid;border-top-style:none;width:106.3pt;"><span>Overall Width</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:63.8pt;"><span>[m]</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:184.3pt;"><span>5.76</span></td></tr><tr><td style="border-bottom:1pt solid;border-left:1pt solid;border-right:1pt solid;border-top-style:none;width:106.3pt;"><span>Engine</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:63.8pt;"><span>Type</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:184.3pt;"><span>Twin Volvo IPS 1350/1050</span></td></tr><tr><td style="border-bottom:1pt solid;border-left:1pt solid;border-right:1pt solid;border-top-style:none;width:106.3pt;"><span>Fuel Tank Capacity</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:63.8pt;"><span>[L]</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:184.3pt;"><span>4,012</span></td></tr><tr><td style="border-bottom:1pt solid;border-left:1pt solid;border-right:1pt solid;border-top-style:none;width:106.3pt;"><span>Fresh Water Tank Capacity</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:63.8pt;"><span>[L]</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:184.3pt;"><span>852</span></td></tr><tr><td style="border-bottom:1pt solid;border-left:1pt solid;border-right:1pt solid;border-top-style:none;width:106.3pt;"><span>Number of Rooms</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:63.8pt;"><span>-</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:184.3pt;"><span>3 rooms (6 beds)</span></td></tr><tr><td style="border-bottom:1pt solid;border-left:1pt solid;border-right:1pt solid;border-top-style:none;width:106.3pt;"><span>Number of Passengers</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:63.8pt;"><span>-</span></td><td style="border-bottom:1pt solid;border-left-style:none;border-right:1pt solid;border-top-style:none;width:184.3pt;"><span>15</span></td></tr></table><p> </p><p><span><sup>*3</sup> Option setting</span></p><p><span><u>ABOUT LEXUS</u></span></p><p><span>Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2.83 million hybrid vehicles including HEVs, PHEVs, and BEVs.</span></p><p><span>A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries/regions worldwide.</span></p><p><span>Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.</span><br /> </p>]]></description><category><![CDATA[lexus,lifestyle,yacht,partnerships,partnership,LY680,LY650]]></category>
            <pubDate>Thu, 21 Mar 2024 02:00:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1850/b9ba768c-e539-4a2a-8844-5d013a787c12/500_ly680exterior1.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/uploads/1850/b9ba768c-e539-4a2a-8844-5d013a787c12/500_ly680exterior1.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1850/b9ba768c-e539-4a2a-8844-5d013a787c12/ly680exterior1.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[LY680 Exterior1]]></pp:imageTitle></item></channel>
                    </rss>