The Lexus LBX compact crossover, the LM luxury people carrier and the all-terrain GX full-scale SUV are completely different propositions, but at heart each one is truly “Lexus”.  They are taking Lexus into new market segments and giving customers the opportunity to personalise their luxury choices. They exemplify the qualities that are the essence of Lexus as an international luxury brand and support its “experience amazing” ethos.

Central to this is Omotenashi, the uniquely Lexus interpretation of the best traditions of Japanese hospitality. That means for driver and passengers alike, every need is anticipated and taken care of in a safe, welcoming and rewarding experience. Its influence extends from on-board comfort and well-being to seamless connectivity, comprehensive safety provisions the focused design of the driver’s cockpit.

Luxury craftsmanship is another distinguishing element in the Lexus ownership, with an attention to detail that is rooted in the finely honed skills of the Takumi craftspeople.

Moreover, the latest models go further in Lexus’ mission to “make luxury personal,” giving customers greater opportunities to specify their vehicle in a way that better reflects their individual preferences and character. This includes a move away from the established formalities of prestige cars to offer something that better fits more modern perceptions of what luxury means, with a more relaxed and casual feel.

To showcase their individual qualities and capabilities and to provide a first-hand insight into today’s Lexus brand, the LBX, LM and GX were recently brought together in an adventure programme in New Zealand. Influencers and lifestyle specialists from Europe and beyond were immersed in an authentic Lexus “amazing experience” that took them through spectacular landscapes of the South Island and introduced them to the richness of the local nature, culture and cuisine.

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Lexus LBX: redefining luxury craftsmanship in its class

The LBX is a game-changing model, the most compact Lexus model yet and one which brings authentic Lexus luxury to a whole new audience for the brand. This is a compact crossover that makes luxury personal, offering a wealth of choice, premium equipment features and a great driving experience, all with a more casual, contemporary feel. It’s a proposition that European customers have responded to in their thousands, putting the LBX firmly on course to become Lexus’ top-selling model in the region.

Lexus LM: redefining luxury transport

Lexus designed the LM – its “luxury mover” – to deliver the ultimate in luxury travel. It is a car in its class of its own, a people carrier where every detail of the on-board experience is focused on the comfort and well-being the occupants. Wherever the journey takes you, the atmosphere inside the LM is guaranteed to always be calm, quiet and supremely comfortable. The passengers ride in airline-style seats, with access to a 48-inch widescreen monitor and bespoke 23-speaker Mark Levinson Surround Sound system at their fingertips. The Lexus Climate Concierge ensures optimum temperature and air quality are maintained at all times.

Lexus GX: redefining the authentic off-roader with luxury

The all-new GX is a perfect illustration of the breadth of choice offered by today’s Lexus range. It is an authentic off-roader with imposing looks, all-terrain capabilities, combined with the luxury, driving rewards and advanced technologies that are key to every Lexus model. It’s a car that’s engineered for adventure, capable of mastering all kinds of challenging terrain: wherever the drive takes you, on smooth, fast roads or wilder trails, the Lexus GX can be relied on as the truest and most trusted partner.

For more information on these and all other new Lexus models, please visit https://www.lexus.eu/new-cars

Its status as a serious SUV made it a key contributor to a recent Lexus adventure programme in New Zealand, where guests were immersed in the local culture, cuisine and natural world. Joining the GX were the all-new LBX compact crossover and the LM “luxury mover,” giving guests first-hand insights into what Lexus’ “experience amazing” means and the breadth of its product offering.

The GX will carry you in comfort and with confidence to unexplored territories and New Zealand provided the ideal landscapes and challenging routes to demonstrate these qualities . It’s a car that’s engineered for adventure, capable of mastering all kinds of challenging drives, while respecting the integrity and quality of the natural environment. This is helped by a Multi-Terrain Select system where the car’s performance can be optimised at the touch of a switch for surfaces ranging from deep snow and mud to sand and rocks. Furthermore, with the benefit of the Multi-Terrain Monitor, you’re given a complete view of the area around and beneath vehicle so you can position the GX with confidence in extreme situations.

At the same time, the GX is essentially a Lexus. That means attention to every detail and luxury made personal with distinctive contemporary design, Takumi craftsmanship and the uniquely Lexus Omotenashi approach to comfort and convenience that enhances the well-being of driver and passengers. This is witnessed in features such as specially developed seats that are shaped for perfect support when off-roading, upholstered in fine leather and a focused Lexus Tazuna cockpit, with controls and information sources organised for quick, intuitive operation, whatever the driving conditions.

For those who want to go even further, the GX Overtrail model is designed and equipped to take even more extreme environments in its stride, but with no sacrifice of luxury quality or comfort.  Its special off-road-focused features include a wider track, dedicated 18-inch wheels with all-terrain tyres and an intelligent electronic suspension system. The bodywork is adapted, too, with details shaped to help avoid contact with bushes and rocks when heading off-road.

Wherever the drive takes you, on smooth, fast roads or wilder trails, the Lexus GX can be relied on as the truest and most trusted partner, responding instantly and faithfully to the driver’s use of the steering wheel, brakes and throttle. The rewards are control, comfort and confidence at all times, and a sense of being at one with the vehicle.

In Europe, the GX is available in eastern markets: Kazakhstan, Ukraine, Georgia, Azerbaijan and Armenia.

For more information, please visit https://www.lexus.eu/new-cars/gx

When it set out to create the new LM people carrier, Lexus set the goal of delivering the ultimate in luxury travel: four-wheeled transport that achieves a level of sophistication and exclusivity more frequently associated with world of private jets. Taking a no-compromise approach, it has succeeded in delivering a unique “Luxury Mover,” a vehicle that is truly in a class of its own.

Wherever the road – crowded city street or sweeping mountain pass – the atmosphere inside the LM is guaranteed to always be calm, quiet and supremely comfortable. It’s the perfect expression of Omotenashi, the Japanese hospitality principle, that’s central to Lexus, where your every need is anticipated and seamlessly catered for.

Omotenashi is one of the ways in which Lexus seeks to provide its customers with Amazing Experiences and it made the LM a worthy participant in a recent Lexus adventure programme in New Zealand. Here, guests were able to experience a Lexus spirit of adventure that combines a great driving experience with luxury and comfort. They were immersed in the local culture, cuisine and natural world, travelling through breathtaking landscapes in three all-new, contrasting models: the LM, the LBX crossover and the GX luxury off-roader. The event illustrated the breadth of Lexus innovation and the brand’s diversification into vibrant new market areas.

Guests travelled as passengers along routes through spectacular natural landscapes, enjoying panoramic views from the twin rear seats in the top-of-the range model. This four-seat version of the LM takes Omotenashi design, technologies and features to the maximum. The rear passenger seats are upholstered in finest L-aniline leather and are equipped with extending ottomans to support the lower legs and integrated heating, ventilation and massage functions. They also recline airline-style to fully horizontal should you want to take a break during the journey. Lexus Climate Concierge monitors each passenger’s body temperature to help maintain an ideal cabin temperature and air quality.

The cabin is insulated from any unwelcome external noise, yet offers a “natural silence” more like you would find in a quiet New Zealand forest than an acoustically perfect recording studio. And if the view outside doesn’t capture your attention, a 48-inch high-definition widescreen monitor can be used for streaming movies, or online meetings. The hospitality aspect also includes innovative technologies such as a 23-speaker Mark Levinson Surround Sound audio system, tailor-made for the LM, folding tables and power doors and sunshades. And if you need a cooling drink during the journey, a 14-litre refrigerator can accommodate plenty of liquid refreshment.

Equal attention has been paid to the engineering aspects of the vehicle, with a smooth, refined and powerful self-charging hybrid system and suspension that maintains poise and comfort in all conditions. It is also an all-new vehicle from the ground up, and – unlike many other people carriers – not a passenger vehicle that has been adapted from a van model base.

In addition to the four-seat version, the LM range includes a seven-seat model that brings another level of luxury to chauffeur-driven executive transport. The rear cabin features two VIP seats and a two-plus-one second row seating arrangement that can be folded away to provide extra load space when not in use. Features include semi-aniline leather seats, the Lexus Climate Concierge, a 14-inch drop-down rear monitor, a folding table and a 21-speaker Mark Levinson 3D Surround Sound audio system.

The LM can be classified as a new kind of limousine for the modern age, where business, leisure and relaxation can overlap in a single journey and where peace, quiet and privacy are the most highly valued luxury qualities.

For more information, please visit https://www.lexus.eu/new-cars/lm

In just its first year of sales, the Lexus LBX has held true to its promise of changing the face of luxury motoring, delivering premium quality and style without compromise in a compact crossover that’s eminently stylish, affordable and appealing to a whole new audience for the Lexus brand. It’s Lexus’ relentless focus on quality – both physical and perceived – in every detail that distinguish the LBX from its competitors.

In terms of simple dimensions, it’s the smallest Lexus yet, but its size has been no barrier to making this a model that redefines the meaning of luxury in its class. It offers more than simply a wealth of choice in premium equipment features and a great driving experience; it delivers Lexus’ exceptional craftsmanship and human-centred Omotenashi hospitality. This is achieved with a more casual, contemporary feel that captures changing popular perceptions of what luxury means.

It shifts the dial for the brand, diversifying its product range with new thinking to shape a fresh future for Lexus and its customers.

It’s a proposition that European customers have responded to in their thousands, putting the LBX firmly on course to become Lexus’ top-selling model in the region.

While its agile, highly manoeuvrable character makes it a natural for urban streets, it’s just at home on the open road, as a recent expedition in the breathtaking mountain landscapes of New Zealand’s South Island reveals.

Lexus vehicles are conceived to open up the possibilities of amazing experiences for their owners – in the case of the LBX, making the “everyday extraordinary”. To demonstrate what this means in practice, Lexus headed to New Zealand for an adventure programme which immersed guests, including influencers and lifestyle commentators from around the world, in the rich and varied local culture, cuisine, nature and outdoor pursuits. The itinerary combined off-road trails, remote scenic roads as well as exploration by air and water, introducing the adventurers to the natural wonders of this distant land.

Capturing the spirit of a Lexus “Amazing Experience,” the event illustrated the diversity and wide appeal of Lexus’ current product portfolio, showcasing the latest all-new models: the LBX, the GX off-roader and the LM “luxury mover”. 

Moving away from the traditions of premium quality motoring, Lexus has made luxury personal with the new LBX, giving each customer the chance to create a car that best suits their individual style. That’s accomplished with discerning and distinctive range of options, from bold exterior colours to different interior upholsteries, textures and trims. Forget the concept of the structured model range: the LBX line-up instead offers a different Atmosphere for each version – Cool, Relax, Elegant and Emotion – where the focus is on character, appearance and feel rather than simply the level of equipment features.

The tech dimension extends from the latest, super-efficient hybrid powertrains to seamless onboard connectivity and multimedia experience, including wireless smartphone integration and cloud-based navigation that benefits from moment-by-moment traffic intelligence. There is also the peace of mind provided by the same Lexus Safety System + advanced and intelligent safety and assistance systems found on all Lexus models, supporting the driver at every step of the journey.

For more information, please visit https://www.lexus.eu/new-cars/lbx