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                    <title><![CDATA[Newsroom Lexus Europe]]></title>
                    <link>https://newsroom.lexus.eu/</link>
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                    <lastBuildDate>Mon, 07 Sep 2026 17:31:23 +0200</lastBuildDate>
                    <pubDate>Wed, 18 Feb 2026 14:27:03 +0100</pubDate>
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                        <title>LEXUS STEER-BY-WIRE: DRIVING REINVENTED</title>
                        <link>https://newsroom.lexus.eu/lexus-steer-by-wire-driving-reinvented/</link>
                        <guid>https://newsroom.lexus.eu/lexus-steer-by-wire-driving-reinvented/</guid><pp:caseid>734823</pp:caseid><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/386a67c7-53d1-4051-a793-ea22a36b2afe/1920_rzsteer-by-wire2.jpg?10000"><ul><li class="ck-list-marker-bold" data-list-item-id="e7b424b1b7bcfe3b0343ef4808ce77e03"><strong>Lexus-first steer-by-wire system debuts in the new RZ electric SUV</strong></li><li class="ck-list-marker-bold" data-list-item-id="e2371b6fd0e86d3612b8f17130ac4f974"><strong>Performance reinforces the Lexus Driving Signature – driver confidence, control and comfort at all times</strong></li><li class="ck-list-marker-bold" data-list-item-id="ef4c531437d020e04166a6464ec22c5c2"><strong>Innovation with multiple rewards – precision, responsiveness and constant sense of connection between the driver and the road</strong></li><li class="ck-list-marker-bold" data-list-item-id="edd6e8771eaa546f94a4ae68111f2a3de"><strong>A core technology in the delivery of next-level autonomous driving</strong></li><li class="ck-list-marker-bold" data-list-item-id="ea0223ecd81c08092c6f5ab3c398f584b"><strong>Steering inputs transmitted as electronic signals to the front wheels, with prompt and direct response, strengthening the dialogue between driver and car</strong></li><li class="ck-list-marker-bold" data-list-item-id="eee75ba80403f8e248ec7b6ed825ceca3"><strong>New-design compact steering wheel with hand and-over-hand wheel turning almost eliminated</strong></li><li class="ck-list-marker-bold" data-list-item-id="e96f3bc68fdf890de35c080dfa8d9e3e9"><strong>System communicates relevant feedback from the tyres, with unwanted vibrations filtered out</strong></li><li class="ck-list-marker-bold" data-list-item-id="e8f68d30cc0e79d77e2050f87bd9cba84"><strong>Steer-by-wire and Lexus’ DIRECT4 electric all-wheel drive synchronise to elevate the driving experience&nbsp;</strong></li></ul><p><span>Lexus has a proud history of technical innovation. It constantly explores opportunities to raise levels of safety, performance, comfort and, not least, driver rewards. It’s in this spirit that it has successfully introduced the Lexus-first steer-by-wire system, a radical technology that brings a new dimension to the driving experience.</span></p><p><span>Making its debut in the new RZ electric luxury SUV, Lexus steer-by-wire offers a duality of rewards. It delivers the control, precision and instant, faithful response that are valued by the world’s top professional drivers. At the same time, it is smooth and easy to use and generates a reassuring sense of constant connection with the road, building the driver’s dialogue with their vehicle and enhancing the pure pleasure of being at the wheel.</span></p><p><span>As well as being responsive and intuitive to operate, the system filters out unwanted vibration, opens up the cockpit for a clearer forward view and enhances the pure pleasure of driving.</span></p><p><span>Furthermore, steer-by-wire is a core technology in the development of next-level autonomous driving.</span></p><p><span><strong>The technology: steering by electronic signals</strong></span></p><p><span>Unlike a conventional mechanical steering system, Lexus’ steer-by-wire has no mechanical connection between the steering wheel and the front wheels. Instead, the driver’s steering inputs are communicated as electronic signals, relayed via a steering torque actuator to a steering control actuator on the front axle. Response is quick and direct, inspiring confidence.</span></p><p><span>Safeguards are in place, with a back-up system that will intervene immediately to provide uninterrupted performance, should the steering system experience any issues.</span></p><p><span><strong>The new-look steering wheel</strong></span></p><p><span>The driver uses a compact, new-look steering wheel. Designed without the traditional upper and lower curved sections, it is visually like the controls found in an aircraft. This not simply a design exercise: steer-by-wire allows for the lock-to-lock turn angle to be set to plus or minus 200 degrees. Steering thus becomes easier, with the need for hand-over-hand turns almost eliminated. Just small movements are all that’s required, with the driver “aiming” the car in the direction they want to travel.</span></p><p><span>The wheel’s compact dimensions have allowed for the driver’s cockpit to be opened up, with a clearer, uninterrupted view of the road ahead and more space between the wheel and their legs.</span></p><p><span>This further enhances the fundamental qualities of the “Tazuna” concept cockpit design, which prioritises the driver’s forward focus by organising controls, instruments and information displays so they can be used with minimal movement of hand or eye.</span></p><p><span><strong>Steering that adapts to the situation</strong></span></p><p><span>Lexus’ steer-by-wire has the added benefit of a variable steering gear ratio that automatically optimises performance according to vehicle speed.</span></p><p><span>Steering operates at a lower ratio in low-speed situations, making manoeuvring effortless when turning at an intersection or navigating a parking space. At medium speeds, for example when driving on winding roads, only minimal inputs are required for nimble, exhilarating and fun-to-drive performance. And at high speed, the ratio is automatically increased to promote stable vehicle behaviour and a confident driving experience.</span></p><p><span><strong>Feedback from the road</strong></span></p><p><span>As well as receiving electronic signals from the steering wheel, the Steering Control Actuator senses forces generated from the road surface. It is able to filter out unwanted vibrations, for example from the brakes or generated by sudden tyre movements on uneven surfaces, and transmit feedback to the steering wheel via the Steering Torque Actuator.</span></p><p><span>This means the driver still receives authentic and accurate feedback. A clear steering feel gives them a constant sense of connection with the road and a natural sense of how the car is behaving.</span></p><p><span>With steer-by-wire, the wheels are also less likely to move contrary to the driver’s intention, even when driving on slopes.</span></p><p><span><strong>Compatibility with battery electric technology</strong></span></p><p><span>As well as being able to adjust operation according to the driving situation, the steer-by-wire works in combination with Lexus’ precise and highly responsive DIRECT4 electric all-wheel drive system. Together, they produce closer, more rewarding synchronisation of the driver’s actions and the car’s behaviour, raising the level of driving rewards.</span></p><p><span>Lexus steer-by-wire is available now, provided as standard on the new RZ 550e F SPORT, together with DIRECT4 electric all-wheel drive and the groundbreaking new Interactive Manual Drive. It is also available as an option, with DIRECT4, on the new RZ 500e Luxury model.</span><br>&nbsp;</p>]]></description><category><![CDATA[lexus,rz,rzfsport,steer-by-wire,Innovative]]></category>
            <pubDate>Mon, 16 Feb 2026 10:00:00 +0100</pubDate>
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                        <title>SHIMOYAMA, THE NEW HOME OF LEXUS</title>
                        <link>https://newsroom.lexus.eu/shimoyama-the-new-home-of-lexus/</link>
                        <guid>https://newsroom.lexus.eu/shimoyama-the-new-home-of-lexus/</guid><pp:caseid>680516</pp:caseid><description><![CDATA[<img src="https://content.presspage.com/uploads/1850/22a4f3f7-909e-41bf-a122-62ddc28e6449/1920_shimoyamatechnicalcenterexterior2.jpg?10000"><ul><li><strong>Shimoyama is the new international headquarters for Lexus vehicle development in Japan</strong></li><li><strong>State-of-the-art, purpose-built facility brings all Lexus functions under one roof for the first time, including R&D and design&nbsp;</strong></li><li><strong>Opening coincides with the 35th anniversary year of the Lexus brand&nbsp;</strong></li><li><strong>Shimoyama is also a new home for TOYOTA GAZOO Racing vehicle development&nbsp;</strong></li><li><strong>Site includes high-speed test track and routes replicating different road types from around the world&nbsp;</strong></li><li><strong>Development undertaken in harmony with the local natural environment&nbsp;</strong></li></ul><p style="margin-left:0cm;"><span style="padding:0cm;">Lexus has completed its move to a new headquarters at Shimoyama, a state-of-the-art, purpose-built development in a mountainside location close to Toyota City in Japan. This landmark in the history of Lexus coincides with the 35<sup>th</sup> anniversary year of the founding of the international luxury brand.</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">For the first time, all Lexus operations (sales, marketing, planning) have been brought together under one roof, including research and development and design. This promises to foster even stronger and quicker co-operation between the teams, enabling swift delivery of development prototypes and production models, including the next generation of Lexus cars.&nbsp;</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">Development work will be further supported by the adjacent Shimoyama testing ground, operational since 2021, which includes a high-speed course and a network of routes which replicate the different types of roads and surfaces found around the world. This has already proved invaluable in delivering the Lexus Driving Signature – comfort, confidence and control for the driver at all times – in models including the all-new LBX, latest generation NX and fully electric RZ.</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">Lexus is joined by TOYOTA GAZOO Racing in the new Vehicle Development Building, constructed on the western side of the Shimoyama site. The ground floor is home to a series of vehicle bays, designed to emulate the look and feel of the pit garages at the legendary Nürburgring circuit in Germany – a location that’s been used in the development and fine-tuning of both GR and Lexus models. It’s a place where members from all business functions can work together, assessing vehicles on the test tracks and collaborating on test and development to produce ever-better cars.</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">Speaking at the official unveiling ceremony earlier this year, Akio Toyoda, Toyota Motor Corporation Chairman, said: “Around 3,000 people, including development members and test drivers from Lexus and GAZOO Racing, will drive, break and improve cars here. Although Shimoyama is not a production plant, cars made here will be driven on every road in the world and bring smiles to many people’s faces.”</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">The western area is also home to visitor building, a venue for creative collaboration with business partners and suppliers. It also provides an open space for innovation, encouraging new ideas by giving people the chance to interact close-up with the cars.</span></p><p style="margin-left:0cm;"><span style="padding:0cm;">Maintaining and managing the natural environment was a prime consideration during the development process. This included preserving trees and greenery that cover approximately 60% (650 ha) of the site, as well as creating new green areas. An environment learning centre has also been constructed for use as a venue to engage with local communities.</span></p><p style="margin-left:0cm;text-align:justify;"><span><strong>SHIMOYAMA FACTS AND FIGURES</strong></span></p><table border="1" cellpadding="0" cellspacing="0"><tr><td style="border:1pt solid windowtext;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Location</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top:1pt solid windowtext;vertical-align:top;width:316.35pt;" colspan="3" width="422"><p style="text-align:justify;"><span>Toyota City (formerly Shimoyama Village) and part of Okazaki City (formerly Nukata Town)</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Breakdown of area</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Usage</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>Area</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>Percentage of total area</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Facilities</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>159.2 ha</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>24%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Roads</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>7.1 ha</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>1%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Regulating ponds etc</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>16.2 ha</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>3%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>New green space</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>81.8 ha</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>13%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Remaining forests etc</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>386.5 ha</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>59%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179">&nbsp;</td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:105.45pt;" width="141"><p style="text-align:justify;"><span>Total land area</span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:78.8pt;" width="105"><p style="text-align:justify;"><span>650.8 ha/6.508 km<sup>2</sup></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:132.1pt;" width="176"><p style="text-align:justify;"><span>100%</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Business entity</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:316.35pt;" colspan="3" width="422"><p style="text-align:justify;"><span>Site development work: Aichi Public Enterprise Bureau</span></p><p style="text-align:justify;"><span>Facility construction: Toyota Motor Corporation</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Principal facilities</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:316.35pt;" colspan="3" width="422"><p style="text-align:justify;"><span>Central area: country roads</span></p><p style="text-align:justify;"><span>Eastern area: high-speed and characteristic evaluation roads</span></p><p style="text-align:justify;"><span>Western area: Vehicle Development Building and Visitor Building</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Investment</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:316.35pt;" colspan="3" width="422"><p style="text-align:justify;"><span>Approx. 300 billion yen (1.8 billion euro)</span></p></td></tr><tr><td style="border-bottom:1pt solid windowtext;border-left:1pt solid windowtext;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:134.45pt;" width="179"><p style="text-align:justify;"><span><strong>Number of employees</strong></span></p></td><td style="border-bottom:1pt solid windowtext;border-left-style:none;border-right:1pt solid windowtext;border-top-style:none;vertical-align:top;width:316.35pt;" colspan="3" width="422"><p style="text-align:justify;"><span>Approx. 3,000 (as of full operation, March 2024)</span></p></td></tr></table><p><br>&nbsp;</p>]]></description><category><![CDATA[lexus,Corporate,Innovative,Shimoyama,History]]></category>
            <pubDate>Mon, 09 Dec 2024 10:00:00 +0100</pubDate>
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