Today, Lexus announced details of this year’s participation in the world’s leading event for the vanguard of contemporary design event – Milan Design Week^*. Since its first participation in 2005, Lexus has created compelling, immersive experiences for visitors at Milan Design Week, partnering with leading talent which has included Philippe Nigro, Neri Oxman, Sou Fujimoto, and Rhizomatics among others to create new works of design inspired by Lexus’ values and vision. 

This year’s event, Lexus: Sparks of Tomorrow, will present a trio of design explorations, all inspired by Lexus’ human-centered, future-oriented approach to design.  Compelling and engaging, Lexus: Sparks of Tomorrow, will include an immersive installation by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations, new prototypes from Lexus Design Award 2022 finalists, and work by students at London’s Royal College of art envisioning a more sustainable future. 

Lexus has partnered with Germane Barnes to create a new iteration of the ON/ installation unveiled for Design Miami/ 2021, this time collaborating with Aqua Creations to highlight a commitment to expert craftsmanship and high quality materiality that is central to Lexus’ ethos.  This version of the installation, debuting in Milan, takes the RZ as the central inspiration, the first dedicated battery-electric model in the Lexus line-up. The installation is centered around a precisely-to-scale, three-dimensional sculptural realization of the RZ, rendered in steel and illuminated; the frame of the car glows and is suspended just above the ground, a vision of a more sustainable future coming into focus. 

Building on this principle of a concept coming to life, the installation will feature Aqua Creations’ Code 130 ° collection of colourful pendant lights illuminating the vehicle, which add a delicate, material, and joyful quality to the immersive installation.  Shifting from the futuristic lighting scheme featured in Miami, the lighting from Aqua Creations creates an elegant, physical embodiment of electricity that exemplifies a shared commitment to principles of design excellence evident in the expertly crafted RZ.

ON/ creates an environment that is designed to engage viewers of all ages, providing an experience that is both visually dynamic and interactive while offering an inviting space to recharge and reflect. The installation will be accompanied by an adjacent lounge area featuring the new ToTeM lighting collection by Aqua Creations, providing discrete areas for rest, repose, and recharging--reflecting the brand's commitment to the principle of omotenashi (exceptional hospitality).

Visitors will also have the opportunity to explore the work of the six finalists in the Lexus Design Award 2022, promising talent whose fresh ideas receive a high-profile cross-media introduction on an established platform respected by the global creative community. Finalists were chosen for their original solutions contributing to a better tomorrow, while articulating the Lexus brand's three core principles―Anticipate, Innovate, and Captivate; while seamlessly enhancing the happiness of all. 

Finalists include Charlotte Böhning & Mary Lempres (Dual USA - Germany and Dual USA - Norway / Based in USA), Wondaleaf (Malaysia), Team Dunamis (Nigeria), Poh Yun Ru (Singapore), Kristil & Shamina (Russia), and Kou Mikuni (Japan). Now in its tenth year, the award celebrates up-and-coming creative talent from around the world. This year’s Grand Prix winner, selected by a panel comprising renowned creative visionaries Paola Antonelli, Anupama Kundoo, Bruce Mau and Simon Humphries, will be announced on May 12.

Lexus’ presentation will also include work by students, representing a future generation of international design talent, that present radical new luxury transport concepts in a creative programme commissioned by Lexus, “2040: The Soul of Future Premium”. This exploration of how luxury transport might evolve towards the middle of the 21st century was launched in September 2021 by Lexus in partnership with the Royal College of Art (RCA) in London, one of the world’s most prestigious and influential centres for art and design research and learning.

The challenge was to explore new vehicle architectures to meet changes in European city life, society and demographics and to re-imagine the role the Lexus brand might play in the region's mobility landscape beyond the next two decades. It inspired original work from 20 postgraduate students at the RCA’s Intelligent Mobility Design Centre, an interdisciplinary centre of design and research excellence.

Duration

June 6 – 12, 11 am to 9 pm

Venue

Superstudio Più (Art Point)

Via Tortona, 27 20144 – Milano, Italy

Exhibits

Installation created by Germane Barnes with Aqua Creations

Designs by the six finalists in the Lexus Design Award 2022

Designs by students at the Royal College of Art (RCA) in London

The title of the installation alludes to an on/off switch as a vision of a carbon-neutral future powered by electric technology. ON/ creates an environment that is designed to engage viewers of all ages, providing an experience that is both visually dynamic and interactive while offering an inviting space to recharge and reflect.

The installation is centered around a three-dimensional sculptural rendition of the LF-Z Electrified Concept car rendered in steel and illuminated with embedded LED lighting. The frame of the car glows and is suspended just above the ground, a vision of a more sustainable future coming into focus. Two swings anchor the display, each suspended within illuminated arches in a nod to the classical architecture that is both foundational to the design of civic infrastructure and central to the University of Miami’s curriculum, alluding to a gateway between our present and the possibilities of the future.

This arch is echoed in furniture with embedded LED lighting designed by Barnes and his team specifically for the installation, providing discrete areas for rest, repose, and recharging -- reflecting the brand’s commitment to the principle of omotenashi (exceptional hospitality).

The entire installation is unified by a unique lighting scheme, designed to enable engagement from users around the world via an interactive virtual model unveiled online alongside the physical display. Participants are invited to create their own lighting designs for the display, altering the colour of various features including the walls, car, swings, and furniture. Barnes and his team will select a series of the user-generated designs to showcase onsite, spotlighting the creative vision of entries from around the world.

The online virtual model can be accessed at the following site: https://lexuscolorcreation.com/

“As a global brand with commitment to the Japanese design principles of takumi (expert craftsmanship) and omotenashi (exceptional hospitality) and a mission to build towards a carbon-neutral future, Lexus embodies elements that are essential markers of high-quality design for today, while also echoing my personal values. Designing for a future that is collaborative, sustainable, equitable, and prioritizes the unique experiences of individuals is both a driving force of my practice and my work with students here at the University of Miami. As Design Miami/ opens, we’re excited to see how the public engages with the installation, both in-person and online, and makes our vision for the future their own,” commented Germane Barnes, Assistant Professor at the University of Miami School of Architecture.

“We’re thrilled to bring this incredible project from Germane Barnes and the University of Miami to Design Miami/ in our fourth year of partnership with the fair,” commented Brian Bolain, Lexus’ global head of marketing. “As we look towards next generation design, this project has given us a chance to highlight Lexus’ commitment to electrification while working closely with the students at UMiami who are incredibly talented and truly represent the future of design and innovation.”